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1、畢業(yè)設(shè)計(jì)(論文)外文資料翻譯(用外文寫)外文出處: e-business is blooming 附 件: 1.外文資料翻譯譯 2.外文原文 指導(dǎo)教師評(píng)語(yǔ):外文資料選材與設(shè)計(jì)相關(guān),譯文基本準(zhǔn)確,能夠較好地完成任務(wù)。字?jǐn)?shù)達(dá)到要求。 簽名: 年 月 日注:請(qǐng)將該封面與附件裝訂成冊(cè)。附件1:外文資料翻譯譯文電子商務(wù)之花正在綻放如果我有計(jì)算機(jī)我能做些什么?有了正確的軟件并且用貓連接在因特網(wǎng)上,只需要花比本地通話花費(fèi)稍微多一點(diǎn)的錢你就可以實(shí)現(xiàn)一天二十四個(gè)小時(shí)在網(wǎng)上做業(yè)務(wù),這是簡(jiǎn)單的,有效的和便宜的.坐在你自己的pc面前,你可以輕松得 傳送資金到財(cái)務(wù)處,還可以發(fā)薪水,寫報(bào)告等等一切事務(wù),再也不用你頻繁得去

2、跑腿,只要?jiǎng)右粍?dòng)你的手指.當(dāng)電子商務(wù)風(fēng)行的時(shí)候, 我們?cè)诰W(wǎng)上幾乎能買到任何東西. 它是新生的發(fā)展前景很廣闊的行業(yè). 商人把能想象得到的任何一種商品放到網(wǎng)上出售. 從書, 家具, 食品, 甚至是汽車-能叫出名字得都可以在因特網(wǎng)買到它.因特網(wǎng)已使我們的活的更容易. 但是僅管寄予很高的希望, 它不能完全改變我們購(gòu)物的傳統(tǒng)方式. . 那些預(yù)言那因特網(wǎng)將會(huì)瓦解傳統(tǒng)的貯藏業(yè)和零售業(yè)可能決不全是正確的. 我們?nèi)匀灰脗鹘y(tǒng)的方式去買東西-到商店去.因此,那因特網(wǎng)泡沫爆裂并不令人驚訝. 大批.com網(wǎng)站的倒閉表明不是全部商品都能在因特網(wǎng)上做得好的.亞馬遜不是世界第一家電子書店. yahoo 也不是第一個(gè)站點(diǎn).

3、google 不是第一個(gè)搜尋引擎. 但是. 但是 這些都是最好的電子商務(wù)網(wǎng)站,使用者可以發(fā)現(xiàn)他們的產(chǎn)品要比別人的產(chǎn)品服務(wù)要好得多了.亞馬遜網(wǎng)站理解消費(fèi)者的消費(fèi)心理要比別人好. 他與周圍的消費(fèi)著建立了良好的關(guān)系并因此而得到較高得回報(bào). 今天有超過(guò)3500萬(wàn)買主和二次買家比率超過(guò)65%, 他們建立的關(guān)系是不能隨便地被破壞的.yahoo理解消費(fèi)者對(duì)商家是重要的. 因而他們優(yōu)化他們的辦事效率: 它的頁(yè)面大小沒有excite 或 lycos的頁(yè)面一半那么大, 因此頁(yè)面載入較快. 因而, 在網(wǎng)上沖浪的人就會(huì)在五分鐘之內(nèi), 看yahoo站內(nèi)的其他兩個(gè)或者更多的頁(yè)面. 進(jìn)一步說(shuō), 他們使用簡(jiǎn)捷的頁(yè)面帶來(lái)的利潤(rùn)

4、要比那些欠上廣告的網(wǎng)頁(yè)帶來(lái)的回報(bào)多google是一個(gè)真正的好東西.使用者想要的是快速的, 廣泛的搜尋. 用世界上最簡(jiǎn)捷的頁(yè)面實(shí)現(xiàn)了這樣的功能.同樣的方式擠進(jìn)offline世界.質(zhì)問(wèn)一下你自己, 坦白地,關(guān)于你的產(chǎn)品和服務(wù)有哪些東西特屬于你自己?自己能說(shuō)出多少來(lái)?. 你的愛人是否將它推薦給他的或她的朋友? 新聞?dòng)浾邥?huì)報(bào)道關(guān)于它的新聞嗎?你會(huì)銷售著名品牌的商品嗎? 產(chǎn)品的運(yùn)費(fèi)是否很高? 消費(fèi)者是否需要直接看到商品?很多電子商務(wù), 甚至那些有很強(qiáng)管理能力的商家都關(guān)閉了他們的店鋪, 因?yàn)樗麄儾荒艿倪m應(yīng)因特網(wǎng)的特點(diǎn). 他們沒注意到事實(shí)上有些產(chǎn)品在因特網(wǎng)上銷售并不像想像中那么簡(jiǎn)單.如果你想要到打開在線商務(wù)

5、, 你能避免的錯(cuò)誤其他互聯(lián)網(wǎng)零售商人所犯的錯(cuò)誤. 當(dāng)你想在網(wǎng)上出售你的商品時(shí), 你需要認(rèn)識(shí)到因特網(wǎng)不是出售產(chǎn)品最好的的平臺(tái).如果你想知道你的產(chǎn)品能否在因特網(wǎng)上做好,那 用下面的問(wèn)題來(lái)問(wèn)一下自己:在因特網(wǎng)購(gòu)買你的商品比在零售商那更方便嗎?因特網(wǎng)自身的優(yōu)點(diǎn)是一般不在零售商和食品商那出售的商品可以在網(wǎng)上出售. 以ebay為例. ebay是成功的因?yàn)樗峁┑脑诰€商品即使在大型購(gòu)物中心也很難找到. 如果你在找印度的絹畫, 藝術(shù)deco燈, 或稀罕的棒球卡, 你在ebay購(gòu)買到的幾率就比在大型購(gòu)物商場(chǎng)高的多.然而, 它并不能讓你感到能在隔壁鄰居小店買到的東西能在網(wǎng)上買到. 一個(gè)網(wǎng)站能持續(xù)不斷的出售香煙嗎?

6、 我不這么認(rèn)為. 為什么要為你幾乎能在任何地方買到的東西多付2美元運(yùn)費(fèi)?狗食是不宜在網(wǎng)上銷售的另外的一個(gè)例子. 還記得過(guò)去的寵物食品零售店嗎? 不管p, 怎么做廣告都無(wú)法讓人們?cè)诰W(wǎng)上購(gòu)買狗食. 為什么要出額外的費(fèi)用在互聯(lián)網(wǎng)上買寵物食物?產(chǎn)品的高額的運(yùn)輸成本更使人們不愿在網(wǎng)上購(gòu)買寵物食品.沒有人為p的消亡感到驚訝.我并不是說(shuō)那些能在食品商, 商店和大型購(gòu)物中心出售的商品都不能在因特網(wǎng)上出售. 關(guān)鍵是要為客戶創(chuàng)造額外的價(jià)值. 根據(jù)nick earle和 peter keen的書上說(shuō)的從.com到. profit, 那些成功的在線商務(wù)都懂得怎樣建立關(guān)系,后勤管理,尋找渠道和調(diào)整資本與成本之間的平衡來(lái)

7、為他們的客戶帶來(lái)額外的價(jià)值. 在外行眼里, 你必須給你的消費(fèi)者在基本便利基礎(chǔ)上帶來(lái)更多的好處.拿redw為例,網(wǎng)上商務(wù)tony roeder在他的家里開使了他的網(wǎng)上商務(wù). 他把紅色玩具車飛行器發(fā)布在因特網(wǎng)上. 當(dāng)巨型玩具零售商例如toysrus和etoys也進(jìn)位紅色飛鳥貨車, 他的競(jìng)爭(zhēng)者也買了他們的一兩件產(chǎn)品的模型. 為了增強(qiáng)在offline和 online的競(jìng)爭(zhēng), tony在全部的生產(chǎn)線生產(chǎn)各式各樣的飛鳥貨車. 他的努力獲得了回報(bào). 之后三年, 他的在線商務(wù)去年超越百萬(wàn)-元指標(biāo). 網(wǎng)上商務(wù), 信譽(yù)是至關(guān)重要的.產(chǎn)品只能在計(jì)算機(jī)屏幕上看見, 所以在線商務(wù)應(yīng)該取得客戶的高度信任但是又有誰(shuí)能讓自己

8、的信譽(yù)的威名超過(guò)自己的品牌名呢? 人們已經(jīng)知道一家公司的信譽(yù), 就嘗試購(gòu)買他們的產(chǎn)品, 相信他們會(huì)像他們承諾的那樣送貨.tony成功的建成了他的以通信飛鳥為商標(biāo)的電子商務(wù). 在販賣商標(biāo)產(chǎn)品, 成功來(lái)到加快和更容易的為了redw. 他依照無(wú)線電通信飛鳥; 通過(guò)品牌的策略,使得redw.的成功來(lái)得非常迅速.按照他的意思,通信飛鳥是知名品牌. 我們以良好的信譽(yù)建立了許多的穩(wěn)定的客源.我的祖父有無(wú)線電通信. 我的父母有無(wú)線電通信. 我有無(wú)線電通信飛鳥. 我的孩子將有無(wú)線電通信飛鳥. 它是知名的商標(biāo). 別人知道這個(gè)牌子知道這種產(chǎn)品與我們的推廣作用密切相關(guān). 當(dāng)我們說(shuō)是在網(wǎng)上經(jīng)銷這種商品時(shí),他們說(shuō)哦知道,

9、 我們知道有這種產(chǎn)品. 多么好的想法. 我們不斷得推廣這個(gè)商標(biāo),成功之門就向我們打開了.當(dāng)然, 像我們這樣家族式的企業(yè)并不總是有機(jī)會(huì)有出售品牌. 我們的產(chǎn)品在一些大的公司里并不怎么受到青睞. 也不做行銷和樹立品牌,這就能代表家族式的經(jīng)營(yíng)就不能在網(wǎng)上進(jìn)行了嗎?當(dāng)然不是,有許多家族式的公司就在網(wǎng)上經(jīng)營(yíng).為了能更好的經(jīng)營(yíng), 在你的網(wǎng)站里就要包含能讓人感到你是可信的任何因素.你應(yīng)該讓顧客感到他們是在和正統(tǒng)的商家打交道,不會(huì)有人會(huì)盜取他們的信用卡號(hào)和卡里的錢和不有人誰(shuí)將偷他們的紙牌和貨幣. 害怕被人盜去信用卡仍是許多消費(fèi)者不愿在網(wǎng)上購(gòu)物的原因,從這個(gè)方面來(lái)說(shuō),即使是小額買賣也要提供安全保障.你的聯(lián)系方式

10、應(yīng)該在你的網(wǎng)站上的任何一個(gè)頁(yè)面都能看到, 因而消費(fèi)者遇到問(wèn)題時(shí)就知道怎么和你聯(lián)系了.而且當(dāng)顧客要買東西時(shí)也可以方便得付款.顧客喜歡在一些看起來(lái)簡(jiǎn)捷的站點(diǎn)買東西. 如果你沒有好的軟件能直接告知客戶要交的費(fèi)用就告知客戶在第二天把費(fèi)用發(fā)到他們的郵箱里. 是誠(chéng)實(shí)的有你的消費(fèi)者. 你的公司的退貨政策應(yīng)該是明確地說(shuō)明這樣既有利于保護(hù)你也有助于保護(hù)消費(fèi)者的利益. 運(yùn)輸費(fèi)用是很高的. 事實(shí)上, 研究表明運(yùn)費(fèi)要產(chǎn)品所有成本的11%. 因此, 如果你要從事網(wǎng)上銷售, 你就必需讓你的產(chǎn)品成本和運(yùn)費(fèi)之和不要超出產(chǎn)品在市場(chǎng)的價(jià)格.許多網(wǎng)上零售商不應(yīng)該出售那種不適合家遞的貨物. 再以p為例, 出售量很大的思考販賣重的,便

11、宜的小貓食物聯(lián)機(jī)的是個(gè)好的想法. 錯(cuò)誤的是不唯僅運(yùn)費(fèi)抬高了成本的價(jià)格,而且這些產(chǎn)品利潤(rùn)也太低,這些都是最終關(guān)閉p的原因.為了吸引顧客并且建立穩(wěn)定的客戶關(guān)系, 一些網(wǎng)上經(jīng)銷商采用低價(jià),價(jià)格變動(dòng)不大和隔天即送的促銷手段. 免費(fèi)傳遞事實(shí)上是在最近二年才風(fēng)行起來(lái)的. 然而,根據(jù)amr最近的報(bào)告. 經(jīng)研究表明那買主根據(jù)契約經(jīng)銷,最低的價(jià)格, 制造小的買, 也不能保證穩(wěn)定的銷量.不要說(shuō)那些小的商品消費(fèi)者不愿去花費(fèi)運(yùn)費(fèi),就是那些大件也不愿去在運(yùn)費(fèi)上花費(fèi)太多,一些網(wǎng)上經(jīng)銷商盡量降低價(jià)格以保證自己的產(chǎn)品在網(wǎng)上價(jià)格是最低的(包含運(yùn)費(fèi)),潛在地高額運(yùn)費(fèi)并沒有阻止redw大量的產(chǎn)品銷售. 當(dāng)他們的貨車運(yùn)費(fèi)很高的時(shí)候他

12、們也能保證良好的服務(wù), 他們得到補(bǔ)償補(bǔ)償就來(lái)自于高度的服務(wù)質(zhì)量. 是的 我們的產(chǎn)品確實(shí)要花費(fèi)的高額的運(yùn)費(fèi), tony說(shuō), 但是我們?nèi)サ袅诉@部分仍然能保持很強(qiáng)的競(jìng)爭(zhēng)力. 他承認(rèn)說(shuō)有些人在大型玩具商店發(fā)現(xiàn)有跟我們賣的一樣的商品但是只有很少的一部分. 當(dāng)有人要送禮品時(shí)我們就向他們推薦我們的產(chǎn)品,沒有人送的禮物需要用卡車來(lái)拖. 但是只要通過(guò)刷卡我們將他們買的任何東西送到國(guó)內(nèi)的任何一個(gè)地方并且運(yùn)費(fèi)和你自己把在本地買的運(yùn)到家的運(yùn)費(fèi)一樣多.如果你去toysrus并且買買了自己想要的東西, 他會(huì)在三小內(nèi)送到,并且花的錢和自己運(yùn)是一樣的 我們有絕對(duì)的優(yōu)勢(shì)來(lái)為您運(yùn)輸物品,所以客戶選擇我們?yōu)樗麄兎?wù)是明智的,.我們

13、因而能輕松地在競(jìng)爭(zhēng)中獲勝. 有些產(chǎn)品是不適合在因特網(wǎng)上發(fā)布的,. 特別是那些消費(fèi)者需要在購(gòu)買之前先要看到的那些產(chǎn)品. 一些產(chǎn)品在說(shuō)服消費(fèi)者購(gòu)買之前必須要能讓消費(fèi)者先看到或先試用.在網(wǎng)上面要想把生意做的興隆,就要大幅度得改變消費(fèi)者的購(gòu)物習(xí)慣. 一些大的電子商務(wù)可能改變消費(fèi)者的購(gòu)買習(xí)慣, 但是可以證明那已經(jīng)花費(fèi)了很多時(shí)間和金錢.拿買鞋來(lái)說(shuō), 人們需要先穿上它,走幾步才能知道是否舒適并且知道樣式是否另他們滿意,但在因特網(wǎng)上人們可能買到的就不是自己想要的那種鞋子.那些在網(wǎng)上看到很好的鞋子不一定能適合他們的腳.因?yàn)槿藗冑I鞋子的習(xí)慣,這就使我們對(duì)網(wǎng)上購(gòu)物的退貨率并不感到奇怪. 事實(shí)上, nfo 互動(dòng)調(diào)查得

14、知有20% 網(wǎng)上購(gòu)物者退回了女式的衣服和裝飾品, 包括鞋子.選擇正確的產(chǎn)品到在因特網(wǎng)上出售符才能走向成功或把握住你的網(wǎng)上商務(wù)的命運(yùn). 關(guān)鍵的規(guī)則要記得是成功的網(wǎng)上商務(wù)都是那些利潤(rùn)空間很大的產(chǎn)品-例如衣服,美食, 和新穎的禮品. 如果你的產(chǎn)品沒有高額利潤(rùn), 如果它需要運(yùn)費(fèi), 并且?guī)缀跄茉诟魈幏奖愕刭I到同時(shí)也沒有品牌形象-你就要重新考慮是否需要?jiǎng)?chuàng)建那個(gè)網(wǎng)站了. 當(dāng)沒有人能預(yù)言你的生意是否能成功的時(shí)候, 以往的經(jīng)驗(yàn)就會(huì)讓你清楚哪些應(yīng)該在網(wǎng)上出售那些不該放到網(wǎng)上.利用好因特網(wǎng)吧,一旦你用好了因特網(wǎng),并能夠了解一些關(guān)于www的知識(shí),你就能使你的商業(yè)飛黃騰達(dá)!附件2:外文原文(復(fù)印件) e-busines

15、s issuesif i have got a computer, what else can i do?with the right software and a modem connected to a standard telephone line, and for little more than the cost of a local phone call from anywhere in australia, you can do your banking 24 hours a day. it is simple, efficient and inexpensive.sitting

16、 at your pc in your own office you can transfer funds between accounts, transfer funds to other financial institutions, pay salaries and invoices, create customised reports, and of course keep a check on your account balances. in some cases, bank fees may be reduced when you use on-line banking.when

17、 e-commerce exploded, we can buy just about anything on the web. it was to be the new big thing. merchants scrambled to bring every sort of products imaginable online. from books, furniture, and groceries, even cars - name it and the internet has it.the internet made our lives easier. but despite hi

18、gh hopes, it did not fully change the way we shop. those who predicted that internet would eclipse the brick-and-mortar stores and spell the death of traditional retail could never be more wrong. we still go shopping the good old-fashioned way - by going to a store. it was, therefore, not surprising

19、 that the internet bubble burst. the dot-com massacre has shown us that not all products do well on the internet many e-businesses, even those with deep pockets and management prowess, have closed shop because they were not able to match their offerings with the nature of the internet. they overlook

20、ed the fact that some products are simply not meant for the internet.amazon was not the worlds first e-bookshop. yahoo wasnt the first portal. google wasnt the first search engine. but each of these were the best to execute against consumer needs in each of these niches. each of these understood, be

21、tter than anybody else, what users wanted from their product and offered it better than anybody else.amazon understood the importance of consumer delight earlier and better than anybody else. and built their entire business around having happy customers and making them come back to buy more. with ov

22、er 35 million buyers today and a repurchase rate in excess of 65%, theyve built a position that is incredibly hard to attack.yahoo understood before anybody else that consumers wanted a fast, comprehensive guide to the websites out there. so they optimized their site for speed: its page file sizes a

23、re still almost half that of other portals like excite or lycos, and hence load quicker. so, in any given five minutes of surfing, a user will see twice as many pages of yahoo as hell see elsewhere. further, they used opinionated reviewers to rate sites objectively, rather than give in to a “your ad

24、 here” yellow pages mentality. users like that.google understands one thing really well. all that its users want is fast, comprehensive search. and theres an amazing amount of technology behind the worlds simplest-looking website to do just that.the same rules work in the offline world.ask yourself,

25、 frankly, is there anything unique about your product, service or offering that people will talk about it by themselves. will your spouse recommend it to his or her friends? will journalists clamour to write about it?if you intend to open an online business, you can avoid the mistakes of other inter

26、net retailers. when thinking of selling a product online, you need to realize that the internet is not the best medium for every product.to know if your product will do well on the internet, ask yourself thefollowing questions:is it easier to buy your product over the internet than in a retail store

27、?the internet lends itself well to products that are not commonly sold inretail stores and groceries. take ebay for example. ebay is a success because it provides a venue for online shoppers to find products that may not be easily available in the shopping mall. if you are looking for an indian silk

28、 painting, an art deco lamp, or a rare baseball card, you have a higher chance of securing these items on ebay than in the mall. however, it doesnt make much sense to sell on the internet products that can be bought easily from neighborhood stores. can a web site be sustained by selling cigarettes?

29、i dont think so. why pay an additional $2 shipping fee for a product you can purchase just about anywhere? dog food is another example of a bad choice of online product. rememberthe now-deceased sock puppet? despite heavy advertising by p, people did not come in droves to buy dog food online. why bu

30、y pet food online and pay extra for shipping costs for a product that every grocery and pet food shop sells? the products high shipping costs further hindered people from buying pet foods online. no one was surprised that p eventually perished.i dont mean to say that all products sold by groceries,

31、stores and shopping malls cannot be sold on the internet. the key is to create additional value for your customers. according to nick earle and peter keen,in their book from .com to .profit, the online businesses who successfully provide value to their customers are those who know how to build relat

32、ionships, manage logistics, mesh their channels, and transform their financial capital and cost structures. in layman terms, you must provide your customers with additional benefits, beyond the basic convenience.take redw , an online store that tony roeder started out of his home. he distributes red

33、 flyer toy wagons on the internet. while giant toy retailers such as toysrus and etoys also carry red flyer wagons, his competitors carry only two or three models of the product. to stand out from both his offline and online competition, tony provided his customers with a wider variety of red flyer

34、wagons by carrying the entire product line. his efforts paid off. after three years, his online business surpassed the million-dollar mark last year.will you be selling a famous brand-name product? on the internet, trust is a key factor. with products seen only through the computer screen, online bu

35、sinesses should entice a high level of trust from the customer. and who can better bring trust than the brand name products? people already know the reputation of the company, have tried their products, and believe that they deliver what they promise. tony built his successful e-business on the bran

36、d name of radio flyer. by selling a brand name product, success came faster and easier for redw. according to him, the radio flyer name is a known name. it has built a strong business based on trust from many generations of consumers. my grandfather had a radio flyer. my parents had a radio flyer. i

37、 had a radio flyer. my child will have a radio flyer. it is a known brand. we have leveraged that name because people know that name. they know the product. when we say were the internet retailer of that product, people say oh yes, i remember that product. what a great idea. so we leveraged that nam

38、e and saw the doors opening for us.of course, home business entrepreneurs like us do not always have the opportunity to sell a brand name. our own products do not have the kind of brand recognition enjoyed by the big companies. nor do we have the marketing muscle to develop and nurture a brand. does

39、 this mean that home businesses cannot make it on the net? of course not! there are a number of home businesses out there that are doing great business on the web. to rise above this constraint, your site must contain all the elements that are needed to create a feeling of trust among your users. yo

40、u have to make your customers feel confident that they are dealing with a legitimate business, and not someone who will steal their card and money. fear of credit card fraud remains a top reason why many consumers do not shop online. in this aspect, even the little things count. you need to use a se

41、cure server for the checkout process. the contact information should be clearly placed on every page of your site, so customers know where and how to reach you in the event of a problem. you can also direct customers wary of ordering online to just send out the check or money order to your address.

42、clearly state what users can expect when buying from your site. if you do not have expensive software that automatically computes the shipping cost of the order, tell your customers that the full cost will be sent through email. be honest with your customers. your companys return policy should be cl

43、early specified to protect you as well as the consumer. is it expensive to deliver?shipping is expensive. in fact, studies estimate that shipping amounts to11 percent of sales for online retailers. hence, if you are planning to sell on the internet, you need to make sure that the shipping costs will

44、 not price you out of the market. many internet retailers made the mistake of selling products that arent suitable for home delivery. p, for example, thought selling heavy bags of cheap kitty litter online was a good idea. wrong. not only did the shipping costs jack up the price, but also there is s

45、o little profit margin to start with in kitty litter products. that ultimately killed p. in an attempt to attract and build a customer base, some internet retailers offer low-cost, flat rate or next-day delivery. free shipping was in fact the rage in the last two years. however, a new report by amr

46、research shows that buyers attracted to bargain-basement shipping tend to shop around for the lowest prices, make small purchases, and tend not to remain very loyal. you dont necessarily have to limit yourself to small items. even big items do well on the internet - if it creates such a value in the

47、 mind of a customer that he or she is willing to ignore the cost of shipping. some online retailers adjust their pricing to keep the total cost of the product (including shipping) lower. potentially high shipping costs of their bulky and big wagons did not deter tony of redw. while their wagons may

48、be bulky and potentially expensive to ship, they were able to offset this constraint by having the selection and maintaining a high quality of service. yes, our products are kind of expensive to ship, tony says, but we cut our margin so we can stay competitive. he admits that if somebody goes to a b

49、ig toy store and find an item similar to what they sell, many times they will find it for less. where we blow everyone out of the water is when he or she gives it no one will gift wrap these wagons because theyre too large. but we will gift-wrap them, put a card, and ship them anywhere in the countr

50、y for the same costs as you would have it shipped to your house. if you go to toysrus and get the wagon for less, and have it gift-wrapped, first it would take you about three hours to do it and it would cost you the same amount of money. we have the extreme advantage when you are trying to send it

51、as a gift. while shipping is a potential turn-off for tonys customers, convenience wise, we can blow the competition out of the water.does the customer touch or need to feel the product? some products are simply not suited for distribution over the internet, particularly those where customers need to experience the product before buying it. some products are meant to be touched or tried on before customers can be convinced to buy. for a business to thrive on

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