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彭山縣城市調(diào)研及項(xiàng)目建議報(bào)告 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa 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aahF 一 、 城市發(fā)展?fàn)顩r 1、 地理、交通概況 彭山縣位于成都的南部,與成都的新津、雙流兩縣相連,距成都48 公里,距離雙流國(guó)際機(jī)場(chǎng) 30 公里;同時(shí)位于眉山的北部,距眉山市區(qū) 18 公里。 彭山已經(jīng)形成了以縣城為中心的全縣公路網(wǎng)絡(luò),并與省道 103 線、成樂(lè)高速公路、成雅高速公路、成昆鐵路相接。 2、環(huán)境概況 彭山屬于亞熱帶濕潤(rùn)氣候區(qū),氣候溫和,雨量充沛。縣境內(nèi)水資源特別豐富,河流主要有岷江及其支流 府河、南河,另有天然溪溝80 余條,包括毛河、金魚寺河、龍溪河等。 歷史文化載體有以宣 揚(yáng)彭祖長(zhǎng)壽文化為主的仙女山,和世界茶文化發(fā)源地武陽(yáng)茶肆,漢代以忠誠(chéng)為人稱道的張綱和晉代孝子李密。彭山因此而有“忠孝之邦,壽星之鄉(xiāng)”的美譽(yù)。 3、歷史人文概況 彭山歷史悠久,公元前 316 年設(shè)置郡縣,人文自然景觀相當(dāng)豐富,Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 其中漢張綱晉的“忠孝”文化和古代長(zhǎng)壽老人彭祖的長(zhǎng)壽文化為人們所推崇。另外,還有省級(jí)風(fēng)景名勝區(qū)彭祖山;有高僧輩出的象耳寺;有李白讀書臺(tái)和范鎮(zhèn)讀書臺(tái)遺跡,歷代文人墨客多有題留詩(shī)作;有集中大量崖墓出土文物的“漢崖墓博物館”;有集觀光、游覽、休閑、娛樂(lè)為一體的仙女湖;有中國(guó)道教開(kāi)山祖師王喬、張道陵潛心 修煉的北平觀;有川西壩子第一洞之譽(yù)的“香山仙洞”,洞內(nèi)鐘乳石景觀美不勝收。 二 、 彭山縣經(jīng)濟(jì)環(huán)境分析 1、經(jīng)濟(jì)環(huán)境總體概況 2009年實(shí)現(xiàn)農(nóng)村經(jīng)濟(jì)總收入 48.8885億元,國(guó)內(nèi)生產(chǎn)總值 58.1957萬(wàn) 元,同比增長(zhǎng) 15.1%。一、二、三產(chǎn)業(yè)比重 分別為:第一產(chǎn)業(yè) 95199萬(wàn)元,同比增長(zhǎng) 4.6%;第二產(chǎn)業(yè) 321119 萬(wàn)元,同比增長(zhǎng) 20%;第三產(chǎn)業(yè)為 165639 萬(wàn)元,同比增長(zhǎng) 12.7%。人均國(guó)內(nèi)生產(chǎn)總值達(dá) 17992 元,增加 985 元。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 2、人口狀況 彭山縣轄 9 鎮(zhèn) 9 鄉(xiāng),總?cè)丝?33 萬(wàn),其中農(nóng)業(yè)人口 23 萬(wàn),非農(nóng)業(yè)人口 10 萬(wàn)。在人口產(chǎn)業(yè)結(jié)構(gòu)劃分中,農(nóng)業(yè)人口占了絕對(duì)比重。 3、消費(fèi)水平 彭山縣 2009 年社會(huì)消費(fèi)品零售總額為 16.975 億元,比上年漲幅達(dá)到 18.7。同時(shí), 2009 年人均社會(huì)消費(fèi)品零售額為 5248 元 /人。 4、經(jīng)濟(jì)收入 2009 年彭山縣在崗職工年平均工資為 17698 元 /人;可支配收入為 12780 元 /人。 農(nóng)民人均收入為 3247 元 /人 。 5、儲(chǔ)蓄 2009 年彭山縣城鄉(xiāng)居民儲(chǔ)蓄存款為 61.1833 億元。 小結(jié) 成都的城市空間向南向北發(fā)展給為彭山的經(jīng)濟(jì)發(fā)展提供了良好的發(fā)展機(jī)遇。成都平原城鎮(zhèn)密集區(qū)空間發(fā)展將以成都 中心城市為核心,沿交通走廊形成南北伸展的帶狀格局。彭山作為眉山地區(qū)最靠近成都Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 平原經(jīng)濟(jì)圈層核心的地區(qū),在北進(jìn)南拓規(guī)劃中處于南北向軸線連接地帶,為向南拓展眉山、樂(lè)山和雅安的樞紐。 彭山總體經(jīng)濟(jì)發(fā)展水平不高,人口總量少,人均收入較少,整體消費(fèi)能力較低。 2009 年,彭山縣 GDP 實(shí)現(xiàn) 58.1957 億元,總?cè)丝?33萬(wàn),其中農(nóng)業(yè)人口 23 萬(wàn),非農(nóng)業(yè)人口 10 萬(wàn)。在人口產(chǎn)業(yè)機(jī)構(gòu)劃分中,農(nóng)業(yè)人口占了總?cè)丝诘?71%,是一個(gè)以農(nóng)業(yè)人口為主的縣城。人均消費(fèi)品零售額不足成都的 1/3。 發(fā)揮長(zhǎng)壽和忠孝文化的特色優(yōu)勢(shì),打造健康產(chǎn)業(yè) 是彭山加快城市化的重要途徑之一。彭山作為距離成都 1 小時(shí)經(jīng)濟(jì)圈范圍內(nèi)的中小城市,其城市化戰(zhàn)略目標(biāo)不是大城市化,而是小城市特色化,即剝離或轉(zhuǎn)移不必要的功能而突出自己的特色,在整個(gè)城市組群的價(jià)值鏈上找準(zhǔn)位置,才能更好與成都的 現(xiàn)代田園 城市發(fā)展對(duì)接。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 三、 彭山縣房地產(chǎn)市場(chǎng)現(xiàn)狀 彭山房地產(chǎn)市場(chǎng)的供應(yīng)現(xiàn)狀: 1) 2009 年彭山縣房地產(chǎn) 投資總額為 14.8511 億元,同比增長(zhǎng) 222.57%。全年累計(jì)銷售 11.37609 億元。其中,第四季度為 3.3127 億元。 2)目前市場(chǎng)上 項(xiàng)目總體量 在 15 萬(wàn)平方米左右,市場(chǎng)均價(jià)為 2600 元 /平方米。 3)建筑形態(tài)主要以多層為主, 建筑結(jié)構(gòu)以磚混為主, 占供應(yīng)量的 100%左右,有少量的別墅和花園洋房產(chǎn)品提供。 4)供應(yīng)上主要以四房和三房為主,其中兩房占 30%,三房占 40%,四房占 20%,其他為 10%。 彭山房地產(chǎn)市場(chǎng)的需求狀況: 1) 2009 年商品房銷售面積達(dá)到 12.64 萬(wàn)平方米,基本與竣工面積持平,可以看出供需相對(duì)穩(wěn)定。主要以個(gè)人購(gòu)買為主。 2) 購(gòu)買人群為彭山縣城有穩(wěn)定收入的購(gòu)房者(如政府部門、電信公司、供水、供電部門上班族),當(dāng)?shù)厣馊思爸苓呧l(xiāng)鎮(zhèn)上有穩(wěn)定收Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 入人士(政府部門、老師等)。 3) 從市場(chǎng)供應(yīng)來(lái)看, 兩房和三房的需求量較大,占到整個(gè)需求量的70%,四房為 20%,有一定高端產(chǎn)品的消費(fèi)需求。 4) 絕大多數(shù)居民選擇多層住宅, 由于目前市場(chǎng)開(kāi)發(fā)的水品影響, 很少的居民 了解高 層住宅,高層和小高層的需求量 有一定市場(chǎng)空間 。 5) 選擇的面積主要集中在 75 平方米至 90 平方米 以及 100 平方米至150 平方米 之間。 彭山房地產(chǎn)市場(chǎng)總體評(píng)價(jià): 1)當(dāng)?shù)厥袌?chǎng)開(kāi)發(fā)尚處于初級(jí)階段 受地理位置、經(jīng)濟(jì)水平和人口狀況等多方面因素的影響,彭山縣的房地產(chǎn)市場(chǎng)尚未形成一定的規(guī)模和熱潮,仍處于市場(chǎng)開(kāi)發(fā)的初級(jí)階段。目前,交通設(shè) 施和各種生活配套主要集中在老城區(qū),因此開(kāi)發(fā)主要集中在老城區(qū)及其附近。樓盤規(guī)模不大,品質(zhì)較低,其購(gòu)買人群主要來(lái)自當(dāng)?shù)?,受其?gòu)買能力的限制,市場(chǎng)開(kāi)發(fā)主要是以中低檔住宅為主,中高檔市場(chǎng)開(kāi)發(fā)尚處于初級(jí)狀態(tài)。當(dāng)前,購(gòu)買人群主要以解決自身居住需求為主,相對(duì)的投資行為較基礎(chǔ),這也主要是受Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 當(dāng)?shù)亟?jīng)濟(jì)影響,外來(lái)人口僅有 7743 人,流動(dòng)人口較少,很難形成投資熱潮。 2)市場(chǎng)競(jìng)爭(zhēng)環(huán)境尚未成熟 彭山縣房地產(chǎn)開(kāi)發(fā)競(jìng)爭(zhēng),主要集中在傳統(tǒng)老城區(qū)開(kāi)發(fā)項(xiàng)目之間的競(jìng)爭(zhēng),競(jìng)爭(zhēng)層面處于中低檔項(xiàng)目之間的競(jìng)爭(zhēng),且相互之間的競(jìng)爭(zhēng)較弱,中高檔次樓盤開(kāi)發(fā)較為空 缺,這一檔次的樓盤之間的競(jìng)爭(zhēng)還未形成。 房?jī)r(jià)仍然是阻礙消費(fèi)者購(gòu)房的主要因素,受區(qū)域經(jīng)濟(jì)的影響,本地區(qū)的消費(fèi)者購(gòu)買能力有限,很難形成住房消費(fèi)熱潮,于是項(xiàng)目之間的競(jìng)爭(zhēng)處于平淡,因此,彭山縣房地產(chǎn)市場(chǎng)的競(jìng)爭(zhēng)激烈程度不夠,老百姓還不能真正買到稱心如意的房子。 在營(yíng)銷過(guò)程中,以當(dāng)?shù)孛襟w為主,且多以 DM 單、現(xiàn)場(chǎng)樓書、戶外廣告為主,包裝形式單一,包裝效果較差,從側(cè)面反映出當(dāng)?shù)氐母?jìng)爭(zhēng)環(huán)境還未真正形成。 3)趨勢(shì)預(yù)測(cè) 隨著土地制度的逐步完善,土地的價(jià)格將更加透明化,加上土地的稀缺性,土地價(jià)格將持續(xù)上漲,從而造成房地產(chǎn)的價(jià)格上 漲。另外,Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 由于大量面積的上市供應(yīng),而居民的消費(fèi)能力在短時(shí)間內(nèi)難以有較大的增長(zhǎng),將造成房屋的相對(duì)供過(guò)于求的情況。因此,在一段時(shí)間內(nèi),房?jī)r(jià)將穩(wěn)中有升,但漲幅不大。 綜述:綜合分析彭山縣的經(jīng)濟(jì)環(huán)境狀況、整體市場(chǎng)和其房地產(chǎn)發(fā)展現(xiàn)狀,依靠本地市場(chǎng)支撐本項(xiàng)目的可能性非常小,風(fēng)險(xiǎn)也很大。因此, 我司 將項(xiàng)目的眼光放在成都 以及其他區(qū)域 市場(chǎng),讓其成為本項(xiàng)目的主要消費(fèi)市場(chǎng)。 四、 周邊市場(chǎng) 類比 成都各郊縣的固定資產(chǎn)投入的力度保持了逐年穩(wěn)定增長(zhǎng)的勢(shì)頭,其中雙流、龍泉的投入力度在郊縣中居前列,使得城市居民居住郊縣化在這些典型郊縣得 以體現(xiàn),這與政府向東、向南發(fā)展的政策帶動(dòng)不無(wú)關(guān)系。 1) 成都郊縣土地供應(yīng)狀況 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 成都市各郊縣目前開(kāi)發(fā)土地供應(yīng)比較 各區(qū)域土地供應(yīng)比重龍泉32.45%青城山14.30%雙流10.02%溫江25.39%華陽(yáng)10.50%高新區(qū)7.34%2)各郊縣住宅開(kāi)發(fā)供應(yīng)情況 成都市各郊縣住宅開(kāi)發(fā)供應(yīng)情況對(duì)比 各個(gè)區(qū)域供應(yīng)情況(單位:萬(wàn)方)89.0348.795.0347.5148.173.649.873.8106.4127.8150.724.70 100 200 300 400高新區(qū)華陽(yáng)龍泉青城山雙流溫江已推建面規(guī)劃建面溫江和龍泉的規(guī)劃體量巨大,但是當(dāng)前面市的體量所占比例較小,這兩個(gè)區(qū)域的后繼供應(yīng)體量可能更多的來(lái)自已面市項(xiàng)目的后期開(kāi)發(fā); Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 3)各郊區(qū)銷售情況分析 各郊區(qū)供銷體量對(duì)比 各個(gè)區(qū)域銷售情況(單位:萬(wàn)方)49.8127.824.773.8106.4150.7110.997.237.915.355.083.00 50 100 150 200高新區(qū)華陽(yáng)龍泉青城山雙流溫江銷售建面已推建面近郊區(qū)如雙流、華陽(yáng)、高新西區(qū)的銷售率較高;其中,遠(yuǎn)郊區(qū)青城山,其樓盤的目標(biāo)客戶群龐大,銷售周期日漸縮短,加之某些樓盤銷售尤為突出,使其總體銷售率巨幅增長(zhǎng)。 青 城山板塊 基本情況 青城山位于成都平原西北邊緣,隸屬于都江堰市, 氣候溫和,空氣清新,冬無(wú)嚴(yán)寒,夏無(wú)酷暑 。該地交通方便,距離成都市區(qū) 68 公里,Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 由成灌高速貫穿。該地旅游資源豐富,與都江堰一同均為世界文化遺產(chǎn)地,主要有道教文化、 朝陽(yáng)洞 、 上清宮 等旅游勝地。 市場(chǎng)特征 近幾年,都江堰房城區(qū)地產(chǎn)市場(chǎng)得到迅猛的發(fā)展,商品住宅的開(kāi)發(fā)不斷增長(zhǎng), 尤以 5.12 汶川大地震后, 樓價(jià)也不斷地上升, 從市場(chǎng)跟蹤來(lái)看,其平均價(jià)格從 2001 年的 800 元 /平方米到現(xiàn)今的 4500 元 /平方米以上,市場(chǎng)的漲幅是相當(dāng)大的,而同時(shí)由于自然資源的稀缺性,其房地產(chǎn) 市場(chǎng)呈現(xiàn)較好的發(fā)展態(tài)勢(shì)。 該地區(qū)項(xiàng)目定位主要以度假和養(yǎng)老相結(jié)合的方式,更多的傾向于度假為主。 其住宅市場(chǎng)的主力客戶群大多來(lái)自成都地區(qū),占到 45%,四川省內(nèi)其它地區(qū)占到 25%與其他區(qū)域由較大區(qū)別的是有 30的人群來(lái)自全國(guó)各地,包括港澳臺(tái)地區(qū)。 通過(guò)我司的調(diào)查分析,購(gòu)買人群 45%通過(guò)商報(bào)了解信息, 30%的人通過(guò)房交會(huì),10%通過(guò)車身廣告獲取信息。 青城山別墅的價(jià)格在 4500 元 /平方米 以上 ,多層在 3000 元 /平方米 左右; 區(qū)域別墅的銷售率達(dá)到 66%左右,普通住宅的銷售率達(dá)到 75%以上。 青城山片區(qū)的常住人 口入住率較其它區(qū)域低,只有 35%左右,一些高端產(chǎn)品不Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm 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aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 足 20%。 據(jù)調(diào)查情況反映,當(dāng)?shù)刭?gòu)房居民 50滿意或基本滿意現(xiàn)在的生活,其他居民認(rèn)為當(dāng)?shù)厣詈蛫蕵?lè)配套較差,生活不方便;或者物管不到位,社區(qū)內(nèi)部較為雜亂;或者因?yàn)楫?dāng)?shù)貧夂蛟?,大部分常駐居民受蚊蟲滋擾,容易患各種風(fēng)濕性疾病。 前景預(yù)測(cè) 目前,為了 5.12.災(zāi)后重建 ,政府已明文土地的供應(yīng) 的加強(qiáng) ,由于土地資源 豐富 ,其房地產(chǎn)市場(chǎng)的發(fā)展將收到很大 提高 , 并且 成為郊區(qū)市場(chǎng)的 主力市場(chǎng),但并非 主流 市場(chǎng) 。另外青城山作為世界遺產(chǎn)的自然資源,具有較大的稀缺性,在較長(zhǎng)的一段時(shí) 間內(nèi),其房?jī)r(jià)有很大的攀升空間。 龍泉板塊 基本情況 龍泉驛區(qū)位于成都市東郊,是成都市九區(qū)之一,是成都市城市向Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 東發(fā)展的主體區(qū)域,也國(guó)家級(jí)成都經(jīng)濟(jì)技術(shù)開(kāi)發(fā)區(qū)所在地。面積 558平方公里,距離成都市區(qū) 18 公里,距成都雙流國(guó)際機(jī)場(chǎng) 28 公里。龍泉驛素有 “ 桃鄉(xiāng) ” 的美譽(yù), “ 四季花不斷,八節(jié)瓜果香 ” 是龍泉自然生態(tài)環(huán)境的真實(shí)寫照 , 森林覆蓋率為 41%,大氣質(zhì)量達(dá)國(guó)家一級(jí)標(biāo)準(zhǔn) 。以老成渝路、成渝高速公路、成南高速公路、成洛路、成龍路和三環(huán)路、繞城高速路、環(huán)城路為主的 “ 五縱三橫 ” 城市干道和交通道路網(wǎng)絡(luò)覆蓋龍泉驛全境,擬建設(shè)的成都東 西向城市輕軌鐵路直達(dá)龍泉驛城區(qū)中心。 市場(chǎng)特征 據(jù)市場(chǎng)調(diào)查在龍泉購(gòu)房是因?yàn)辇埲膮^(qū)域景觀和生態(tài)環(huán)境好,其次是因?yàn)辇埲绞袇^(qū)距離相對(duì)較近,交通便利, 房?jī)r(jià)相對(duì)較低亦是吸引客戶選擇龍泉房產(chǎn)的主要原因之一。 龍泉目前多層建筑銷售受到供應(yīng)量較大的影響、銷售率位 57.83%,別墅項(xiàng)目由于龍泉其獨(dú)特的客戶群,加之供應(yīng)體量較大,銷售率最低。小高層由于供應(yīng)體量小,加上價(jià)格合理,從銷售率看來(lái),取得的成績(jī)最好,高達(dá) 80.15%。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 市場(chǎng)趨勢(shì) 龍泉以其良好的自然景觀、獨(dú)特的坡地風(fēng)貌、完善的外部交通網(wǎng)絡(luò)正在成為郊區(qū)樓盤購(gòu)買者的新寵, 再結(jié)合成都市向東發(fā)展工業(yè)、商業(yè)中心的契機(jī),房地產(chǎn)市場(chǎng)將逐步成熟。目前,住宅項(xiàng)目較多,與住宅配套的公共、娛樂(lè)設(shè)施和商業(yè)形態(tài)的物業(yè)缺乏,在今后幾年內(nèi),商業(yè)和生活配套將逐步完善。隨著國(guó)家級(jí)經(jīng)濟(jì)技術(shù)開(kāi)發(fā)區(qū)的發(fā)展,當(dāng)?shù)亟紖^(qū)盤將更加受市場(chǎng)青睞。 新津板塊 基本情況 新津地處成都平原南部邊緣,素有“成都南大門”之稱。幅員 330平方公里,轄 11 鎮(zhèn) 5 鄉(xiāng),總?cè)丝?29.20 萬(wàn)人,距離成都 38 公里,交通便利,成雅、成樂(lè)高速公路穿境而過(guò),轄區(qū)內(nèi)有大小景點(diǎn) 20 余處,主要有純陽(yáng)觀、老君廟、斑竹林、梨花溪等。 市場(chǎng)特征 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 新津的房地產(chǎn)開(kāi) 發(fā)從 2002 年開(kāi)始呈上升趨勢(shì),究其原因主要是成都郊區(qū)樓盤的持續(xù)叫座,在某種程度上刺激了其房地產(chǎn)的開(kāi)發(fā)。但同時(shí),與其他幾個(gè)郊縣區(qū)域相比,新津在距離、景觀和城市建設(shè)上均無(wú)明顯優(yōu)勢(shì),其房地產(chǎn)開(kāi)發(fā)的規(guī)模也一直處于尷尬的局面,價(jià)位上也明顯低于其他區(qū)域。 市場(chǎng)趨勢(shì) 新津板塊經(jīng)過(guò)近 2-3 年的發(fā)展,已初顯規(guī)模,但從其整個(gè)的市場(chǎng)現(xiàn)有供應(yīng)量和土地交易量來(lái)說(shuō),同其他板塊相比,存在較大差距,其在將來(lái)的發(fā)展當(dāng)中,仍將受到一定的地域限制,供應(yīng)以中高檔住宅為主,建筑形態(tài)主要為多層和花園洋房,針對(duì)人群以中老年人為主,從整個(gè)發(fā)展趨勢(shì)來(lái)看, 發(fā)展較為緩慢,很難與其他區(qū)域產(chǎn)生較大威脅。 項(xiàng)目所在區(qū)域房地產(chǎn)開(kāi)發(fā)未來(lái)趨勢(shì)預(yù)測(cè) 彭山地區(qū)房地產(chǎn)開(kāi)發(fā)現(xiàn)今仍處于滿足本地市場(chǎng)住宅需求的層面Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 上,隨著郊區(qū)化生活方式逐步普遍化之后,巨大的市場(chǎng)需求將極大的拉動(dòng)郊區(qū)市場(chǎng)住宅的發(fā)展。從整個(gè)市場(chǎng)的動(dòng)態(tài)來(lái)看,近期,彭山市場(chǎng)仍然發(fā)展緩慢,一旦本項(xiàng)目操作成功,將極大的帶動(dòng)本地市場(chǎng)的房地產(chǎn)市場(chǎng)發(fā)展,可以說(shuō),本區(qū)域的房地產(chǎn)開(kāi)發(fā)有待時(shí)間驗(yàn)證。 彭山與成都新津、龍泉、都江堰等郊區(qū)板塊的比較分析得出: 優(yōu)勢(shì): 被譽(yù)中國(guó)第一長(zhǎng)壽之鄉(xiāng),養(yǎng)生文化源遠(yuǎn)流長(zhǎng)。 彭山作為眉山地區(qū)最靠近成都平原經(jīng) 濟(jì)圈層核心的地區(qū),在成都北進(jìn)南拓規(guī)劃中處于南北向軸線連接地帶。 房地產(chǎn)開(kāi)發(fā)起步較晚,有較大的發(fā)展空間。 劣勢(shì): 彭山距離成都較遠(yuǎn),處于環(huán)繞成都的第三城市圈層。 彭山整體經(jīng)濟(jì)發(fā)展水平,市場(chǎng)容量有限。 彭山房地產(chǎn)開(kāi)發(fā)的主題不明確,對(duì)周邊區(qū)域缺乏輻射力和吸引力,彭山房地產(chǎn)市場(chǎng)很大程度上以本土消費(fèi)者為主。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 小結(jié) 成都郊區(qū)房地產(chǎn)已經(jīng)成為成都市房地產(chǎn)市場(chǎng)的重要組成部分。近兩年樓盤的規(guī)模、想象檔次都有較大的提升。郊區(qū)職業(yè)需求構(gòu)成多樣化,購(gòu)房者除了本地居民和成都市民之外,非成都的外地人比重較大,置業(yè)的目的從常規(guī)居住到 度假、休閑、養(yǎng)老、投資都有。在成都市眾多郊區(qū)縣中,由于各個(gè)區(qū)域在交通位置、自然資源以及在城市政體發(fā)展規(guī)劃中的位置等因素的不同,市場(chǎng)表現(xiàn)具有很大的差異,市場(chǎng)板塊特征明顯。 成都城市規(guī)模擴(kuò)張的壓力,郊區(qū)自身經(jīng)濟(jì)增長(zhǎng)的推動(dòng),郊區(qū)住宅的產(chǎn)品吸引力。 隨著地鐵、輕軌等大眾捷運(yùn)系統(tǒng)的建成通車,公交系統(tǒng)的完善,郊區(qū)居住將逐漸成熟。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 五、 彭山商業(yè)房地產(chǎn)市場(chǎng)分析 彭山商業(yè)環(huán)境評(píng)價(jià) 彭山商業(yè)發(fā)展的總體水平,尚處在一個(gè)初級(jí)發(fā)展階段,相對(duì)省內(nèi)其它較為發(fā)達(dá)的同類縣城(如龍泉、溫江),該地商業(yè)房地產(chǎn)市場(chǎng)的發(fā)展是較為滯后的。 目前只形成以彭山百貨商場(chǎng)為中心,輻射半徑約 300米的核心商圈, 2009 年全縣(含各鄉(xiāng)鎮(zhèn))社會(huì)消費(fèi)品零售總額僅 7.41億元,主流消費(fèi)群的消費(fèi)力處于中低檔水平。 商業(yè)物業(yè)類型歸類 彭山縣商業(yè)物業(yè)類型列表 商業(yè)類型分類 分布區(qū)域 常規(guī)規(guī)模 經(jīng)營(yíng)業(yè)態(tài) 典型代表 大型購(gòu)物中心(主力店) 中小型商場(chǎng)、超市 核心商圈、社區(qū)中心 500 800 食品、日用百貨 紅旗超市 好鄰居超市 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 彭山百貨商場(chǎng) 社區(qū)商鋪 各居住區(qū) 總體量較小,商鋪主力面積 15 30 平米 雜貨、日用品、食品、娛樂(lè)餐飲、社區(qū) 輔助商業(yè) 彭祖廣場(chǎng) 專業(yè)市場(chǎng) 彭祖大道、核心商圈 商鋪主力面積30 50 平米 建材市場(chǎng)、服裝市場(chǎng)等 彭祖大道建材市場(chǎng)、太平洋服飾廣場(chǎng) 沿街商鋪 城區(qū)各處 10 30 平米不等 各類商業(yè)形態(tài) 核心商圈沿街商鋪 商業(yè)步行街 核心商圈、彭祖廣場(chǎng) 休閑、娛樂(lè)、餐飲、購(gòu)物 彭祖廣場(chǎng)、小吃一條街 商業(yè)物業(yè)分布情況 彭山商業(yè)物業(yè)類型較為豐富,擁有中小型商場(chǎng)、社區(qū)商業(yè)、專業(yè)市場(chǎng)、商業(yè)步行街等多種商業(yè)產(chǎn)品類型,總體分布呈現(xiàn)以下特征: 縣城內(nèi)無(wú)大型商業(yè)(如主力店),存在較大市場(chǎng)空白 ; 商業(yè)集中度較高,各類商業(yè)主 要集中于核心商圈,核心商圈之外的Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 商業(yè)分布則較為散亂 ; 主體商業(yè)區(qū)基本上仍集中于老城區(qū),彭祖大道以西、鳳鳴公園以北發(fā)展仍不成熟 ; 商業(yè)物業(yè)經(jīng)營(yíng)面積分析 商業(yè)物業(yè)經(jīng)營(yíng)面積統(tǒng)計(jì)中小型商場(chǎng)超市30%社區(qū)商鋪10%專業(yè)市場(chǎng)15%商業(yè)步行街5%沿街商鋪40% 沿街商業(yè)及中小型商場(chǎng)約占總體比例的 70%,為彭山商業(yè)構(gòu)成的主體 ; 商業(yè)步行街作為彭山發(fā)展起步階段的商業(yè)物業(yè),僅占總體比例的 5%; 中小型商場(chǎng)超市是目前彭山最高級(jí)的商業(yè)物業(yè)形態(tài),典型代表為紅旗商場(chǎng)、好鄰居超市及彭山百貨商場(chǎng) ; 商業(yè)物業(yè)經(jīng)營(yíng)商品檔次分析(按經(jīng)營(yíng)種類計(jì)) Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 商業(yè)物業(yè)經(jīng)營(yíng)商品檔次統(tǒng)計(jì)0%10%20%30%40%50%60%70%中小型商場(chǎng)超市社區(qū)商鋪 專業(yè)市場(chǎng) 沿街商鋪商業(yè)步行街高檔 中檔 低檔 彭山縣各類商業(yè)經(jīng)營(yíng)商品基本上以中低檔商品為主 ; 相對(duì)各類商業(yè)物業(yè),中小型 商場(chǎng)、商業(yè)步行街經(jīng)營(yíng)高檔商品的比例更高 ; 社區(qū)商業(yè)高檔商品比例最少,低檔商品比例最高 ; 商業(yè)物業(yè)業(yè)態(tài)分類統(tǒng)計(jì)(按經(jīng)營(yíng)面積計(jì)) Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 商業(yè)物業(yè)類型業(yè)態(tài)分類統(tǒng)計(jì)-5% 10% 25% 40% 55% 70% 85% 100%中小型商場(chǎng)超市社區(qū)商鋪專業(yè)市場(chǎng)沿街商鋪商業(yè)步行街日用百貨 食品 休閑娛樂(lè) 餐飲 其他 中小型商場(chǎng)內(nèi)以日用百貨類商品比例最高,約占 40%左右,餐飲娛樂(lè)比例不足 10%; 商業(yè)步行街、沿街商業(yè)中餐飲類、娛樂(lè)類比例最高 ; 經(jīng)營(yíng)業(yè)態(tài)歸類 : 業(yè)態(tài)分布特征 彭山縣商業(yè)業(yè)態(tài)十分匱乏,總體經(jīng)營(yíng)檔次偏低、商業(yè)發(fā)展水平較低。由于缺乏集中化及規(guī)?;慕?jīng)營(yíng),導(dǎo)致各種業(yè)態(tài)分布散亂,目前只有少部分商業(yè)形態(tài)(如餐飲、娛樂(lè)、建材等)形成初步的集約經(jīng)營(yíng),典型代表為“小吃一條街”、“夏 新南街”及彭祖大道上的沿街建材市Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 場(chǎng)。據(jù)調(diào)查結(jié)果認(rèn)為,彭山縣業(yè)態(tài)分布呈現(xiàn)如下特點(diǎn): 總體分布零亂,城區(qū)內(nèi)缺乏系統(tǒng)完整的商業(yè)規(guī)劃 ; 少量商業(yè)類別初步形成集約經(jīng)營(yíng)模式,主要集中于核心商圈或縣城周邊地帶,核心商圈與城區(qū)周邊之間的中間區(qū)域并無(wú)集約經(jīng)營(yíng)的商業(yè)形態(tài)存在 ; 餐飲類主要分布于沿街商鋪、社區(qū)商鋪及專門的“小吃一條街” ; 娛樂(lè)休閑類主要集中于夏新南街及彭祖廣場(chǎng) ; 日用百貨、服裝鞋類、食品類主要集中于核心商圈,部分分散在沿街商鋪、社區(qū)商業(yè)及彭祖廣場(chǎng) ; 建材裝飾類主要分布在彭祖大道 的沿街商業(yè) 。 各業(yè)態(tài)經(jīng)營(yíng)面積分析 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL 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Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 0%10%20%30%40%50%60%70%日用百貨食品服裝鞋類 休閑娛樂(lè)餐飲建材裝飾其他高檔中檔低檔 各類業(yè)態(tài)均以經(jīng)營(yíng)中低檔商品為主,服裝鞋類經(jīng)營(yíng)的中低檔商品比例最高 ; 高檔商品經(jīng)營(yíng)比例較高的有食品類、建材裝飾類及奢侈品,但總體比例仍然最低 。 各業(yè)態(tài)所屬商業(yè)物業(yè)類型分析 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 0% 20% 40% 60% 80% 100%日用百貨食品服裝鞋類休閑娛樂(lè)餐飲建材裝飾其他中小型商場(chǎng) 社區(qū)商鋪 專業(yè)市場(chǎng)沿街商鋪 商業(yè)步行街 各業(yè)態(tài)主要經(jīng)營(yíng)場(chǎng)所集中于沿街底商、社區(qū)底商 ; 建材裝飾類主要在專業(yè)市場(chǎng)內(nèi)經(jīng)營(yíng) 。 經(jīng)營(yíng)狀況分析 0%10%20%30%40%50%60%70%80%90%100%日用百貨食品服裝鞋類 休閑娛樂(lè)餐飲建材裝飾其他非常好 較好 一般 較差 差Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 彭山縣各商業(yè)形態(tài)總體經(jīng)營(yíng)狀況普遍維持于中等偏下的水平,大部分商家在微微 贏利或收支平衡的狀態(tài)下經(jīng)營(yíng) ; 相對(duì)各商業(yè)形態(tài),休閑娛樂(lè)類、餐飲類經(jīng)營(yíng)狀況較好以上的商家所占比例最高 建材裝飾類經(jīng)營(yíng)狀況最不佳 ; 食品類、其他類大部分商家經(jīng)營(yíng)狀況一般 。 商圈分布狀況 : 核心商圈 彭山縣縣城規(guī)模較小,目前只形成以彭山百貨商場(chǎng)為中心,四周輻射半徑約 300 米的核心商圈。范圍包括東街、南街、西街、北街、四條主干道及北外街、北支街、小東街、公園路、新南街、小吃一條街等七條支線。主營(yíng)百貨、副食品、珠寶首飾、服裝鞋類箱包、小商品、餐飲等多種業(yè)態(tài),是彭山縣最大的綜合性商圈。 彭山縣的商業(yè)中心自解 放前即已

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