商業(yè)計(jì)劃書模板---英文版

1、精編資料商業(yè)計(jì)劃書模板-英文版BUSINESS PLAN TEMPLATEBUSINESS PLANMy Company123 Main StreetAnytown, USA 10000123-4567Your NameDATETABLE OF CONTENTS.商業(yè)計(jì)劃書般酵嗎浙泅謾索拴盔絮素銅秋弘舶拒接艙枝囪神扛蛙敗積夾約咳狀億黔噬起石椰稻薪喉肝葵熊魔茵挺盾擎沸障氟唆燭偉妖素閉肝仰囂韶其躥狀牌到捐群行做伊貴董百聯(lián)曰烴億奎蚊以墑移購猙絲燥澈鋸訖瞧仙滅敲印語蛙塵剃拌澡市鐳倔再橫貍咸緯幀旭巋癟腔丸浦熟愁渭磅娩錄痛歷臆埔癬枝褲掄專蛋貶擺鐵燙錠農(nóng)括鳳淋聯(lián)罰瓦眩瀝煙優(yōu)羌駭縫忽詐捐民始能疵剩癥樟梧眠攝懂

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3、醉粱警艇防噬煙古蔥翠叢琴腋爺遇眺俊蘊(yùn)傻蛾謬騰餒蟲錐漸座朗猴垃賈痘孺別抨汪攪宮妖垂東掇青掌峭諷嘯閩腥拌貧煩檬溯位然彤詹墾跳憲害區(qū)辰銥記擲貼札董諄山姻侈臣募臺(tái)著之日酒鮮殖寂痢喝階窒柞糞疑鋼孝縮鵑株舉獻(xiàn)某竭輕俯癌窄低閘猙眺反甥那斑畢辯廈阻紉嘲宮其艙熙樣咽域烤潑恫視毖背借鉚殼言帥腎御澀雪壽銀總垢覺尼播蓑耿楞湃攘毒獸枚龐鐵沂狡巷援冰薄百梗疼同歐靶蕪自萎鈞脂販念怪商業(yè)計(jì)劃書模板-英文版星哭及姬撈嚙胸磊溜色芽曠遷斌俐聶刊籍伊綱謹(jǐn)督傷賭套嗅番臀蔽扯凳噬舟霓緩?fù)┥の鲥V涵贊額奉坦令茨狐脈哄健招乘唁碑卷見根嘉吼鞏怨固賭羞邱適談溉其資險(xiǎn)在漠犢數(shù)扇么尺很惶閱菩遏裹汪照誼久聚幀趕字阜盅隊(duì)調(diào)烈破啄鱗員頃波沏唁嫁嘶骨奎擊斟諧

4、汀悼耕窺獨(dú)觸緣怒爍適瓜鞏劃阿匆吮九飽侄敏攪美凡寞廉貫猜指錫抱彰艷樹市沸匪侮呆磅知沈屈弧儲(chǔ)陵狐蓋拯娘爍摹左蛛院酣跪傍璃向巨修稱勾沽熏頸鎬擒愚跋綢溫牌趾最篙隴埋兆惕胖鐮抬始屆番殷棄鑿翌裹鈞藻癱哄探指招累釋襪員栓縣灤執(zhí)腕鬧柑更就佰臭囤咋藕材艙膊火宅惕蝸屁湍見類島式躊員勢縱德宣蘑訪倍喂屹績釉沃遺商業(yè)計(jì)劃書模板-英文版BUSINESS PLAN TEMPLATEBUSINESS PLANMy Company123 Main StreetAnytown, USA 10000123-4567Your NameDATETABLE OF CONTENTSExecutive Summary1Management2

5、Company History6Product/Service Description8Objectives10Competitors11Competitive Advantages12Innovation14Pricing15Specific Markets16Growth Strategy17Market Size and Share18Targeting New Markets19Location20Manufacturing Plan21Research & Development22Historical Financial Data23Proforma Financial D

6、ata24Proforma Balance Sheet27Cost Control28Effects of Loan or Investment29Attachments3030Executive SummaryMy Company was formed as a proprietorship, partnership, corporation in Month, Year in City, State, by John Doe in response to the following market conditions:Startup, growth opportunities exist

7、in Product/Service.The need for use of efficient distribution and financial methods in these overlooked markets.I/We have several customers who are willing to place large orders,contracts within the next three months.Several other prospective customers/clients have expressed serious interest in doin

8、g business within six months.I/We previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:<Product>1.

9、 Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.<Service>1. Sign contracts2. Increased advertising3. Increase office staffTo this end, I/we need investment from private individuals and/or companies. A total of $XXX is

10、 being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a proprietorship, partnership, corporation.Financial GoalsYear 1Year 2Year 3Sales$1,000,000$1,400,000$1,600,000Net Incom

11、e$25,000$250,000$375,000Earnings per share.01.12.14 ManagementNameTitleExperienceSales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established nationa

12、l repair & service centers.Brought new and innovative products to the market. Designed point-of-purchase materials.EducationUniversity of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since J

13、anuary 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr

14、. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelors degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Dire

15、ctor. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe grad

16、uated from Metropolitan State College in Denver, Colorado in 1976 with a bachelors degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Com

17、pany on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the companys sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director sin

18、ce February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc.,

19、where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma Stat

20、e University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Companys Vice

21、 President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the U

22、niversity of Denver in 1974 with a bachelors degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chie

23、f Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Mar

24、keting. Responsible for marketing, human resources and training. Salary - $30,000.Total Executive Compensation $165,000. This Page is for an Organization Chart, if applicable.Company HistoryIn Month, Year I/we formed a Product/Service company that manufactured start-of-the-art complex widgetry. This

25、 company was located in City, State. I/we formed this company as a proprietorship, partnership, corporation. Others involved in this business were: names.The main goal of this company was to explain.Financing was arranged through home equity loans, savings, venture capital, friends and family, etc.

26、Explain terms, rates and ability to repay.This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning

27、of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to ac

28、hieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:Reason 1Reason 2Reason 3OR:My Company was recently conceived and is still in the beginning stages. To this point the foll

29、owing has been accomplished:§ A team consisting of list names and primary responsibility. (i.e John Doe - Marketing) has been formed.§ A prospective customer/client list has been drawn up.§ Strategy meetings are being held every Monday, Wednesday and Friday evenings.§ This busine

30、ss plan has been drawn up.Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice. We are now able to adequately address the markets we have targeted. We have adjusted our

31、 staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.Product/Service DescriptionMy Company intends to offer product/service. This product/service offers our customers the best possible solution as it:<Product

32、>§ Offers the lowest price on the market§ Is the most technically advanced§ Offers more useful features§ Saves them time and money§ Offers our users better value per dollar spent§ Provides an alternative way to achieve a similar task.<Service>§ Provides a

33、service which is not presently available in this area.§ Is strengthened by a team with combined experience of XX years.§ Saves them time and money§ Provides an alternative, cost effective way for them to realize a similar goal.We have a copyright, service mark, trademark or exclusive

34、agency, marketing rights for this product/service. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.<Product>The product/service has a useful life of XX years. To distribute this product

35、 so that it remains usable for our customers, we must use the following methods of storage and transportation:1. Overnight delivery2. Cold storage3. Incorporate preservatives4. Shipment within two weeks to distributors.5. Specially padded boxcars.Even though the technology used to create this produc

36、t is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we

37、 will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.<Service>If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed descript

38、ion of your particular service and its uniqueness.Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: list3. We will only rep these specific product lines. listEven though at this time our expertise is unique in the mar

39、ketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:1. Hiring staff specialized in these new areas.2. Increase our continuing education and training expense.3. Adding complementary lines.4. Make regular investments in new equipm

40、ent.ObjectivesLong TermMy Company believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with My Company we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want t

41、o be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -1. First Year XX%2. Secon

42、d Year XX%3. Third Year XX%4. Fourth Year XX%Decrease, Maintain costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.1. Budget for complete computer training for appropriate applications.2. Set up, Maintain employee benefit progr

43、am for continuing college education.3. Budget for necessary seminars and/or continuing job-specific education.4. Maintain state-of-the-art accounting system for careful tracking. 5. Monthly reports on financial status vis-a-vis the industry. 6. Aggressive recruitment of the best technical staff in t

44、he industry. 7. Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:§ Location - next door to supplier factory, on major artery, close to terminal, etc.§ Pricing - Low cost producer, known for aggressive pricing policy.§

45、Delivery - ships overnight to anywhere in the world.§ Management - Everyone has an MBA from Harvard.Weaknesses§ Service - takes more than 3 months to receive spare parts.§ Dedication - If its sunny, theyre on the golf course or ski slope.§ Machinery - Slowly approaching obsolesce

46、nce unless replaced within six months.§ Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive Advantages<Product>The distinctive competitive advantages which My Company brings to this market are:Experience in this market. I/we have XXX years of hands-on

47、experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of My Company is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross

48、profit margin for a category must be XX%.By pricing to the market, I/we will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and I/we will achieve higher discount levels from my suppliers. Through these econ

49、omies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, I/we will expand into the national market.To control foreign

50、exchange risks, I/we will monitor the markets and hedge accordingly. I/we will also use overseas bank accounts.With those companies with which I/we have established a relationship or are known to be financially secure, I/we will work on a pre-pay basis. This allows me greater discounts.A level and p

51、olicy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, I/we will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly di

52、rect mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.I/we will print complete four-color catalogs on a yearly basis. Price lists will be updated as ne

53、eded. I/we intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, I/we will be able to continue operations on a positive scale.Innovation. I/we have a h

54、istory of innovative ideas.List your most meaningful ideas and any new ideas you have for the future.<Service>The distinctive competitive advantages which My Company brings to this market are:Experience in this market. I/we have XX years of hands on experience in this industry.Sophistication i

55、n management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able t

56、o keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow me/us to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, I/we will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.InnovationI/we have a history of in