公司研究報(bào)告PPT

1、PRESENTED BY ROWLING, MANDY, AND TERRY IN ASSOCIATION WITH NICKY, VICKY, ELVIRA, FANNY, AND JOYCE December 19, 2016 PLANNIN G ORGANZI NG LEADING Growth Strategy Nonprogrammed Decision Competitive Strategy 1993 Creating Domestic Topping Software Enterprise WinMate 4.0 RichWin4.2 RichWin97 Talents bri

2、ng-in Tech-systems bring-in SRSNET 1996 SINA 1998 Sports Forum Games Forum Tourism Forum 1996 Marching Toward Internet 1999.4.171999.4.17 新浪網(wǎng)名人訪談開通在即，在新浪網(wǎng)名人訪談開通在即，在新浪網(wǎng)直播間新浪網(wǎng)直播間里著名導(dǎo)演張藝謀里著名導(dǎo)演張藝謀 與網(wǎng)友暢談他的新片與網(wǎng)友暢談他的新片一個(gè)都不能少一個(gè)都不能少。 1999.9.11999.9.1 9 9月月1 1日，一個(gè)以面向全球各類投資者，提供實(shí)時(shí)金融、商貿(mào)信日，一個(gè)以面向全球各類投資者，提供實(shí)時(shí)金融、商貿(mào)信

3、 息服務(wù)的新頻道息服務(wù)的新頻道 新浪財(cái)經(jīng)新浪財(cái)經(jīng) 以全新的面貌閃亮登場。以全新的面貌閃亮登場。 1999.9.131999.9.13 新浪網(wǎng)生活空間推出全國新浪網(wǎng)生活空間推出全國酒店酒店預(yù)定預(yù)定 1999.9.161999.9.16 新浪網(wǎng)生活頻道推出全國新浪網(wǎng)生活頻道推出全國電子地圖電子地圖查詢查詢 1999.9.221999.9.22 新浪網(wǎng)新聞中心推出新浪網(wǎng)新聞中心推出地方新聞地方新聞 GROWTH STRATEGY Follow me, little birdie! 1999.11.1 1999.11.1 新浪電商新浪電商正式開業(yè)正式開業(yè) 1999.11.17 1999.11.17 新

4、新浪搜索引擎推出浪搜索引擎推出新浪新浪搜索搜索 1999.11.22 1999.11.22 新新浪生活空間浪生活空間機(jī)票預(yù)訂機(jī)票預(yù)訂服務(wù)服務(wù)開通開通 1999.11.26 1999.11.26 新新浪生活空間浪生活空間娛樂欄目娛樂欄目發(fā)布發(fā)布 1999.11.261999.11.26 國內(nèi)足壇、國際國內(nèi)足壇、國際足壇欄目足壇欄目改版改版， 國際國際開辟了五大聯(lián)賽：意甲、英超、德甲、西甲、法甲開辟了五大聯(lián)賽：意甲、英超、德甲、西甲、法甲專欄專欄 2000.4.142000.4.14 新新浪網(wǎng)正式申請?jiān)诿绹司W(wǎng)正式申請?jiān)诿绹鳱ASDAQNASDAQ上市上市 2004.06.14 2004.06.1

5、4 新浪新浪免費(fèi)郵箱免費(fèi)郵箱全面擴(kuò)容全面擴(kuò)容 2005.06.30 2005.06.30 新新浪正式推出自主研發(fā)浪正式推出自主研發(fā)搜索引擎搜索引擎“愛問愛問” 2005.9.8 2005.9.8 新新浪推出浪推出新浪博新浪博客客 2006.12.6 2006.12.6 新新浪推出浪推出新浪播新浪播客客 2009.8.14 2009.8.14 新新浪推出浪推出新浪微新浪微博博 2013.9.19 2013.9.19 新新浪推出浪推出移動支付移動支付 2014.4.17 2014.4.17 新新浪浪微博微博在美國在美國NASDAQNASDAQ上市上市 COMPETITIVE STRATEGY 年份

6、年份最高職權(quán)管理人員最高職權(quán)管理人員職位職位 1999王志東CEO 2001.6茅道臨CEO 2001.9吳征董事、聯(lián)席主席 2003.5汪延CEO 2003.9段永基董事會聯(lián)席董事長 2005.3陳天橋最大股東 2006.5至今曹國偉CEO Non-programmed Decision $180 million Investment Co. of Sina British Virgin Is. 9.84% 9.65% 6.79% Major Shareholders T. Rowe Price Associates, Inc. BlackRock, Inc. OppenheimerFund

7、s, Inc. 9.41% 3.20% 1.40% Shareholding Structure after Chaos Purchase of Shares New-Wave Investment Holding Company Limited T. Rowe Price Associates, Inc. BlackRock, Inc. Six Key Elements in Organizational Six Key Elements in Organizational Design of SinaDesign of Sina Formalization Centralization&

8、Decentralization Span of Control Authority & Responsibility Departmentalization Work Specialization Structure Work SpecializationWork Specialization Charles Chao CEO Herman Yu CFO Hong Du COO Tong Chen executive VP chief editor Jianglei Wei Senior VP Functional DepartmentalizationFunctional Departme

9、ntalization Product Product Departmentalization Departmentalization Five Major Business Sina Network Sina Mobile Sina Community Sina Enterprise Services Sina E-commerce According to various customer groups, sina sets up different business channels. u 科技頻道 Technology Channel u 財(cái)經(jīng)頻道 Finance Channel u

10、汽車頻道 Car Channel u 房產(chǎn)頻道 House Channel u 游戲頻道 Game Channel u 女性頻道 Women Channel u 新浪讀書 Sina Reading u 新浪旅游 Sina Traveling u 新浪視頻 Sina Video Customer DepartmentalizationCustomer Departmentalization Geographic Geographic DepartmentalizationDepartmentalization Authority and Responsibility Span of contro

11、l & Centralization-Span of control & Centralization- DecentralizationDecentralization Setting the goal Implementation of the goal Judging capability of employees FormalizationFormalization u Conflicts of interest u Comply with law u Company reports u Report illegal and violated behaviors u Obey the

12、rules Organizational StructureOrganizational Structure 創(chuàng)立之初：“世界在你眼中”。 創(chuàng)業(yè)之中：“你的網(wǎng)上新世界”。 發(fā)展階段：“奔騰不息”。 領(lǐng)先地位：“一切由你開始”。 Organizational CultureOrganizational Culture Leading Motivating and Rewarding Employees Leadership Maslows Hierarchy of Needs Theory Esteem Social Safety Physiological Self- actualisatio

13、n Esteem Social Safety Physiological Self- Actuali sation Clubs Birthday parties Training Annual Parties Coaching Awards Year-end Bonuses Medals KPIs (Key Performance Indicators) CEOs & Presidents of Sina 1999.03 - 1999.09: Jim Sha 沙正治沙正治 1999.09 - 2001.06: Wang Zhidong 王志東王志東 2001.06 - 2003.05: Mao

14、 Daolin 茅道臨茅道臨 2003.05 - 2006.05: Wang Yan 汪延汪延 2006.05 - present: Charles Chao 曹國偉曹國偉 Fudan University University of Texas at Austin University of Oklahoma Pricewaterhouse Coopers What Traits Does Charles Chao Have? “我覺得，能否成為領(lǐng)導(dǎo)的關(guān)鍵是他能不能做 決策、敢不敢做決策。有時(shí)候他的決策不一定 是對的，但他必須在必要時(shí)做出決策，這是對 一個(gè)人真正的領(lǐng)導(dǎo)能力的考驗(yàn)。” 新浪首席

15、執(zhí)行官兼總裁曹國偉在2009年 中國企業(yè)領(lǐng)袖年會上對如何培養(yǎng)領(lǐng)導(dǎo)力的闡述 14 August, 2009 Nov. 2005 Mar. 2008 Apr. 2005 Apr. 2005 Baidu 空間 July ,2006 Social Networking SitesSocial Media Business savvy Assertiveness Vision Intelligence Chaos Leadership An acquisition in which the acquiring group is led by the companys own management and

16、 executives. Takeover收購 Led by outside investors MBO管理層收購 Led by its own management MBO (Management Buy-Outs): Chaos Leadership Sina Major Shareholders Signed $180 million debt financing (債務(wù)融資) from investment fund companies (投資基金公司) 9.84% Managers All directors and executive officers as a group 3.1% T. Rowe Price Associates, Inc. BlackRock, Inc. OppenheimerFunds, Inc. 9.65% 6.79% Chaos Leadership Managers 9.41%3.1% A transactional leader (moneypower) Sina Major Shareholders 3.2%9.84% Path-goal model: , ? Supportive? Participative? Achievement-oriented? Leader behaviour: ? Parti