UNIT 1 參考答案

1、Unit 1 GlobalizationPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through

2、the center. This part totals 20 points, one point for each sentence.1 There are too many examples in aviation and other _ B _ of what has happened to companies that have tried to do that.A sections B sectors C segments D components2 It would not _ A _ earlier mistakes such as attempting to enter the

3、 train or boat-building business.A repeat B make C recognize D produce3 He is impressed, he says, by the way in which oil companies have _ D _ from losing national images.A obtained B got C reached D benefited4 Royal Dutch/Shell is another group which manages to _D_ itself as a local company in whic

4、h it operates.A display B exhibit C show D present5 When the Japanese tyre group Bridgestone entered the US market, it made an _ C _, buying the local production base of Firestone.A sale B purchase C acquisition D overpayment6 If a company wishes to enter the Chinese market, it usually looks for a l

5、ocal _ D _ who will cooperate in setting up a joint venture.A man B talent C manager D partner7 If youre _ C _ dont go to Oslo its Europes most expensive city.A hard B hardy C hard up D hard down8 A survey has _A_ with some interesting information about the cost of living in our major cities.A come

6、up B show up C put up D live up9 Meals at restaurants cost a _ C _ and drinks are very pricey.A expense B price C fortune D fate10 Being kept waiting, being connected to voice mail or being passed on to someone else are all common _ D _.A flashes B fires C firecrackers D flashpoints11 Reasons for th

7、is are _ B _, according to Reed. A three pieces B threefold C three D triple12 Increasing numbers of transactions take place entirely by phone, from _ D _ insurance to paying bills.A doing B selling C buying D arranging13 As companies move towards remote working, the need for the right tone of voice

8、 _ A _ to every level of the organization.A extends B stretches C expands D attaches14 However, globalization has brought problems in the companys overseas plants, and this is having a bad _ A _ on its share prices. A effect B influence C affect D consequence15 A journalist from the Eastern Economis

9、t Review suggested recently that the company could become the _ B _ of a takeover if it didnt sort out its problems soon. A aim B target C objective D purpose16 Although this helps to lower costs, the materials are often of poor quality. This has resulted in _ C _ orders. A placed B placing C cancel

10、led D canceling17 Recently, a German distributor refused a D of 50,000 blouses.A deal B transaction C cargo D consignment18 When customers want last-minute changes to clothing, the plants cannot meet customers tight _ D _.A times B periods C dates D deadlines19 Its latest _ B _ were described by a f

11、amous fashion expert as boring, behind the times and with no appeal to a fashion-conscious buyer. A series B collections C sequences D present20 Factory workers complain about their wages. They are often expected to work _ C _ without extra pay. A over B time C overtime D timelyPart II Phrase Transl

12、ationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 資本外逃 fight of capital2 福利 welfare benefits3 相互讓步 give-and-take4 國家形象 na

13、tional image5 航空航天公司 aerospace company6 全球化公司 global company7 就業(yè)問題 employment problems8 生活水準(zhǔn) living standard9 跨文化問題 cross-cultural problems10 合資企業(yè) joint venture11 本地合伙人 local partner12 許可協(xié)議 licensing agreement13 通貨膨脹率 inflation rate 14 市場調(diào)研 market research15 遠程辦公 remote working16 全球會議 global confere

14、nce17 股票價格 share price18 顧客需求 customers needs19 低價戰(zhàn)略 low-pricing strategy20 員工流動率 staff turnoverPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 point

15、s, two points for each sentence.1. There are too many examples in aviation and other sectors of what has happened to companies that have tried to do that.在航空業(yè)和其他行業(yè)中想要原地踏步而以失敗告終的例子比比皆是2. People are much more likely to express anger over the phone, rather than in writing or face to face.和書信及面對面交流比起來，人

16、們更容易在電話上發(fā)火。3. The problem, he says, is not just that employees at Boeing think of other countries as being exotic.他說問題是波音公司員工不僅認為其他國家是異國他鄉(xiāng)，與己無關(guān)。4. A journalist from the Eastern Economist Review suggested recently that the company could become the target of a takeover if it didnt sort out its problem

17、s soon. 一個來自東方經(jīng)濟評論的記者近來建議說如果公司不能盡快解決問題，它就會成為其他公司收購的目標(biāo)。5. It would not repeat earlier mistakes such as attempting to enter the train or boat-building business.它將不會再犯以前試圖進入火車或船舶制造業(yè)的錯誤了。6. He is impressed, he says, by the way in which oil companies have benefited from losing national images.他說，石油公司通過舍棄

18、民族形象而獲益的方法給他留下了深刻印象。7. Royal Dutch/Shell is another group which manages to present itself as a local company in the countries in which it operates.皇家荷蘭殼牌公司是另一個在有經(jīng)營活動的國家作為當(dāng)?shù)毓境霈F(xiàn)的集團公司。8. Condit says, I believe we are moving towards an era of global markets and global companies.康迪特說：“我相信我們正在步入一個全球化市場和全

19、球化公司的時代?！?. Wal-Mart, a US retain chain, entered the Mexican market by setting up a 50-50 joint venture with a local Mexican retailer.美國的零售連鎖企業(yè)沃爾瑪通過和一家當(dāng)?shù)亓闶凵坦餐⒘艘粋€各占50%份額的合資企業(yè)而進入了墨西哥市場。10. As companies move towards remote working, the need for the right tone of voice extends to every level of the or

20、ganization.隨著公司朝著“遠程工作”發(fā)展，對正確語音語調(diào)的需要延伸到組織的每個層面。Part IV Sentence TranslationDirections: There are five sentences in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, four points for each sentence.1 我公司經(jīng)營輕工產(chǎn)品已有20

21、年。 We have been handling light industrial products for 20 years.2 我們從商會得知你公司有意購買大量紅茶。We have learned from the Chamber of Commerce that you are in the market for a large quantity of black tea.3 如果你認為我方的價格合理，請與我方聯(lián)系。If you find our price reasonable, please contact us.4 我們將非常樂意收到你方寄來的最新商品錄。 We shall be

22、pleased to receive your latest catalogue.5 我們從互聯(lián)網(wǎng)上得知貴公司的名稱和地址。 We have learned your name and address from the Internet.Part V Letter TranslationDirections: There is one letter in this part. You are required to translate it into English and write down your translation on the Answer Sheet. This part t

23、otals 20 points.敬啟者：從網(wǎng)上得知貴公司名稱和地址，并了解到你公司經(jīng)營玩具的進出口。今特致函與你，望能與你建立業(yè)務(wù)關(guān)系。若能提供貴公司的有關(guān)產(chǎn)品的目錄和價目單，將不勝感激。如果價格合理而且交貨期可接受，我方將大量訂購。謹上Dear Sir，We have obtained your name and address from the Internet, and learned that you are handling the import and export of toys. We are writing to you in the hope of establishing

24、 business relations with you.We would appreciate it if you could send us your latest catalogues and price lists.If your prices are reasonable and the time of shipment acceptable, we will place a large order with you.Sincerely yoursPart VI Business WritingDirections: For this part, you are required to write on the Answer Sheet a memo in the full correct format based on the information given below. This part totals 20 points. You are a Project Team L