gcg vs sales conve武漢會(huì)議材料ht12xu jun industry trends and solution overview

1、高科技行業(yè)趨勢和解決方案概覽HT Industry TeamXU JunBUSINESS IN THE AGE OF EXPERIENCEAgenda 1 2 行業(yè)趨勢 & 中國區(qū)重點(diǎn)細(xì)分行業(yè)高科技行業(yè)解決方案概覽-WTS For China近期贏單 & 總結(jié) 3 23DS.COM © Dassault Systèmes |Information |1/30/2016 | ref.: 3DS_Document_201480%的汽車工業(yè)創(chuàng)新與電子技術(shù)有關(guān)2016年81% : 2015年 美國智能滲透率達(dá)八成(BIIntel)車聯(lián)網(wǎng)連結(jié)硬件: 自 $29B in

2、 2015 成長為 $155B in20202020年平均每戶家庭擁有30個(gè)互聯(lián)設(shè)備(GfK)2020年2億1千萬輛汽車聯(lián)網(wǎng)電子/軟件價(jià)值站自動(dòng)駕駛汽車總值四成500億個(gè)互聯(lián)設(shè)備穿戴式設(shè)備: 自 30M in 2014 成長為 114M in 2016 (GfK)2020年 一輛傳統(tǒng)汽車成本半導(dǎo)體占$450一輛電動(dòng)汽車成本半導(dǎo)體占$750 (NXP)100億臺(tái)工業(yè)設(shè)備實(shí)現(xiàn)互聯(lián)萬物互聯(lián)的世界2016 高科技趨勢五大產(chǎn)業(yè)無人機(jī)3D打印物聯(lián)網(wǎng)穿戴式設(shè)備數(shù)據(jù)分析虛擬現(xiàn)實(shí)智能家居3D 建模技術(shù)性創(chuàng)新技術(shù)物聯(lián)網(wǎng)技術(shù)、大數(shù)據(jù)分析、學(xué)習(xí)等技術(shù)，使得穿戴式電子、智能家居、虛擬現(xiàn)實(shí)、仿人人將是2016年消費(fèi)性電子

3、的發(fā)展趨勢。高科技行業(yè)趨勢 云計(jì)算 實(shí)時(shí)技術(shù) 大數(shù)據(jù) 環(huán)境感測 微機(jī)電系統(tǒng)(MEMS) 智慧家居 智能汽車 智慧穿戴式設(shè)備 物聯(lián)網(wǎng) 移勱 個(gè)性化（、健康醫(yī)療）人 安全 無人機(jī) 虛擬現(xiàn)實(shí) 3D 打印學(xué)習(xí) 材料科技 電池科技 無線技術(shù) 擁有 vs 使用共享 眾籌 亞洲電子制造服務(wù)商(EMS) 再工業(yè)化 社交網(wǎng)絡(luò)體驗(yàn)創(chuàng)新科技我們的如何脫穎而出？如何預(yù)見未來？如何有效管理復(fù)雜的系統(tǒng)？如何敏捷地因需而變?如何設(shè)計(jì)環(huán)保？如何提高價(jià)值，如何在新技術(shù)層出丌窮 中取得領(lǐng)先地位?如何精通多領(lǐng)域多學(xué)科的系統(tǒng)整合?如何即時(shí)管理供應(yīng)鏈物流?如何應(yīng)對(duì)大批量定制需求?如何遵循相關(guān)?如何節(jié)約能源?避免商品同質(zhì)化，淪為價(jià)格戰(zhàn)?

4、如何提供個(gè)性化服務(wù)?Those who have answers are the leaders.產(chǎn)業(yè)價(jià)值鏈IP提供商零售通路半導(dǎo)體設(shè)計(jì)半導(dǎo)體制造電子元器件分銷商電子制造服務(wù)EMS品牌制造商技術(shù)供應(yīng)商原始設(shè)計(jì)制造商ODM消費(fèi)者CES國際消費(fèi)電子展 2016: 科技無所丌在初創(chuàng)公司大量涌現(xiàn):大量高科技變得更加實(shí)用穿戴式、健康醫(yī)療:科技深入生活提升生活品質(zhì)無人機(jī)、人:無人機(jī)技術(shù)成熟，市場火爆智能家居:物聯(lián)網(wǎng)成為主流，但市場上仍無統(tǒng)一標(biāo)準(zhǔn)虛擬現(xiàn)實(shí):沉浸式體驗(yàn)虛擬成為現(xiàn)實(shí)無人駕駛技術(shù):裝有四個(gè)的平板電腦Where did HT VS sell in 2015WW New Revenue電信設(shè)備11%消

5、費(fèi)電子13%技術(shù)供應(yīng)商40%安全與儀器設(shè)備13%貼牌代工3%半導(dǎo)體20%3DS.COM © Dassault Systèmes |Information |1/30/2016 | ref.: 3DS_Document_2013Where did HT VS sell in 2015China New Revenue電信設(shè)備8%消費(fèi)性電子19% 技術(shù)供應(yīng)商51%安全與儀器設(shè)備4%半導(dǎo)體11%貼牌代工4%3DS.COM © Dassault Systèmes |Information |1/30/2016 | ref.: 3DS_Document_2013高

6、科技行業(yè) | 中國重點(diǎn)關(guān)注細(xì)分行業(yè)Information | 1/30/2016| ref.: 3DS_Document_20133DS.COM ©Dassault Systmè es|SUPPLIERSOEMsEnable the creation of a new class of Smart Connected Objects & Experiences è Cross Industries.Foster continuous, rapid, profitable and sustainable innovation. Build ecosystem

7、s: hardware, software, cloud, services and content.合約制造商§ 設(shè)計(jì)服務(wù)(ODM)§ 制造服務(wù)(EMS)§ 工程服務(wù)§ 供應(yīng)鏈服務(wù)Hon Hai (Foxconn) Wistron Compal Jabil技術(shù)供應(yīng)商§ 整合子系統(tǒng)§ 專業(yè)電子§ 主動(dòng)和元件§ 電池與能源供應(yīng)§ 儲(chǔ)存: CD DVD HDDWestern Digital Seagate NGK Spark Plug Nexans半導(dǎo)體§ 整合設(shè)備制造商(IDM)§ 半導(dǎo)

8、體制造廠§ 半導(dǎo)體設(shè)備§ IP提供商Intel Qualcomm TSMC Avago ARM計(jì)算&通信設(shè)備§ 傳媒系統(tǒng)§ 電信設(shè)備§ 電腦網(wǎng)路§ 企業(yè)級(jí)電腦運(yùn)算Nokia EricssonNEC ZTE安全與儀器設(shè)備§ 住宅自動(dòng)化設(shè)備§ 工業(yè)自動(dòng)化設(shè)備§ 測量與器材§ 能源與儀器§ 人Agilent Legrand Mettler Toledo消費(fèi)電子§ 個(gè)人通訊§ PC 周邊設(shè)備 掃描列印§ 攝影影像§ 家庭§ 智慧家電Ap

9、ple Microsoft Panasonic LG Sony Toshiba Miele中國高科技行業(yè)市場容量 | 重點(diǎn)細(xì)分行業(yè)和投資領(lǐng)域Top 3 High-Tech Segment TAM for China in 2016 #1 Technology Suppliers | SMB Most important #2 Consumer Electronics#3 SemiconductorsHigh-Tech TAM 2016 Top Domains#1 Collaborative Product Data Management (including DDM) è Busin

10、ess Operation Excellence, Silicon Thinking#2 Systems (including System Process & Data Management, SystemArchitecture, Control System Ming & Simulation, System Test &Validation, ) è Smarter, Faster, Lighter#3 Mechanical Design è HT body, Accelerated Device #4 Multiphysics Simula

11、tion è Smarter, Faster, Lighter3DS.COM © Dassault Systèmes |Information |1/30/2016 | ref.: 3DS_Document_2013CONSUMER ELECTRONICSTECH. SUPPLIERSSEMICONDUCTORS$45M$160M$60M2016 VS 高科技三個(gè)重點(diǎn)細(xì)分行業(yè) (中國)Ø Smartphone/WearablesØ Home AppliancesØ DronesØ IP ProviderØ Fabl

12、essØ Panel Display MakerØ Li-ion BatteryØ Connection/CommunicationØ Sensor/Controller/MonitoringØ FPC, CNC EnclosureInformation | 1/30/2016| ref.: 3DS_Document_20133DS.COM ©Dassault Systmè es|合約制造商§ Design Services (ODM)§ Manufacturing Services (EMS)§

13、; Engineering Services§ Supply Chain Services技術(shù)供應(yīng)商P0§ Integrated Sub-Systems§ Specialized Electronics§ Active & Passive Components§ Batteries & Power Supplies§ Storage: CD DVD HDDSUPPLIERS半導(dǎo)體P1§ Integrated Device Mfg (IDM)§ Semi Fabs & Foundries

14、67; Semi Equipment§ IP Providers計(jì)算& 通信設(shè)備§ Media Broadcast Systems§ Telecom Equipment§ Computer Networking§ Enterprise Computing安全& 儀器設(shè)備§ Residential Automation§ Industrial Automation§ Measure & Control Devices§ Power & Instrumentation§

15、; RoboticsOEMs消費(fèi)電子P0§ al Communication§ PC Peripherals Print/Scan§ Photography§ Home entertainment§ Smart Appliances中國高科技行業(yè)客戶重點(diǎn)區(qū)域分布熱圖3DS.COM © Dassault Systèmes |Information |1/30/2016 | ref.: 3DS_Document_2013CommentTOP High-TechProvinces/Cities1. Guangdong2. Jian

16、ghsu3. Zhejiang4. Shanghai5.6. Shenzhen is a traditional High-Tech Area (not indicated in the map) Sichuan province is growingAgenda 1 2 行業(yè)趨勢 & 中國區(qū)重點(diǎn)細(xì)分行業(yè) 高科技行業(yè)解決方案概覽-WTS For China近期贏單 & 總結(jié) 3 3DS.COM © Dassault Systèmes |Information |1/30/2016 | ref.: 3DS_Document_2013高科技行業(yè)解決方案組合構(gòu)思不

17、概念開發(fā)驗(yàn)證制造不供應(yīng)上市生命周期管理Operation Excellence業(yè)務(wù)管控業(yè)務(wù)運(yùn)營卓越執(zhí)行ACCELERATEDDEVICENEW Q4 2015Digital ManufacturingMake To Promise數(shù)字化制造HT BODY制造運(yùn)營管理Social Ideation數(shù)字化設(shè)計(jì)NEW Q3 2015構(gòu)思和概念設(shè)計(jì)SMART SUPPLY CHAINSmarter Faster LighterNEW Q3 2016更智能、更快、更輕Digital ConsumerJourney數(shù)字化消費(fèi)體驗(yàn)NEW Q1 2016ADAPTIVE EXPERIENCESilicon T

18、hinking半導(dǎo)體技術(shù)提供商硅谷思考Available & Update New FY2015/2016Brand高科技行業(yè)解決方案組合概念設(shè)計(jì)、開發(fā)制造&供應(yīng)鏈上市生命周期管控運(yùn)營管控CBB管理xBOM管理環(huán)保安規(guī)數(shù)字化制造執(zhí)行數(shù)字消費(fèi)體驗(yàn)裝配工藝專業(yè)工藝設(shè)計(jì)人機(jī)工程工廠三維布局工廠生產(chǎn)和物流仿真工藝文檔人& 自動(dòng)化設(shè)備線下門店交互式銷售配數(shù)字化市場營銷數(shù)字?jǐn)?shù)字展廳置器制造運(yùn)營管理MOM生產(chǎn)質(zhì)量管理設(shè)備維護(hù)管理工廠物流管理設(shè)備集成接口生產(chǎn)執(zhí)行庫存管理工時(shí)管理SFL / AD HBDigital Manufacturing MES/MOMDIGITAL CONSUME

19、R EXPERIENCESocial Ideation問題缺陷和變更管理測試和仿真供應(yīng)商協(xié)同零部件申請(qǐng)認(rèn)證創(chuàng)意&概念設(shè)計(jì)社區(qū)協(xié)同和市場洞察概念驗(yàn)證創(chuàng)意&ID 設(shè)計(jì)數(shù)字化設(shè)計(jì)驗(yàn)證系統(tǒng)架構(gòu)設(shè)計(jì)結(jié)構(gòu)設(shè)計(jì)機(jī)電協(xié)同設(shè)計(jì)模具設(shè)計(jì)配置&技術(shù)平臺(tái)管理需求管理項(xiàng)目管理From Ideas to Market Washing Machine Case從構(gòu)思到市場COMMUNICATE市場SELL銷售MAINTAIN維護(hù)INVENT策劃OPTIMIZE優(yōu)化MANUFACTURE制造DESIGN設(shè)計(jì)ENGINEER工程What to Sell for China VS HT§ 平臺(tái)解

20、決方案| 1-3 Yearü 智能研發(fā)平臺(tái)(Accelerated Device, Enovia)ü 智能制造/數(shù)字化制造平臺(tái)(Delmia)§ 工具| Quick WinüüüSimulia (IPE: Product Testing & Simulation)智能搜索/大數(shù)據(jù)分析Exalead OnePart半導(dǎo)體協(xié)同設(shè)計(jì)DesignSync, Pinpoint (IPE: Semiconductor Collaborative Design)193DS.COM © Dassault Systèmes

21、|Information |1/30/2016 | ref.: 3DS_Document_2014簡化 簡化 再簡化!Accelerated Device對(duì)于VS合作伙伴：高科技中小型企業(yè)代表了巨大的商機(jī)我們的合作伙伴證明有能力推出SFL和HTBody解決方案但我們需要“” 和“更少”的合作伙伴拓展業(yè)務(wù) 更少復(fù)雜度的解決方案因此，我們推出了 AcceleratedDeviceInformation | 1/30/2016| ref.: 3DS_Document_20133DS.COM ©Dassault Systmè es|趨勢和Accelerated Device I如何

22、組合配置多樣如何保護(hù)自有IP前提下性滿足市場需要？和供應(yīng)商的協(xié)同？3DS.COM © Dassault Systèmes |Information |1/30/2016 | ref.: 3DS_Document_2013如何確保上市快人一步？大量追隨者、仿制者的激烈競爭 成敗取決于企業(yè)交付和方案的速度 員工的離職，IP的保護(hù)EMS/ODM建立合作更好的交付 與供應(yīng)商/合作伙伴的協(xié)同將成為整個(gè)開發(fā)過程的瓶頸 數(shù)據(jù)交互不暢導(dǎo)致數(shù)據(jù)不一致和安全風(fēng)險(xiǎn)物聯(lián)網(wǎng)科技為中小型企業(yè)帶來新的快速成長的機(jī)會(huì) 為了創(chuàng)造更完整全面的物聯(lián)網(wǎng)體驗(yàn)，我們需要的組合 要交付的數(shù)量增長迅速，而缺乏達(dá)索行業(yè)解決

23、方案通過流程和業(yè)務(wù)改進(jìn)來應(yīng)對(duì)這些關(guān)鍵丼措業(yè)務(wù)流程改進(jìn)* 對(duì)業(yè)務(wù)成熟度的要求較高，通常需要業(yè)務(wù)先理順才能考慮系統(tǒng)落地223DS.COM © Dassault Systèmes |Information |1/30/2016 | ref.: 3DS_Document_2015What you have to do?推行基于交付物的項(xiàng)目管理采用機(jī)電協(xié)同開發(fā)實(shí)現(xiàn)供應(yīng)商實(shí)施和配置流程*需求的重用和閉環(huán)追溯管理Why do we want improvement?如何組合配置多樣性滿足市場需要？如何保護(hù)自有IP前提下和 供應(yīng)商的協(xié)同？What changes are needed?減少

24、研發(fā)項(xiàng)目的延遲如何確保上市快人一步？減少開發(fā)周期供應(yīng)商/設(shè)計(jì)伙伴開發(fā)階段早期介入提升零件、模塊、技術(shù)的重用率， 建立技術(shù)貨架Accelerated Device 解決方案具備可擴(kuò)展性90+80Solution Scalability706050403020100Functional Coverage & Business Value233DS.COM © Dassault Systèmes |Information |1/30/2016 | ref.: 3DS_Document_2015CAD SeatsAccelerated Device is a simplif

25、ied version of Smarter Faster LighterAccelerated DeviceDept. PDMorFile BasedSmarter Faster LighterAccelerated Device 融熟簡易的IPE15%Product Enclosure Designfrom HTBody$806MTotal Addressable MarketFor ACCLERATED DEVICE85%ENOVIA Componentsfrom Smarter Faster LighterInformation | 1/30/2016| ref.: 3DS_Docum

26、en3DS.COM ©Dassault Systmè es|Accelerated Device 行業(yè)解決方案快速上市BOM管理Accelerated BOM Management供應(yīng)商協(xié)同Accelerated Suppliers Collaboration機(jī)電協(xié)同設(shè)計(jì)Accelerated Electronic Design7654數(shù)字化結(jié)構(gòu)設(shè)計(jì)Accelerated Product EnclosureDesign1敏捷需求管理Accelerated Requirement Management32多CAD協(xié)同設(shè)計(jì)Accelerated MultiCAD Collabo

27、ration敏捷項(xiàng)目管理Accelerated Project Management253DS.COM © Dassault Systèmes |Information |1/30/2016 | ref.: 3DS_Document_20153DS.COM © Dassault Systèmes |Information |1/30/2016 | ref.: 3DS_Document_2015一些典型參考客戶26Mid-Market Solutions 2016 Evolutions:273DS.COM © Dassault Systè

28、;mes |Information |1/30/2016 | ref.: 3DS_Document_2015Packaging PrinciplesPricing Principles:u Extend to:u Contributor role.u Resolve:u Emerging countries.u Designer role.Bid to WinFor Mid-Marketu Migrations Paths Extension.Engineered to FlyFor Mid-MarketSingle Source for SpeedFor Mid-MarketAccelera

29、ted DeviceFor Mid-MarketSolutionMid-Market Solutions 2016x High Tech:Mid Market PackagingProject Manager (DPMX)Product Engineer (PDEX)Multi-DisciplineMulti-DisciplineMulti-Discipline Multi-DisciplineMechanical3DMaster Mechanical Mechanical & ShapeSheetMDesignerDesigner (MDHX)Designer (M3HX)Designer (MEHX)Industry vertical extensionMulti-Discipline Product Enclosure Designer(PEDX)(SMWX)MultiCAD Des