淺析微軟平衡計(jì)分卡架構(gòu)

1、Laura Huang 黃淑翠黃淑翠l:Vision andStrategyObjectivesMeasuresTargetsInitiatives財(cái)務(wù)財(cái)務(wù)“To succeed financially, how should we appear to our share-holders?”O(jiān)bjectivesMeasuresTargetsInitiatives學(xué)習(xí)與成長(zhǎng)學(xué)習(xí)與成長(zhǎng)“To achieve our vision, how will we sustain our ability to change and improve?”O(jiān)bjectivesMeasuresTargetsInit

2、iatives顧客顧客“To achieve our vision, how should we appear to our customers?”O(jiān)bjectivesMeasuresTargetsInitiatives內(nèi)部流程內(nèi)部流程“To satisfy our shareholders and customers, what business processes must we excel at?”Source: The Balanced Scorecard Collaborative股東與顧客的股東與顧客的外界外界衡量衡量有關(guān)重大企業(yè)流程有關(guān)重大企業(yè)流程, , 創(chuàng)新能力創(chuàng)新能力, ,

3、學(xué)習(xí)及成長(zhǎng)的學(xué)習(xí)及成長(zhǎng)的內(nèi)部?jī)?nèi)部衡量衡量衡量衡量過去過去努力成果努力成果驅(qū)動(dòng)驅(qū)動(dòng)未來未來績(jī)效績(jī)效規(guī)劃並建構(gòu)規(guī)劃並建構(gòu)系統(tǒng)環(huán)境系統(tǒng)環(huán)境 經(jīng)營(yíng)環(huán)境經(jīng)營(yíng)環(huán)境 設(shè)計(jì)平衡計(jì)分卡設(shè)計(jì)平衡計(jì)分卡釐清策略釐清策略願(yuàn)景與使命願(yuàn)景與使命營(yíng)運(yùn)方針目標(biāo)營(yíng)運(yùn)方針目標(biāo)業(yè)務(wù)策略業(yè)務(wù)策略經(jīng)營(yíng)模式經(jīng)營(yíng)模式財(cái)務(wù)構(gòu)面策略目標(biāo)財(cái)務(wù)構(gòu)面策略目標(biāo)各構(gòu)面各構(gòu)面KPIKPI所需資料來源所需資料來源策略地圖策略地圖 & 因果關(guān)係圖因果關(guān)係圖客戶構(gòu)面策略目標(biāo)客戶構(gòu)面策略目標(biāo)流程構(gòu)面策略目標(biāo)流程構(gòu)面策略目標(biāo)學(xué)習(xí)構(gòu)面策略目標(biāo)學(xué)習(xí)構(gòu)面策略目標(biāo)指定資料提供者指定資料提供者現(xiàn)有系統(tǒng)支援程度現(xiàn)有系統(tǒng)支援程度資料更新時(shí)間資料更新時(shí)間規(guī)劃系統(tǒng)運(yùn)作功能規(guī)

4、劃系統(tǒng)運(yùn)作功能KPI 清單清單開發(fā)系統(tǒng)運(yùn)作環(huán)境開發(fā)系統(tǒng)運(yùn)作環(huán)境Step 1. overall strategiesStep 2. SBU BSC consistent with the corporate strategiesStep 4. Dept, team, individuals BSCDept, Team, IndividualsStep 3. Support Unit BSC support the internal customersKPIs 資料收集與衡量績(jī)效管理BSC管理系統(tǒng)KPI, 策略, 目標(biāo)設(shè)定企業(yè)規(guī)劃流程計(jì)分卡擁有者計(jì)分卡擁有者之支援幕僚其他人員績(jī)效管理教育訓(xùn)練與獎(jiǎng)酬

5、結(jié)合文化改變與結(jié)果溝通目標(biāo)值目標(biāo)值BSC預(yù)算規(guī)劃與模擬預(yù)測(cè)定期討論與回饋The Vision BarrierOnly 5% of the workforce understandsthe strategyThe PeopleBarrierOnly 25% of managers have incentives linked to strategyThe ManagementBarrier85% of executive teams spend less than one hour per month discussing strategyThe ResourceBarrier60% of organizationsDont link budgetsto strategy9 of 10 companies fail to execute strategySource: Fortune 謝謝 謝謝22.3.220:50:3020:502