經(jīng)銷(xiāo)商領(lǐng)導(dǎo)力訓(xùn)練與營(yíng)銷(xiāo)團(tuán)隊(duì)建設(shè)（Dealer leadership training and marketing team building）

1、經(jīng)銷(xiāo)商領(lǐng)導(dǎo)力訓(xùn)練與營(yíng)銷(xiāo)團(tuán)隊(duì)建設(shè)（Dealer leadership training and marketing team building）training number:training program:Core themeOutline and contentDealer leadership construction* team leaders self positioning* spiritual leader* navigatorRole models* justice* trainer* Coordinator* effective leadership tips* leader

2、ship effectiveness* leadership interaction model* how to make efficient, energetic leadership styles* four leadership styles* command type* participatory* teaching style* authorized* select leadership* the relationship between leadership and being led* leadership behavior* subordinates readiness* su

3、bordinates readiness and leadership styleMarketing team system planning* sales team existing problems and causes analysis* the 5 most troublesome headache for leaders* the design of the teams management system is inappropriate* lack of management control in the terminal sales process* system trainin

4、g for terminal shopping guides is not in place* systematic solution to the problem of sales force* efficient system planning* marketing team design and resolution of sales goals* carding key business processes* sales organization and function definition* marketing team staffing is determined* salary

5、 system formulationDesigning a scientific salary system* the rational use of basic salary patterns* accurately evaluate the overall compensation level of the sales team* how to design a salary gap between team members?* how to design the remuneration system for the business backbone?* how to design

6、reward systems in business competitions?Daily management of marketing team* your team is 1+1 2 or 1+1 0?* how to guard against the crisis of honesty?* how to eliminate communication barriers between clerks?* how to involve sales team members in decision making?* how to use the authority to push the

7、team forward?* the principles, functions and steps of empowerment* yes, to the Licensor* do subtraction to authority* let the members do their own thing* out of the authority of misunderstanding, do look at cattle, do not look at people.Selection of sales staff* choose wise people, because a real ta

8、lent will follow* personality fits* suitable for the development phase of an enterprise* personal experience is appropriate* values fit* expect fit* thinking fitsMarketing team personnel control* combining first-class teams* let members complement each other* harness a team of wild horses* placement

9、 of special employees* subdue demon staff* shape excellent team members* do modern Tian Ji* there are useless leaders and no useless staff* let team members strengthen their strengths and circumvent weaknesses* manage the daily activities of the sales staff* how to find out the problems in terminal

10、clerks work through the report form* how to strengthen the management of excellent shop assistants?* instilling ideas of doing what is best and cooperating to win* looking for positive qualities* effective justifyingLet * excellent clerk appropriateMarketing team training* mistakes in the training o

11、f sales team* relying on no training system* the store manager is busy with business and should deal with it passively* adopt a single mode of master with disciple* neglecting the accumulation of cases and texts* study only, study less, practice not* the integration of learning with work is the unit

12、y of learning and working* how to fill up the team at all times according to the actual situation?* four strokes of system training* intensive training before induction* sales training* train with post* training and training* ways to train sales team* OJT guidance* idea elicitation* systematic culti

13、vation method* how to promote training for business veterans?* case study (lack of learning, lack of knowledge, learning from knowledge)Marketing team motivation* Change Law of sales staffs working status* excitement phase* dark period* growth phase* wandering phase* effective remedy according to th

14、e corresponding changes* effectively motivate the sales team* how to motivate sales through performance competitions?* effective prevention of vicious performance competition* how to motivate employees without promotion opportunities?* how to solve the problem of too many excellent employees and lim

15、ited promotion* motivated by appropriate delegation* use of blame (negative reinforcement)* the power of finding an example* always motivate employees to do business, and he has no time to do bad things* case studyPrinciples of marketing team managementNot the idea that love is not * Chi, Li.* dista

16、nce is the space for managing operations* performance first, ability is the foundation* store store goals and throw off personal likes and dislikestraining objects:Dealer CEOs, franchisees, senior marketing managerstraining objectives:* shape a leadership style that suits you and be an authoritative

17、 leader* mastering the selection and training of marketing personnel;* how to deal with five typical contradictions in marketing team?training fee: 15000 (unit: yuan) (Note: price and course time, place, training channel, curriculum display page shall prevail. )instructor information:Shang Feng, a f

18、amous practical marketing expert Shang FengThe national certified ConsultantThe China combat marketing network chief marketing training divisionThe Beijing reservoir is the abundance of Culture Communication Co. Ltd. General ManagerThe nearly 30 domestic professional marketing website and the mainst

19、ream magazine columnist, freelance writerThe domestic enterprises marketing consultant marketing distinguished lecturerMarketing Management Seminar distinguished lecturer and management, many universities like Tsinghua and Peking The 10 years of first-line market promotion and marketing management e

20、xperienceThe sales manager, the multinational foreign companies experience marketing directorThe general manager and key customer department of domestic company deputy general experience marketing The multiple Samsung headquarters of multinational companies to provide marketing training for Intel he

21、adquartersMr Fung has many years of domestic and local enterprises and multinational foreign companies double marketing actual combat experienceMany companies have been marketing director, key customer department general manager, marketing vice, in short, with FengRich marketing, planning and market

22、ing system, the overall planning of actual combat experience. Foreign funded enterprisesLead the team to open the mainland market when marketing director. In recent years, has been committed to sales andDevelopment and research in the field of marketing, with unique insights and insights in marketin

23、g strategy and PracticeThinking.As a national registered consultant, Mr. Feng has participated in and conducted a number of enterprise marketing consulting projectsLeading customers and enterprises out of the marketing difficulties, and has long held a number of enterprises in Beijing marketing stra

24、tegyAsk.Mr. Fengs marketing theory, marketing experience and cases have been in the sales and marketing.Magazine, training magazine, Chinese businessman magazine, business magazine, win weekly., sugar and tobacco weekly , distribution era and nearly twenty media published.Mr. Fengs marketing results

25、 are mainly concentrated in IT, automobiles, household appliances, fast moving consumer goods, and insuranceHealth products, advertising, electronics, communications, finance, real estate and other fields, and has repeatedly been Samsung headquarters, interForeign enterprises, such as headquarters, are engaged as marketing training instructors.Its training course is the painstaking work of my p