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Marketing&Advertising2.1PassageAI.1-5HIBGC6-10AFJEDII.1.FourPsofmarketing,orthemarketingmix:price,place,promotion,andproduct.2.FourPsofstrategicmarketing,orfourstepsofmarketsegmentation:Probing,Partitioning,Prioritizing,andPositioning3.Fourlevelsofsegmentation:themassmarket;segmentedmarkets;micromarket;individualmarkets.III.1.Theaimofmarketingistomakesellingunnecessary.2.AtypicalAmericanfamilyconsistsofaworkinghusband,ahomemakerwife,andtwochildren.3.Intheauthor’sopinion,theinternalheterogeneity(異質性,差異)ofthatgroupmakestargetingitalltogetherimpossible.4.Researchingandfocusingonthemicrosegmentationofthatmarketiscrucial.5.StanleyDaviscoinedtheseemingoxymoron,“masscustomization.”Itmeansthatmarketerscustomizetheirofferingsforindividualbuyers.6.IcouldgointoalocalGMdealer.Thesystemasksmeasetofquestionsaboutoptions,andIkeyintheappropriateinformation.Thenmyinformationissenttothefactorywheremypreferencesareincorporatedintothefinaldesignofmycar.7.Hethinksthattheyareverypromising.Hisattitudeispositive.IV.1-5DBGICV.Thistrio(/?tri:?u/三件套,三個一組)ofwords–Think,GuessandSupposeareontheblacklist(黑名單)ofprofessionalemailwriting.Managers’reputationswouldfallonsayingthatthey“guess”things.Itsoundsharsh(刺耳的)whenaclienthascommitted(調撥…供使用)severalthousanddollarstoaprojectandyou’renotresponsiblefordeliveringit.Sayingyouthink,guessorsupposecanimplythatyou’reputtingalloftheriskanddecisiononyourclientoryoudon’treallyknowwhatyou’redoingortalkingabout,soyou’retakingthebestguessinthesituation.Neitheroftheseisgoingtopaintyouinagoodlight.Whenyoufindyourfingerstypingthesewordsintoprofessionalemails,whynottrywordslikeestimate,forecast,orthephrase:“WecancompleteXinthetimingsifwe’rewillingtodescope(縮小項目范圍)Y.”Thisshowsyou’vespenttimeconsideringthesituationandhaveaprofessionalrecommendationtomake,basedonfacts–notguesses.Seemoreat/professional-email-etiquette/.PassageBI.1-5JEHGD6-10IBAFCII.1-5BCBADIII.1-5ACBDAIV.Youhavetospecifyallthedetailsaboutthebeer.Orderingonlineislow-contextcommunication.ThisisdifferentfromdrinkingintheMunichBiergarte.Thecustomer’sremark(“Anotherone,please”)ismeaningfulinthecontextofthepub.Itmeansthathigh-contextcommunicationcanoccurinalow-contextculture,Germany.2.2PassageCI.1-3FTF4-6FFTII.1.下沉;Brands’marketingeffortsareadaptingtosinkormovedownintolowertiermarkets.2.國潮;China’syoungconsumersareshowingasurginginterestindomesticbrandsandproductsthatincorporatetraditionalChinesestyleandculture.III.1.D2.E2.3PassageDI.1-5FBEDCII.Open.Tips:Thestoriesshowtheimportanceoftruthinbusinesscommunication.Thefirststorytellsthathonestyandtruthinadvertisingistheonlybrandcommunicationstrategythatmeetstheultimatedesiresofbothconsumersandbrands.Thesecondstorytellsthatatrueandunbiaseddefinitionfor“Chineserestaurantsyndrome”shouldbegivenanddiscriminationagainstChinesefoodisunfairandharmful.2.4I.Tips:1.AppleThetechgiantin2012letpeoplebelievetheirnewiPadwas4Gcompatible(兼容).Itwasnot.Itwasforcedtoofferrefunds(退款)tothoseconsumersbelievingtheyweremisled.2.ListerineTheysaidthattheycouldhelpagainstallsortsofproblemslikethecommoncold,andtoothandgumdecay(牙齦腐爛).Itturnedoutthatwasn’ttrueatallandsotheyweresued(起訴)andforcedtopulltheadin2011.3.NewBalanceTheshoemakerclaimedthatthesesneakers(運動鞋)couldburnmorecaloriesthanordinarysneakers(thoughhowtheyweresupposedtodothatisamystery,ascaloriesareenergyandyoucanonlyburnmoreofthembytakingmoreaction).Independenttestingfoundnostatisticallysignificantincreaseineitherexerciseresponseormuscleactivation(激活)asaresultofwearingitsshoes.Thecompanywasfinedforfalseadvertisingin2011.II.1.Consumerssuffer.Thefirstandmostnoticeablenegativeeffectofdeceptiveadvertisingisthatitleadsconsumerstomakeuninformeddecisions.Theymaywastemoneyonaproductorservicethatcan’tprovidewhattheyarelookingfor,ortheymightbeunawareofthepitfalls(陷阱)involvedintheproductorservice.2.Businessessuffer.Consumersdonotlikebeingcheated.Mostpeoplewillnotfallforthesametrickmorethanonce.Moreover,anangryanddisappointedcustomerwilloftenretaliate(報復)withnegativewordofmouth,attacksonsocialmediaand,onoccasion,lawsuits(訴訟).3.Employeessuffer.Employeesofcompaniesthatusedeceptiveadvertisingcanendupbearingtheconsequences.Theygetstuckbetweenthecustomerandtheadvertising.Theyhavetodealwithunhappypeopleandmayevenbedirectlyblamed.Whenemployeesaresubjectedtounpleasantconditions,theyarelikelytoleaveornotworkashard,providingmoreproblemsforthecompany.2.5I.1.Hyperbole;2.Personification;3.Rhyme;4.Hyperbole;5.Pun6.Personification;7.Pun;8.Oxymoron;9.Metaphor;10.MetonymyII.1.Metaphor;2.Metaphor;3.Simile;4.Personification;5.Metaphor;6.Metaphor.E-commerce3.1PassageAI.1-5BCGJI6-10ADEFHII.1-4BDDC5-8BAACIII.1-5DBCFAIV.Tips:Thealgorithmhadmistakenlypickeduponthewords“maybeIshouldenditall”asalludingtosuicide.Thealgorithmsarenotalwaysreliable.Ifyoudecidetooutsourceanyofyoursocialmedia(especiallylikelyifyouexport),orifyousimplycollaboratewithotherpartners,don’tforgetyouareultimatelyaccountableforthemessagesyouputout.PassageBI.1-5GJAFC6-10IHBEDII.1.Nearlyathird.2.Bikesandelectricalvehiclestodeliverparcels.3.Itsendsparcelsincardboardboxeswitharemovablecardslip,sotheinnerboxcanbereusedtimeandtimeagain.4.IntheUS,returnscreate5billionpoundsoflandfillwasteandproduce15milliontonnesofcarbonemissionsannually.5.Ifretailersremovedfreereturns,customersmightthinktwicebeforeorderingadditionalproducts.6.Retailersshouldstopusinglargepackagesforsmallitemsbecausethisnotonlymeansthatadditional,unnecessarypackagingisincluded,butalsothepackageitselftakesupmoreroominthevan.7.Itcanallowcustomerstovirtuallyseetheitemondifferentbodytypesandheights,soonlineretailerscanminimisehighreturns.8.Astheretailerhastogettheparceltothecustomerasquicklyaspossible,oftenvansarenotfullyloadedwhentheyleavethedistributioncentre.However,ifstandardshippingischosen,thisriskdecreases.9.Researchshowsthatforthosecustomerswholivewithin3milesofastore,click-and-collectisamuchmoreeco-friendlyshoppingmethod.10.Theyaremorelikelytoimprovetheirbrandimagebecausecustomersseekouteco-friendlyretailerstoshopfrom.III.1-5EADFBIV.Tips:Atfirstsight,manypeoplequitelikeit.Whentheyreadon,theyoftenchangetheirmind,findingthestyletoolight-heartedforapotentially(潛在地)highlydangerousscenario(情景).Andhowdoestheretailerknowthatnobodyhasbeenhurt,justbecausetheyhadn’tbeennotifiedbeforetheyposted(貼出)therecall?Effectivebusinesswritinghasto‘thinkahead’forallsortsofpossibilities–andadopttherightstyleforthesituationaswellastheaudience.YouarelikelytoseecontrastsinbusinessEnglishwritinginyourcompany.Considerwhethertakingamiddlecourse,amedianbetweenanoverlyformaloroverlyinformalstyle,mightworkbest,toavoidunnecessarilyconfusingstyles.
3.2PassageCI.1-5TFFFTII.1-5ABADCPassageD1-5FFTTF6-10TFTFT3.3PassageEI.DACBII.1.Thetwoholidaysaredifferentinorigin.BlackFridayoriginatedintheU.S.A.asabigdayofsalesafterThanksgiving.Whatwasoriginallyasingledayofsaleshasnowexpandedtoawholeweekend.SinglesDaybeganinChinainthe1990sasadayforsinglepeopletotreatthemselvestoagift.Theholidaywasadoptedin2009andsubsequentlytrademarked.Itturnedintoagift-buyingeventforfriendsandfamily,expandingthecommercialpotentialendlessly.Thetwoholidaysaretargetingdifferentmarkets.WhereasBlackFridayisonlyaboutgettinggooddeals,SinglesDayhasbecomeacelebrationaimedattheever-growingChinesemiddleclasses.2.1)November11ismarkedasRemembranceDay(陣亡將士紀念日)inseveralEuropeancountries;2)TheAmericanmarketisalreadyoversaturatedwithshoppingholidays.3.1.Double112021hadtwosaleswindows–thefirstwillbefromNovember1to3,andthesecondwillbeonNovember11,onthedayofthemainevent.Actually,Taobaocouldwidenitssaleswindows.2.Livestreamingwillbeakeyconsumerengagementmechanismforbrandsandmerchantstobuildawarenessanddrivesales.TaobaoLivecouldfeaturemoreleadingKOLs,celebrities,andbrandrepresentativesinLivestreamsessions.3.Taobaocouldletuserssharetheir“shoppingcart”itemswithfriendsandfamily,creatingamoresocialshoppingexperience.PassageF1.Reducingpackagingmaterialsandminimizingwaste.2.Compostablepackagingismadeoutofmaterialsthatcanbecompostedathomeandcommercially.They’reoftenmadefromplant-basedpolymerthatcanbreakdownincompost.3.supplychainpartners,manufacturingpartners,andcustomers,etc.3.4I.Ascustomers,weshouldrealizethatpackagingmadefromrecycledorsustainablematerialsiscrucialinoureverydaypurchasehabits.Manyconsumersreportthattheyarewillingtopaymoreforenvironmentallyfriendlypackaging.Thebestsolutionwouldnaturallybetoavoidplasticcompletelyand,instead,useonlypapertapeandpaperfilling.II.Asretailers,weshouldusereusablepackagingandstopusinglargepackagesforsmallitems.Greenpackaging,alsocalledsustainablepackaging,usesmaterialsandmanufacturingtechniquestodiminishenergyuseandreducetheharmfulimpactsofpackagingontheenvironment.Greenpackingsolutionsoftenincludebiodegradableandrecyclablematerialsinpreferencetomaterialslikeplastic.III.Open.3.51.lucrative 2.intergovernmental3.confirmation 4.overrule5.rhythmic 6.documentation7.Agriculture 8.Memo9.Financial 10.agenciesUnit4InternationalTrade4.1PassageAI.1-5EDJAC6-10BHGFIII.1.Metaphor.Theengineisthepartofavehiclethatproducespowertomakethevehiclemove.Tradeiscomparedtoanengine,indicatingthatitdriveseconomicgrowthanddevelopment.2.Duetoadvancesintransportationanddigitaltechnologies,alongsideprogressivemarketopening.3.Hearguedthatacountrycanbenefitfrominternationaltradebyspecializingintheproductionofgoodsforwhichithasarelativelyloweropportunitycostinproductionthanitstradingpartners.4.Ifjobswerethecauseofprosperity,banningagriculturaltechnologywouldgeneratemuchprosperitybydramaticallyincreasingemploymentinthatsector.5.Theyarepositivelyrelated:asthepopulationgrows,employmentincreases.6.Protectionismattemptstoprotectjobsthatthemarketwillnotsustain,attheexpenseofmoreinnovativeindustries.7.Becauseopportunitiesshrinkandinputcostsriseforthoseindustries.8.The“populist”objectionisthatfreetradedestroysjobs,soitcannotbesaidtohelpconsumersingeneral.III.1-3AACIV.Open.V.1-3BDAPassageBI.1-5DHBAI 6-10CJEFGII.1.TheRCEPistheworld’slargestfreetradedeal,consistingof15EastAsianandPacificnations,aimedatenhancingtradeandeconomiccooperationintheregion.2.TheUNCTADreportsuggeststhatRCEPwillcreateanewcenterofgravityforglobaltrade,strengtheningChina’sinfluenceintheAsiaPacificregionandshapingtheeconomicandpoliticallandscapeforyearstocome.3.TheparticipatingRCEPcountriesincludeall10membersofASEAN(Brunei,Cambodia,Indonesia,Laos,Malaysia,Myanmar,Philippines,Singapore,Thailand,Vietnam),thethreeEastAsianmembersofASEANPlusThree(China,Japan,SouthKorea),andthetwoOceanianmembersofASEANPlusSix(Australia,NewZealand).4.RCEPcountriestogetheraccountfor30%oftheworld’sGDP.5.RCEP’sGDPrepresentationsurpassesthe28%representedintheUSMCA.6.ThemajorimpactsofRCEPincluderelaxedmarketaccessformembercountries,reducedimporttariffs,simplifiedcustomsprocedures,andharmonizationofrulesoforigin,inspectionandquarantine,andtechnicalstandardstomaketradefairerandmoretransparent.7.Traditionalhigh-taxindustriessuchasfood,agriculture,consumergoods,andautomobilesareexpectedtobemostaffectedbyRCEPtariffreductions.8.ThetariffconcessionsofRCEPareexpectedtoincreaseintra-regionalexportsofalliancemembersbynearly2%,amountingtoapproximately$42billion.Tradediversionwillalsooccuraslowertariffsredirecttradeawayfromnon-memberstoRCEPmembers,accountingforapproximately$25billion.9.Answer:RCEPincludesthefirstcomprehensiveandhigh-levele-commercerulesintheAsia-Pacificregion.Itencouragespaperlesstrade,preventscustomsdutiesondigitalproducts,andremovesrestrictionsonthelocationofcomputingfacilitiesormovementofdataacrossborders.10.RCEPwillsimplifytheregulatoryenvironmentandcustomsprocedureswithinASEANcountries,makingtradeandsupplychainoperationsmorestraightforward.Itwillacceleratethecustomsprocess,reducecostsassociatedwithmanagingthesupplychain,andpromoteintegrationofsupplychainsacrossRCEPmembercountries.III.1-5ECADBFIV.Introduceyourself,andexplainthepurposeofwriting.Describeyourquestionsclearly.Lookforwardtoearlyreplyandexpressgoodwill.4.2PassageCI.1-5TTFFFII.1.Thefirstsentence.2.Thelastparagraph.PassageDI.1-5IFEDHII.1-5TNGFFF4.3PassageEI.1.Thephilosophyoffreemarketsemphasizesminimizingtheroleofgovernmentinterventionandtaxationinthefreemarkets.AlthoughSmithadvocatedforalimitedgovernment,hedidseethegovernmentasresponsiblefortheeducationanddefensesectorsofacountry.2.Smitharguesthatthedivisionoflaborandresultingspecializationproducesprosperity.Smithusedtheexampleofthelaborrequiredtomakeapintoillustratetheeffectivenessofthismethod.3.Beforeitspublication,countriesdeclaredtheirwealthbasedonthevalueoftheirgoldandsilverdeposits.However,Smitharguedthatcountriesshouldbeevaluatedbasedontheirlevelsofproductionandcommerce.ThisconceptwasthebasisforthecreationoftheGDPmetricformeasuringanation’sprosperity.II.每個文明社會的偉大商業(yè)活動都是在城鎮(zhèn)居民和鄉(xiāng)村居民之間進行的。用天然的農產(chǎn)品交換加工產(chǎn)品(手工業(yè)品),要么物物交換,要么通過貨幣交換,或是某種代表貨幣的紙張。鄉(xiāng)村為城鎮(zhèn)提供生活資料和用于加工產(chǎn)品的原材料。作為回報,城鎮(zhèn)將一部分加工產(chǎn)品送回鄉(xiāng)村居民。城鎮(zhèn)既沒有也不可能有任何物質的再生產(chǎn),可以說它從鄉(xiāng)村獲得了全部財富和生活資料。然而,我們決不能因此而認為城鎮(zhèn)的收益就等于鄉(xiāng)村的損失。二者是互利互惠的,與所有其他任何情形一樣,這種情形下,勞動分工有利于(可再度細分的)各行業(yè)中的所有從業(yè)人員。PassageFI.BrexitisbothachallengeandanopportunityforChina-UKtrade.Managingchallengesandtakingadvantageofopportunitieswilltakebothsidestothenextlevel.II.Brexitisavoteagainstglobalization.TheU.K.hasalreadysufferedfromit.4.4I.SeePassageBtodesignquestions.TheUSgovernmenthasattimescriticizedvariousaspectsoftheUS-Chinatraderelationship,includinglargebilateraltradedeficits.However,amongAmericanindustries,U.S.businessesandagriculturalindustrieshaveopposedthetradewar.Thetradewarnegativelyimpactedtheeconomiesofbothcountries.IntheUnitedStates,ithasledtohighercostsformanufacturers,higherpricesforconsumers,andfinancialdifficultiesforfarmers.InChina,thetradewarcontributedtoaslowdownintherateofeconomicandindustrialoutputgrowth,whichhadalreadybeendeclining.TheChinesegovernmenthasblamedtheAmericangovernmentforstartingtheconflictandsaidthatUSactionsweremakingnegotiationsdifficult.4.5HowtoIdentifytheMainIdeaParagraph1_____1_____Paragraph2_____4_____Paragraph3_____2_____Paragraph4_____1_____Paragraph5_____5_____Unit5InternationalOrganizations5.1PassageAI.NameFullnamelogoYearoffoundationHeadquartersNumberofmembercountriesWTOWorldTradeOrganization1995Geneva164IMFInternationalMonetaryFund1945Washington,DC190WBWorldBank1944Washington,DC189OECDOrganizationforEconomicCooperationandDevelopment1948Paris38OPECOrganizationofPetroleumExportingCountries1960Vienna13I.1-5JGAEB6-10FDCHIII.1-5ADECBIII.1-5CAADCIV.APartParagraphsMainideaSubsectionParagraphsMainidea11-2Introduction23-161)WTO3-5WTO’sroles2)IMF6-8IMF’sroles3)WB9-10WB’sroles4)OECD11OECD’sroles5)OPEC12-14OPEC’sroles6)G715-16G7’sroles317ConclusionB.1-3sandwichstructure;sandwichstructure;invertedpyramidstructurePassageBI.1-5EACHF6-10JIGDBII.1.Itsprimarypurposeistoopentradeforthebenefitofall.2.TheWTOprovidesaforumfornegotiatingagreementsaimedatreducingobstaclestointernationaltradeandensuringalevelplayingfieldforall,thuscontributingtoeconomicgrowthanddevelopment.Italsoprovidesalegalandinstitutionalframeworkfortheimplementationandmonitoringoftheseagreements,aswellasforsettlingdisputesarisingfromtheirinterpretationandapplication.3.Aplurilateralagreementisamulti-nationallegalortradeagreementbetweencountries.Ineconomicjargon,itisanagreementbetweenmorethantwocountrieswhileamultilateralagreementisanagreementbetweenagreatmanycountries.4.In1995.5.theGeneralAgreementonTariffsandTrade(GATT)6.164members7.theMinisterialConference8.negotiatingthereductionoreliminationofobstaclestotrade(importtariffs,otherbarrierstotrade)andagreeingonrulesgoverningtheconductofinternationaltrade(e.g.antidumping,subsidies,productstandards,etc.);administeringandmonitoringtheapplicationoftheWTO’sagreedrulesfortradeingoods,tradeinservices,andtrade-relatedintellectualpropertyrights;monitoringandreviewingthetradepoliciesofourmembers,aswellasensuringtransparencyofregionalandbilateraltradeagreements;settlingdisputesamongourmembersregardingtheinterpretationandapplicationoftheagreements;buildingcapacityofdevelopingcountrygovernmentofficialsininternationaltradematters;assistingtheprocessofaccessionofsome30countrieswhoarenotyetmembersoftheorganization;conductingeconomicresearchandcollectinganddisseminatingtradedatainsupportoftheWTO’sothermainactivities;explainingtoandeducatingthepublicabouttheWTO,itsmissionanditsactivities.9.It’sanorganizationforliberalizingtrade.It’saforumforgovernmentstonegotiatetradeagreements.It’saplaceforthemtosettletradedisputes.Aboveall,it’sanegotiatingforum.Essentially,theWTOisaplacewheremembergovernmentsgo,totrytosortoutthetradeproblemstheyfacewitheachother.10.TheWTOagreements,arenegotiatedandsignedbythebulkoftheworld’stradingnations.11.NgoziOkonjo-IwealaIII.ECAFDBIV.Theletterisveryformal,cold,andunfriendlybecause:CatherinePorteraddressesMrs.Maxwellas“DearMadam”.Shehidesbehindtheimpersonal“we”ratherthanusingthepersonal(andthereforemorefriendly)“I”.Shestartsherletterwiththeformal“Weareinreceiptofyourletter”ratherthanoneofthefriendlieropenings.Shesays“Youraccounthasbeencredited”(passivevoice),whichisimpersonal,ratherthantheactiveandthereforemoredirectandfriendly‘Ihavecreditedyouraccount.’Althoughsheacknowledgesthathercompanymadeanerror,shemakesnoapology.SherejectsMrsMaxwell’srequestforcompensationveryabruptly.Shecouldbemoretactful,whilestillstickingtothecompany’spolicy.Thisishowthelettermighthavebeenwrittentomakeitmoreconversationalinstyle,andfriendlier.CARSTAIRSCLOTHINGCOMPANY43GortonRoad,Marsby,MB24HYTel.0192114326726August20XXMrs.A.Maxwell13ThrixtonCrescentCharterboroughLT146TUDearMrs.Maxwell,Iwasverysorrytoseeinyourletterof15Augustthatyouarestillbeingchargedforthedressyoureturnedtous.Ihaveinvestigatedthematter,anditappearsthatwedidindeedreceiveit,butthatowingtoanerrorintheAccountsDepartment,youraccountwasnotadjusted.Idoapologiseforthisoversight,andfortheinconvenienceyouhavebeencaused.Ihavenowcreditedyouraccount.Iamafraid,however,thatIcannotgiveyouanyfinancialcompensation.Wearealwayshappytoconsiderclaimsforcompensationwhentherehasbeenfinanciallossasaresultofourerror,butasIunderstandit,youhavenotsufferedanyloss.Iamsorryyouhavehadtowritetousaboutthismatter,andIhopeyouunderstandourpositiononthequestionofcompensation.Yourssincerely,CatherinePorterCustomerRelationsManager5.2PassageC1.CBAD2.IMF;WB;WB;IMF;IMF;WB5.3PassageDI.1-4ADCB5.41.IthinkChinacansetupanewtemporarybodywithothercountriesintheWTOtobypasstheappellatebody,whichcanreflectourspiritofcooperationandtheprincipleoffairness.2.IncontrasttotheUS,Chinatookeffectivemeasurestocontrolthepandemic,whichpreventeditseconomyfromsufferingmuch.TheU.S.government’sresponsetoCOVID-19wasslow.Restartingtheeconomyafterapandemicandarecessionhasnotbeenandwillnotbesimple.3.WethinktheycanseizethenewopportunitiesofChina’sreformandopeningup,andstrengthencooperationinopeningupnewenergy,greenanddigitaleconomy,andtradeinservices,aswellaspromote“Asia-Europeconnectivity”undertheframeworkof“OneBelt,OneRoad”.4.ChinahasneverhesitatedtohelpothercountriesinthebattleagainstCOVID-19.Blendingeconomicgrowthwithclimate-friendlydevelopmentisoneofthethemesofChina’smostrecentfive-yearplan.Chinacandomoreintheglobaleffortsonbalancingeconomicgrowthwithenvironmentalprotection.Greenbondsarepredictedtobecomeanareaofgrowinginterest.5.Certainlynot.OneBeltOneRoadisaninternationaleconomiccooperationinitiativeproposedbyChina.Ithasnothingtodowithgeopolitics,letaloneastrategictooltocontrolthecountries.Thepurposeistoinjectnewimpetusintotheworldeconomy,promotecommondevelopmentandreduceimbalances.WehopethattheGroupofSevencantakeanobjectiveview.Insteadofmakingirresponsibleremarksthroughcoloredglasses,itisbettertodomorepracticalthingsfordevelopingcountrieslikeChina.5.51.Thankyouforbringingthistoourattention.We’reworkingtoresolvethisissueasquicklyaspossible.(Notethatwesolveaproblemandresolveanissue.)2.I’mwritingtoexpressmydissatisfactionregardingtheorderIplacedonApril20.Iamstillanxiouslywaitingfortheproductstoarrive.PleaseshipmyorderimmediatelyorIwillbeforcedtocancelmyorder.3.Asrequested,Ihaveattachedacopyofyourpurchaseorder.Pleaseletmeknowifyourequirefurther/additionalassistance.4.Ourrecordsshow/indicatethatthereisanoutstandingbalanceof$150onyouraccount.Pleasesendusyourpaymentassoonaspossible.Ifyouhavealreadysentyourpayment,pleasedisregard/ignorethismessageandacceptourthanks.5.Justafriendlyreminderthattoday’smeetinghasbeenpostponeduntilnextWednesdayat11a.m.6.Asyouhavebeenaloyalcustomerforyears,we’vedecidedtowaivethelatefee.7.Wecordiallyinviteyoutoattendourannualholidayparty.Yourinvitationisattached.Wewillhavemoredetailsabouttheeventinthecomingweeks.Ifyouhaveanyquestions,feelfreetogetintouchwithus.8.Inmypreviousemail,IforgottomentionthatIwillbeoutoftheofficethisThursday,August26.9.Thankyouforyourpromptresponse.Yourcommentsandadvicearegreatlyappreciated.10.Pricingdependsonthesizeofyourorder.Ifyouplantoorderalargenumberofwidgets,youmaybeeligibleforaquantitydiscount.11.AsIhaverecentlyfinishedmystudies,Iamcurrentlyseeking/lookingforanewposition.Iwaswonderingifyoucouldwritealetterofrecommendationonmybehalf.12.Ourhoursofoperationare8a.m.to9p.m.MondaythroughSaturday.However,thestoreisclosedtomorrowinobservanceofanationalholiday.13.Wesincerelyapologizeforanyinconveniencethishascaused.Thankyouforyourcontinuedbusiness.14.Weregrettoinformyouthatyourapplicationhasbeendenied.WethankyouforyourinterestinABCcorporation,andwewishyouthebestofluckinyourfutureendeavors.Supply-chaining&High-techIndustry6.1PassageAI.1-5BAHIJ6-10FGCDEII.1-5BCADAIII.1.delivering;2.Roles;3.real-time;4.AugmentedintelligenceIV.Thereisnopreciseruleaboutwheretostartanewparagraph,butthelettershouldlooksomethinglikethis:DearMr.Iqbal,Followingourconversationlastweek,Iwouldliketoconfirmthearrangementsforyoursalesconferenceon15and16May.Wehavereservedthesmallconferenceroomforyou.Thisseats40people,andsincetherewillonlybe30attendingtherewillbeplentyofroomforeveryone.Wewillprovideseatingandtablesinahorseshoelayout,asyourequested.Wewillalsoprovideaflipchart,aneasel,andanoverheadprojector.Ifyoualsoneedadigitalprojector,onecanbemadeavailable;youneedonlyaskmeontheday.Wewillservecoffeeandteaat11a.m.and3.30p.m.andlunchat1p.m.onbothdays,inaseparateroom.Lunchmenusareattached.Iunderstandthatonlythewinewiththemealistobechargedtoyourcompanyandthatanyotherdrinksshouldbepaidfor.Aprivatebarwillbesetasideforyouruse.Ihavealsoreserved15roomswithprivatebathsforthosewhoarestayingovernight.Ilookforwardtoseeingyouonthe15thandthankyouforchoosingourhotelforyourvenue.Yourssincerely,KeithBlackstoneConferenceManagerPassageBI.1-5DGIFA6-10JBCEHII.1.Creativity.2.CreativityhasgivenAppleitscompetitiveedgeandinspiredanunparalleledend-to-enduserexperience.3.Creativityiswhatfuelsbigideas,challengesemployees’wayofthinking,andopensthedoortonewbusinessopportunities.4.“Creativity”and“innova
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