dell設(shè)計(jì)方案3C Sales Center ProposalPPT課件

1、Store Positioning第1頁/共39頁What does the store offer Demonstrate solutions around 4 main consumer usage models: music, photo, video, and gaming. Provide Guidance for each of the main Consumer usage models Provide product/technical expertise Provide solutions expertise Full line of products Software an

2、d peripherals Online ordering of all products and software Dell offersExperiential SolutionsService LevelProduct Variety第2頁/共39頁Store Positioning The store is a one-stop digital shopping center, provides you professional digital consultation and solutions. You can experience fun, exciting usage and

3、touch & feel the most updated products. Not like the other product/sales driven stores made you nervous and push you make decision , you can enjoy your digital life and shop freely through a friendly, relaxing, personalized atmosphere. 第3頁/共39頁Creative conceptStore Design ConceptYour Digital Lif

4、e“數(shù)字生活館”第4頁/共39頁Look and FeelColorfulTrendyFriendlyHi-Quality第5頁/共39頁Challenge & Solutions第6頁/共39頁Challenge & SolutionsChallenge 7 function areas in 30 sq meter 50 store, stand by in 30 days Lack of design & construction stageCreative & Technical solutions Standardization Modularizat

5、ion Assembling easy to build第7頁/共39頁Design Concept第8頁/共39頁戴爾不止是高性能電腦的提供商，戴爾是你享受數(shù)字生活的開端！第9頁/共39頁在這里，你可以配置你喜歡的數(shù)字生活方式；在這里，你可以找到親切的技術(shù)解答；在這里，你可以自由體驗(yàn)數(shù)字生活帶來的全新樂趣！第10頁/共39頁Here is yours!Your digital life start from here!第11頁/共39頁TrendyFriendlyColorfulFlexible第12頁/共39頁模塊化設(shè)計(jì)第13頁/共39頁體驗(yàn)/展示臺(tái)基本單元(精致型)用于 Music /

6、Photo / Video正面反面1 unit第14頁/共39頁體驗(yàn)/展示臺(tái)組合第15頁/共39頁體驗(yàn)/展示臺(tái)-可隨場(chǎng)地大小適性隨意組合第16頁/共39頁體驗(yàn)/展示臺(tái)基本單元(普通型)正反面第17頁/共39頁體驗(yàn)/展示臺(tái)組合靠墻型/中島型第18頁/共39頁XPS互動(dòng)體驗(yàn)區(qū) (Gaming)運(yùn)用聲光效果，吸引消費(fèi)者駐留(可安裝較大顯示屏)第19頁/共39頁XPS互動(dòng)體驗(yàn)區(qū)(或安裝燈箱海報(bào))第20頁/共39頁XPS NB展示體驗(yàn)架第21頁/共39頁兩用型周邊設(shè)備展示柜朝外方向?yàn)闊粝?，可放置廣告燈片。第22頁/共39頁兩用型周邊設(shè)備展示柜朝內(nèi)方向?yàn)檎构?，可放置周邊設(shè)備。第23頁/共39頁可旋轉(zhuǎn)的宣傳

7、單頁架第24頁/共39頁組合效果第25頁/共39頁旗艦店30-40平米For Music/VideoFor PhotographyFor GamingProfessional consultation Service AreaHandout ShelfHandout ShelfFor GamingFor Music/VideoProfessional consultationService AreaFor PhotographyNegotiation/RestSoftware & Peripherals旗艦店30-40平米第26頁/共39頁Flagship Store (完美型)正面效果圖Flagship Store 正面效果圖第27頁/共39頁Flagship Store 右側(cè)面效果圖第28頁/共39頁Flagship Store 左側(cè)面效果圖第29頁/共39頁P(yáng)remium Store24平米第30頁/共39頁P(yáng)remium Store效果圖第31頁/共39頁Standard Store10平米(靠墻型-1帶門頭燈箱)第32頁/共39頁Standard Store10平米(靠墻型-2不帶門頭燈箱)第33頁/共39頁Standard Store小于