色彩心理學(xué)和生理學(xué)

1、.Psychology and Physiologyof Colour色彩心理學(xué)和生理學(xué).The human body responds to colour psychologically and physiologically. Colour affects an individuals feeling in regard to space. Light and cool colours visually expand space淺、冷色放大空間 Dark and warm colours visually reduce space深、暖色縮小空間 Generally people are

2、quieter in darker coloured rooms深顏色空間：安靜 Dark colours make us feel more intimate then light colours深顏色比淺顏色：感覺(jué)更親密.Colour affects the eyes perception of weight and size Dark and bright colours appear heavier and larger than light and cool colours深顏色比淺顏色：看起來(lái)更沉重.Colour affects a persons perception of te

3、mperature Warm colours (RED - ORANGE YELLOW) can psychologically raise the room temperature from five to seven degrees暖色提高溫度感覺(jué)：5-7度 Cool colours (BLUE - GREEN - VIOLET) have the opposite reaction冷色相反.Colour can cause feelings of boredom, calmness, stimulation or liveliness Colour can cause the nervo

4、us system to become agitated or relaxed影響神經(jīng)系統(tǒng)：不安/放松 Warm colors are stimulating; cool colours are relaxing暖色令人興奮，冷色令人放松.Colour can affect the bodys reaction to sound, taste and time perception Emotional reactions associated with colours are spontaneous, positive or negative, inherent or learned依據(jù)顏色的

5、情緒反應(yīng)是自發(fā)的、積極的或消極的、先天的或后天的 People react differently to the same color. The reaction is often due to the perception of a color rather than to the color itself.同個(gè)顏色不同人反應(yīng)不同，由對(duì)色彩的感知引起. Red the Superstar.Red- (the Superstar)(extrovert, noisy and passionate 外向/顯眼/激情)Associations:The first colour that a chil

6、d sees 嬰兒看到的第一個(gè)顏色The colour of knowledge, courage, passion, excitement, fire, anger, embarrassment, strength, dangerThe most dramatic, emotional, active and stimulating of the three primary coloursIt creates an atmosphere of excitement, warmth and eleganceThe people that like red are often good natu

7、red, open minded and love to party脾氣好、開(kāi)放、喜歡參加聚會(huì)When worn, red suggests a bold confident attitude大膽自信的態(tài)度Red stimulates appetite and conversation used in dining rooms刺激食欲和談話 餐廳If you are feeling lonely, red makes you feel more secureIf you are feeling short of energy, red will perk you up, beware that

8、 it also can raise blood pressureIt is both a negative (violence) and a positive (ripeness and health) colour.Red The first color that child sees嬰兒看到的第一個(gè)顏色.PASSIONATEPeople that like red are often good nature, open minded and love to party.脾氣好、開(kāi)放、喜歡參加聚會(huì).Warmth and eleganceRed stimulates appetite and

9、 conversation Used in dinning room刺激食欲和談話 餐廳.Red ApplicationsWhen decorating, red should be used with care. If used in quantity, it can make a room feel claustrophobic使用紅色需小心，大面積應(yīng)用容易使空間產(chǎn)生幽閉恐怖感When tinted, red becomes feminine and delicate (pink)Red mixes well with other colours, it is enhanced when

10、trimmed with whiteRed and Taupe look great together和灰褐色搭配Red is a great accent colour in a neutral colour scheme中性色調(diào)配色方案中，紅色是非常漂亮的背景色More appropriate in the city than in the countryThe complement of red is green. At the same value and intensity, these two colours are equal in visual weight.Pink Inhi

11、bits the secretion of adrenalin, it calms and soothes, reducing stress. It stimulates the desire for sugar. Pink is flattering to most skin tones粉紅色 抑制腎上腺素分泌，鎮(zhèn)靜、舒緩、減輕壓力 促進(jìn)對(duì)糖的渴望 襯托大多數(shù)膚色.RED (the superstar)Red is the second most common favourite colour but is the first for outgoing animated, excitemen

12、t seekers because red likes to be notices.第二個(gè)人們最喜歡的常見(jiàn)顏色，外向、求刺激者第一喜歡顏色How do you answer this questions?What are three primary colors?What are the colours of traffic lights? Your answerWhat are the colours of the rainbow?Chances are your answer start with REDRed excites and activates us. People tend t

13、o move more quickly in a red room.刺激人們行動(dòng)Red increases our pulse rate and our brainwaves and stimulates the metabolism. It makes a excellent dinning room color.增加脈率和腦電波，刺激新陳代謝Red is an advancing color, brings wall in and makes room smaller.前進(jìn)色，使空間集中，房間變小All good rooms have a little red in then.Red Wh

14、en tinted, red becomes feminine and delicate (Pink)調(diào)淺后，紅色變得女性和精美（粉紅）.SweetPink is calming and soothes.平靜緩和Stimulates the desire for sugar促進(jìn)對(duì)糖的渴望Is flattering to most skin tones襯托大多數(shù)膚色.Fun in the living room.Fun in the bedroom.Green, a good colour for relaxation and concentration.Green (natures #1 co

15、lour)Associations:Nature, life, growth, serenity, hope, envy, safety, peace, pride, spiritual, wealth and prestige自然、生活、成長(zhǎng)、寧?kù)o、希望、羨慕、安全、和平、驕傲、精神、財(cái)富和聲望Traditional colour for relaxation and healing放松和治療的傳統(tǒng)顏色Soothing environment for someone who has or is experiencing stress舒緩環(huán)境.Green (laid back, quiet a

16、nd restful)Application:Natures number one colour and the easiest pigmented colour to look atIs often used as the dominant colour經(jīng)常作為主色Makes a good monochromatic color scheme很好的單色配色方案Always in harmony with itselfGoes with any other color and all wood stainsWhite brings out greens best qualitiesAll va

17、lues and intensities are good for background coveringsWhen tinted (white) and tone (gray), green becomes more restfulDeep green suggests elegance and securityA good colour for concentration and relaxation集中和放松The complement of green is red. At the same value and intensity, these two colours are equa

18、l in weight and will cancel out each others personality.GREEN (Relaxing to the eye)Our eyes can relax when they look at green because the green wavelength is the perfect length to fit our eyeball. It lands perfectly on the retina without any focusingeffort or adjustment.Red light waves are too long

19、so the color advancesBlue are too short so blue recedesGreen are neither warm nor cool but poised between the two. Green is often classed as a cool colour for the sake of keeping the colour wheel symmetrical.School and hospitals have used green over the years because of its calming qualities.Green i

20、s the colour against which more interesting things catches our eye.Green loves the company of other greens. No greens clash. Acid green-yellow or citrus Yellow-green will replace red as the punch accent.Loves the company of other GreensNo Greens clash.無(wú)綠色沖突Acid green-yellow or Citrus-yellow green wi

21、ll replace red as the punch accent colour亮綠黃色或柑橘黃綠色替代紅色凸顯背景墻.GreenGoes with any other colour and all wood stains與其他顏色和木色等百搭. Natural freshness 自然清新.Yellow Associations:Cowardice, deceit, communication, enlightenment, optimism, warmthStimulates memory刺激記憶Evokes a sense of energy and excitement喚起能量和興奮

22、感Gold is elegant, luxurious, and appropriate for traditional stylesBeneficial in kitchens where it nourishes the digestive system增強(qiáng)消化系統(tǒng) 廚房.Yellow Evokes a sense of excitement and energy喚起能量和興奮感.Yellow(the color of happinessonly if you are happy)Application:Yellow (pigment) makes it the hardest color

23、 for the eye to processYellow can appear too sharp, too acidic, or too coldPowerful and demanding at full intensity, most visibleIncreases irritability and hostility增加不安和敵意Babies tend to cry more in a yellow room嬰兒在黃色的房間哭得多Good colour for hallways and rooms where little time is spentGreat accent col

24、ourGold (Gilt) finishes can be overpowering, use sparinglyDramatic with black furnishings and accessories與黑色家具和配飾搭配Good in northern exposureIn south and west facing rooms, it becomes brighter than the color chipIn combination with: Green yellow suggests a natural freshness Blue cleanliness / Red ric

25、hness and happiness / Violet reassurance 綠色 - 自然清新；藍(lán)色 清潔；紅色 富裕和幸福；紫色 放心The complement of yellow is violet.yellowPowerful and demanding at full intensity強(qiáng)大、嚴(yán)格.Violet/PurpleAssociations:Royalty, nobility, snobbery, power, drama, opulence, mystery, worship, dignity, passion, creativity, innovative, irr

26、esponsibility, mourning, sedating and soothing皇族、貴族、勢(shì)利、權(quán)力、戲劇、富裕、神秘、崇拜、尊嚴(yán)、激情、創(chuàng)意、創(chuàng)新、不負(fù)責(zé)任、悲慟、鎮(zhèn)靜和舒緩.Violet/PurpleApplications:Color of emotional contrasts:Pale purple: Romantic, delicate, fragile, feminine, shynessDeep purple: Strength, power, royalty, honour , tragedyVivid purple: Excitement, sophistic

27、ationLavender is a very popular pastel colorPurple is a dramatic accent color強(qiáng)大的背景顏色Purple makes a good monochromatic color schemeUsed in a bedroom, will help you sleep幫助睡眠 睡房Used on a large surface, it can be dramatic or disturbing用于大的空間，強(qiáng)/不安Unlike red, violet suppresses appetite and helps to lower

28、 blood pressure抑制食欲，降低血壓The complement of purple is yellow.Purple/Violet.Purple/VioletPurple makes a good Monochromatic color scheme很好的單色配色方案.Purple/VioletLavender is a very popular pastel colour淡紫色（薰衣草色）非常流行的柔和色.Purple/VioletPurple is a dramatic accent color強(qiáng)大的背景色.Lavender/Pale PurpleRomanticFragil

29、eDelicateFeminine浪漫、精細(xì)、微妙、女性.Blue Associations:Sea and skyThe most popular color among both women and menHonesty, truth, sincerity, responsibility, loyalty, formality, sobrietySelf confidence, meditation, calming, sophisticatedDepending on the value and intensity, blue has the capacity to express cl

30、arity, mystery, joyfulness or sadnessWill enhance learning, self-cultivation and clear-thinking增強(qiáng)學(xué)習(xí)、修身養(yǎng)性、思維清晰Purity and cleanliness純凈、清潔To feel blue is to feel emptiness, lonely .Purity and cleanliness .Blue(is relaxing , if not particularly friendly)Applications:By itself, blue can seem too cool an

31、d non-stimulatingVaries greatly under different lightingLight blue is not the most flattering room colour for people with pale skin 淺藍(lán)：不適合房間或膚色的顏色I(xiàn)nterior space can appear larger when walls are painted blue, even dark blue涂刷成藍(lán)色，內(nèi)部空間感覺(jué)較大A ceiling painted pale blue will appear higher Caution: if not u

32、sed effectively, blue may be depressingIn combination with: red, it creates a strong bold effect yellow, it creates a feeling of freshness peach, it suggests luxury and elegance紅色： 強(qiáng)大的大膽效果；黃色：清新感覺(jué)；桃紅：奢華高雅The complement of blue is orange.The complement of Blue is Orange.The complement of Blue is Oran

33、ge.BLUE - ( the favourite )In western countries blue is the most common favourite colour.It is associated with good things such a s intelligence, logic, efficiency, trust, loyalty.But it is also associated with sadness, loneliness and melancholia.So why is Blue such a favourite?Perhaps because we al

34、ways want what we can not have.The less of something there is, the more we want it.Blue is the scarcest pigment.Lapis lazuli is natures bluest blue.Pale blue rooms seems more spacious. 淡藍(lán)色的房間看起來(lái)更寬敞Pale blue ceiling seems higher 淡藍(lán)色的天花看起來(lái)更高M(jìn)ost health care facilities use Pale Aqua blues to calm patie

35、nts but they usually balance it with Apricot/Peach, especially in maternity wards.Light Blue is not the most flattering color for people with pale skin.Interior space can appear larger when painted Blue, even Dark Blue.Orange Association:Cheerful, exciting, stimulating, bold, sunset歡樂(lè)、興奮、刺激、大膽、夕陽(yáng)Goo

36、d nature and knowledge脾氣好、有學(xué)問(wèn)Comfort and security舒適和安全.Orange(a comfort colour and the most welcoming of all hues)Application:Remarkably versatileSimilar properties of, but less demanding than redLightened and muted, it becomes peachMakes some people feel uneasy 讓人感到不安Is an adult colorAs an earth to

37、ne, orange evokes warmth and reassuranceAs a pale tint, orange is most flattering to human skin tones 襯托皮膚色調(diào)Mixes well with cool coloursThe mother of beigeThe complement of orange is blueNote: do not use equal parts of the same value and intensity of orange and yellow in the same room 同個(gè)房間里不能使用相同值和色

38、度的橙色和黃色.Orange Similar properties of, but less demanding than Red特性與紅色相似，沒(méi)紅色表現(xiàn)強(qiáng).Orange The complement of orange is Blue.Orange CheerfulStimulating Exciting Bold歡樂(lè)、刺激、興奮、大膽.Orange As an earthy tone, orange evokes warmth and reassurance樸實(shí)色調(diào)、喚起溫暖和安慰.Black (hot) White (cold)Associations:Black :Mourning,

39、 sorrow, depression, sophistication, magic, power, wealth, responsibility, mysterious哀悼、悲傷、抑郁、老練、奇妙、權(quán)力、財(cái)富、責(zé)任、神秘Can also make us feel protected and secure (an enclosing color)感到保護(hù)和安全（封閉的顏色）White:Purity, sterility, cleanliness, freshness, innocence, indecision, mentally reserved純潔、貧瘠、潔凈、新鮮、純真、優(yōu)柔寡斷、精神上

40、保留.Back - WhiteApplications:Black: should be used in moderation. When used in large amounts, black can be extremely dramatic or oppressive.適量使用。大量使用黑色可以非常戲劇性，也可以非常壓迫An elegant accent colour, it is always warm and adds valueWhite:Is cold and can give a mood of sterility and emptinessDo not mix white with off-white, the off-whites will look dirty. Mixing off- white is difficult. They not mix well with each other or with creams不能將純白色與非純白色混合，非純白色將顯得非常臟。與米白色也很難搭配。Changes of light are generally kind to off-