雙十一英語課件

匯報人：xxx20xx-03-19雙十一英語目錄BackgroundandOriginofDoubleElevenDoubleElevenEnglishVocabularyandExpressionDoubleElevenMarketingStrategyandCaseAnalysisCrossbordere-merceandtheDoubleElevenunderthetrendofglobalization目錄DiscussiononconsumerrightsprotectionandaftersalesserviceissuesPredictionandOutlookofFutureDevelopmentTrends01BackgroundandOriginofDoubleElevenRapidGrowthofE-merceThee-merceindustryhasexperiencedexploratorygrowthinrecentyears,drivenbyadvancementsintechnology,increasinginternetconnectivity,andchangingconsumerbehaviorDiversionofProductsandServicesE-merceplatformshaveexpandedbeyondjustphysicalgoodstoincludeawiderangeofdigitalproductsandservices,suchasstreamingmedia,onlinecourses,andcloudbasedservicesGlobalizationofE-merceThee-merceindustryhasbeeincreasinglyglobalized,withmanyplatformsoperatinginmultiplecountriesandofferinginternationalshippingoptionsOverviewoftheDevelopmentofE-commerceIndustryOriginatedinChinaTheDoubleElevenshoppingfestival,alsoknownasSingles'Day,originatedinChinaasacelebrationforsinglepeopleTransformedintoaShoppingEventOvertime,thefestivalevolvedintoamajorshoppingevent,withe-merceplatformsofferingsignificantdiscountsandpromotionstoattractconsumersGlobalRecognitionTheDoubleElevenshoppingfestivalhasgainedrecognitionbeyondChina,withmanyinternationalbrandsandretailersparticipatingintheeventTheOriginoftheDoubleElevenShoppingFestival010203RecordbreakingSalesPreviousDoubleEleveneventshaveseenrecordbreakingsalesfigures,withbillsofdollarsbeingspentbyconsumersaroundtheworldInnovativeMarketingStrategiesE-merceplatformshaveemployedinnovativemarketingstrategiestoattractcustomersduringDoubleEleven,includinglivestreaming,socialmediacampaigns,andinteractivegamesCollaborationwithBrandsandRetailersManye-merceplatformshavecollaboratedwithleadingbrandsandretailerstoofferexclusivedealsandpromotionsduringtheDoubleElevenshoppingfestivalReviewofPreviousDoubleElevenActivities02DoubleElevenEnglishVocabularyandExpressionCount:AreductionintheusualpriceofaproductorserviceSale:AneventwhenashoporbusinesssellsgoodsatreducedpricesforalimitedperiodoftimePromotion:Amarketingcampaigndesignedtoenvelopepeopletobuyaproductorservice,oftenbyofferingspecialdealsordiscountsFlashsale:Averyshorttermsale,oftenlastonlyafewhoursorevenminutes,offeringlargediscountsonspecificitemsBuyone,getonefree(BOGO):Apromotionalofferwherecustomersreceiveoneitemfreewhentheypurchaseaspecificquantityofthesameitem0102030405CommonpromotionalvocabularyandphrasesI'lltakeit!:DeclarationintentiontopurchaseanitemafteragreeingtothepriceandtermsCanIgetthisdelivered?:AskingabouttheavailabilityofdeliveryservicesforpurchaseditemsDoyouhaveanycouponsordiscountsavailable?:InquiryaboutadditionalsavingsopportunitiesI'mlookingforagooddealon...:ExpressinginterestinfindingadiscountedpriceforaspecificitemHowmuchisthisonsalefor?:AskingaboutthediscountedpriceofanitemPracticalpresencepatternsrelatedtoshoppingGreetingcustomerswarmandprofessional:EstablishingapositivefirstimpressionandsettingthetonefortheinteractionListeningactivelyandrespondingappropriately:Showingattentionandunderstandingtocustomers'needsandconcernsUsingclearandconsensuslanguage:CommunicatinginformationeffectivelyandeffectivelytoavoidconfusionormisunderstandingsHandlingplaintsandproblemscalllyandconstructively:ResolvingissuesinawaythatmaintainscustomersatisfactionandloyaltyThankingcustomersfortheirbusiness:Expressingaffiliationforcustomers'patentsandsourcingfuturevisitsorpurchases0102030405Communicationskillsbetweenmerchantsandconsumers03DoubleElevenMarketingStrategyandCaseAnalysisDiscountandpromotionstrategiesMajore-merceplatformsoftenadoptvariousdiscountandpromotionstrategiesduringDoubleEleven,suchasfullreduction,coupons,andsecondkillactivities,toattractconsumersandstimulatethemtobuyPersonalizedremendationandmarketingBasedonuserbehaviordataandconsumerpreferences,e-merceplatformsprovidepersonalizedproductremendationsandmarketingmessagestoimproveuserexperienceandshoppingconversionratesCrossordercooperationandbrandallianceE-merceplatformsoftencooperatewithwellknownbrandsorIPtolaunchjointmarketingactivities,whichcannotonlyenrichproductcategoriesandenhancebrandinfluence,butalsoattractmoreconsumersandimprovesalesOverviewofmarketingstrategiesformajore-commerceplatformsTmall'sDoubleElevenGala:AstheinitiatorofDoubleEleven,TmallhasbeensuccessfullyholdingtheDoubleElevenGalaformanyyears,attractingalargenumberofconsumersandbrandstoparticipateThroughinnovativemarketingstrategies,suchasinvitingstarstoperform,interactivegames,andAR/VRtechnology,TmallhascontinuouslyenhancedtheuserexperienceandbrandinfluenceofDoubleElevenJD.'s"SuperBrandDay"promotion:JD.haslaunchedthe"SuperBrandDay"promotionduringDoubleEleven,invitingwellknownbrandstoparticipateandprovideexclusivediscountsandbenefitstoconsumersThisisnotonlyhelpingbrandstopromotetheirproductsandincreasesales,butalsoenhancingJD.'sbrandimageanduserstickinessSharingandAnalysisofSuccessfulCasesInsightintoconsumerpsychologyDuringDoubleEleven,consumersoftenhaveastrongdesiretobuyduetovariablediscountandpromotionstrategiesAtthesametime,theyarealsomorerationalandpaymoreattentiontoproductquality,price,andbrandreputationTherefore,e-merceplatformsneedtounderstandconsumerpsychologyandmeettheirneedsthroughtargetedmarketingstrategiesCopingstrategiesforconsumersForconsumers,theyshouldmakerationalconsumptiondecisionsduringDoubleEleven,avoidblindingandexceptionalconsumption,andpayattentiontoproductqualityandaftersalesserviceAtthesametime,theycanalsotakeadvantageofvariousdiscountandpromotionstrategiestosavemoneyandstaybettershoppingexperiencesConsumerpsychologicalinsightsandcopingstrategies04Crossbordere-merceandtheDoubleElevenunderthetrendofglobalizationThecurrentsituationandchallengesofcrossbordere-commercedevelopmentWiththeaccelerationofglobalizationandthedevelopmentofinformationtechnology,crossbordere-mercehasachievedrapidgrowthandbeeanimportantpartofinternationaltradeRapidgrowthofcrossbordere-merceCrossordere-mercefacesmanychallenges,suchaslanguagebarriers,culturaldifferences,logisticsandcustomsclearanceissues,paymentdifferences,andlegalandregulatoryrestrictionsChallengesfacedbycrossbordere-mercePromotingthedevelopmentofcrossbordere-merceDoubleEleven,asamajorshoppingfestivalinChina,hasgraduallybeeaglobalshoppingeventIthaspromotedthedevelopmentofcrossbordere-merceandacceleratedtheintegrationofglobalmarkets0102EnhancingconsumerwelfareworldwideDoubleElevenprovidesconsumersworldwidewithawiderrangeofproductchoicesandmorepetitiveprices,enhancingconsumerwelfareThesignificanceandimpactofDoubleEleveninthecontextofglobalizationStrengtheningcrossborderlogisticsandsupplychainmanagementImprovingcrossborderlogisticsandsupplychainmanagementcapabilitiestoensuretimelydeliveryandreducecostsEnhancinglocalizationcapabilitiesUnderstandinglocalconsumerpreferencesandculturalcharacteristics,andpromotinglocalizedproductsandservicestomeetconsumerneedsSuggestionsforexpandinginternationalmarketstrategiesSuggestionsforexpandinginternationalmarketstrategiesWorkingwithlocalpartnersWorkingwithlocalpartnerstojointlypromotethedevelopmentofcrossbordere-merceandexpandmarketshareComplyingwithlocallawsandregulationsComplyingwithlocallawsandregulationstoensurepliancewithbusinessoperationsandavoidlegalrisks05DiscussiononconsumerrightsprotectionandaftersalesserviceissuesPoliciesthatsafeguardconsumers'rightstosafety,informedchoice,fairtrade,andpensationfordamagesRegulationsonproductquality,advertising,pricing,andsalespracticesthatprotectconsumersfromdeeporunfairbusinesspracticesEmphasisontheresponsibilityofbusinessestorespectconsumerrightsandprovideremindersforconflictsInterpretationofConsumerRightsProtectionPoliciesCommonaftersalesserviceissuesincludeproductdefects,deliveryproblems,andwarrantyclaimsBusinessesshouldhaveclearandaccessibleaftersalesservicepoliciesandprocedurestoensuretimelyandsatisfactoryresolutionHandlingmethodsincludereturningtheproduct,exchangingitforanewone,repairingit,orprovidingarefundTypesandhandlingmethodsofaftersalesserviceissuesProvidingexcellentcustomerservice,includingpromptandhelpfulresponsestoinquiriesandplaintsCollectingandanalyzingconsumerfeedbacktoidentifyareasforimprovementinproductsandservicesImplementingcontinuousimprovementmeasurestoenhancetheoverallconsu