外資零售企業(yè)論文：制度與企業(yè)資源對(duì)網(wǎng)絡(luò)策略的影響

1、外資零售企業(yè)論文：制度與企業(yè)資源對(duì)網(wǎng)絡(luò)策略的影響【中文摘要】自從2001年中國(guó)加入WTO,中國(guó)逐漸對(duì)外資開(kāi)放,大量的外資零售企業(yè)進(jìn)入中國(guó)并且發(fā)展迅速,在中國(guó)的零售市場(chǎng)上占有很重要的地位,中國(guó)的許多零售企業(yè)爭(zhēng)相學(xué)習(xí)外資零售企業(yè)的經(jīng)營(yíng)模式和高標(biāo)準(zhǔn)高效率,試圖改善自己的無(wú)效率結(jié)構(gòu)。但是外資零售企業(yè)在中國(guó)的發(fā)展也并不是一帆風(fēng)順的,在許多跨國(guó)零售企業(yè)在中國(guó)急速擴(kuò)張的過(guò)程中,許多外資零售企業(yè)也紛紛退出中國(guó)市場(chǎng)。這是由于隨著中國(guó)經(jīng)濟(jì)的快速發(fā)展,中國(guó)市場(chǎng)已經(jīng)成為全球投資者的投資首選,中國(guó)政府對(duì)于這一現(xiàn)象制定了很多相關(guān)的政策。同時(shí),外資零售企業(yè)進(jìn)入中國(guó)市場(chǎng),在不同時(shí)期擁有不同程度的企業(yè)資源,而許多跨國(guó)零售企業(yè)并

2、沒(méi)有隨著制度的變化改變經(jīng)營(yíng)策略,或是沒(méi)有處理好制度變化與企業(yè)擁有資源的關(guān)系,就導(dǎo)致了不能游刃有余地在中國(guó)零售市場(chǎng)發(fā)展。社會(huì)制度和企業(yè)資源限制或者推動(dòng)著外資零售企業(yè)在華的發(fā)展,從以往資料和案例可以看出,如果不能有效地利用這兩個(gè)方面,或是不能有效地處理好這兩方面的關(guān)系,外資零售企業(yè)將會(huì)面臨著水土不服的境況,即在中國(guó)的本上化失敗。目前在零害國(guó)際化的研究領(lǐng)域,已經(jīng)開(kāi)始有學(xué)者將社會(huì)網(wǎng)絡(luò)理論、制度理論、資源基礎(chǔ)理論引入進(jìn)來(lái),試圖從多個(gè)角度解釋零售企業(yè)的行為,并幫助跨國(guó)零售企業(yè)更好的實(shí)施本上化戰(zhàn)略。本文應(yīng)用了制度理論在零售國(guó)際化的研究中,認(rèn)同制度的支持面與壓力面共存,將制度看成是富有彈性的社會(huì)結(jié)構(gòu),可以通過(guò)

3、社會(huì)慣例、社會(huì)網(wǎng)絡(luò)關(guān)系來(lái)傳達(dá)。同時(shí)將資源基礎(chǔ)理論與制度理論結(jié)合起來(lái),觀察外資零售企業(yè)在擁有不同程度企業(yè)資源時(shí)如何選擇網(wǎng)絡(luò)策略。制度和資源兩個(gè)變量可以單方面作用于企業(yè)的網(wǎng)絡(luò)策略,也可以雙方面共同產(chǎn)生作用。企業(yè)在所面臨的社會(huì)制度產(chǎn)生變化的時(shí)候,可以通過(guò)改變組織內(nèi)部資源的使用方式,來(lái)應(yīng)變制度的影響,也許這種改變會(huì)使得組織無(wú)效率,但是可以使組織無(wú)壓力的生存,這樣兩個(gè)維度就共同產(chǎn)生變化來(lái)作用于企業(yè)的網(wǎng)絡(luò)策略。本文認(rèn)為企業(yè)通過(guò)將制度與資源的有效配合可以利用社會(huì)制度促進(jìn)企業(yè)發(fā)展。本文通過(guò)選取三個(gè)典型的在華外資零售企業(yè)：家樂(lè)福、沃爾瑪、樂(lè)購(gòu),借助資源基礎(chǔ)理論、社會(huì)網(wǎng)絡(luò)理論和制度理論,來(lái)解釋制度與企業(yè)資源對(duì)外資

4、零售企業(yè)網(wǎng)絡(luò)策略的影響,并詳細(xì)論證了這三個(gè)變量之間的關(guān)系,在文章的第五部分結(jié)合個(gè)案分析,得出三個(gè)理論命題：P1：中國(guó)的制度影響外資零售企業(yè)為了尋求正當(dāng)性而建立不同的網(wǎng)絡(luò)策略：P2：在華外資零售企業(yè)會(huì)根據(jù)擁有的資源程度的不同,選擇不同的網(wǎng)絡(luò)策略；P3：在制度環(huán)境變化的情況下,在華外資零售企業(yè)所擁有的企業(yè)資源不同選擇的網(wǎng)絡(luò)策略也不同。【英文摘要】Since 2001, China enters into WTO, China gradually opened to the world, a large number of foreign retail enterprises come into C

5、hina, and developed in Chinas retail market quickly, occupied a very important position. Many of Chinas retail enterprise scramble to learn the foreign retail enterprises management mode and high standard, try to improve their efficiency structure. But the foreign retail enterprises in Chinas develo

6、pment are not proceed smoothly without a hitch, in the process of Chinas rapid expansion of many transnational retail enterprises, many foreign retailers also moved out of the China market. This is because as the rapid development of Chinas economy, the Chinese market has become the first choice of

7、global investors, the Chinese government established many related policy for this phenomenon. At the same time, the foreign retail enterprises that enter the Chinese market in different period have different degrees of enterprise resources, and many transnational retail enterprises does not change o

8、peration strategy with the change of the systems, or not dealing good with the relationship between system changes and the enterprise resources, these cause some transnational retail enterprises cant swim the room in Chinas retail market. Social system and enterprise resources constraint or push the

9、 foreign retail enterprises development in China, from the previous information and cases we can see, if one cant effectively use these two respects, or cant effectively deal with the relationship between the two aspects, it will be faced with the circumstances of inclination, it means the failure o

10、f localization.At present in the study of the retail internationalization field, scholars has begun to introduce the social network theory, system theory, resources foundation theory in, trying to explain the behavior of the retail enterprises from multiple perspectives, and help multinational retai

11、l enterprises operate localization strategies better. This paper applies the system theory in retail internationalization study, identity system support side and pressure side can coexist, take the system as elastic social structure, and can convey through social practice and social networks. At the

12、 same time, combined the system theory and resources foundation theory, observe the foreign retail enterprises how to choose the network strategy in different degrees of enterprise resources. System and resources two variables can unilaterally acting on enterprises strategy, and they can effect toge

13、ther on strategy. When enterprises confront social system changes, can change the way of the use of the internal resources to strain the influence. Maybe the change would make organization without efficiency, but at least can survive without pressure, so the two dimensions can influence enterprises

14、network strategy together. This paper argues that the enterprise through co-operate the system and resources effectively can use the social system to promote the development of the enterprise.This article through selects three typical foreign retail enterprises in China: Carrefour, Wal-Mart, Tesco,

15、with the resource foundation theory, social network theory and system theory, to explain the effects of system and enterprise resources on the foreign retail enterprisesnetwork strategy, and detailed proves the relationship between three variables. In the fifth part of this article, combined with ca

16、ses analysis, draw three theoretical propositions:P1:Chinas system influence the foreign retail enterprises set up different network strategy in order to seek justice;P2:the Chinese foreign retail enterprises will choose different network strategy according to the different resources degrees; P3:in

17、the condition of system environment change, the Chinese foreign retail enterprises have different enterprise resources will lead to different choices in the network strategy.【關(guān)鍵詞】外資零售企業(yè) 網(wǎng)絡(luò)策略 制度 企業(yè)資源【英文關(guān)鍵詞】The foreign retail enterprise the network strategy system enterprise resources【備注】索購(gòu)全文在線加好友：139

18、93.8848 同時(shí)提供論文寫(xiě)作和論文發(fā)表優(yōu)質(zhì)滿意服務(wù)本文為學(xué)術(shù)文獻(xiàn)總庫(kù)合作提供，無(wú)涉版權(quán)。作者如有異議請(qǐng)與總庫(kù)或?qū)W校聯(lián)系。【目錄】制度與企業(yè)資源對(duì)網(wǎng)絡(luò)策略的影響摘要2-4Abstract4-51 研究背景及研究意義8-161.1 研究背景8-91.2 理論意義91.3 實(shí)用意義9-101.4 國(guó)內(nèi)零售業(yè)概況10-111.5 制度環(huán)境11-162 理論基礎(chǔ)和文獻(xiàn)回顧16-272.1 制度理論16-182.1.1 制度的定義16-172.1.2 制度的內(nèi)容17-182.1.3 制度如何影響組織182.2 資源基礎(chǔ)理論18-222.2.1 理論發(fā)展和演變18-212.2.2 公司資源定義和內(nèi)涵21-222.2.3 公司資源與網(wǎng)絡(luò)策略的關(guān)系222.3 社會(huì)網(wǎng)絡(luò)理論22-242.3.1 社會(huì)網(wǎng)絡(luò)的定義232.3.2 社會(huì)網(wǎng)絡(luò)的內(nèi)容23-242.4 網(wǎng)絡(luò)策略24-272.4.1 網(wǎng)絡(luò)策略的形成242.4.2 網(wǎng)絡(luò)策略的類型24-273 研究方法27-313.1 研究思路27-293.2 資料來(lái)源293.3 案例選擇標(biāo)準(zhǔn)29-303.4 變量定義30-314 案例分析31-444.1 案例簡(jiǎn)介31-344.1.1 家樂(lè)福31-324.1.2 沃爾瑪32-334.1.3 樂(lè)購(gòu)33-344.2 社會(huì)制度