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1、,Coco-cola s brief introduction,Coco-cola is the largest soft drink company in the world. It have a employment of more than 2 million workers. In september 5, 1919 ,coco-cola enter into the 100 largest industrial companies in the ranks of US.From 1960 to 1983, the companys sales and net income at th

2、e average annual growth rate of 12.2% and 12.3%.,Coca-Cola , the worlds best-known and most valuable brand,Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often

3、referred to simply as Coke. Its marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.,Products,With a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drin

4、ks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages,etc. their variety spans the globe.,100% fruit juices.,fruit drinks.,coffees.,waters.,sports and energy drinks.,teas.,Mission, Vision & Values,Mission To refresh the world. To inspire moments of optimism and hap

5、piness. To create value and make a difference Vision People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs. Partners: Nurture a winning network

6、of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.,Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. Values Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As i

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