《公司戰(zhàn)略與風(fēng)險(xiǎn)管理》第一章模擬題

1、holiday,pensi on a nd health,cult ural andcreativeexperience,sportshealth,farming,ruralbed and breakfasts i n newformats.T hreeis t hebrand tocre atearticles.XX agriculturalcomparativeadvantageinto full play,e speciallytheexcl usive a dvantages ofclimate,mountainsa nd searesource s,tocreateagroup of

2、thecity,the pr ovince's"calle d" XX seafood,snackfoodsa nd safeagricult uralproducts bra ndcharacteri stics.Meanwhil e, newi ndustrygui dance,supportmorefarmers toparticipatein entre prene urship, promoti ng large-scale pr oje cts such a s bed andbreakfasts,farm, seed breedi ng base co

3、nstruction.Four i sthe mechanism innovation ofthe article.Deepe nagriculturalreform,focusingon supporti ngfosterprofessionalmajor,family farms,cooperatives,enterprise s and other newsubjects ofagriculturalma nagement,impr oveagriculturalpr oducti on andoperation of large-scale,professi onalleve l.Ad

4、vancethe reform ofpropertyrightsystem in ruralareas,to payspecialattention to landrights,improvet hefunction ofproperty rightstrading center to gui de la nd managementto professi onal users,familyfarms,cooperatives,leading e nterprise s in circulation.Spare noefforttopr omotethe province's "

5、;Trinity"farm er cooperativee conomyorgani zation systemreform of Countybuilding, andactively explorethe Trinity ofproduction,supplyand marketing,cre ditFarmercooperativeeconomyorgani zation system, realorganic aggregates uptoal lkindsof business e ntities, closelylinke dtothe alla spe cts of p

6、r oduction a nd marketing. ( B)to makethe country sidem ore bea utiful. Promoting the construction ofnewt owns andnew countrysi de rea ctions together,stre ngthe ningthe construction ofruraleco-envir onment, create the beautifulcountry side construction upgra des, maki ng ruralareas morel ivable, su

7、ita bleforindustr y,and travel.Afocus on ruralenvironme ntimpr ovement.As farasthe rural,the most basicistomakethee nvironme nt clea n and or derly. Pollution to extensivelymobilizet hemasses conti nue to carry water, clearrivers, downvi olations, treatmentofblea chi ng,suchas wa ste reduction,flow

8、ering tree "big six",vigorouslycarry outwastereduction,re source re cover y, impr ove the clea ning me chanism,e nhance t helevel ofmeticul ous manageme nt ofthev lage. Second,we must payspecialattentiontothebe autiful re side ntialbuilding.A dher etothe "planninga hea d,be cause vill

9、age system,combi nation classificationimplementation, dem olition,alterationsimultane ously" policy,vig orously impleme nt the"five hundred"beautiful countrysi deconstruction, a ctivelypr omote "bea utifulhouse"pil otexpa nsion.Ar ound 104 nati onalr oad, Ling Road, l ongji

10、nda dao, sea roa d,Ju XI Liaoroadt ocat chthefive side softhe main roa ds in about 200village s,beautiful countrysi defeatures boutiquevillage created,g oodjobonplanning, environmental prot ecti on, culturalheritage ,industrial devel opment,craftingli nesto createthe bea utiful rural sce ner y,bouti

11、 quevillagebreed characteristics.No matterwhich公司戰(zhàn)略與風(fēng)險(xiǎn)管理第一章 戰(zhàn)略與戰(zhàn)略管理網(wǎng)上練習(xí)題一、單項(xiàng)選擇題1、 （） 是屬于競(jìng)爭(zhēng)戰(zhàn)略層面, 并歸屬于事業(yè)部門(mén)管理層。A 公司戰(zhàn)略B.職能戰(zhàn)略C.業(yè)務(wù)單位戰(zhàn)略D.戰(zhàn)略層次【答案】C【解析】業(yè)務(wù)單位戰(zhàn)略即屬于競(jìng)爭(zhēng)戰(zhàn)略, 其制定依賴(lài)于事業(yè)部門(mén)管理層。2、 “戰(zhàn)略”一詞源于（ ） 。A.現(xiàn)代兵法B.古代兵法C.商戰(zhàn)分析D.競(jìng)爭(zhēng)分析【答案】B【解析】 “戰(zhàn)略”源于古代兵法。選項(xiàng) B 符合題意。3、對(duì)于以營(yíng)利為目的而成立的組織而言，其首要的目的是（） 。A.為所有者帶來(lái)經(jīng)濟(jì)價(jià)值B.建立市場(chǎng)份額和降低成本C.

12、利潤(rùn)最大化D.提高社會(huì)福利和促進(jìn)政治和社會(huì)變革【答案】 A【解析】 以營(yíng)利為目的而成立的組織的首要目的是為所有者帶來(lái)經(jīng)濟(jì)價(jià)值，追求股東價(jià)值最大化。選項(xiàng)A 符合題意。4、某公司一直以“創(chuàng)建世界著名服務(wù)品牌”為己任。這體現(xiàn)了該企業(yè)的（） 。A.使命B.目標(biāo)C.戰(zhàn)略D.計(jì)劃【答案】 A【解析】企業(yè)使命是對(duì)企業(yè)“存在理由”的宣言，它要回答“我們的企業(yè)為什么要存在的問(wèn)題”。目標(biāo)、戰(zhàn)略、計(jì)劃相比較企業(yè)的使命，更加具體，而本題中的描述是比較抽象的，體現(xiàn)了企業(yè)存在的理由，因此選項(xiàng)A 是正確的。5、以下說(shuō)法正確的是（） 。A. 公司宗旨旨在闡述公司長(zhǎng)期的戰(zhàn)略意向B.公司宗旨是進(jìn)行目標(biāo)性檢驗(yàn)C.公司宗旨是一致性檢

13、驗(yàn)D.公司宗旨的具體內(nèi)容難以說(shuō)明公司目前和未來(lái)所要從事的經(jīng)營(yíng)業(yè)務(wù)范圍【答案】 A【解析】公司宗旨旨在闡述公司長(zhǎng)期的戰(zhàn)略意向，A 正確；其具體內(nèi)容主要說(shuō)明s long a s they caug ht up pea ch Lakea nd villageaftereight acre s to createa sta ndard,even ifthe Countyfinancialto benervous,theCountyGovernme ntwillfulf iltheir commitments,a nd 3 millionYua n/vi llage ofsubsi dies.Thir

14、d,wem ustpayspe cialattention to devel opment ofbea uty industr y.Constructionand traditi onalvill agesa nd beautiful countrysi de protecti on of history a nd culture village ,ruraltourism, bed a nd breakfastin combi ning economi c,on ruralt ourism devel opment i npre ciseand accurate positi oni ng,

15、 preci sion marketing,supply,andvigorously promotet he beautifulr urallandscape ofruraltourism complex,line,fashion boutiquefarm villageconstruction andstrive to build agroup ofXX feature quality boutiqueaccommodation project. (C)efforts to getfarmerstobecomeeve nricher."Off notwell-off,the key

16、 to fellow",the "threeagri culture",finaldestinati on wasimpr oving farmers'welfare,improving farmers' livi ng standards.Focus onthreeaspect s: onei"increasi ng income-ge nerating"efforts.Activelydeveloping t he characteri stic agriculture ,processing,e -commerce,far

17、mand bed and breakfastine conomy, ensurea stabl eoperating incomegrowth.Deepenthe "threerights" rights empoweri ng the reform, promoti ng thepr operty i ncome growth.Strengthening of farmers'skills training,i ncreaseempl oymentlevels,promoting sustaine d growt h inwage i ncome.Guide e

18、nterpri ses to stre ngthe n socialresponsi bilit y,equalityand mutualbe nefit, and signe d acontractof purchase a nd sale of agricultural product s for farmers,cooperativesand farmersare encouraged "guaranteed ear nings + share" distributionsystem,sharingthevalue-added benefits ofindustria

19、ldevelopment.Second int hegrowi ng collective efforts.Cityha s devel ope dthe impl ementation ofvillage -levelcolle ctive economythree years cultivating meter, Requirest hreeyearsofhardw orkand largely kongke cun,themajority ofvillageshaveoperatingincome.Against this target,wehave to be base d on lo

20、calconditions,use yourhea d, anda ctively explor e andfind ways,and ensurecompleti on oftasks int hecity.Thir d,w orkon strengthe ned safeguards.Adva nci ng pre cision of poverty, improvethe low -income house hol dtracking ,dynamicmanagement mechanism, e specially for"unemploye dca n hold, unab

21、le to get out ofpoverty"of pov erty,further strengthening thefallba ckofsubsi stence allowancesand soci alassi stance,and addresst heba sic needs of poor people.Deepe ning thereform of publi c servi ces i n ruralareas, focus onresolving pr omine ntweakne ss ofrural publi cservi ceand people'

22、;slivel ihoodfacilities, suchast hrough theteaching,medicala nd otherwayst o improve e ducationallevel s, improvi nghealt h conditions in r uralareas.Byencouragingthe Centralvillageto set updaycare centrest opr omoteol d-age home,ruralelderly pe nsi on probl ems.Thir d,firmly graspa ndconti nue dtop

23、lay w ell "five watertreatmentof" winning thewar on Fe bruary 29holiday,pensi on a nd health,cult ural andcreativeexperience,sportshealth,farming,ruralbed and breakfasts i n newformats.T hreeis t hebrand tocre atearticles.XX agriculturalcomparativeadvantageinto full play,e speciallytheexcl

24、 usive a dvantages ofclimate,mountains and searesource s,tocreateagroup ofthecity,thepr ovince's"calle d" XX seafood,snackfoodsa nd safeagricult uralproducts bra ndcharacteri stics.Meanwhil e, newi ndustrygui dance,supportmorefarmers toparticipatein entre prene urship, promoti ng large

25、-scale pr oje cts such a s bed andbreakfasts,farm, seed breedi ng base construction.Four i sthe mechanism innovation ofthe article. Dee pe nagriculturalreform,focusingon supporti ngfosterprofessionalmajor,family farms,cooperatives,enterprise s and other newsubjects of agricultural ma nagement,impr o

26、veagriculturalpr oducti on andoperation of large-scale,professi onalleve l.Advancethe reform ofpropertyrightsystem in ruralareas,to payspecialattention tolandrights,improvet hefunction ofproperty rightstrading center to gui de la nd managementto professi onal users,familyfarms,cooperatives,leading e

27、 nterprise s in circulation.Spare noefforttopr omotethe province's "Trinity"farmer cooperativeeconomyorgani zation systemreform of Countybuilding, andactively explore theTrinityofproduction,supply andmarketing, creditFarmercooperativeeconomyorgani zation system, realorganic aggregates

28、uptoal lkindsof business e ntities, closelylinke dtothe alla spectsofpr oducti on a nd marketing.B)to makethe country sidem ore bea utiful. Promoting the construction ofnewt owns andnew countrysi de reactionstogether, strengthe ningthe construction ofruraleco-envir onment, create the beautifulcountr

29、y side construction upgra des, maki ng ruralareas morel ivable, suita bleforindustr y,and travel.Afocus on ruralenvironme ntimpr ovement.Asfaras therural,themostbasicistomakethee nvironme nt clea n and or derly. Pollution to extensivelymobilizet hemasses conti nue to carry water, clearrivers, downvi

30、 olations, treatmentofblea chi ng,suchas wa ste reduction,flow ering tree "big six",vigorouslycarry outwastereduction,re source re cover y, impr ove the clea ning me chanism,e nhance t helevel ofmeticul ous manageme nt ofthev lage. Second,we mustpayspecialattention tothebe autiful re siden

31、tialbuilding.A dher etothe "planninga hea d,be cause village system,combi nation classificationimplementation, dem olition,alterationsimultane ously" policy,vig orously impleme nt the"five hundred"beautiful countrysi deconstruction, a ctivelypr omote "bea utifulhouse"pi

32、l otexpa nsion.Ar ound 104 nati onalr oad, Ling Road, l ongji nda dao, sea roa d,Ju XILiaoroadt ocat chthefive side softhe main roa ds in about 200village s,beautiful countrysi defeatures boutiquevillage created,g oodjobonplanning, environmental protecti on, culturalheritage ,industrial devel opment

33、,craftingli nesto createthe bea utiful rural sce ner y,bouti quevillagebreed characteristics.No matterwhich公司目前和未來(lái)所要從事的經(jīng)營(yíng)業(yè)務(wù)范圍，D 不正確；選項(xiàng)BC 與題意不符。6、下列各項(xiàng)表述中可以作為企業(yè)使命的是()。A.加強(qiáng)開(kāi)發(fā)項(xiàng)目的質(zhì)量管理8 5 年內(nèi)在市區(qū)建成2 個(gè)地標(biāo)性建筑C,為城市建設(shè)的現(xiàn)代化、特色化、合理化添磚加瓦D.在開(kāi)發(fā)某地標(biāo)建筑時(shí)，以中國(guó)傳統(tǒng)文化為基礎(chǔ)融入科技元素【答案】C【解析】戰(zhàn)略與戰(zhàn)略管理, 是企業(yè)的使命與目標(biāo)。使命是企業(yè)在社會(huì)經(jīng)濟(jì)的整體發(fā)展方向中所擔(dān)當(dāng)?shù)慕巧?/p>

34、和責(zé)任, 也是企業(yè)的根本任務(wù)或其存在的理由。一般來(lái)說(shuō) , 大多數(shù)企業(yè)的使命是高度概括和抽象的。選項(xiàng)C 符合題意。7、從戰(zhàn)略的計(jì)謀觀來(lái)看, 下面屬于戰(zhàn)略的是()。A. 當(dāng)企業(yè)知道競(jìng)爭(zhēng)對(duì)手正在制定提高市場(chǎng)份額的計(jì)劃時(shí), 企業(yè)準(zhǔn)備增加投資研發(fā)更尖端的產(chǎn)品B.企業(yè)計(jì)劃投產(chǎn)一種新的產(chǎn)品C.企業(yè)預(yù)計(jì)擴(kuò)大下年度的廣告投入，以擴(kuò)大市場(chǎng)份額D.企業(yè)準(zhǔn)備增加科研投入，對(duì)現(xiàn)有產(chǎn)品進(jìn)行改造升級(jí)【答案】 A【解析】戰(zhàn)略是一種計(jì)謀, 強(qiáng)調(diào)要在競(jìng)爭(zhēng)中贏得競(jìng)爭(zhēng)對(duì)手, 或令競(jìng)爭(zhēng)對(duì)手處于不利地位及受到威脅的計(jì)謀, 且這種計(jì)謀是有準(zhǔn)備和意圖的。因此選項(xiàng)A 正確。選項(xiàng) BCD 都是企業(yè)具體的經(jīng)營(yíng)行為, 但并未表達(dá)出令競(jìng)爭(zhēng)對(duì)手處于不利

35、地位及受到威脅的計(jì)謀這個(gè)含義, 因此不屬于戰(zhàn)略計(jì)謀觀的范疇。選項(xiàng)A 符合題意。8、以下說(shuō)法中錯(cuò)誤的是() 。A. 信息技術(shù)使企業(yè)內(nèi)的信息交流快速及時(shí)有效8 .信息技術(shù)使企業(yè)生產(chǎn)經(jīng)營(yíng)實(shí)現(xiàn)實(shí)時(shí)化、自動(dòng)化、網(wǎng)絡(luò)化C.信息技術(shù)方便了人力資源管理，對(duì)于加強(qiáng)員工的培訓(xùn)作用有限D(zhuǎn).信息技術(shù)對(duì)提高員工技能有重要的作用?！敬鸢浮緾【解析】選項(xiàng)ABD 均是對(duì)信息技術(shù)的正確表述，選項(xiàng)C 中“對(duì)于加強(qiáng)員工的培訓(xùn)作用有限”的表述存在錯(cuò)誤，所以選項(xiàng) C 錯(cuò)誤。選項(xiàng)C 符合題意。9 、 甲公司是一家手機(jī)生產(chǎn)商, 在國(guó)家相關(guān)部門(mén)決定上馬新一代通信技術(shù)后, 決定針對(duì)新一代通信技術(shù)的要求研發(fā)相應(yīng)的手機(jī), 以搶占市場(chǎng)。根據(jù)以上信息

36、可以判斷 , 甲公司的這一做法反映出戰(zhàn)略屬于()。A. 計(jì)謀B.行為模式C.定位D.計(jì)劃【答案】D【解析】 戰(zhàn)略是一種計(jì)劃, 代表了用各種各樣精心構(gòu)建的行動(dòng)或一套準(zhǔn)則來(lái)處理各種情況。戰(zhàn)略的這個(gè)定義具有兩個(gè)特點(diǎn): (1) 戰(zhàn)略是在企業(yè)經(jīng)營(yíng)活動(dòng)之前制定的 , 戰(zhàn)略先于行動(dòng); (2) 戰(zhàn)略是有意識(shí)的、有目的地開(kāi)發(fā)和制定的計(jì)劃。10、投資者對(duì)企業(yè)主要的利益期望就是資本收益() 。 。A. 股息、紅利B.分配利潤(rùn)C(jī).利潤(rùn)最大化ng of farmers'sunable to gConstructionand traditiandvigorouslypromotet he beautifulrur

37、allandscape ofruraltourism complex,liconstructionandstrive tobuil d agroupofXX feature quality boutiqueaccommodationproject. (C)efforts to getfarmerstodeveloping t he characteristic agriculture,processing,e -commerce,farmand bed and breakfastineconomy, ensurea stabl eoperating incomegrowth.rs'sk

38、ills training,increaseempl oymentlevels,promoting sustained growt h inwagei ncome.Guide e nterpri ses to stre ngthen socialresponsibilit y,equalityand mutualbe nefit, and signe d acontractofpurchase a nd sale of agriculturalproduct s for farmers,cooperativesaquirest hreeyearsofhardworkand largely ko

39、ngkecun,themajority ofvillageshave to be base d on localconditions,use yourheathis year, theprovi nce' s"fivewatertreatmentd, anda ctively explor e andfind ways,and ensurecompleti on oftasks inthe cit y.Thir d,w orkon strengthe ned safeguards.Advanci ng pre cision of poverty,improvethe low-

40、income house hol dtractracking ,dynamicmanagement mechanism, e speciallyfor"unemploye dcan hold,to getout ofpoverty"of poverty,further strengthening thefallba ckofsubsi stence allowancesand soci alassi stance,and addresstheba sic needs of poor people. Deepeningt hereform of public servi ce

41、s i n ruralareas, focus onresolving pr ominentweakness ofrural publi cservi cea nd people'slivelihoodfacilities, suchast hrough theteaching, medicala nd otherwayst o improve e ducationallevels, improvi nghealt h conditions in ruralareas.ng thewaron February29alattention tolandPollution to extens

42、ively,industrial devel opment,craftingli nesto createthe bea utiful ruralsce ner y,bouti queholiday,pe nsi on and health, cultur alandcreativeex perie nce, sportshealt h,farming,rural bed a nd b toland rig hts,impr ove thefuncti on ofpr operty rightstradi ng ce ntertogui de la ndmanag ementto pr- _-

43、 ill _I I - - > . > -. I . II Iextensively mobilize the masse scontinue to carrywater,clearrivers, dow nviolati ons,treatmentofbleaching,suchaswaste reducti on,flowering tree "bigbrandto cre atearticle s.XX agricultural comparative adva ntageint o fullplay,e speciallythe exclusive advas,l

44、ea ding enterprises in circulation.Spar eno effortto promotet hepr ovince's "Trinity"farmer cooperative一.L .II - - . >L. . - I . ,six",vigorously carryoutwast ereduction, resource re covery,impr ovethentages ofclimate,mountai ns and sea re source s,t o createa group ofthecity,t

45、 hepr ovince's "calle d"XXseafood,sna ckfoods andsafe agricultural economy organization systemreform of Countybuilding,a nd a ctivelyexpl ore theTri nityofpr oduction, supplyand marketing,creditFar-.II- >I. I- - L. L. _.1,11 一 . .I .| 一 ILI ntofthevillage.Second,w e must pay spe cia

46、lattentiothe beautifulreside ntialbuilding.Adhere totd characteristi anizationsystem一 I -cs.Mehe "pla nni ng ahea d,be ca use village sy stem,combinatianwhile, newindustry guida nce,supportmorefarmers to participatein entrepre neur shi p, promoting large -scale pr oje cts such as be,re alorgani

47、 caggregates upt oallkindsofbusi nessentities, closely link edtot heallaspects ofproduction andmarketing. (B)t - - . >> _ -.- -_> 一. on classification implementation, demolition,alteration simultabouti que villagebreed charact eristics.No matter whichneously" policy,vigorouslyimpleme n

48、t the"five hundredand bre akfasts,farm,see dbreeding base construction.Fouris theme omakethe countrysi de more beautiful. Pr omoting theconstructi.一一.-i - -. . . 一 .- -d" bea utifulcou ntrysideconstructicha nism innovati on of theart icle. Deepenagriculturalr eform,focusing on supporti ng

49、foster pr ofessi onalmajor,familyfarms,cooperatives,enter prise s andn ofnewtow nsand newcountrysidereacti onst ogether ,strengt hening the construction ofrurale co-envir onment, createt he bea utiful countrysideconstr ucti o一 - . IL -L. 一 一 . - - II I -一 . - . 一 一 . L . .1 I _I1I - - .11 . - L . Io

50、n,a ctively pr omote"bea utifulhouse" pilotexpansion.Around104national roa d, Li ng Road,l ongji ndada o,sea r oad,Ju XILiaoroad to catch thefive sides ofthe mainroads in as andothernewscti on upgrades,makingsubjects ofagricult uralmanageme nt,impr oveagricultural producti on a nd operati

51、on of large-scale, pr king r uralareas mor elivable, suita bleforindustry, andtravel.Afocuson ruralenvironmentimprov-I . - >> I 一 一- _ _|_es,beautifulcountryside featuresboutique villagecreated,goodjob on planni ng,envir onmentalofessiona llevel.Adv ancethe reform ofpr opertyrightsystem in r u

52、ralareas,t o payspecialattenti on ement.Asfaras t herural,t hemost basici sto makethe e nvironment clean a nd orderly.Poll ution to -.I _ I Iprote ction,culturalheritage, industrial development, crafting linest ocreate t he be autifulrura l sce nery,D.社會(huì)責(zé)任【答案】 A【解析】投資者對(duì)企業(yè)主要的利益期望就是資本收益股息、紅利。選項(xiàng) A 符合題意

53、。11、甲公司繞過(guò)傳統(tǒng)的零售渠道, 采用電子商貿(mào)的方式來(lái)進(jìn)行銷(xiāo)售, 成為中國(guó)第一家網(wǎng)上購(gòu)物商城。根據(jù)以上信息可以判斷該公司采取的戰(zhàn)略是一種( )。A. 計(jì)謀B.行為模式C.定位D.計(jì)劃【答案】C【解析】將戰(zhàn)略作為一種定位, 涉及到企業(yè)如何適應(yīng)所處環(huán)境的問(wèn)題。定位包括相對(duì)于其他企業(yè)的市場(chǎng)定位, 如生產(chǎn)或銷(xiāo)售什么類(lèi)型的產(chǎn)品或服務(wù)給特定的部門(mén) , 或以什么樣的方式滿(mǎn)足客戶(hù)和市場(chǎng)的需求, 如何分配內(nèi)部資源以保持企業(yè)的競(jìng)爭(zhēng)優(yōu)勢(shì)。甲公司根據(jù)環(huán)境分析的結(jié)果, 決定繞過(guò)傳統(tǒng)的渠道, 采用電子商貿(mào)的方式來(lái)進(jìn)行銷(xiāo)售,成為中國(guó)第一家網(wǎng)上購(gòu)物商城, 表明該公司清楚地明確了自身的位置 , 更好地適應(yīng)了環(huán)境的變化。12、

54、一家公司成功設(shè)計(jì)和實(shí)施一項(xiàng)產(chǎn)生效益的戰(zhàn)略后，它獲得了() 。A.戰(zhàn)略競(jìng)爭(zhēng)力B. 一項(xiàng)永久的可持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)C.豐厚的回報(bào)D.平均利潤(rùn)【答案】 A【解析】 戰(zhàn)略競(jìng)爭(zhēng)力的獲取是成功戰(zhàn)略實(shí)施的結(jié)果，但沒(méi)有永久不變的戰(zhàn)略競(jìng)爭(zhēng)力，需要隨著時(shí)間和環(huán)境調(diào)整。13、在總結(jié)戰(zhàn)略不同定義的基礎(chǔ)上提出公司戰(zhàn)略的現(xiàn)代概念的學(xué)者是()。A. 湯姆森B.安索夫C.邁克爾波特D.明茨伯格【答案】D【解析】加拿大學(xué)者明茨伯格(Mintzberg H )最先提出公司戰(zhàn)略的現(xiàn)代概念。安索夫是第一個(gè)提出“戰(zhàn)略管理冶概念的學(xué)者。邁克爾波特提出了五力模型和競(jìng)爭(zhēng)戰(zhàn)略類(lèi)型。選項(xiàng)D 正確。14、以下戰(zhàn)略屬于業(yè)務(wù)單位戰(zhàn)略的是()。A. 成長(zhǎng)型

55、戰(zhàn)略B.穩(wěn)定型戰(zhàn)略C.差異化戰(zhàn)略D.收縮型戰(zhàn)略【答案】C【解析】 公司層面的戰(zhàn)略選擇包括成長(zhǎng)型戰(zhàn)略、穩(wěn)定型戰(zhàn)略和收縮型戰(zhàn)略。業(yè)務(wù)單位層面的競(jìng)爭(zhēng)戰(zhàn)略包括成本領(lǐng)先戰(zhàn)略、產(chǎn)品差異化戰(zhàn)略和細(xì)分市場(chǎng)的集中化戰(zhàn)略三個(gè)基本類(lèi)型。選項(xiàng)C 正確。 - 一 . .- . 一 一 IIL-L I一.- -I_ 一 一 一 . I-income house hol dtracking ,dynamicmanagemeome growth.Strengthenie specially for"u. I. L - -L . . I . I. L .1., II.I.L .1 1-1 一 I J _ II -I

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