營銷策劃 -“后”品牌高端百貨商超品牌營銷方案

時光相伴·后禮予你PRECIOUSTIMEWITHUS·GORGEOUSGIFTFORYOU市場營銷·奧萊·川川PartyTheme：PRECIOUSTIMEWITHUS·GORGEOUSGIFTFORYOU派對主題：時光相伴·后禮予你PartyTime：IntheearlySep,2020（Pending）派對時間：2020年9月初(待定)PartyLocation：WangfujingOutles（YinChuan）派對地址：王府井奧萊(銀川)PartyContent：NewProductsLaunch派對內容：新品發(fā)布PartyFeatures：Court&elegance&Classic派對特色：宮廷&高雅&古典Numbersofinvitation：100people受邀人數(shù)：100人PromotingProducts：Thehistoryofwhoo推廣產品：Thehistoryofwhoo/后天率丹-Product

產品介紹

SelfmoisturizingcreamSoft,nourishing,fineandsmooth秘貼系列WHOO后Fromtheuniquerecipeofthepalace天氣丹系列Whoo后LastingmoistureSolidLongtermretention還幼系列WHOO后ongealedfragranceSkinsmoothing&NourishingLotion津率享系列Whoo后Whoo后自潤面霜禮柔潤滋養(yǎng)細滑潤顏持久保濕純色長時間保留Whoo后津率享紅華凝香平顏滋養(yǎng)乳潤膚補水源自宮廷獨秘配方對高品位、高格調之美的追求。當歲月追溯到時間隧道遙遠的彼方，對于身為絕世佳人的皇后們來說，宮廷美容秘方，可謂是供奉給她們最為珍貴的寶物，它造就了不施脂粉亦可生輝的皇后們那高雅清麗的面容。經過數(shù)百年、數(shù)千年的傳承，效果經歷了歲月的驗證，經現(xiàn)代科學的輔佐，成就今世"WHOO后"-Product-24#赤焰櫻桃54#迷霧酒莊25#西柚珊瑚15#微醺玫瑰13#煙粉櫻花88#赤茶紅棕-TAInsight-Supermodels,artists,rockstars,designers,etc.Theyarethegroupsofpeoplewhoarefullofpersonalityandcreatefashiontrends.SeizethenowandbeyondBreaktheconventionalboundariesThinkinyourownfascinatingwayDaretoshowhowyoureallyfeel.Daretoactoutofframesandstandards.Staytruetoyourheart.Findtheirownuniquenessandbeproud.Theonlythinglikeyou,isyou.Becauseyouruniquenessistimeless.Itispreciselybecauseoftheseindividualswhoarefullofpersonalityandfreedom,deeplyattractingtheeyesofNARS超模,藝術家,設計師等。他們是一群充滿個性和創(chuàng)造古典高雅的人。抓住現(xiàn)在和未來打破傳統(tǒng)的界限用你自己迷人的方式思考敢于展現(xiàn)你的真實感受。敢于打破傳統(tǒng)框架和標準。一切從心。找到自己的獨特之處并為之驕傲。唯一像你一樣的是你。因為你的獨特性是永恒的。正是因為這些人充滿了個性和自由,深深吸引了后

的目光。THEME：WHOOGORGEOUSGIFTFORYOU主題：時光相伴·后禮予你AdiscopartyforthegroupspeopleofMODERN/AUDACIOUS/ICONICfromNARSWHOO宮廷/高雅/標志性人群的古典派對InvitationDesign創(chuàng)新設計-InvitationCard邀請函Withinvitationinformationon

附有邀請信息Asthefilmrotates,thelipshowsthenameandcoloroftheproductonthechassis當?shù)D時,唇的標記顯示碟片上產品的名稱和顏色。Cover外殼Front正面Back背面-FloorPlan-Entrance入口Asile走道ProdoctExhibitionarea產品展示區(qū)WHOOMakeupAre后化妝室F&B

前后選單區(qū)Stage舞臺UNLACEDROOM《閨閣》PLAYPENROOM

《圍欄》DANCETERIAROOM《宮廷》FourPhotoBooths四個圖片間icecream冰激凌領取處Entrance入口Asile絲綢走道時光相伴

后禮予你-CheckIn-gifoftheinteractionpart交互式部分Checkin：Scanningforlabels簽到：掃描貼標簽VisitorsstandinfrontofthescreenandthesystemdisplaystherelevantproductTagaccordingtotheguests'clothingandlipcolor.#DEVIANT*、#UNLACED、#DANCETERIA…Accordingtothedisplayedtag,atattoostickercanbecollectedatthecheck-inlocation.訪客站在屏幕前面,系統(tǒng)根據(jù)客人的衣著和嘴唇顏色顯示相關產品標簽。DEVIANT、UNLACED、DANCETERIA…根據(jù)所顯示的標簽,可以在對應地點收集紋身貼紙。tattoosticker文身貼紙-Entrance-Wholeaislewithgoldensilkfromthetop,lighteningbydarkredasthebackground,Visitorspassthroughthechannelandfeelthesilkypleasureofbrightribbons.頂部的金色絲綢穿過整個過道,裝飾以深紅色為背景的閃電,游客通過通道,感受亮絲帶的柔滑愉悅之感。Silkychannel

綢緞通道長廊四間房-Room1

–房間1PLAYPEN《圍欄》WithPLAYPEN'scolor:Pinkcoral,astheroomelement.ThefeathersofPinkcoral,fillingupwithfeathersinthespace,andswingingwithpinkcoralinthemiddle.Creatingasilkyeroticplace.房間顏色：銀色，珊瑚藍宣紙色。房屋內飾以銀色、白色和珊瑚藍的帛紗填滿空間,并在場景中間擺放欄珊，書房布景。創(chuàng)造清新脫俗古典之處。圍欄房間-Room2-UNLACED《閨閣》UNLACEDcolor:Nudepink,astheroomelement.TheoverallappearanceofthebathroomsceneinNudepink,with2femalemodelswearingsilkbathrobes.Creatingthesurroundingof:openingthedoorofbathroom,releasingtheNudepinkbathrobe.房間顏色:帝王紅為主，祖母綠。房屋內飾以閨閣床榻為布景元素,男女模特穿著絲綢宮廷服飾。周圍:打開閨閣的門,遞出紅色、金色產品體驗卡。閨閣房間-Room3-

房間3DANCETERIA《宮廷》ThecolorofDANCETERIA:Fuchsia,astheroomelement.ThesilverballhangingandfilledwiththeceilingoftheroomwithtwinklingFuchsia'sneonlipsdecoratedonwalls.Creatingamodernballroomscene.房屋顏色:紫紅色,米金色。房間內飾以米金色和紫紅色為主，背景和天花以古典宮殿雕花格為元素。打造古典對弈場景。宮廷房間化妝區(qū)-MakeupArea–化妝區(qū)Make-upArea：Theprofessionalmakeupartistrecommendsandteststhelipcreamfortheon-siteguestsandcreatesastylishnightclubpartylook.Atthesametime,on-sitevisitorscantryandcreateNARSseriesmakeup.化妝區(qū)：專業(yè)化妝師為現(xiàn)場客人推薦和試用產品,并設計一個古典宮廷妝容。同時,現(xiàn)場參觀者可以試用和設計古典系列妝容。音樂視頻DIY區(qū)-InteractionArea–交互區(qū)MusicvideoDIY：音樂視頻DIYFilminteractivescreencreatedbyNARSproductsandcolorsystemsTheon-sitevisitorstooktheheadphonesto"slide"thefilmpairingsilk"slippery"lipcreamcolornumberCombinedintoadedicatedDJremix/ClassicalmusicByscanningtheQRcode,youcansharethecircleoffriendsandconductonlinecommunication.由后產品和顏色系統(tǒng)創(chuàng)建的電影交互式屏幕組合成一個專門的古典音樂視頻通過掃描二維碼,你可以分享至朋友圈,進行在線交流。-F&B-Accordingtopreferences,guestscheckthemenuoptionsandsubmitittothestafforcustomizeit.AnicecreamwiththesamecolornumberastheNARSproductwillbeservedtotheguests.根據(jù)喜好，客人們查看菜單選項然后提交給工作人員或者定制產品。客人們會收到和WHOO產品色號相同的冰淇淋。F&B（菜單前后頁）◣MenuDesign（Front）菜單設計（前頁部分）◣MenuDesign（Back）菜單設計（后頁部分）WHOOGORGEOUSGIFTFORYOU時光相伴·后禮予你王府井奧萊·銀川WHOOGORGEOUSGIFTFORYOU時光相伴·后禮予你王府井奧萊·銀川路演區(qū)“WHOOGORGEOUSGIFTFORYOU”—GlideToSeeYou時光相伴·后禮予你后與你相見-RUNDOWN-19:30-19:35Performance19:30-19:35演出19:38-19:45Performance19:38-19:45演出19:00-20:30CM：AllTheTime19:00-20:30CM：整場19:35-19:38BrandingSpeech19:35-19:38品牌發(fā)言-Performance-OPTION1：AerialSilksDance

Thegraceful,dynamicstrength,flexibilityandall-in-onegracefuldanceareperformed.TheperformersslideanddancefromtoptobottomintheribbonsofNARScolor,presentingtheNARSVELVETLIPGLIDE"slipandcolor"vision.選項一：空中綢緞舞表演者呈現(xiàn)出優(yōu)雅,動態(tài)的力量結合,靈活性和全方位的舞蹈表演。表演者從上到下在紅色金色的綢緞上滑動，舞動,呈現(xiàn)出天鵝絨般的唇滑翔“絲滑和顏色”的視覺效果。-Performance-OPTION2：MirrorManDanceThe“smooth”surfacemirror,withfittingthegracefulfigure,highlightingthegorgeousdanceoftheperformers.選項二：麗人行唐風舞蹈三月三日天氣新，長安水邊多麗人。態(tài)濃意遠淑且真，肌理細膩骨肉勻。繡羅衣裳照暮春，蹙金孔雀銀麒麟。頭上何所有？翠微盍葉垂鬢唇。背后何所見？珠壓腰衱穩(wěn)稱身。-Stage：classicalmusicLiveShow-ClassicalMusicWarm-upProfessionalclassicalmusicinviting,duringtheeventbyplayingmu