武漢王家墩CBD五星級(jí)酒店概念方案(阿特金斯)55頁

1、匯報(bào)議程匯報(bào)議程agenda項(xiàng)目定位project orientation項(xiàng)目研究project research案例研究case study建筑設(shè)計(jì)概念方案concept scheme項(xiàng)目定位項(xiàng)目定位project orientation市場定位市場定位market orientation 豪華商務(wù)及城市度假酒店 luxury business + city holiday hotel功能功能function5星級(jí)客房/套間/總統(tǒng)套間5-star room / suit / presidential suit公寓式酒店apartment-style hotel商業(yè)配套/零售/影院commer

2、cial facilities / retail / cinema會(huì)務(wù)/宴會(huì)/會(huì)議conference / banquet / meeting room五星餐飲/地方娛樂5-star dining / local entertainmentspa/休閑/室內(nèi)游泳池 spa / leisure facilities / indoor pool目標(biāo)客戶群目標(biāo)客戶群target customers 國內(nèi)和國際商務(wù)人士 national + international business travelers 國內(nèi)和國際旅客 national + international tourists 湖北省武漢市

3、商務(wù)及會(huì)務(wù)市場 wuhan / hubei business + conference market 周邊社區(qū)居民 surrounding community residents項(xiàng)目研究項(xiàng)目研究project research項(xiàng)目背景研究（項(xiàng)目背景研究（1）background research (1)本項(xiàng)目位于武漢。武漢是湖北省省會(huì)，中國歷史文化名城，華中地區(qū)和長江中游的經(jīng)濟(jì)、文化、信息中心。全市現(xiàn)轄13個(gè)城區(qū)、3個(gè)國家級(jí)開發(fā)區(qū)，常住人口約858萬人。土地面積8494平方公里。經(jīng)過58年的建設(shè)，武漢已成為中國腹地一座多功能的綜合型特大城市。the site is located in wuh

4、an, which is the capital of hubei province; it is one of the ancient city in china, as well as the economic, cultural and information center. the whole wuhan city includes 13 districts and 3 national class development zones, with the total population of 8,580,000. the land area is 8,494 square kilom

5、eters. 項(xiàng)目背景研究（項(xiàng)目背景研究（2）background research (2)本項(xiàng)目用地位于武漢未來的中央商務(wù)區(qū)王家墩cbd內(nèi)。王家墩cbd位于武漢市漢口主城區(qū)中心，規(guī)劃面積7.41平方公里。區(qū)位優(yōu)勢突出，交通便利，是城市快速干道、軌道交通及機(jī)場高速路的結(jié)合點(diǎn)。建成后的王家墩cbd將成為集商務(wù)辦公、商業(yè)、文化、博覽、居住等多功能于一體的華中現(xiàn)代服務(wù)業(yè)中心。the site area is located inside wuhan wangjiadun cbd, and the planning area of the cbd is 7.41 square kilometers.

6、the cbd has advantageous geographic location and convenient transportation. after its construction, wangjiadun cbd may become modern service center in central china, integrated with the functions of business, office, culture, exhibition and residence. 項(xiàng)目背景研究（項(xiàng)目背景研究（3）background research (3)項(xiàng)目用地位于王家墩

7、cbd內(nèi)。毗鄰地鐵二號(hào)線的進(jìn)出口和會(huì)展中心， 并地處cbd東北角的入口位置，地理位置相當(dāng)優(yōu)越。the site is located inside wangjiadun cbd, adhere to metro no.2 and the exhibition & convention center, and its close to north-east entrance of the cbd. therefore, the site has advantageous geographic location. 基地位置分析基地位置分析site location analysis項(xiàng)目概況

8、（項(xiàng)目概況（1）project overview (1)基地概述項(xiàng)目位于武漢市漢口常青路與青年路交叉口。東北面青年路是連接地鐵二號(hào)線的接駁口；西北面是未來的會(huì)展中心；西面是公共停車場及綠化廣場；南面是高檔的住宅用地。規(guī)劃用地范圍為27600平方米。site overviewthe site is located at the intersection of changqing road and qingnian road, among which the north-east qingnian road links to metro no.2; north-west side is suppo

9、sed to be the future exhibition center; the west will allocate public parking lot and green square; and the south area is for residential use. the total planning area is 27,600 square meters. 項(xiàng)目概況（項(xiàng)目概況（2）project overview (2)基地現(xiàn)狀基地現(xiàn)狀為商業(yè)與住宅混合用地及空地，地勢平坦。許多房屋已經(jīng)開始拆遷。site statusthe site area is flat and s

10、mooth, mainly for commercial and residential use now. removal work has been started. swot分析（分析（1）swot analysis (1)優(yōu)勢 strength1. 位于王家墩cbd內(nèi)以及地鐵的出入口位置, 具有顯赫的地理位置，能夠?yàn)榫频陰沓?分的發(fā)展機(jī)會(huì) advantage of location 2. 周邊住宅區(qū)及cbd正在開發(fā)的商務(wù)項(xiàng)目（例如會(huì)展）帶來對(duì)城市商務(wù)及度假酒店的強(qiáng)烈需 求 advantage of surrounding3. 青年路通向漢口火車站，常青路通向天河國際機(jī)場，交通便捷， c

11、onvenient transportation4. 酒店房間空間的舒適度、超前的空間設(shè)計(jì)概念、良好的商業(yè)娛樂配置，與傳統(tǒng)老酒店的個(gè) 性化差異 outstanding design5. 阿特金斯與嘉峪的品牌，嘉峪成熟的酒店商務(wù)客網(wǎng)絡(luò) good reputation of atkins and jiayu機(jī)會(huì) opportunity1. 是通向城市及cbd的門戶 gate way to the city and cbd2. 為青年路沿線及城市提供地標(biāo)景觀 create landmark development visible from qingnian road and the cityswot

12、分析（分析（2）swot analysis (2)劣勢 weakness & 挑戰(zhàn) threats1. 漢口火車站5星級(jí)東方大酒店的價(jià)格和位置競爭 competition from the 5 star eastern hotel 2. 傳統(tǒng)金融區(qū)內(nèi)酒店群的價(jià)格和位置競爭（新華諾富特酒店、錦江大酒店、香格里拉、最佳 西方喜邦可、新世界酒店） competition from the hotels in the traditional financial district3. 嘉峪酒店的項(xiàng)目建成時(shí)間與cbd其他項(xiàng)目的開工和完工時(shí)間差異影響客源及人氣 completion time dif

13、ferent from other projects in cbd influence the sources of customers 案例研究案例研究case studymoscow expo centre, moscow, russia (by zaha hadid) closely located to the moscow international business center (mibc), this new landmark will expand the current usage as a business zone, into a 24 hour living and

14、events space. the project realizes the possibility of integrating the vertical urban space with the existing horizontal urban fabric of the site. the main function of the horizontal space is to house the exposition and conference halls. the residential tower is designed as an elegant continuation of

15、 the moscow city skyline, with a large vertical volume divided into two smaller shapes. the hotel rises to the 26th floor of the western tower, with beautiful views to the moscow city.緊鄰莫斯科國際商務(wù)中心（mibc），莫斯科展覽中心以其新地標(biāo)的位置，擴(kuò)展了商務(wù)區(qū)的用途，使之成為一個(gè)24小時(shí)不夜城。該項(xiàng)目實(shí)現(xiàn)了結(jié)合城市豎向空間與基地橫向肌理的設(shè)計(jì)手法。該中心的水平空間主要設(shè)置展覽館和會(huì)議廳。住宅樓的設(shè)計(jì)在造型上延

16、續(xù)了莫斯科城市的天際線，大型豎向建筑體塊分隔為兩個(gè)小體塊。西側(cè)塔樓直至26層為酒店，莫斯科城市的美景盡收眼底。 aarhus harbor, denmark (by unstudio & 3xn architects) new harbour front aarhus creates a beautiful and versatile urban area and comprises the tallest building in denmark. the proposal offers a new harbour promenade with evening sun and publ

17、ic access to the unique view of the bay from the top floor of the constructions. the residential facilities of this district vary with cafe environments, restaurants and open squares which enable common free-time activities. the area will have few cars most will be parked in an underground parking f

18、acility, giving optimum conditions for pedestrians and cyclists. a very special characteristic of the area will be the mix of owner-occupied and rental houses. 丹麥aarhus海港的設(shè)計(jì)創(chuàng)造了美妙美幻、曲線豐富的城市空間，它包含一棟丹麥最高的建筑。在建筑頂部設(shè)置了一個(gè)開放的步行道，可欣賞海港日落夕下的獨(dú)特風(fēng)景線。此社區(qū)的居住配套設(shè)施也各不相同，咖啡館、餐廳及廣場等各個(gè)場所都可滿足人們的閑暇生活需要。該社區(qū)內(nèi)車輛較少，通常車輛直接進(jìn)入地下

19、車庫，從而為步行者和騎腳踏車的人創(chuàng)造自由活動(dòng)空間。該社區(qū)業(yè)態(tài)主要是業(yè)主所有制及租賃制兩者的結(jié)合。fordham spire, chicago, u.s.a. (by santiago calatrava) as the tallest building in the nation, calatravas design is a tall, slender form whose glass facade seems to ripple downward in waves, like the folds of a cloak swirling around a figure. this effec

20、t is achieved by means of a structural innovation. the design not only provides the building with its majestic profile but ingeniously allows for the design of living space with a freedom not normally available in high-rises. the twisting form of the tower provides a structural advantage by reducing

21、 the impact of wind turbulence, which affects all tall buildings.作為這個(gè)國家最高的建筑，建筑師calatrava的設(shè)計(jì)展現(xiàn)了一個(gè)高聳，細(xì)長的建筑體態(tài)，建筑物正面的玻璃似向下流動(dòng)的波紋，如同打旋的斗篷褶層，通過設(shè)計(jì)師在建筑結(jié)構(gòu)上的創(chuàng)新才展現(xiàn)了此視覺效果。該設(shè)計(jì)不僅勾勒出了塔樓莊嚴(yán)的輪廓，同時(shí)巧妙地設(shè)置了自由的生活空間，此空間設(shè)計(jì)在一般高層建筑的設(shè)計(jì)中很難實(shí)現(xiàn)。塔樓的曲線狀設(shè)計(jì)具有結(jié)構(gòu)優(yōu)勢，它降低了風(fēng)力渦流對(duì)高層建筑物的影響。la phare, paris, france (by morphosis) as the citys ta

22、llest building, the new organically shaped, curving skyscraper will be the centerpiece of an important redevelopment project for paris that aims to bring more business to the citys la dfense district. the building will be a prototype for a green building with a wind farm on its top generating its ow

23、n heating and a double skin of steel and glass as a self-cooling mechanism for the hotter months. 作為城市的最高建筑，將以其有機(jī)的、極富曲線的建筑體態(tài)成為巴黎主要的城市發(fā)展項(xiàng)目的中心，從而帶動(dòng)la dfense區(qū)域的商業(yè)發(fā)展。此建筑是打造綠色建筑的典范，建筑物頂部設(shè)有風(fēng)力發(fā)電區(qū)以產(chǎn)生熱能，還具有雙層的鋼與玻璃從而在炎熱的夏季形成自動(dòng)冷卻裝置。 shard london bridge (by renzo piano) the buildings design has been described a

24、s resembling a sharp, crystal pyramid. the towers design features angled glass faade panels which result in a multiformity of changing reflected light patterns. hotel shangri-la is situated on floors 34 to 52. guests will enjoy a truly premium experience, combining some of the finest hospitality, se

25、rvice, food and views anywhere in the world. the project extensively uses energy-saving materials and techniques and is both double-skinned and ventilated.此建筑的設(shè)計(jì)似一個(gè)輪廓清晰、水晶體狀的金字塔。此塔的外立面設(shè)計(jì)采用了有棱角玻璃面，玻璃面因光線反射而呈現(xiàn)了多樣化的光調(diào)。香格里拉飯店座落于此樓的34層到52層。賓客可以在此享受額外的真實(shí)體驗(yàn)，以及世界上最好的迎賓、服務(wù)、美食及美景。此項(xiàng)目大量采用了節(jié)能材料及技術(shù)，是雙層玻璃幕墻，并且有很好

26、的通風(fēng)效果。 westside shopping and leisure centre，bern-brnnen，switzerland (by daniel libeskind) westside creates an exciting gateway into the city of bern. the layered wooden faade connects the city area with the countryside to the west. in addition to the 70 shops, 20 restaurants and bars, hotel, multipl

27、ex cinema, fun bath with wellness center and housing, this mixed-use program radically reinvents the concept of shopping, entertainment and living and creates a unique integration of architecture, landscape and a sophisticated urban spirit.西區(qū)中心是進(jìn)入城市bern的門戶。建筑物的外立面采用了層層覆蓋的木制材料，從而使城市中心區(qū)域與西部郊區(qū)聯(lián)系起來。 除了7

28、0個(gè)商鋪、20個(gè)餐廳及酒吧、飯店、多功能電影放映廳、娛樂性集健身與居住與一體的洗浴中心，此混合功能項(xiàng)目完全重組了傳統(tǒng)的購物、娛樂、居住概念，創(chuàng)造了獨(dú)特的建筑、景觀、以及復(fù)雜的城市精神的綜合整體。建筑設(shè)計(jì)概念方案建筑設(shè)計(jì)概念方案concept scheme設(shè)計(jì)理念發(fā)展設(shè)計(jì)理念發(fā)展 concept generationyangtze + han river = wuhan 長江長江+漢水漢水=武漢武漢 the river han & yangtze confluence is a creator of the wuhan city 漢水與長江交匯形成了武漢市 it is its power

29、ful generator and symbol “兩河交匯”成為武漢的來源及象征 water in its powerful form of the mighty rivers and lakes shaped the history and character of the city 水以大江、大湖的有力的形式形成了武漢的歷史與性格設(shè)計(jì)理念發(fā)展設(shè)計(jì)理念發(fā)展 concept generationwuhan the river city 武漢武漢江城江城 water = nature + life 水=自然+生活 rivers create: 江河形成： natural world 自然世界

30、agriculture & food 農(nóng)業(yè)與食物 industry & transport 工業(yè)與交通 connect distant parts of china 將相距遙遠(yuǎn)的地區(qū)連接起來 create life and cities on their banks 形成兩岸的生活與城市 設(shè)計(jì)理念發(fā)展設(shè)計(jì)理念發(fā)展concept generation stream clear, active 溪水 清澈，靈動(dòng) mountains grandiose, elegant 山峰 雄偉，秀麗 pebbles round, smooth 卵石 圓潤，光滑設(shè)計(jì)理念發(fā)展設(shè)計(jì)理念發(fā)展 conce

31、pt generation aircraft streamline, lissome, rapid, high-technology, powerful, simple 流線型，輕盈，快速，高技術(shù)，有力，簡潔設(shè)計(jì)理念發(fā)展設(shè)計(jì)理念發(fā)展 concept generation設(shè)計(jì)理念發(fā)展設(shè)計(jì)理念發(fā)展 concept generation總平面圖總平面圖 master plan 地下四層平面圖地下四層平面圖 b4 floor plan 地下三層平面圖地下三層平面圖 b3 floor plan地下二層平面圖地下二層平面圖 b2 floor plan地下一層平面圖地下一層平面圖 b1 floor plan

32、首層平面圖首層平面圖 ground floor plan二層平面圖二層平面圖 2nd floor plan三三層平面圖層平面圖 3rd floor plan 酒店標(biāo)準(zhǔn)層平面圖酒店標(biāo)準(zhǔn)層平面圖 typical hotel floor plan公寓標(biāo)準(zhǔn)層平面圖公寓標(biāo)準(zhǔn)層平面圖 typical apartment floor plan剖面圖剖面圖 （1） section (1)酒店酒店_裙房中庭剖面圖裙房中庭剖面圖 hotel_podium arium section剖面圖剖面圖 （2）section (2)公寓式酒店公寓式酒店_裙房剖面圖裙房剖面圖 apartment-style hotel_podium section剖面圖剖面圖 （3） section (3)裙房中庭剖面圖裙房中庭剖面圖 podium arium section立面圖立面圖 （1）elevation (1)東北立面圖東北立面圖 north-east elevation立面圖立面圖 （2）elevation (2)東南立面圖東南立面圖