汽車(chē)營(yíng)銷論文英文文獻(xiàn)

1、Foreign automobile marketing moderare referenee to the research for the automobile marketing mode, and also rare. After the existing data eolleetionand found that foreign automobile marketing modeof literatureconcen trate on fran ehis ing (4S mono poly) in the field. Joh n S Kiff (2000) view is that

2、 the car manu facturers, fran chise model represe nts a low in put, low-risk and control channel for the market. Franchise mode on the car because franchisees have manyrequirements, such as the minimum level of sales and service capabilities. Car manufacturers do not need to sell part of inv estme n

3、t capital and man ageme nt, these tasks borne by the dealer.Johny K Johansson McCrane/ shaker (1998) that the franchise model is the most importa nt features of manu facturers and distributors from the "zero-sum race" into a mutually supportive relati on ship betwee n the "wi n-win&qu

4、ot; relati on ship.Abell, Mark (1993) found that con sumers store tobuy a car through the lice nse, especially high-e nd cars, not only the purchase of the product itself,but more importantly a symbol of status,peer recognition and the realityof man's spirit so that if The expensivehigh-e nd car

5、s with poor car market crowded together on the show, will greatly reduce the value of the former. On automobile marketing mode, many of our scholars from differe nt an gles, using differe nt methods to make their respective contributions, mainly in the following areas: SizedEnterprises Jiang-hui,&qu

6、ot;MultinationalAutomobile Marketing Models" (2004)proposed: the curre ntmodeof the gen eral framework of the car market isdivided in to three mai n eleme nts: marketi ng ideas, marketi ng orga ni zati ons and marketi ng. Con structi on of the n etwork from the marketi ng point of view, the n e

7、twork marketi ng model in to con structi on mode, and n etwork by n etwork models and patterns; from the marketi ng orga ni zati on'spoint of view, the age nt system into market ing mode, autotrading market system, distributio n system of lice nsing, multi-bra nd specialty forms, etc.; from the

8、marketing point of view, the agents and direct marketing model into other ways. Hanxue Chun in "System of China's auto sales and auto sales market structure model" (2002) that: a reas on able model would be automotive products as the mai n distributor for the leading all aspects of ser

9、vice features, the user at the core to the Automotive en terprises, automobile products (vehicles, parts and comp onen ts), car dealers, car product users, car repair services, auto finance services, car in sura nee services, and bus in ess man ageme nt together. He Jih ong Yu country side and the &

10、quot;Reform and Rec on structio n of automobile marketi ng mode," (2006), the proposed guida nee based on ecological theory, marketing models of new cars: car sales Ecological Park. The park, car manu facturers, dealers, eon sumers and stakeholders to realize the value of the transfer and for t

11、he purpose of forming a value chain and value network, build a "living system" the interests of thecommunity. WAN(Yi Jun Wusubmerge cases and the "development pattern of Chi na's auto sales model the dyn amic features of an alysis" (2005) tocon struct a developme nt pattern o

12、f Chin a's automobile marketi ng mode of the system dynamics model, marketing model analyzes the dynamic evolution of various characteristics, and predict ion with in the n ext few years,China's overall vehicle sales model pattern trends. MuXiaoli and Li Yuan in "emerging automobile mar

13、keting mode," (2002) presented a paper on Cultural Marketing Model: Dalian University of arrest and Zhoukuai BinYu Duoalso "E-commerce will be applied in the automotive marketing" (2002) article, detailed analysis of the e-commerce applications in the automotive in dustry opport un it

14、ies and difficulties, and e-bus in ess tran sformatio n of Chin ese auto in dustry made a prelimi nary study. Bear Country Dr. Qian Zaiqi thesis "based on the value of transferring the system mode selecti on of the Chin ese car market evaluati on" (2006), the use of fuzzy comprehe nsive ev

15、aluati on model, from value creati on, value added, value delivery and value of collaborative 4 categories 30 tran sferri ng the system to establish the value of in dicators competitive ness evaluati on in dex system of the car on the five main marketing modewere evaluated. In summary, the present t

16、heoretical model of vehicle service marketi ng research is lagg ing beh ind, the discussi on on the practical level, more, there is a certain lack of theoretical depth; from a local point of view of many, but a comprehe nsive systematic in freque nt. The rapid developme nt of practice, an urge nt n

17、eed for our automotive service marketi ng model features, performa nee and its future patter n of running in-depth, Ji Tong an alysis and research, so as toChina's automotive industry to provide the sound development of the future theory of Jia n Yi Zhi Dao and useful.原文:國(guó)外少有汽車(chē)營(yíng)銷模式的提法，對(duì)于汽車(chē)營(yíng)銷模式的研

18、究也并不多見(jiàn)。經(jīng)過(guò)對(duì)現(xiàn) 有資料的收集和整理發(fā)現(xiàn)，國(guó)外 汽車(chē)營(yíng)銷模式的文獻(xiàn)集中在研究特許經(jīng)營(yíng)(4S 專賣(mài))領(lǐng)域。John S Kiff (2000)的觀點(diǎn)是對(duì)汽車(chē)制造商來(lái)說(shuō)，特許經(jīng)營(yíng)模式代 表著一種低投入、低風(fēng)險(xiǎn)和針對(duì)市場(chǎng)的可控渠道。因?yàn)樘卦S經(jīng)營(yíng)模式對(duì)汽車(chē)特許 經(jīng)銷商有許多要求，諸如最低銷售水平和服務(wù)能力等。汽車(chē)制造商不必對(duì)銷售環(huán) 節(jié)投入資金和管理，這些任務(wù)由經(jīng)銷商承擔(dān)。Joh ny K Joha nsso nMcCrane/shaker(1998)認(rèn)為特許經(jīng)營(yíng)模式最重要的特點(diǎn)是制造商和經(jīng)銷商從“零和竟賽”的關(guān)系轉(zhuǎn)化為相互支持的“雙贏”關(guān)系。 Abell ， Mark(1993)研究 發(fā)現(xiàn)，消費(fèi)

19、者通過(guò)特許專賣(mài)店購(gòu)買(mǎi)汽車(chē)特別是高檔車(chē)， 不僅是購(gòu)買(mǎi)產(chǎn)品本身，更 重要的是一種地位的象征、同齡人的認(rèn)同以及現(xiàn)實(shí)男子漢的氣概等， 如果這些昂 貴的高檔車(chē)同低劣的車(chē)一同放在擁擠的市場(chǎng)中展示，會(huì)大大降低前者的附加值。關(guān)于汽車(chē)營(yíng)銷模式，我國(guó)許多學(xué)者從不同的角度，利用不同的方法，做出了各自 的貢獻(xiàn)，主要表現(xiàn)在以下幾個(gè)方面：康燦華、姜輝在跨國(guó)公司在華 汽車(chē)營(yíng)銷模 式研究(2004)中提出：目前一般把汽車(chē)營(yíng)銷模式的框架劃分為三大要素：營(yíng)銷理念、營(yíng)銷組織和營(yíng)銷手段。并從營(yíng)銷網(wǎng)絡(luò)的構(gòu)建角度，把營(yíng)銷模式分成建網(wǎng) 模式、借網(wǎng)模式和并網(wǎng)模式；從營(yíng)銷組織的角度，把營(yíng)銷模式分成總代理制、汽 車(chē)交易市場(chǎng)制、特許經(jīng)銷制、多品牌

20、專賣(mài)形式等；從營(yíng)銷方式的角度，把營(yíng)銷模 式分成代理和直銷等幾種方式。韓學(xué)春在中國(guó)汽車(chē)營(yíng)銷體系和汽車(chē)銷售市場(chǎng)結(jié) 構(gòu)模式的探討（2002）中指出：合理的模式應(yīng)該以汽車(chē)產(chǎn)品為主體、經(jīng)銷商為 主導(dǎo)、全方面服務(wù)為特點(diǎn)、用戶為核心地把汽車(chē)制造企業(yè)、汽車(chē)產(chǎn)品（整車(chē)、零部件）、汽車(chē)經(jīng)銷商、汽車(chē)產(chǎn)品用戶、汽車(chē)維修服務(wù)、汽車(chē)金融服務(wù)、汽車(chē)保險(xiǎn) 服務(wù)和工商管理聯(lián)系在一起。俞國(guó)方和賀繼紅在汽車(chē)營(yíng)銷模式變革與重構(gòu)（2006）中，提出了基于生態(tài)學(xué)理論為指導(dǎo)的新型 汽車(chē)營(yíng)銷模式：汽車(chē)營(yíng)銷生態(tài) 園。園區(qū)內(nèi)，汽車(chē)生產(chǎn)商、經(jīng)銷商、消費(fèi)者及相關(guān)利益者以價(jià)值轉(zhuǎn)移和實(shí)現(xiàn)為目 的，形成了價(jià)值鏈和價(jià)值網(wǎng)，構(gòu)建了 “類生物”的利益共同體。

21、吳泅宗和王奕俊 在中國(guó)汽車(chē)營(yíng)銷模式發(fā)展格局的動(dòng)態(tài)特征分析（2005）中，構(gòu)建了中國(guó)汽車(chē) 營(yíng)銷模式發(fā)展格局的系統(tǒng)動(dòng)力學(xué)模型，剖析了各種營(yíng)銷模式的動(dòng)態(tài)演化特征，并 且預(yù)測(cè)了未來(lái)幾年內(nèi)中國(guó) 汽車(chē)營(yíng)銷模式格局的總體發(fā)展趨勢(shì)。牟曉莉和袁理在新興汽車(chē)營(yíng)銷模式探討（2002） 文中介紹了文化營(yíng)銷模式：大連理工大學(xué) 的逮宇鐸和周會(huì)斌也在電子商務(wù)將在 汽車(chē)營(yíng)銷中得到應(yīng)用（2002）一文中詳 細(xì)分析了電子商務(wù)在汽車(chē)工業(yè)中應(yīng)用的機(jī)會(huì)和困難，并對(duì)中國(guó)汽車(chē)工業(yè)的電子商務(wù)改造進(jìn)行了初步的探討。熊?chē)?guó)錢(qián)在其博士論文基于價(jià)值讓渡系統(tǒng)的中國(guó)轎車(chē) 營(yíng)銷模式選擇的評(píng)價(jià)（2006）中，借助模糊綜合評(píng)價(jià)模型，從價(jià)值創(chuàng)造、價(jià)值 增值、價(jià)值

22、交付和價(jià)值協(xié)同4大類30個(gè)指標(biāo)建立了價(jià)值讓渡系統(tǒng)競(jìng)爭(zhēng)力的評(píng)價(jià) 指標(biāo)體系，對(duì)五種主要的轎車(chē)營(yíng)銷模式進(jìn)行了評(píng)價(jià)。綜上所述，目前有關(guān)汽車(chē)服 務(wù)營(yíng)銷模式理論上的研究相對(duì)滯后， 實(shí)際操作層面上的討論較多，有一定理論深 度的探討不夠；從某個(gè)角度出發(fā)的局部研究多，但全面的系統(tǒng)性研究較少。實(shí)踐 的迅速發(fā)展，迫切需要對(duì)我國(guó)汽車(chē)服務(wù)營(yíng)銷模式特征、運(yùn)行績(jī)效及其未來(lái)格局進(jìn) 行深入、系統(tǒng)的分析和研究，從而為我國(guó)汽車(chē)產(chǎn)業(yè)未來(lái)的良性發(fā)展提供理論指導(dǎo) 和有益的建議。相似文獻(xiàn)：-我國(guó)汽車(chē)營(yíng)銷模式的現(xiàn)狀與創(chuàng)新標(biāo)的目的 Current Situation and Inn ovation Trend of Chello na'

23、;s Automotive Marketi ng Modes 筆者:龔潔,期刊 上 海汽車(chē)SHANGHAI AUTO 2006年第07期-國(guó)外汽車(chē)企業(yè)營(yíng)銷模式對(duì)于我國(guó) 的啟示 The Enlightenment of the Marketing Modes of the Foreign Automobile Enterprises on Our Country筆者:張建英,期刊 科技諜報(bào)開(kāi)發(fā)與經(jīng)濟(jì) SCI/TECH INFORMATION DEVELOPMENT & ECONOMY 2006 年第 11 期-汽車(chē)營(yíng)銷模 式成長(zhǎng)分析 筆者:陳翩然，期刊-焦點(diǎn)期刊 汽車(chē)工業(yè)研究 AUTO

24、INDUSTRY RESEARCH 2008年 第07期-我國(guó)汽車(chē)市場(chǎng)營(yíng)銷模式探討 筆者:白玉，程莎,期 刊 神州團(tuán)體經(jīng)濟(jì) CHINA COLLECTIVE ECONOMY 2007 年第30期-國(guó)表里 汽車(chē)企業(yè)營(yíng)銷模式的比較性研究Comparative Analysis on the Marketing ModeBetween Domestic and Foreign Auto Enterprises 筆者:宋曉冰,秦維娟，李曉燕，武雙 林,期刊上海汽車(chē)SHANGHAI AUTO 2005年第08期-我國(guó)汽車(chē)營(yíng)銷模式的 現(xiàn)狀及對(duì)于策 筆者:邢偉，期刊 天津職工現(xiàn)代企業(yè)管理學(xué)院學(xué)報(bào) JOURNAL OF TIANJIN MODERN ENTERPRISE MANAGEMENT