商業(yè)項(xiàng)目計(jì)劃書模板55

商業(yè)策劃匯報(bào)方案Enterthecoretexthere.Enterthecoretexthere.Enterthecoretext.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.BUSINESSPLAN匯報(bào)人：CONTENTS在此輸入標(biāo)題內(nèi)容在此輸入標(biāo)題內(nèi)容在此輸入標(biāo)題內(nèi)容在此輸入標(biāo)題內(nèi)容01020304在此輸入標(biāo)題Enterthecoretexthere.Enterthecoretexthere.Enterthecoretext.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.PARTONE1EDITCORETEXTEntertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.ENTERCORETEXTEntertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.在此輸入標(biāo)題內(nèi)容在此輸入標(biāo)題內(nèi)容

Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.EDITCORETEXTEntertexthere.Entertexthere.Entertexthere.Entertexthere.EDITCORETEXT

Entertexthere.Entertexthere.Entertexthere.Entertexthere.EDITCORETEXT

Entertexthere.Entertexthere.Entertexthere.Entertexthere.ENTERTHECORETEXTCONTENTHEREENTERTHECORETEXTCONTENTHEREEntertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.698，159￥Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.在此輸入標(biāo)題內(nèi)容25%50%75%100%Entercoretexthere.Entercoretexthere.Entercoretexthere.Entertexthere.THESUBTITLEEntercoretexthere.Entercoretexthere.Entercoretexthere.Entertexthere.THESUBTITLEEntercoretexthere.Entercoretexthere.Entercoretexthere.Entertexthere.THESUBTITLEEntercoretexthere.Entercoretexthere.Entercoretexthere.Entertexthere.THESUBTITLE在此輸入標(biāo)題內(nèi)容在此輸入標(biāo)題Enterthecoretexthere.Enterthecoretexthere.Enterthecoretext.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.PARTTWO2EDITCORETEXTEnterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.EDITCORETEXTEnterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.EDITCORETEXTEnterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.EDITCORETEXTEnterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.在此輸入標(biāo)題內(nèi)容Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretext.Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere

.Entercoretext.Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretext.Entercoretexthere.THESUBTITLE在此輸入標(biāo)題內(nèi)容50%30%60%50%EDITCORETEXTEnterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.EDITCORETEXTEnterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.CORETEXTCORETEXTCORETEXTCORETEXT在此輸入標(biāo)題內(nèi)容在此輸入標(biāo)題Enterthecoretexthere.Enterthecoretexthere.Enterthecoretext.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.PARTTHREE3EDITCORETEXTEDITCORETEXTEntertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.EDITCORETEXTEntertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.EDITCORETEXTEntertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.EDITCORETEXTEntertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.在此輸入標(biāo)題內(nèi)容THECORECONTENTEntertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.EDITTEXTEntertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.在此輸入標(biāo)題內(nèi)容在此輸入標(biāo)題內(nèi)容CORETEXTEnterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.01CORETEXTEnterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.04CORETEXTEnterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.03CORETEXTEnterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.Enterthetext.02在此輸入標(biāo)題Enterthecoretexthere.Enterthecoretexthere.Enterthecoretext.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.PARTFOUR4EDITTHESUBTITLEEntercoretexthere.Entercoretexthere.Entercoretexthere.Entertexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere.EDITTHESUBTITLEEntercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere.Entercoretexthere.在此輸入標(biāo)題內(nèi)容在此輸入標(biāo)題內(nèi)容EDITTHETITLEEnterthecoretextcontenthere.Enterthecoretextcontenthere.Enterthecoretextcontenthere.Entercoretexthere.EDITTHETITLEEnterthecoretextcontenthere.Enterthecoretextcontenthere.Enterthecoretextcontenthere.Entercoretexthere.ENTERTHECONTENTEDITCORETITLEEnterthecoretextcontenthere.Enterthecoretextcontenthere.Enterthecoretextcontenthere.Entercoretexthere.Enterthecoretextcontenthere.Enterthecoretextcontenthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.CORETEXTEntertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.CORETEXT在此輸入標(biāo)題內(nèi)容Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.Entertexthere.CORETEXT謝謝您的觀賞聆聽！Enterthecoretexthere.Enterthecoretexthere.Enterthecoretext.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.Enterthecoretexthere.THANKYOULISTEN匯報(bào)人：商業(yè)項(xiàng)目計(jì)劃書IntroductionOfAtmosphericBusinessPlanStartupPlanPPTTemplate,CompleteFramework匯報(bào)人：匯報(bào)時(shí)間：201X年XX月YOURLOGO創(chuàng)意大氣漸變項(xiàng)目背景和市場現(xiàn)狀產(chǎn)品和運(yùn)營盈利模式和風(fēng)險(xiǎn)團(tuán)隊(duì)和優(yōu)勢資源融資方案和財(cái)務(wù)分析目錄CONTENTS01PART01項(xiàng)目背景和市場現(xiàn)狀WehavemanyPowerPointtemplatesthathasbeenspecificallydesignedtohelpanyonethatissteppingintotheworldofPowerPointfortheveryfirsttime.項(xiàng)目背景行業(yè)前景項(xiàng)目目標(biāo)我們的機(jī)會(huì)市場規(guī)模項(xiàng)目背景效率低不專業(yè)成本高010203客戶需要自己解決測量和一些技術(shù)問題，存在諸多障礙，效率較低。當(dāng)?shù)胤?wù)商服務(wù)能力參差不齊，設(shè)備落后導(dǎo)至服務(wù)不專業(yè)。購買渠道多樣代買，增加了中間費(fèi)用，售后不好解決且成本較高。經(jīng)過多年行業(yè)積累的職業(yè)敏感和對市場的大量走訪，我們發(fā)現(xiàn)當(dāng)前市場上，用戶對某某項(xiàng)目存在三個(gè)問題：行業(yè)背景01朝陽行業(yè)one02探索階段two03痛點(diǎn)未解決three行業(yè)發(fā)展處于更新?lián)Q代的關(guān)鍵時(shí)期，新的理念和方法正處于萌芽狀態(tài)，整體表現(xiàn)出強(qiáng)勁的發(fā)展勢頭。龍頭企業(yè)都樂于使用傳統(tǒng)的方法，僅有少數(shù)企業(yè)目前處在探索階段；行業(yè)運(yùn)作模式急待更新。淘寶、天貓、京東等網(wǎng)商大咖都未解決用戶的真正痛點(diǎn)。行業(yè)背景2012年2013年2014年2015年2016年產(chǎn)值：20億用戶：10萬人次產(chǎn)值：30億用戶：18萬人次產(chǎn)值：65億用戶：35萬人次產(chǎn)值：95億用戶：50萬人次產(chǎn)值：160億用戶：106萬人次+50%+121%+89%+75%83.5%年平均增長率超過某某行業(yè)市場規(guī)模逐年增長（根據(jù)某某行業(yè)協(xié)會(huì)發(fā)布的數(shù)據(jù)）項(xiàng)目目標(biāo)解決全國廠家建直營店、展廳，個(gè)體戶建加盟店的選燈難，用燈不準(zhǔn)的痛點(diǎn)。成為首家商業(yè)照明領(lǐng)域的B2C平臺(tái)，提供專業(yè)化的商業(yè)照明服務(wù)。兩個(gè)目標(biāo)我們的機(jī)會(huì)我們的機(jī)會(huì)行業(yè)仍處于起步階段，各家同行均處于發(fā)展階段，我們此時(shí)進(jìn)入，還有著相當(dāng)?shù)臋C(jī)會(huì)。起步階段比起以廣告模式為主的傳統(tǒng)某某網(wǎng)站，某某行業(yè)的盈利模式更加細(xì)分化、多樣化，虛擬禮物、道具、會(huì)員身份等都成為其新的盈利增長點(diǎn)盈利多樣化行業(yè)的不斷更新與完善，社交某某行業(yè)發(fā)展模式會(huì)更加成熟，但競爭也會(huì)日趨激烈。規(guī)模持續(xù)增長02PART02產(chǎn)品和運(yùn)營WehavemanyPowerPointtemplatesthathasbeenspecificallydesignedtohelpanyonethatissteppingintotheworldofPowerPointfortheveryfirsttime.構(gòu)建平臺(tái)產(chǎn)品定位周期計(jì)劃經(jīng)營模式六大亮點(diǎn)營銷策略構(gòu)建平臺(tái)五大特點(diǎn)0102030405一對一服務(wù)，點(diǎn)對點(diǎn)支持，用戶再也不用費(fèi)心了。體驗(yàn)度高，全國超過2000個(gè)案例，隨時(shí)可就近參觀。100%保證是客戶要想的效果，買得放心。用機(jī)制鼓勵(lì)用戶主動(dòng)進(jìn)行網(wǎng)絡(luò)分享傳播，傳給圈內(nèi)朋友。PC、移動(dòng)和微信同時(shí)開放，會(huì)用手機(jī)就能操作。產(chǎn)品定位產(chǎn)品定位開放性自助性開放式管理模式，吸納行業(yè)企業(yè)共同構(gòu)建，共同分享、共同收獲服務(wù)自助性、客戶可根據(jù)需求，自助選擇技術(shù)服務(wù)和產(chǎn)品組合。B2C專業(yè)化構(gòu)建自有平臺(tái)，主要采用B2C方式進(jìn)行服務(wù)。為客戶提供專業(yè)化的銷售、技術(shù)、售后服務(wù)，注重客戶體驗(yàn)。六大亮點(diǎn)六大亮點(diǎn)點(diǎn)對點(diǎn)、量身定制的感覺拋開中間環(huán)節(jié)，讓利消費(fèi)者統(tǒng)一廣告管理，免費(fèi)推廣支持鎖定位置，就近推薦線下實(shí)體店七天免費(fèi)退貨，兩年免費(fèi)維護(hù)豐富的增值服務(wù)，加強(qiáng)客戶忠誠度周期計(jì)劃產(chǎn)品、研發(fā)招聘、地推業(yè)務(wù)招募啟動(dòng)2017.4.12018.6.302018.4.302017.11.202017.9.302017.6.302018.1.30網(wǎng)絡(luò)方案選型完成、框架改造優(yōu)化功能測試線下測試、完成50%業(yè)務(wù)招募一期版本凍結(jié)、業(yè)務(wù)招募完成加大力度推廣、新產(chǎn)品上線Bug修復(fù)與版本升級、功能設(shè)計(jì)與優(yōu)化線上部署完成12693經(jīng)營模式加快經(jīng)銷商的建設(shè)持續(xù)開展節(jié)日營銷活動(dòng)線上線下融合推進(jìn)四站合一深化推進(jìn)點(diǎn)擊添加文字說明詳情介紹點(diǎn)擊添加文字說明詳情介紹點(diǎn)擊添加文字說明詳情介紹點(diǎn)擊添加文字說明詳情介紹點(diǎn)擊添加文字點(diǎn)擊添加文字說明詳情介紹點(diǎn)擊添加文字說明詳情介紹點(diǎn)擊添加文字說明詳情介紹點(diǎn)擊添加文字說明01020304經(jīng)營模式營銷策略平臺(tái)內(nèi)部營銷商務(wù)合作傳媒推廣網(wǎng)絡(luò)推廣產(chǎn)品技術(shù)●微博推廣●搜索流量●網(wǎng)評系統(tǒng)●公眾平臺(tái)●IM平臺(tái)●門戶網(wǎng)站●同類目標(biāo)用戶網(wǎng)站●搜索和導(dǎo)航網(wǎng)站●各地運(yùn)營公司●廣告●報(bào)紙、雜志●視頻廣告技術(shù)●網(wǎng)絡(luò)通訊技術(shù)●高可用服務(wù)端●跨平臺(tái)框架●VIP賬號(hào)發(fā)放●限制性欄目開發(fā)●道具贈(zèng)送●禮品贈(zèng)送03PART03盈利模式和風(fēng)險(xiǎn)WehavemanyPowerPointtemplatesthathasbeenspecificallydesignedtohelpanyonethatissteppingintotheworldofPowerPointfortheveryfirsttime.行業(yè)利益模式用戶付費(fèi)誘因收入構(gòu)成營收預(yù)測定價(jià)策略SWOT分析行業(yè)利益模式會(huì)員付費(fèi)網(wǎng)絡(luò)廣告增值服務(wù)會(huì)員付費(fèi)是最主要的盈利模式，大約占到總收入的一半左右。通過不斷地推陳出新，留住老會(huì)員，吸收新會(huì)員。網(wǎng)絡(luò)廣告主要來自周邊廠商的，轉(zhuǎn)化率相對較高，收入也相對穩(wěn)定，收入點(diǎn)到總收入的35%左右。通過開發(fā)虛擬物品、植入廣告、付費(fèi)道具、超級會(huì)員特權(quán)等增值服務(wù)。占總收入15%左右，這也是未來重要增長點(diǎn)，有很大的開發(fā)空間。用戶付費(fèi)誘因以內(nèi)容建設(shè)為主，吸引會(huì)員加入，通過收會(huì)員費(fèi)盈利，這是目前該行業(yè)最主要盈利模式。購買目的主要是以向主播或其他用戶贈(zèng)送禮物的方式表達(dá)情感，如購買鮮花、磚頭、抱抱等；用戶通過付費(fèi)成為會(huì)員，享受專屬權(quán)利，滿足更多的應(yīng)用需求，拓展使用社交某某服務(wù)的范圍。用戶通過付費(fèi)可以參與社交某某網(wǎng)站/軟件舉辦的相關(guān)線上或線下活動(dòng)，獲得參與活動(dòng)資格。會(huì)員付費(fèi)虛擬禮品增值服務(wù)活動(dòng)付費(fèi)價(jià)格策略入門級體驗(yàn)版中端進(jìn)取版高端尊享版入門級產(chǎn)品主打性價(jià)比，目標(biāo)人群為講究生活品質(zhì)的高端人群日常使用。中端產(chǎn)品主打精品路線，功能多樣化，品質(zhì)與入門級有一定提升。主打奢華路線，高端身份銘牌、全功能會(huì)員、擁有頂級權(quán)限等多種尊享功能。定價(jià)：55元/月定價(jià)：200元/月定價(jià)：500元/月收入構(gòu)成會(huì)員收入38%廣告營收29%虛擬物品21%活動(dòng)收入12%此項(xiàng)收入占比38%，主要包含會(huì)員所交納的費(fèi)用。此項(xiàng)營收占比29%，主要包含網(wǎng)站頁面、彈幕等各類廣告收入。此項(xiàng)收入占21%，包含鮮花、游艇等尊享型禮品收入。此項(xiàng)收入占比12%，包含活動(dòng)贊助、會(huì)員購買禮品等。營收預(yù)測注冊用戶：20萬營收：－100萬2017下半年注冊用戶：40萬營收：20萬注冊用戶：100萬營收：150萬注冊用戶：200萬營收：300萬2018年上半年2018年下半年2019年注冊用戶：600萬營收：700萬2020年+100%+150%+150%+180%未來三年?duì)I收預(yù)測風(fēng)險(xiǎn)預(yù)測SWOT劣勢(Weaknesses)前期客戶沉淀工作需耗費(fèi)大量人力物力。前期招商工作將比較艱苦。優(yōu)勢(Strengths)自建平臺(tái)，經(jīng)營方式靈活。招商、促銷可自己掌控。專業(yè)性強(qiáng)，市場細(xì)分比較準(zhǔn)確，能吸引一批專業(yè)客戶。用戶量如果達(dá)不到一個(gè)量，盈利會(huì)成為問題。資金鏈有斷裂的危險(xiǎn)。在互聯(lián)網(wǎng)加的大潮中，巧妙結(jié)合網(wǎng)絡(luò)與實(shí)體行業(yè)。公司經(jīng)營模式比較獨(dú)特，可以獲得國家政策支持。風(fēng)險(xiǎn)(Threats)機(jī)遇(Opportunities)04PART04團(tuán)隊(duì)和優(yōu)勢資源核心團(tuán)隊(duì)設(shè)想構(gòu)架優(yōu)勢資源WehavemanyPowerPointtemplatesthathasbeenspecificallydesignedtohelpanyonethatissteppingintotheworldofPowerPointfortheveryfirsttime.核心領(lǐng)導(dǎo)人總經(jīng)理，項(xiàng)目負(fù)責(zé)人李斯特長江工商學(xué)院研究生，十三余年行業(yè)經(jīng)驗(yàn)，是某領(lǐng)域領(lǐng)軍人物。2003年任某公司執(zhí)COO；核心團(tuán)隊(duì)安妮副總經(jīng)理本科學(xué)歷，擁有行業(yè)十年運(yùn)營經(jīng)驗(yàn)，成績斐然，負(fù)責(zé)財(cái)務(wù)、倉庫和日常運(yùn)營事務(wù)。李維佳副總經(jīng)理技術(shù)總監(jiān)，本科學(xué)歷，在多家高端旗艦店工作8年并擔(dān)任總監(jiān)職務(wù)，技術(shù)沉淀豐厚。安妮副總經(jīng)理客服經(jīng)理，研究生學(xué)歷，擁5年業(yè)內(nèi)經(jīng)驗(yàn)，負(fù)責(zé)客服，