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QualityfocusrulesSinglesDayshoppinggala◆contents:1.新聞閱讀:雙十一購(gòu)物大狂歡2.閱讀理解:?jiǎn)雾?xiàng)選擇3.單詞、短語(yǔ)、語(yǔ)法匯整4.應(yīng)用文練習(xí):關(guān)于網(wǎng)上購(gòu)物倡議Chineseconsumershaveexhibitedrobustpurchasingpowerforhigh-qualityandintelligentproductscontaininginnovativetechnologiesduringtheSinglesDayshoppingextravaganza.Expertssaidthishasplayedavitalroleinpromotingtherecoveryofconsumptionandshoringupeconomicgrowthinthecountry.MajorChinesee-commerceplatformshaveextendedthepromotionalperiod,andadoptedasimpleandmorepragmaticapproachbycancelingpresalecampaignsthisyear.Instead,directpricecutshavebecomethepreferredstrategytoattractprice-consciouscustomersandbolstersalesduringChina'sbiggestonlineshoppingevent.Expertsalsosaidthatunlikeinthepast,whenrecord-smashinggrossmerchandisevolume,orGMV,throughdiscount-ledsaleshadcometocharacterizethe11-11orDoubleElevenpromotionalcampaign,chasinghighGMVisnolongerthefocusnow.Chineseshoppersarebecomingmorerationalandcarefullyreviewingtheirneeds,withanemphasisonthequalityandvalueofcommodities,theyadded.DatafromTmall,ChinesetechheavyweightAlibabaGroup'sbusiness-to-customerplatform,showedthatinthefirstfourhoursaftertheshoppingcarnivalofficiallykickedoffat8pmonOct21,174brandssawtheirsalessurpass100millionyuan($14million).JD,anothermajorChinesee-commerceplayer,haslaunchedasubsidycampaignworth10billionyuan,andgivendiscountsforcommoditiesincludedintheconsumergoodstrade-inprogram,suchashomeappliancesandcomputers.Ithasalsosteppedupeffortstoupgradesupplychainsandlogisticsservices.一、閱讀選擇1.Whatcanweinferfromthefirsttwopassages?A.ChineseconsumersshowstrongpurchasingabilityduringthissinglesdayshoppinggalaB.Chinesee-commerceplatformshavethenormalpromotionalperiodC.Thisyear,therearemorepromotionalstrategiesforonlinepurchaseD.ChinesedoubleelevenshoppinggalaistheChina'sbiggestonlineshoppingevent2.Whatistheshoppingcharacterlikeinthepast?A.ChineseshoppersweremorerationalandcarefullyreviewingtheirneedsB.ChineseconsumersplacedanemphasisonthequalityandvalueofcommoditiesC.ItadoptedasimpleandmorepragmaticapproachD.ItemphasizedmainlyonhighGMV二、單詞、短語(yǔ)、語(yǔ)法1.單詞robustadj.強(qiáng)健的promotev.推銷;促銷promotionaladj.促銷的extendv.延長(zhǎng)adoptv.采取pragmaticadj.實(shí)用的;實(shí)際的campaignn.戰(zhàn)役;活動(dòng)bolsterv.激勵(lì)chasev.追求rationaladj.理智的surpassv.超過launchv.啟動(dòng)logisticsn.物流2.短語(yǔ)playavitalroleinshoreupwithanemphasisonkickoffstepup3.語(yǔ)法…intelligentproductscontaininginnovativetechnologiesduringtheSinglesDay—非謂Expertsalsosaid(thatunlikeinthepast,)(whenrecord-smashinggrossmerchandisevolume,orGMV,)throughdiscount-ledsaleshadcometocharacterizethe11-11…--賓語(yǔ)從句、定語(yǔ)從句…needs,withanemphasisonthequalityandvalueofcommodities,…--介詞短語(yǔ)DatafromTmall,(ChinesetechheavyweightAlibabaGroup'sbusiness-to-customerplatform,)showed(thatinthefirstfourhoursaftertheshopping…)–同位語(yǔ);賓語(yǔ)從句詞匯運(yùn)用練習(xí)1.Itwillbemuchbetterifyoucan______________(延長(zhǎng))theexhibition.2.Retailersaremakingeffortto______________(促銷)theirnewproducts.3.Trumphaswoninthelatestpresidentelection______________(活動(dòng)).4.Wearesupposedtobemore______________(理智的)inchoosingmajors.5.Thegovernmenthas______________(采?。﹙ariousstrategiesinordertoboosteconomy.6.Heissuchagreatpersonthat______________(追求)hisdreamallhislife.7.Ourschool______________(啟動(dòng))ascienceprojectlastweek.8.Thankstoteachers’andparents’encouragement,hisperformance______________(超過)ourexpectation.句子翻譯1.在快速發(fā)展的信息時(shí)代,我們更應(yīng)該保持理智。(rational)_____________________________________________________________________________2.自從我們采取了新的措施,我們大大提升了工作效率。(adopt)_____________________________________________________________________________3.為了能更好適應(yīng)新環(huán)境,你能給我一些實(shí)用的建議嗎?(pragmatic)_____________________________________________________________________________4.我報(bào)名參加了下周學(xué)校舉行的運(yùn)動(dòng)會(huì)。(launch)_____________________________________________________________________________5.Jane一直信念,去大城市追求自己的夢(mèng)想。(同位語(yǔ)從句;chase)_____________________________________________________________________________三、應(yīng)用文假如你是李華,近期班會(huì)課進(jìn)行了關(guān)于線上購(gòu)物的討論。請(qǐng)你據(jù)此寫一篇倡議書。內(nèi)容包括:1.購(gòu)物現(xiàn)狀;2.購(gòu)物建議。注意:1.80詞左右;2.可增加細(xì)節(jié)以使行文通暢。__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

參考答案:一、閱讀理解:A/D二、詞匯運(yùn)用extend;promote;campaign;rational;adopted;haschased;launched;surpassed句子翻譯1.Weshouldremainmorerationalatthefast-developinginformationera.2.Wehaveenhancedourworkingefficiencygreatlysinceweadoptedthenewmeasure.3.CouldyougivemesomepragmaticsuggestionssothatIcanadjusttothenewenvironment?4.Isigneduptothesportsmeetingwhichwillbelaunchednextweek.5.Janehasabeliefthatsheoughttochaseherdreaminbigcities.三、應(yīng)用文分析:P1:簡(jiǎn)述學(xué)校活動(dòng)+當(dāng)下購(gòu)物現(xiàn)狀(同位語(yǔ)從句),動(dòng)詞短語(yǔ):tendtoP2:線上購(gòu)物缺點(diǎn),為建議、倡議做鋪墊P3:倡議參考范文BeRationalaboutOnlineShopping Recently,wehaveaheateddiscussionaboutonlineshopping.Thereexistsacommonphenomenonthatmoreandmorecitizenstendtopurchasecommoditiesonline,rangingfromdailystufftohouseholddevices.

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