IncreasinglycomplexconsumerbehaviorsellersyearnelectricitysupplierPrecisionMarketing-畢業(yè)論

1、In creas in gly complex con sumer behaviorsellers year n electricity supplier Precisi onMarketi ngResearch papers Downl oad n ews: They un dersta nd the characteristics of shop it?In creas in gly complex con sumer behaviorIn fact, eve n thewell-k nowncompa niesarecompla ining about with electricity

2、suppliers on the cost of the flow becomes increasinglyhigh. “ Large electricityproviders now make money more expensive because of traffic, a small loss is because the more electricity supplier and more no traffic.“Jingdong Mall respon sible pers onsaid so.Moreover, the traditi onal way to promote th

3、e flow through the purchase of the lack of customerstargeted:Search for “basketball shoes ” keyword is not necessarily the young men, it may be their girlfrie nd. Purchase traffic advertiserscon fuse your audie nee s age , prefere nces,and eve n con fuse their gen der.Alibaba s traffic platform - Al

4、i MamaDivisiondirector Huo Zhigang recalled five years ago the scene:i2007 to 2008, whe n the ben efit period is a flow, the n aslong as the product is good, good price, good promotio n,no Advertis ing seller products can also be sold.“ But from2012 on wards,the flow of con sumerbehaviorhasfun dame

5、ntallychanged,he said,” Con sumers overalltraffic behaviorcha nging:therefrom theorig inalsitebecomes searchshopp ingguideshopp ingguidewhileusing multiple mobile devices become lock con sumers are beco ming more and more difficult.“Huo Zhiga ng At the rece nt factio n Gen erati on Networks 2013 con

6、ference that con sumersvia on li nemedia positi oning way completely outdated, such as through the portal s militarychannel positioningmalecon sumers, through fashi on cha nnel positi oning of female con sumers. “ User structure a fun dame ntalcha nge.“ senior Internet marketi ng specialist Bao Qi n

7、g said,” Forexample, from 2004 to 2008, Taobao main streamuserbase of 18 to 24 years old, are price sensitive, less concerned about quality; But by 2009 and 2014, Taobao main stream users will go to people ages 25 to 29 years, their spe nding power and quality requireme nts are rising.s electro nic

8、bus in essBao Qing believes that todaymarketi ng has returned to the n ature of the bus in ess, also n eed to do a brand marketi ng and advertis ing, you n eed to do to com muni catewith con sumers, the key is themeans by which.Precisi on is ki ngOne could accuratelylocate your audieneedatamodel is

9、based on a large DSP ad.Theso-called DSP (Dema nd-SidePlatform) or“demand-sideplatform. ” Briefly, DSP advertisersadvertis ing is by way of aucti on, the purchase of products over the Internet“controlledexposure ”opportunity,some filteri ng of advertis ing audie nee, to Direct exposure to the users

10、accurately (the audienee)individuals,andthrough tech ni cal systems fast feedbackadvertis ingeffective ness.DSP sent on behalf of this year s annual meeting of electricity supplier n etwork marketi ng a popular keyword. “I liste n to the first half of this year, the largest word is DSP , all engaged

11、 in marketing people are talking about DSP.DSP is to help companies find from previous orders, find flow becomes some one for example,sn ack electricity supplier may require 18 to 30 years old is predominantly female white-collar crowd, then the DSP can be in tegrated (market area) all In ter net tr

12、affic billio ns of dollars every day, to want sn acksFi nd out the crowd,and then the way to the real-timebiddingelectricitysupplier charges. “ e-commerce n etwork marketi ng bus in ess Emar vice preside nt Zhu Qi Gong said.In short, the more accurate delivery and “for the precise pay ” is the elect

13、ricity supplier advertisers now the main idea. L Oreal Min Pan electricity supplier resp on siblepers onat the annualmeet ingoffactio n-ge neratio n n etwork, said:“I asked my team nowdwi ndli ng marketi ng messages Send qua ntity, from 2,000,000 to 500,000 has bee n reduced to 200,000.“ he expla in ed, the less accurate the more represe ntatives.Just make sure hetargetedcon sumers,wecan receive fewer promotionscan effectively in crease theirpurchase rate of recovery.For these 20 milli on people,5three times the messagewe will push to ensure their morning at 8 o clock on the bus to the sub