《商貿(mào)英語精讀》課程教學(xué)大綱

1、商貿(mào)英語精讀課程教學(xué)大綱一、課程的性質(zhì)和任務(wù) 課程性質(zhì)：商貿(mào)英語精讀是商貿(mào)英語專業(yè)及其相關(guān)專業(yè)的一門專業(yè)必修課和主干課。 主要任務(wù)：本課程內(nèi)容均選自西方工商經(jīng)濟管理專業(yè)的各類原版教材及商務(wù)刊物，涉及經(jīng)濟、貿(mào)易、商務(wù)、管理等各個方面，涵蓋面寬，信息新，詞匯豐富，閱讀量大，目的在于通過閱讀這些課文，提高用英語思考、分析和表述各種經(jīng)濟現(xiàn)象、理念和觀點的語言運用能力。二、課時分配序 號課 時課 題一2Essentials of Business二2Marketing三2Career四2Jobs and Occupations五2Eating Habits六2Body Language七2Manners

2、八2Telephone Calls九2Air Travel十2Sports and Business十一2Ownership十二2Consumer Satisfaction十三2Management十四2Interview十五2Trademark十六2Successful Businessmen十七2Successful Businesses十八2Auction十九2Money二十2Banking二十一2Shopping二十二2Stock Exchange二十三2Meetings二十四2Exhibition二十五2Advertisement二十六2Business Communication二

3、十七2Organizational Culture二十八2Sightseeing二十九2Public Relations三十2Modern Office三十一2Production三十二2Automobiles三十三2Insurance三十四2Promotional Mix三十五4機動合 計72三、課程教學(xué)內(nèi)容 Unit 1. Essentials of Business重點：The Nature of Business難點：Meeting People Unit 2. Marketing重點：Marketing and Promotion難點：Introducing People Unit

4、3. Career重點：Modern Servant Nanny難點：Expressing and Responding to Thanks Unit 4. Jobs and Occupations重點：Personal Progress and Job-hopping難點：Describe Ones Occupation Unit 5. Eating Habits重點：Changing Life-style and New Eating Habits難點：Ordering a Meal Unit 6. Body Language重點：Body Language Ownership Gestu

5、res難點：Making Invitations Unit 7. Manners重點：A World Guide to Good Manners難點：Asking for, Giving, and Refusing to Give PermissionUnit 8. Telephone Calls重點：Miss Manners Wrings the Bell難點：Making Telephone Calls Unit 9. Air Travel重點：Getting to the Airport難點：Booking Flight Tickets Unit 10. Sports and Busin

6、ess重點：Nike, from Small Beginnings to World Giant難點：Complimenting Unit 11. Ownership重點：Types of Business Ownership難點：Asking or Offering Favors Unit 12. Consumer Satisfaction重點：Bargains難點：Complaining Unit 13. Management重點：Areas of Management難點：Making AppointmentsUnit 14. Interview重點：How to Shine at a

7、Job Interview難點：Interviewing People Unit 15. Trademark重點：What is a Trademark?難點：Expressing Intention Unit 16. Successful Businessmen重點：Focus on Douglas Ivester, CEO of Coca-Cola難點：Agreeing and Disagreeing Unit 17. Successful Businesses重點：Nokia: Voice from Finland難點：Asking for and Giving OpinionsUnit

8、 18. Auction重點：The Cutting Edge in Auctions難點：Expressing Certainty and PossibilityUnit 19. Money重點：The Cashless Society難點：Giving Advice and SuggestionsUnit 20. Banking重點：Money and Banking難點：Expressions at the BankUnit 21. Shopping重點：Is This the Future of Shopping?難點：Expressions for ShoppingUnit 22.

9、Stock Exchange重點：History of the Exchange難點：Stressing and Decision-makingUnit 23. Meetings重點：Procedures of a Public Meeting難點：Speech ExpressionsUnit 24. Exhibition重點：How to Shine at the Show難點：Asking and Directing the WayUnit 25. Advertisement重點：Advertising難點：PersuasionUnit 26. Business Communication

10、重點：How to Write Magnetic Sales Letters難點：Expressions at the Post OfficeUnit 27. Organizational Culture重點：The Organizational Culture and the Discourse Community難點：Expressing Curiosity and Asking for InformationUnit 28. Sightseeing重點：Big Fun難點：Expressions for SightseeingUnit 29. Public Relations重點：Pub

11、lic Relations難點：Expressions at a HotelUnit 30. Modern Office重點：The Modern Office難點：Receiving GuestsUnit 31. Production重點：New Process Designs難點：Describing ProductsUnit 32. Automobiles重點：Cars: On a Road to Nowhere難點：Travel by CarUnit 33. Insurance重點：Types of Insurance難點：Conversational Strategies (1)Unit 34. Promotional Mix重點：Factors That Affect the Promotional Mix難點：Conversational Strategies (2)四、課程教學(xué)的基本要求 教學(xué)環(huán)節(jié)包括：課堂講授及習(xí)題課、課外作業(yè)、考試考查等。1、課堂講授：采用啟發(fā)式教學(xué)，培養(yǎng)學(xué)生思考問題、分析問題和解決問題 的能力；引導(dǎo)學(xué)生通過實踐和自學(xué)獲得知識，同時增加討