商業(yè)項目計劃書模板55

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網(wǎng)絡(luò)分享傳播，傳給圈內(nèi)朋友。PC、移動和微信同時開放，會用手機就能操作。產(chǎn)品定位產(chǎn)品定位開放性自助性開放式管理模式，吸納行業(yè)企業(yè)共同構(gòu)建，共同分享、共同收獲服務(wù)自助性、客戶可根據(jù)需求，自助選擇技術(shù)服務(wù)和產(chǎn)品組合。B2C專業(yè)化構(gòu)建自有平臺，主要采用B2C方式進行服務(wù)。為客戶提供專業(yè)化的銷售、技術(shù)、售后服務(wù)，注重客戶體驗。六大亮點六大亮點點對點、量身定制的感覺拋開中間環(huán)節(jié)，讓利消費者統(tǒng)一廣告管理，免費推廣支持鎖定位置，就近推薦線下實體店七天免費退貨，兩年免費維護豐富的增值服務(wù)，加強客戶忠誠度周期計劃產(chǎn)品、研發(fā)招聘、地推業(yè)務(wù)招募啟動2017.4.12018.6.302018.4.302017.11.202017.9.302017.6.302018.1.30網(wǎng)絡(luò)方案選型完成、框架改造優(yōu)化功能測試線下測試、完成50%業(yè)務(wù)招募一期版本凍結(jié)、業(yè)務(wù)招募完成加大力度推廣、新產(chǎn)品上線Bug修復(fù)與版本升級、功能設(shè)計與優(yōu)化線上部署完成12693經(jīng)營模式加快經(jīng)銷商的建設(shè)持續(xù)開展節(jié)日營銷活動線上線下融合推進四站合一深化推進點擊添加文字說明詳情介紹點擊添加文字說明詳情介紹點擊添加文字說明詳情介紹點擊添加文字說明詳情介紹點擊添加文字點擊添加文字說明詳情介紹點擊添加文字說明詳情介紹點擊添加文字說明詳情介紹點擊添加文字說明01020304經(jīng)營模式營銷策略平臺內(nèi)部營銷商務(wù)合作傳媒推廣網(wǎng)絡(luò)推廣產(chǎn)品技術(shù)●微博推廣●搜索流量●網(wǎng)評系統(tǒng)●公眾平臺●IM平臺●門戶網(wǎng)站●同類目標(biāo)用戶網(wǎng)站●搜索和導(dǎo)航網(wǎng)站●各地運營公司●廣告●報紙、雜志●視頻廣告技術(shù)●網(wǎng)絡(luò)通訊技術(shù)●高可用服務(wù)端●跨平臺框架●VIP賬號發(fā)放●限制性欄目開發(fā)●道具贈送●禮品贈送03PART03盈利模式和風(fēng)險WehavemanyPowerPointtemplatesthathasbeenspecificallydesignedtohelpanyonethatissteppingintotheworldofPowerPointfortheveryfirsttime.行業(yè)利益模式用戶付費誘因收入構(gòu)成營收預(yù)測定價策略SWOT分析行業(yè)利益模式會員付費網(wǎng)絡(luò)廣告增值服務(wù)會員付費是最主要的盈利模式，大約占到總收入的一半左右。通過不斷地推陳出新，留住老會員，吸收新會員。網(wǎng)絡(luò)廣告主要來自周邊廠商的，轉(zhuǎn)化率相對較高，收入也相對穩(wěn)定，收入點到總收入的35%左右。通過開發(fā)虛擬物品、植入廣告、付費道具、超級會員特權(quán)等增值服務(wù)。占總收入15%左右，這也是未來重要增長點，有很大的開發(fā)空間。用戶付費誘因以內(nèi)容建設(shè)為主，吸引會員加入，通過收會員費盈利，這是目前該行業(yè)最主要盈利模式。購買目的主要是以向主播或其他用戶贈送禮物的方式表達情感，如購買鮮花、磚頭、抱抱等；用戶通過付費成為會員，享受專屬權(quán)利，滿足更多的應(yīng)用需求，拓展使用社交某某服務(wù)的范圍。用戶通過付費可以參與社交某某網(wǎng)站/軟件舉辦的相關(guān)線上或線下活動，獲得參與活動資格。會員付費虛擬禮品增值服務(wù)活動付費價格策略入門級體驗版中端進取版高端尊享版入門級產(chǎn)品主打性價比，目標(biāo)人群為講究生活品質(zhì)的高端人群日常使用。中端產(chǎn)品主打精品路線，功能多樣化，品質(zhì)與入門級有一定提升。主打奢華路線，高端身份銘牌、全功能會員、擁有頂級權(quán)限等多種尊享功能。定價：55元/月定價：200元/月定價：500元/月收入構(gòu)成會員收入38%廣告營收29%虛擬物品21%活動收入12%此項收入占比38%，主要包含會員所交納的費用。此項營收占比29%，主要包含網(wǎng)站頁面、彈幕等各類廣告收入。此項收入占21%，包含鮮花、游艇等尊享型禮品收入。此項收入占比12%，包含活動贊助、會員購買禮品等。營收預(yù)測注冊用戶：20萬營收：－100萬2017下半年注冊用戶：40萬營收：20萬注冊用戶：100萬營收：150萬注冊用戶：200萬營收：300萬2018年上半年2018年下半年2019年注冊用戶：600萬營收：700萬2020年+100%+150%+150%+180%未來三年營收預(yù)測風(fēng)險預(yù)測SWOT劣勢(Weaknesses)前期客戶沉淀工作需耗費大量人力物力。前期招商工作將比較艱苦。優(yōu)勢(Strengths)自建平臺，經(jīng)營方式靈活。招商、促銷可自己掌控。專業(yè)性強，市場細分比較準(zhǔn)確，能吸引一批專業(yè)客戶。用戶量如果達不到一個量，盈利會成為問題。資金鏈有斷裂的危險。在互聯(lián)網(wǎng)加的大潮中，巧妙結(jié)合網(wǎng)絡(luò)與實體行業(yè)。公司經(jīng)營模式比較獨特，可以獲得國家政策支持。風(fēng)險(Threats)機遇(Opportunities)04PART04團隊和優(yōu)勢資源核心團隊設(shè)想構(gòu)架優(yōu)勢資源WehavemanyPowerPointtemplatesthathasbeenspecificallydesignedtohelpanyonethatissteppingintotheworldofPowerPointfortheveryfirsttime.核心領(lǐng)導(dǎo)人總經(jīng)理，項目負(fù)責(zé)人李斯特長江工商學(xué)院研究生，十三余年行業(yè)經(jīng)驗，是某領(lǐng)域領(lǐng)軍人物。2003年任某公司執(zhí)COO；核心團隊安妮副總經(jīng)理本科學(xué)歷，擁有行業(yè)十年運營經(jīng)驗，成績斐然，負(fù)責(zé)財務(wù)、倉庫和日常運營事務(wù)。李維佳副總經(jīng)理技術(shù)總監(jiān)，本科學(xué)歷，在多家高端旗艦店工作8年并擔(dān)任總監(jiān)職務(wù)，技術(shù)沉淀豐厚。安妮副總經(jīng)理客服經(jīng)理，研究生學(xué)歷，擁5年業(yè)內(nèi)經(jīng)驗，負(fù)責(zé)客服，