商務英語閱讀Unit 4-葉興國

1、UUNITNIT 4 42014.10Business English: A Reading CourseWWARMARM- -UPUP Q QUESTIONSUESTIONS1. Today there are too many job hunters in this 1. Today there are too many job hunters in this hypercompetitive world, who have good hypercompetitive world, who have good education and sometimes working experien

2、ce. education and sometimes working experience. Therefore, companies like the Microsoft Therefore, companies like the Microsoft Corporation design questions for candidates to Corporation design questions for candidates to answer in the interview process. Then what do answer in the interview process.

3、 Then what do you think a candidate should show in his or you think a candidate should show in his or her response to an interviewerher response to an interviewers questions? s questions? Business English: A Reading CourseWWARMARM- -UPUP Q QUESTIONSUESTIONS2. As we know now competition for the best

4、jobs 2. As we know now competition for the best jobs seems to get ever fiercer and your career seems to get ever fiercer and your career prospects depend, to a large extent, on what prospects depend, to a large extent, on what people are saying about you. It is true to say people are saying about yo

5、u. It is true to say that this is the era of the that this is the era of the “personal brandpersonal brand”. . Then what should one do to polish up his or Then what should one do to polish up his or her brand? her brand? Business English: A Reading CourseBACKGROUND INFORMATION面試中的怪問題： 設(shè)計問題的微軟公司說，有助于

6、衡量人的才智、機敏或突破性思維； 面試怪招只是在一些高科技公司里較普遍。面試者如何贏得生存和發(fā)展的空間？ 初涉職場，沒有個人品牌；只有自己的努力和特有的價值獲得認可，才能被業(yè)界認同； 要獲得個人品牌，先進行品牌定位，即對自己有清醒的認識； 個人品牌一旦形成后，就會有更多的選擇機會和發(fā)展機遇。R READINGEADING S SKILLSKILLS: : INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING Questions:Questions:1. What does new vocabulary of busines

7、s English 1. What does new vocabulary of business English function?function?2. What are the word formations of new Business 2. What are the word formations of new Business English vocabulary ? English vocabulary ? Compound; abbreviation ; affix Compound; abbreviation ; affix Business English: A Read

8、ing CourseT TEXTEXT A A： B BRAINRAIN- -TWISTINGTWISTING J JOBOB I INTERVIEWNTERVIEW Q QUESTIONSUESTIONS BYBY M MICROSOFTICROSOFTQuestionsQuestions1. Why do interviewers pose puzzle questions? 1. Why do interviewers pose puzzle questions? 2. Why are manhole covers round rather than square?2. Why are

9、manhole covers round rather than square?3. What does the interviewer pose the question of how to 3. What does the interviewer pose the question of how to divide $21 between Mike and Todd for?divide $21 between Mike and Todd for?Business English: A Reading CourseT TEXTEXT A ANotes on the Text:Notes o

10、n the Text:1. fire away: 1. fire away: 原意是原意是“不停地射擊不停地射擊”，這里指，這里指“談話或提問時連珠炮般地接下談話或提問時連珠炮般地接下去去”。2. A candidates response to a puzzle question can challenge 2. A candidates response to a puzzle question can challenge an interviewers first impressions; what matters is the logic, an interviewers first

11、impressions; what matters is the logic, imagination and problem-solving ability the candidate shows imagination and problem-solving ability the candidate shows in his or her answer, not where he went to school, where he in his or her answer, not where he went to school, where he worked, or how he dr

12、esses, though those things do, of course, worked, or how he dresses, though those things do, of course, have their place. have their place. 求職者對難題的回答可能改變面試官對他的第一印象；這里求職者對難題的回答可能改變面試官對他的第一印象；這里重要的是求職者應答時表現(xiàn)出的邏輯思維能力、想象力和解決問題的能力，而不是重要的是求職者應答時表現(xiàn)出的邏輯思維能力、想象力和解決問題的能力，而不是他的學歷、工作經(jīng)歷或者穿著打扮，當然這些也有它們的重要性。他的學歷、工作

13、經(jīng)歷或者穿著打扮，當然這些也有它們的重要性。Business English: A Reading CourseT TEXTEXT A ANotes on the Text:Notes on the Text:3. The main issue is how the manufacturer gets 3. The main issue is how the manufacturer gets a perfectly smooth, layered chocolate shell on a perfectly smooth, layered chocolate shell on a mass-

14、produced food that never knows a a mass-produced food that never knows a human touch until the bag is opened. human touch until the bag is opened. 主要問題在于在消費者開包食用之前，制造商如何在大批主要問題在于在消費者開包食用之前，制造商如何在大批量且全部機械化生產(chǎn)的食品上涂上非常光滑并且分層的巧量且全部機械化生產(chǎn)的食品上涂上非常光滑并且分層的巧克力表層。克力表層。 Business English: A Reading CourseT TEXTEX

15、T B B： I IT TS S T TIMEIME FORFOR A A B BRANDRAND N NEWEW Y YOUOUQuestionsQuestions1. What is the main idea of the first paragraph? 1. What is the main idea of the first paragraph? 2. What is the main idea of Paragraph 4?2. What is the main idea of Paragraph 4?3. According to the text, What does Lou

16、ise 3. According to the text, What does Louise MowbrayMowbray probably do now? probably do now? 4. What is the author4. What is the authors attitude towards personal branding?s attitude towards personal branding?Business English: A Reading CourseT TEXTEXT B BNotes on the Text:Notes on the Text:1. Pe

17、rsonal branding: 1. Personal branding: 個人品牌。個人品牌。所謂個人品牌，是指他人對你持有所謂個人品牌，是指他人對你持有的一種印象。也就是說，個人品牌的中心問題是別人如何看待你。的一種印象。也就是說，個人品牌的中心問題是別人如何看待你。2. A decade ago, the management guru Tom Peters urged 2. A decade ago, the management guru Tom Peters urged business people to work on business people to work on “

18、the brand called You”. the brand called You”. 1010年年前，管理界權(quán)威湯姆前，管理界權(quán)威湯姆彼得斯敦促商界人士致力于彼得斯敦促商界人士致力于“你的品牌你的品牌”的建設(shè)。的建設(shè)。 （這里（這里YouYou首字母大寫表示品牌的名稱。）首字母大寫表示品牌的名稱。）3. But the time may have come to get to grips with personal 3. But the time may have come to get to grips with personal branding. branding. 不過，現(xiàn)在可能

19、到了該認真對待個人品牌的時候了。不過，現(xiàn)在可能到了該認真對待個人品牌的時候了。 get to grips with: get to grips with: 對付，處理。如：對付，處理。如： I Ive never really got to grips with this new technology. ve never really got to grips with this new technology. 我從未認真對待這項新技術(shù)。我從未認真對待這項新技術(shù)。 Business English: A Reading CourseT TEXTEXT B BNotes on the Text:

20、Notes on the Text:4. . and the changing nature of work project-based, 4. . and the changing nature of work project-based, often across time zones means it can be harder to often across time zones means it can be harder to make an impression, particularly on those who control make an impression, part

21、icularly on those who control your destiny. your destiny. 而工作性質(zhì)的變化而工作性質(zhì)的變化 以項目為基礎(chǔ)，經(jīng)?？缭綆滓皂椖繛榛A(chǔ)，經(jīng)常跨越幾個時區(qū)個時區(qū) 意味著更難以給人留下印象，尤其是給那些掌控你命運的人。意味著更難以給人留下印象，尤其是給那些掌控你命運的人。5. The X Factor: 5. The X Factor: 英國獨立電視臺一臺（）的歌手選拔節(jié)目，比賽模英國獨立電視臺一臺（）的歌手選拔節(jié)目，比賽模式與美國同類節(jié)目式與美國同類節(jié)目美國偶像美國偶像相似，其名稱相似，其名稱X FactorX Factor是指明星必須具備是指

22、明星必須具備的的“神秘因素神秘因素”。 American Idol: American Idol: 美國偶像美國偶像是美國福克斯公司在英是美國?？怂构驹谟盗须娨暪?jié)目國系列電視節(jié)目Pop IdolPop Idol的基礎(chǔ)上加以改編后推出的風靡全球的真人秀電的基礎(chǔ)上加以改編后推出的風靡全球的真人秀電視節(jié)目。視節(jié)目。 Business English: A Reading CourseK KEYSEYS TOTO E EXERCISESXERCISESI. T T F T FI. T T F T FII. II. D C A B BD C A B BIII. B D B A AIII. B D B A ABusiness English: A Reading CourseT TEXTEXT A AT TEXTEXT B BI. I. TTFTFTTFTFII. II. DCCACDCC