A Value Analysis of Online EducationTake VIPABC a

1、Abstract【Abstract】 General online education includes basic online education, early childhood online education and online professional and certification training. With the increase of mobile devices, online education brand has sprung up like bamboo shoots in our daily life. At the same time, the qual

2、ity of online education brand is mixed. As business English majors, it is also important to choose such a hot topic as a research topic. Taking VIPABC as an example, this paper analyses the advantages and problems of online English education on this platform, and puts forward some suggestions for th

3、e development of online English education platform, so as to better promote the development of online English education.【Key Words】 Online Education; VIPABC; value analysis1ContentAbstractIContentII1 Chapter One Introduction.31.1 Research Background.31.2 Purpose and Significance of the Study.31.3 Th

4、esis Structure.32 Chapter Two Literature Review32.1 Definition of Online Education32.2 Classification of Online Education42.3 Researches of Online Education at Home and Abroad.4 2.3.1 Researches at Home .4 2.3.2 Researches Abroad.42.4 Value Analysis of Online Education.4 2.4.1 Contents Supplement.4

5、2.4.2 Knowledge Presentation.5 2.4.3 Intelligent Evaluation.5 2.4.4 Result Usage.52.4.5 Deep Inserted of School Education.53 Chapter Three Feasibility of Online Education63.1 Political and Legal Environment63.2 Technology Environment63.3 Competitive Environment.64 Chapter Four Case Study of VIPABC.6

6、4.1 Contents Supplement.74.2 Knowledge Presentation.74.3 Intelligent Evaluation.74.4 Result Usage.74.5 Deep Inserted of School Education.85 Chapter Five Conclusion.85.1 Major Findings of the Research.85.2 Limitations of the Research.85.3 Suggestions for Further Study.8Thank9Reference10III11Chapter O

7、ne Introduction1.1Research BackgroundWith the advent of the era of knowledge economy, the intensification of social competition and the deepening of the concept of lifelong learning Peoples hearts, and online training has the characteristics of convenience, flexibility and personalization, making on

8、line career and recognition.The certificate training market will develop rapidly. According to the survey, more than 75% of employees need to follow up in varying degrees.Continuing education, more than 50% of business managers need professional study and training, and 30% of young people need it.Fo

9、reign language training has laid a solid foundation for the expansion of vocational training online education market.With the development of globalization, the need for English learning is increasing day by day, especially for college students, such as CET-4 and CET-6, postgraduate entrance examinat

10、ion, IELTS, TOEFL, job search and so on. To meet these needs, the number of English learning institutions on the market is also increasing. The development of new technology and new media has made the learning of English more diversified. Some English educational institutions have set up online clas

11、ses one after another, and the classroom form has changed from the traditional single-line and offline classes to the combination of online and offline classes. Break the limits of time and space. Online education has experienced the popularization of concepts in our country. Long, rapid development

12、 of three stages 1, online language education is currently in the market, and the beginning of the rapid development of the third stage1.2 Purpose and Significance of the StudyWith the rapid development of Chinas online education market, the proportion of general online education in the whole networ

13、k education is increasing. The traditional English learning methods, which support vocabulary and grammar learning, can not meet the needs of college studentsEnglish learning, the needs of various fields and the learning needs of English learners to improve their oral expression. With the rapid popu

14、larization of the Internet, the online education industry is in full swing. In this context, online English education is becoming more and more popular among English enthusiasts. Online English education is the birth of the combination of Internet and mobile terminal with English education. As a new

15、 teaching mode and learning mode, it includes teachers teaching design, learners preview, teaching process, after-class practice and reinforcement, homework evaluation, and many other teaching elements. Compared with traditional education, online English education is not limited by time, space and g

16、eography. At the same time, ideal online education provides rich global resources for learners, personalized curriculum customization and real-life foreign teacher video interaction to support online learning of different language learners and learners in different fields. Whether from the perspecti

17、ve of linguistics or pedagogy, or traditional exam-oriented education can not be achieved. Through the analysis of VIPABC brand, this paper has a thorough understanding of online education.1.3 Thesis StructureThis research mainly through the analysis of VIPABC brand, has a thorough understanding of

18、online education. Taking VIPABC as an example, a comprehensive analysis of the brands value is of great significance for future online teaching.）Understand college students basic attitudes towards online and offline English classes. (2) to investigate the basic situation of English education institu

19、tions, including curriculum arrangement, student feedback and so on. (3) according to the investigation, the advantages and disadvantages of online and offline English classes are analyzed, and suggestions for improvement are put forward to the organization.2 Chapter Two Literature ReviewWe have too

20、 many documents now, and we need to comment on them in an all-round way. We should pay more attention to the writing of documents and the development of our network education in the future. This is very important for us to pay attention to.2.1 Online Education2.1.1 Definition of Online EducationNetw

21、ork education is on-line learning, also known as modern distance education, which belongs to adult Diploma education. Through completing the prescribed course learning tasks, network education obtains credits through qualified examinations. After reaching the prescribed total credits, it can graduat

22、e, and the state recognizes it after electronic registration of Diploma certificates. The Ministry of Education has approved a total of 68 online colleges. Not all universities are qualified to open them. Generally, only the top 150 schools are qualified to open online colleges.（Chinese Delegation a

23、ttends the 40th UNHRC session） Therefore, distance education schools are well-known and well-known. Distance education is a new educational mode, which breaks through the limitations of time and region. It does not need to go to our university to attend classes, so as to facilitate the majority of w

24、orking adults to study and work correctly. Its advantage is that anyone can learn at any time and anywhere as long as there is a network.2.1.2 Classification of Online Education Network education is a form of education that uses the network to realize all or part of the process of education. The dif

25、ference between staff and education content can be divided into three categories, that is higher network education, general network education and enterprise electronics. Overall, according to feedback from college students and major English education institutions, the degree of acceptance of offline

26、 classes is far higher than that of online classes at present, and according to the results of the students questionnaire survey, It can also be analyzed that the offline classroom teaching effect is better, the range of student promotion is greater.Higher network education is usually related to aca

27、demic qualifications, also known as network education. General network Education includes basic online education, early childhood online education, online vocational and certification training, also known asNon-academic online education.2.2 Value Analysis2.2.1 Definition of Value Analysis2.2.2 Aspec

28、ts of Value Analysis of Online EducationContent Supplement -The basic network education market provides curriculum education and after-school counseling services for primary and secondary school students. In 1996, the birth of 101 online schools marked the beginning of Chinas market. At present, the

29、re are a large number of school-run online schools, enterprise-run online schools or school-enterprise cooperation-run online schools. The basic network education market in China includes two kinds of modes: B2C and B2B. According to the Comprehensive Research Report on Chinas Network Education Indu

30、stry of the Market Research Laboratory of China Distance Education, the number of paid students in 2004 was about 200,000, the average annual tuition fee per person was about 2,000 yuan, the business scale of B2C was about 400 million yuan, and the business scale of B2B was about 100 million yuan. I

31、n 2004, the basic network education market was about 500 million yuan.The potential demand of the basic network education market in China is very large. According to the statistics of the national education development announcement, there are 491,300 primary schools, totaling 12,543,477,000 by 2003;

32、 66,600 junior middle schools, 65,148,800 students; 34,300 senior middle schools, 26,930 students. More than 90% of primary and secondary school students and their parents need excellent education services with low cost, high quality and sustainable development, which provides a basis for the growth

33、 of the basic education market.The main function of the value of online education is to gradually increase the value of educational resources around the needs of students. Finally, the service that meets the needs is delivered to the target students. The value-added processing activities include dig

34、itization, processing, sorting, storage, transmission and sales of educational resources. It mainly includes several basic links, such as the provision of network courseware, the operation of network education service and students.With the advent of the era of knowledge-based economy, the intensific

35、ation of social competition and the penetration of the concept of lifelong learning, online training has the characteristics of convenience, flexibility and individualization, which makes the online vocational and certification training market develop rapidly. According to the survey, more than 75%

36、of employees need continuing education to varying degrees, more than 50% of business managers need professional learning and training, and 30% of young people need foreign language training, which lays a solid foundation for the expansion of the vocational training online education market.Knowledge

37、Presentation (1) The function of developing and making network courseware links is mainly through professional organization and collation, using network courseware production tools to develop courseware production materials into multimedia courseware that can be transmitted through the network. Cour

38、seware development needs to effectively coordinate IT technology, instructional design theory and related business knowledge, ensure that courseware integrates text, animation, video and audio, has strong interactivity, and can highlight the characteristics of the subject; while ensuring the systema

39、ticness and continuity of courseware, courseware units should be subdivided as much as possible to face specific problems in order to adapt to the characteristics of network learning.In the market of basic education, vocational and certification training, the participants in the development of netwo

40、rk courseware are mainly network schools, vocational certification training institutions and professional network courseware production companies.(2) The operation of online education service plays a central role in the process of providing educational service. This link includes the development and

41、 management of teaching columns, the operation and management of teaching platforms, the teaching process and service provision, and the operation of basic support platforms.(3) The main function of network access link is to provide Gateway Services and network access, so that educational resources

42、can be transmitted through the network, and students can learn through broadband networks and terminals. This link requires participants to ensure the quality and speed of resource transmission and provide cost-effective access services. At present, the participants in this link are mainly Telecom o

43、perators.Intelligent EvaluationThe market value of different online education is different, so the value of basic online education, early childhood online education, online vocational and certification training are also different. However, because these three markets are mainly faced with individual

44、 trainees and provide similar educational content, their common characteristics of value form are obvious, and the main links of value are basically the same. Therefore, we put them together for analysis.Result UsageChinas general online education market has entered a period of rapid development, wi

45、th broad market prospects. As a brand-new industry, general online education still has many unknown traps in this market. There are many problems in the value chain, including imperfect link development, especially the weak link of value integration, the uncoordinated proportion of each link and the

46、 failure to realize value-added in some links. For many enterprises and investors who want to enter the market, they need to understand the value chain of the market, formulate the right entry strategy and construct a scientific and rational business model and profit model.Deep Inserted of School Ed

47、ucationThe basic network education market provides curriculum education and after-school counseling services for primary and secondary school students. In 1996, the birth of 101 online schools marked the beginning of Chinas market. At present, there are a large number of school-run online schools, e

48、nterprise-run online schools or school-enterprise cooperation-run online schools. The basic network education market in China includes two kinds of modes: B2C and B2B. According to the Comprehensive Research Report on Chinas Network Education Industry of the Market Research Laboratory of China Dista

49、nce Education, the number of paid students in 2004 was about 200,000, the average annual tuition fee per person was about 2,000 yuan, the business scale of B2C was about 400 million yuan, and the business scale of B2B was about 100 million yuan. In 2004, the basic network education market was about

50、500 million yuan. The potential demand of the basic network education market in China is very large. According to the statistics of the national education development announcement, there are 491,300 primary schools, totaling 12,543,477,000 by 2003; 66,600 junior middle schools, 65,148,800 students;

51、34,300 senior middle schools, 26,930 students. More than 90% of primary and secondary school students and their parents need excellent education services with low cost, high quality and sustainable development, which provides a basis for the growth of the basic education market. Therefore, we estima

52、te that the market of basic network education in China will develop rapidly, with the market scale reaching 1.5 billion yuan in 2008 and 2 billion yuan in 2010.2.3 Value Analysis of Online Education at Home and Abroad2.3.1 Researches at Home Chinas network education began in 1944 with the implementation of the national network demonstration project of educational research. Network education has a certain scale of development in our country. Although the development trend is slow,