2024巴黎奧運(yùn)會(huì)虎撲營(yíng)銷(xiāo)指南【互聯(lián)網(wǎng)】【通案】【賽事?tīng)I(yíng)銷(xiāo)】

虎撲呈現(xiàn)|ProudlyPresentedbyJRs五星在巴黎

01五星在虎撲五星正飄揚(yáng)0203CONTENTS五星在巴黎FivestarsinParisHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O時(shí)

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盼法式浪漫塞納河畔上的奧運(yùn)開(kāi)幕式，一睹巴黎風(fēng)情街舞、滑板、沖浪、攀巖加入新潮項(xiàng)目中心舞臺(tái)對(duì)品牌來(lái)講，這是四年一次的盛大舞臺(tái)，展示自身優(yōu)勢(shì)給千萬(wàn)用戶(hù)Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O通

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彩Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHumes?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O中國(guó)隊(duì)JRs心往一處想，勁往一處使所有中國(guó)人的榮耀狂歡每個(gè)中國(guó)隊(duì)奪金時(shí)刻都是每個(gè)中國(guó)人最驕傲的時(shí)刻大國(guó)崛起的自豪感在全世界最盛大的舞臺(tái)中央全體國(guó)人為國(guó)而贊體育強(qiáng)國(guó)，老百姓最喜聞樂(lè)?Humes?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O五星在虎撲FivestarsinHUPUHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O歷經(jīng)二十年風(fēng)雨相伴，“大賽時(shí)刻上虎撲”已經(jīng)深入每一位JRs心中Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O男性興趣為一體的體育社區(qū)，足籃電等興趣全部容納造就全網(wǎng)最高濃度討論氛圍S13單場(chǎng)比賽評(píng)分200W次+當(dāng)評(píng)分成為一種表達(dá)方式NBA個(gè)人評(píng)分記錄130.3W次+庫(kù)里榮膺總冠軍+總決賽FMVP哈登加盟快船5分鐘3.5W+互動(dòng)量硬核球迷的意見(jiàn)表達(dá)#賽事主題頁(yè)英雄聯(lián)盟臺(tái)詞評(píng)分累計(jì)230.4W隨手添加“愛(ài)你老媽”換來(lái)全網(wǎng)共鳴Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O線上到線下，活動(dòng)不斷檔，JRs整活與辣評(píng)層出不窮數(shù)字品牌榜X氪體智庫(kù)2022世界杯

互聯(lián)網(wǎng)平臺(tái)影響力榜單內(nèi)容總條數(shù)：1.抖音

2.快手

3.微博

4.虎撲

3,385,751內(nèi)容傳播度：1.抖音

2.快手

3.微博

4.小紅書(shū)

5.虎撲

6.44%虎撲營(yíng)銷(xiāo)影響力價(jià)值：212,834,946數(shù)據(jù)覆蓋：新聞媒體+自媒體平臺(tái)+短視頻平臺(tái)+消費(fèi)社區(qū)類(lèi)+體育社區(qū)+跟帖評(píng)論等全網(wǎng)內(nèi)容Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O大事好事新鮮事，熱梗亮評(píng)整花活火出圈的話(huà)題收割機(jī)，全國(guó)網(wǎng)民的快樂(lè)源泉，也是興趣愛(ài)好的新聚集地游戲人群學(xué)生人群全網(wǎng)人群萬(wàn)英雄聯(lián)盟臺(tái)詞評(píng)分

全國(guó)高校評(píng)分物情感共鳴“愛(ài)你老媽”臺(tái)詞評(píng)分火爆全網(wǎng)！抖音/站快手微博全網(wǎng)發(fā)酵皆破圈ing小紅書(shū)熱門(mén)筆記1.3W+點(diǎn)贊可抖音三個(gè)相關(guān)話(huà)題2.3億+播放評(píng)B站累計(jì)播放：1300W+抖音累計(jì)播放：1.2億微博話(huà)題1411w+閱讀分（統(tǒng)計(jì)日期：2

年1

月

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月初）Hupu?&?OlympicGames?campian?Hupes?caympic?Games?campGames?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O虎撲JR看奧運(yùn)意愿強(qiáng)烈TOKYO2020BEIJING20226%重點(diǎn)關(guān)注13%值得一看有緣就看不太關(guān)注23%58%最期待賽場(chǎng)發(fā)生什么3%12%單日熱度1718w+訪問(wèn)人數(shù)3247w+中國(guó)隊(duì)奪金中國(guó)隊(duì)破記錄小項(xiàng)目有收獲關(guān)注喜愛(ài)運(yùn)動(dòng)員其他35%18%32%Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O一句“愛(ài)你老媽”，引起百萬(wàn)JRs打出了“五星好評(píng)”在奧運(yùn)賽程中“愛(ài)我中華”將會(huì)引來(lái)更強(qiáng)烈的共鳴有料話(huà)題奪金時(shí)刻激情賽場(chǎng)Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian??Hupu?&?O奧運(yùn)營(yíng)銷(xiāo)在虎撲——核心策略“五星好評(píng)”助燃每個(gè)熊熊燃起的愛(ài)國(guó)心讓

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方五星正飄揚(yáng)FivestarsinJRsHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O奧運(yùn)獨(dú)立賽事頻道每日連播不間斷活動(dòng)Banner賽前賽后緊抓時(shí)效熱點(diǎn)資訊實(shí)時(shí)傳遞每日看點(diǎn)預(yù)告/總結(jié)奧運(yùn)話(huà)題活動(dòng)奧運(yùn)金牌榜奧運(yùn)話(huà)題榜賽程/金牌榜活動(dòng)入口熱搜、話(huà)題、資訊Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O奧運(yùn)營(yíng)銷(xiāo)在虎撲——四重奏《奧運(yùn)趣聞百科》

《奧運(yùn)高光大賞》

《奧運(yùn)社區(qū)特輯》Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O1億JRs，為國(guó)而贊Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O計(jì)劃一計(jì)劃二計(jì)劃三計(jì)劃四五星通行證

全站奧運(yùn)

奧運(yùn)冠軍

走出國(guó)門(mén)系統(tǒng)上線

氛圍升級(jí)

聯(lián)動(dòng)發(fā)聲

助威祖國(guó)Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O奧運(yùn)五星通行證五星通行證通

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品獨(dú)立H5頁(yè)面用戶(hù)參與活動(dòng)簡(jiǎn)單確保每日參與人數(shù)升

級(jí)

通

行

證奧運(yùn)獨(dú)立TAB頁(yè)第一流量入口承載每日千萬(wàn)級(jí)曝光確保活動(dòng)參與基數(shù)?

給

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…營(yíng)銷(xiāo)權(quán)益奧

運(yùn)

選

手

精

選

評(píng)

分欄目冠名+定制任務(wù)+文案植入+評(píng)分定制+資源包配套資源適合賽事官方合作類(lèi)客戶(hù)9.9蘇炳添全紅嬋9.9Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OGamingdemo用戶(hù)免費(fèi)參加，參與站內(nèi)活動(dòng)，即可獲得經(jīng)驗(yàn)值，升級(jí)通行證登記1級(jí)滿(mǎn)級(jí)48級(jí)123……4647

48用

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在

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中

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可

能

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得

獎(jiǎng)

品*通行證一共設(shè)有48級(jí)（致敬北京奧運(yùn)會(huì)中國(guó)一共獲得48枚金牌）battlepassHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O活動(dòng)內(nèi)設(shè)置多樣社區(qū)任務(wù)，用戶(hù)完成任務(wù)即可升級(jí)通行證等級(jí)品牌向任務(wù)社區(qū)向任務(wù)?

關(guān)注品牌官方賬號(hào)五星通行證發(fā)布關(guān)于奧運(yùn)助威的帖子點(diǎn)贊評(píng)論分享奧運(yùn)新聞貼…?

完成品牌話(huà)題發(fā)帖下互動(dòng)?

其他品牌定制類(lèi)任務(wù)等互動(dòng)向任務(wù)評(píng)分向任務(wù)分享奧運(yùn)隊(duì)員評(píng)分頁(yè)分享頁(yè)面到微信朋友圈成功邀請(qǐng)朋友參與活動(dòng)…?

為奧運(yùn)運(yùn)動(dòng)員評(píng)“五星”?

每日瀏覽通用評(píng)分?

…Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Gams?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O獎(jiǎng)品激勵(lì)設(shè)置單次互動(dòng)激勵(lì)、長(zhǎng)線互動(dòng)激勵(lì)奧運(yùn)五星通行證等級(jí)123……464748通行證每3級(jí)均有獎(jiǎng)勵(lì)?

品牌獎(jiǎng)品?

虎撲定制頭像框?

奧運(yùn)禮盒等每一次給運(yùn)動(dòng)員打“五星好評(píng)”均有可能掉落“奧運(yùn)盒子”獎(jiǎng)勵(lì)設(shè)置?

品牌獎(jiǎng)品?

虎撲會(huì)員?

奧運(yùn)禮盒等通行證滿(mǎn)級(jí)大獎(jiǎng)設(shè)置：虎撲JR定制奧運(yùn)金牌*品牌可定制獎(jiǎng)品類(lèi)型、禮盒等Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O更多關(guān)于奧運(yùn)的五星玩法，主頁(yè)全獲取「五星奧運(yùn)競(jìng)技場(chǎng)」?

直播間在線聯(lián)動(dòng)?

彈幕互動(dòng)即可參與?

活動(dòng)全程貫穿奧運(yùn)?

多運(yùn)動(dòng)項(xiàng)目定制五星通行證在線彈幕互動(dòng)游戲，和全國(guó)JR一起“闖關(guān)奪金”?；涠ㄖ平鹋圃诰€發(fā)放?！肝逍荍Rs出征巴黎」借助AI打造千萬(wàn)助威圖。巨幅海報(bào)承包巴黎地標(biāo)建筑，與JR一起出征奧運(yùn)。AI海報(bào)征集，大量素材產(chǎn)出JR奔赴現(xiàn)場(chǎng)，地標(biāo)建筑展示「五星JRs奧運(yùn)Cos秀」用戶(hù)DIY穿搭OOTD聯(lián)動(dòng)奧運(yùn)，提升社區(qū)氛圍全民奧運(yùn)氛圍，AI為用戶(hù)打造你的專(zhuān)屬運(yùn)動(dòng)穿搭。爭(zhēng)做步行街做帥的仔！關(guān)聯(lián)虛擬競(jìng)技場(chǎng)，內(nèi)容有效串聯(lián)。Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O評(píng)分功能深度綁定，打造“奧運(yùn)限定版本評(píng)分”評(píng)分主頁(yè)奧運(yùn)評(píng)分置頂評(píng)分頁(yè)面定制奧運(yùn)特色虎撲評(píng)分奧運(yùn)評(píng)分10.0200WJRs評(píng)分立即評(píng)分今日奧運(yùn)奧運(yùn)冠軍虎撲評(píng)分9.9500WJRs評(píng)分立即評(píng)分*品牌信息植入或定制評(píng)分icon等在此基礎(chǔ)上升級(jí)定制Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlymHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O破次元壁奧運(yùn)選手親自回應(yīng)，隔空互動(dòng)強(qiáng)勢(shì)破圈外圍媒體擴(kuò)散奧運(yùn)選手隔空互動(dòng)回應(yīng)虎撲Jrs助威奧運(yùn)?撲亮評(píng)奧運(yùn)運(yùn)動(dòng)員新聞、娛樂(lè)矩陣號(hào)更多普通用戶(hù)跟風(fēng)擴(kuò)散，引發(fā)更多人參與活動(dòng)Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O基于站內(nèi)參與AI助威照活動(dòng)的用戶(hù)照片，與品牌共創(chuàng)，生成巨幅奧運(yùn)助威海報(bào)多地標(biāo)聯(lián)動(dòng)上海線下助威快閃店，線下直接評(píng)五星巴黎地標(biāo)承包計(jì)劃，億萬(wàn)JRs共同為奧運(yùn)出征，每一個(gè)為奧運(yùn)助威的亮評(píng)都有可能被送到巴黎，被更多外國(guó)友人看見(jiàn)專(zhuān)題記錄片這次由全體JRs一同參與跨越東西五千多公里的奧運(yùn)助威行動(dòng)由虎撲全程記錄下來(lái)并在長(zhǎng)視頻媒體上二次擴(kuò)散巨幅海報(bào)在巴黎Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O標(biāo)題冠名結(jié)合賽事超級(jí)曝光，全局用戶(hù)最速捕捉同步PUSH重點(diǎn)展示【金牌速遞】針對(duì)奧運(yùn)會(huì)期間，中國(guó)代表團(tuán)熱門(mén)項(xiàng)目奪金后，社區(qū)即可發(fā)布【金牌速遞】欄目，并結(jié)合社區(qū)PUSH功能，第一時(shí)間輻射全局用戶(hù)。文末文案Banner海報(bào)欄目匹配：奧運(yùn)會(huì)官方贊助商等Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O聯(lián)動(dòng)驚喜盒子，中國(guó)隊(duì)奪金掉落“金牌禮盒”慶祝中國(guó)健兒奪得奧運(yùn)金牌虎撲送你金牌禮【金牌禮盒掉落】用戶(hù)點(diǎn)進(jìn)「金牌速遞」欄目，即有可能概率觸發(fā)「金牌禮盒」第一時(shí)間送上品牌福利，或是站內(nèi)活動(dòng)特權(quán)等欄目匹配：奧運(yùn)會(huì)官方贊助商等點(diǎn)擊開(kāi)啟Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Gampian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O奧運(yùn)賽場(chǎng)每日【虎撲之星】評(píng)選，當(dāng)日MVP，社區(qū)永恒話(huà)題結(jié)合運(yùn)動(dòng)員形象+虎撲亮回復(fù)原創(chuàng)定制票選環(huán)節(jié)營(yíng)銷(xiāo)權(quán)益專(zhuān)欄冠名+海報(bào)植入資源包配套推廣資源奧運(yùn)版塊推薦適合奧運(yùn)賽事合作品牌Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O賽場(chǎng)內(nèi)外名場(chǎng)面評(píng)分、神評(píng)不斷不止是賽場(chǎng)瞬間，各種盛會(huì)名場(chǎng)面皆可打分，JR神評(píng)、毒舌不斷出圈【核心玩法】虎撲資訊不間斷報(bào)道奧運(yùn)內(nèi)外各種名場(chǎng)面；品牌logo品牌logo名場(chǎng)面頁(yè)面均帶有評(píng)分、神評(píng)功能，分享、截圖一鍵搞定【賽場(chǎng)速遞】這波操作什么水平【賽場(chǎng)速遞】這波扣籃什么水平營(yíng)銷(xiāo)權(quán)益品牌定制名場(chǎng)面欄目、品牌露出Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O《奧運(yùn)社區(qū)特輯》Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O奧運(yùn)前瞻奧運(yùn)晚報(bào)JRs專(zhuān)訪今日重點(diǎn)關(guān)注營(yíng)銷(xiāo)權(quán)益?

專(zhuān)欄冠名+內(nèi)容植入?

資源包配套推廣資源?

奧運(yùn)版塊推薦沖金聚焦賽事回顧焦點(diǎn)選手?

適合奧運(yùn)賽事合作品牌Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O熱點(diǎn)日歷金牌榜單奧運(yùn)熱點(diǎn)日歷營(yíng)銷(xiāo)權(quán)益?

專(zhuān)欄冠名+內(nèi)容植入?

資源包配套推廣資源?

奧運(yùn)版塊推薦?

適合奧運(yùn)賽事合作品牌Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OJRs奧運(yùn)最亮評(píng)奧運(yùn)每日最佳瞬間每日挖掘JRs亮評(píng)內(nèi)容，抓住賽事時(shí)效形成站內(nèi)外內(nèi)容二次傳播每日精彩賽場(chǎng)內(nèi)容尋找，邀約用戶(hù)投票+討論通過(guò)趣味內(nèi)容，聚焦用戶(hù)二次探討+金句展現(xiàn)優(yōu)質(zhì)UGC內(nèi)容發(fā)酵聚焦賽場(chǎng)精彩時(shí)刻?

賽場(chǎng)熱點(diǎn)內(nèi)容深度觀點(diǎn)?

趣味事件二次發(fā)酵?

千人千面，不同觀點(diǎn)?

比賽精彩瞬間二次探討?

提煉用戶(hù)UGC二創(chuàng)能力，形成破圈效應(yīng)?

每日聚焦熱門(mén)話(huà)題，有效聚集用戶(hù)營(yíng)銷(xiāo)權(quán)益營(yíng)銷(xiāo)權(quán)益?

欄目冠名+話(huà)題定制+文案植入?

資源包配套資源?

欄目冠名+話(huà)題定制+文案植入?

資源包配套資源?

適合賽事官方合作類(lèi)客戶(hù)Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O《終于能輪到我了》奧運(yùn)冠軍版邀請(qǐng)中國(guó)奧運(yùn)冠軍在虎撲站內(nèi)與網(wǎng)友一對(duì)一問(wèn)答回帖，給廣大網(wǎng)友創(chuàng)造一個(gè)和奧運(yùn)冠軍對(duì)話(huà)的平臺(tái)AMA期間可以抽取固定樓層，送出奧運(yùn)禮盒等定制獎(jiǎng)品營(yíng)銷(xiāo)權(quán)益定制欄目、話(huà)題；冠名，品牌露出Hupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Gmpian?Hupu?&?OHupu?&?OlympicGames?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?Olympic?Games?campian?Hupu?&?O徐靜雨為每日奧運(yùn)做新聞資訊匯總根據(jù)奧運(yùn)賽