寶潔公司歷史英文介紹ppt課件

1、1;.2The foundersWilliam Procter (18011884) was a U.S.-based English candlemaker and industrialist. James Gamble (18031891) was a U.S.-based Irish soapmaker and industrialist.They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris.Alexander Norris, their fa

2、ther-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was born.3some important eventsIn 18581859, sales reached $1 million. By this point, approximately 80 employees worked for Pro

3、cter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivoryin the 1920s and 1930s, the company

4、 sponsored a number of radio programs. As a result, these shows often became commonly known as soap operas.4Branching out into new areasThe company began to build factories in other locations in the United States.in 1930,the company began to moved into other countries,both in terms of manufacturing

5、and product sales.The company introduced Tide laundry detergent in 1946.Prell shampoo in 1947,the first toothpaste Crest in 1955 ,and so on.Branching out once again in 1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products. 5 Procter & Gambl

6、e acquired a number of other companies that diversified its product line and significantly increased profits.These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol), Richardson-Vicks, Noxell (Noxzema), Shultons Old Spice, Max Factor, and the Iams Compan

7、y, among others.In January 2005 P&G announced an acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second placeAcquisition6The moon-and-stars logo wasP&Gs former logo,originated in 1851,discontinued in 1985 The P&G production logo used from early 1986 to 2007The NEW LOGOAbout the logo7Procter & Gamble (P&G) may be the oldest Fortune 500 company .Procte