孟凡成英文翻譯

1、學(xué) 號(hào)：201224270711華北理工大學(xué)輕工學(xué)院畢業(yè)論文縮寫大摘要及英文翻譯論文題目：唐山樂匯投資有限公司營銷策略研究學(xué) 部：商學(xué)與人文部專 業(yè)：工商管理班 級：12級工商管理7班姓 名：孟凡成指導(dǎo)教師：牛阮霞2016 年 6 月 5 日畢業(yè)論文縮寫大摘要外匯經(jīng)紀(jì)行業(yè)經(jīng)歷短短十幾年的粗放式高速發(fā)展，時(shí)至今日已經(jīng)初步成型并逐漸走向成熟。如今隨著行業(yè)的發(fā)展，外匯經(jīng)紀(jì)公司數(shù)量大幅度增加。外匯經(jīng)紀(jì)行業(yè)自從進(jìn)入中國市場以后都持續(xù)保持高速發(fā)展?fàn)顟B(tài)。伴隨著中國外匯市場管制的逐步放松，進(jìn)入我國外匯經(jīng)紀(jì)市場的國外及港澳臺(tái)經(jīng)紀(jì)商大舉進(jìn)軍中國市場，導(dǎo)致競爭日益激烈，外匯經(jīng)紀(jì)公司生存壓力加大，因此營銷是外匯經(jīng)紀(jì)行

2、業(yè)面對競爭和增強(qiáng)競爭力的重要方法，以唐山樂匯投資有限公司為例，該公司建于2015年初，從一個(gè)小公司發(fā)展到如今的行業(yè)領(lǐng)頭羊是因其將優(yōu)良的投資組合設(shè)計(jì)和智能交易系統(tǒng)相結(jié)合的結(jié)果，所以本文研究的是樂匯投資有限公司的營銷策略分析，同時(shí)存在的問題進(jìn)行有效說明并提出自己的一些理解，并對他們今后的發(fā)展得出自己的策略。本文通過對唐山樂匯投資有限公司調(diào)查和研究，經(jīng)過調(diào)查走訪，文獻(xiàn)查詢和實(shí)踐經(jīng)歷，了解該投資公司營銷策略的現(xiàn)狀和目前存在的一些問題，針對出現(xiàn)的問題，得出自己對其營銷策略存在問題的一些見解和策略，通過改善這些問題可以獲得到更大的進(jìn)步，結(jié)合現(xiàn)在政府的策略和我國外匯市場的發(fā)展現(xiàn)狀說明其發(fā)展策略能給許多外匯經(jīng)

3、紀(jì)行業(yè)的發(fā)展帶來新的方向，并結(jié)合公司內(nèi)的設(shè)計(jì)和策略與一體來闡述該經(jīng)營理念的成功之處。本文研究的主要內(nèi)容就是通過對以唐山樂匯投資有限公司為例的中小型外匯經(jīng)紀(jì)行業(yè)的營銷策略是怎樣的，通過查找文獻(xiàn)資料和進(jìn)行調(diào)查進(jìn)一步分析這些策略的成功所在和優(yōu)劣，提出在外匯經(jīng)紀(jì)市場現(xiàn)狀下適合自身的獨(dú)具特色營銷對策，為公司的多樣化，差異化發(fā)展開拓一條新道路。文章內(nèi)第一部分最先說明了研究內(nèi)容的背景，接著確定研究對象和研究方法，研究的目標(biāo)和意義，最后是研究的主要內(nèi)容。第二部分為市場營銷環(huán)境分析，主要從營銷的宏觀環(huán)境，包括法律環(huán)境，經(jīng)濟(jì)環(huán)境、社會(huì)文化環(huán)境等進(jìn)行研究總結(jié)。第三部分，根據(jù)調(diào)查分析，得到外匯經(jīng)紀(jì)行業(yè)存在的主要問題及

4、分析，一方面是關(guān)于樂匯投資有限公司的營銷現(xiàn)狀。例如：經(jīng)紀(jì)人管理混亂，營銷方向不明確等。另一方面是關(guān)于公司營銷時(shí)存在的問題。例如：缺乏服務(wù)意識(shí)；市場定位不夠明確等。第四部分，針對第三部分出現(xiàn)的問題，對樂匯投資公司存在的的問題提出具有針對性的對策。例如，明確自己的市場定位，制定產(chǎn)品的定價(jià)策略，促銷策略，渠道策略，優(yōu)化整合公司內(nèi)部資源，提出服務(wù)營銷的主張，差異化發(fā)展戰(zhàn)略為今后主要發(fā)展方向等等。外匯經(jīng)紀(jì)業(yè)現(xiàn)今的主要核心競爭力仍然受服務(wù)質(zhì)量的優(yōu)劣所制，要做到外匯經(jīng)紀(jì)和服務(wù)很好的結(jié)合起來才能提升企業(yè)的競爭力，對于外匯經(jīng)紀(jì)行業(yè)來說，一些好的營銷策略能給你帶來的的效益是不可想象的，通過對唐山樂匯投資有限公司外

5、匯經(jīng)紀(jì)行業(yè)的營銷策略分析的研究學(xué)習(xí)，可以知道國內(nèi)外匯經(jīng)紀(jì)行業(yè)持續(xù)發(fā)展，產(chǎn)業(yè)規(guī)模不斷擴(kuò)大，市場競爭非常激烈，隨著消費(fèi)者需求的不斷變化使得新業(yè)態(tài)的出現(xiàn)，唐山樂匯投資有限公司外匯經(jīng)紀(jì)行業(yè)應(yīng)在自己的新業(yè)態(tài)發(fā)展前進(jìn)，因?yàn)橥鈪R服務(wù)的要求也越來越高，從唐山樂匯投資有限公司外匯經(jīng)紀(jì)行業(yè)的營銷策略研究學(xué)習(xí)中我了解到了它的成功之處也明白欠缺這服務(wù)意識(shí)的提高，工作人員的服務(wù)素質(zhì)還可以提高，發(fā)展方向還可以進(jìn)一步擴(kuò)展，我覺得外匯經(jīng)紀(jì)行業(yè)要做到以服務(wù)營銷為核心地位現(xiàn)在國內(nèi)外匯經(jīng)紀(jì)行業(yè)的發(fā)展越來越激烈了，如何在這個(gè)激烈的競爭中生產(chǎn)并發(fā)展是許多中小外匯經(jīng)紀(jì)公司都在思考的問題，樂匯投資公司的發(fā)展給予其他中小外匯經(jīng)紀(jì)行業(yè)發(fā)展方向

6、，并朝著一定的發(fā)展方向來制定相關(guān)的營銷策略，本文研究的是唐山樂匯投資有限公司的營銷策略分析，對其進(jìn)行資料的收集并了解其營銷策略的特點(diǎn)和它是怎么適應(yīng)我國的外匯經(jīng)紀(jì)現(xiàn)狀，這些營銷策略給公司帶來多大的效益，是怎么滿足顧客的獲利心理同時(shí)提高公司效益，怎么在激烈的行業(yè)競爭中找到自己的出路，形成自己的特色，我提出了自己的建議，對一些有建設(shè)性的發(fā)展在這一特征的企業(yè)的指導(dǎo)下，借鑒國際經(jīng)驗(yàn)，系統(tǒng)的說明是如何通過營銷策略，提高自身的競爭力,希望能夠通過本文章給其他外匯經(jīng)紀(jì)行業(yè)一些啟示。關(guān)鍵詞：營銷策略；服務(wù)營銷；外匯經(jīng)紀(jì)英文翻譯Forex brokerage industry has experienced ex

7、tensive just ten years of rapid development, now has taken shape and gradually becoming more mature. Now with the development of the industry, a substantial increase in the number of forex brokers. Forex brokerage industry since entering the Chinese market in the future will continue to maintain hig

8、h-speed development of the state. Along with the gradual relaxation of Chinas foreign exchange market regulation, Chinas foreign exchange brokers into the market of Hong Kong, Macao, Taiwan and foreign brokers push into the Chinese market, leading to increasing competition, increasing pressure on fo

9、reign exchange brokerage company to survive, so marketing is the face of competition and forex brokerage industry an important way to enhance the competitiveness of Tangshan Le Hui investment Co., Ltd., for example, the company was founded in early 2015, from a small company to todays industry leade

10、r because of its excellent portfolio will design and intelligent trading system combined the result, so this study is to analyze the marketing strategy of musicians investment Co., Ltd., as well as the problems effectively explain and make some of their own understanding, and they draw their own str

11、ategies for future development.Based on the Music Department Tangshan Investment Limited surveys and studies, after an investigation visits, literature query and practical experience to understand the status of the investment companys marketing strategy and some of the existing problems, for problem

12、s, draw its own marketing strategy problems insights and strategies, these questions can be obtained by improving to greater progress, combined with the governments current policies and the current development of Chinas foreign exchange market, the development of its programs to develop strategies t

13、o give many forex brokerage industry has brought a new direction, combined with design and strategy and integration within the company to explain the philosophy of success.The main content of this paper is through the Music Department of Tangshan Investment Co., Ltd. as an example of small and mediu

14、m sized forex brokerage industrys marketing strategy is how, by looking for literature and investigate further analyze these strategies for success and where the merits of the proposed suitable Forex broker market Situation under its own unique marketing strategy, the companys diversification, the d

15、evelopment of differentiation to develop a new road.The first part of the article first describes the background research, and then to determine the object of study and research methods, the research purpose and meaning, and finally the main content of the study. The second part analyzes the marketi

16、ng environment, mainly from the marketing macro environment, including the legal environment, economic environment, socio-cultural and environmental research summary. The third part, according to the survey analysis, and analysis of the main problems exist in forex brokerage industry, on the one han

17、d, the marketing status quo Music Department Investment Limited. For example: broker chaotic management, marketing direction is not clear and so on. On the other hand, when the problems of marketing. For example: lack of awareness of service; market positioning is not clear enough and so on. The fou

18、rth part, for the third part of the problems, the problem of the presence of musicians investment company proposed countermeasures targeted. For example, define their market position, develop product pricing strategy, promotion strategy, channel strategy, optimize the integration of internal resourc

19、es, we put forward the idea of marketing services, differentiated strategy for the future development of the main direction of development, and so on.Forex brokerage industry today is still the merits of the main core competitiveness prepared by the quality of service, to do foreign exchange brokera

20、ge services and a good combination in order to enhance the competitiveness of enterprises for the Forex brokerage industry, some good marketing strategy give you the benefit is unthinkable, by learning Music Department of Tangshan investment Co. forex brokerage industry marketing strategy analysis,

21、you can know the domestic foreign exchange brokerage industry continues to develop, expanding industry, a highly competitive market with the ever-changing consumer demand makes the emergence of new formats, Tangshan Le Hui investment Co. forex brokerage industry should be in their new form of develo

22、pment and advancement because of the requirement of foreign exchange services have become more sophisticated and limited investment from Tangshan music exchange Forex brokerage company marketing strategy research study I learned its success also understand the lack of awareness of services that impr

23、ove the service quality of staff can also improve the direction of development can be further extended, I do think the forex brokerage industry to marketing as the core service statusDevelopment of the domestic foreign exchange brokerage industry now more and more intense, how to produce and develop

24、 in this highly competitive forex brokers are many small companies are thinking about the problem, Music Department investment company given to the development of other small forex brokerage industry development direction, and toward a certain direction of development related to the development of marketing strategies, this study is the marketing strategy investment Co., Ltd. Tangshan Music Departmen