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1、深圳職業(yè)技術學院應用外國語學院Warming-upReading AListeningSpeaking4123Reading B5Writing6Vocabulary and Structure8Self-evaluation7Grammar9The Greatest Building 10Task 1Task 2 The following is a flow chart of the feasibility study of a construction project. Fill in the missing words according to the Chinese meanings

2、. The first letters are already given.Task 1用地L_ U_設計費D_ F_可行性研究F_ S_建筑費用C_ C_市場營銷費M_ C_andseesigneeeasibilitytudyonstructionostarketingostv Task 2 Look at the figure and then put the following items in order.項項目目建建議議書書可可行行性性研研究究批批準準立立項項設設計計任任務務書書設設計計施施工工交交付付使使用用項 目 決 策 階 段項 目 實 施 階 段Approval of pro

3、ject proposalProject proposalDesignDeliveryFeasibility studyDesign specificationsProject authorizedConstruction31 6 8 2 5 4 7Reading ABackground InformationTask 1TextTask 2Task 3Task 4Background Information可行性研究報告可行性研究報告 建筑工程可行性研究報告通常包括項目總述和背景、建筑工程可行性研究報告通常包括項目總述和背景、項目的市場預測和分析、選址、總體設計方案、設備和物項目的市場預測和

4、分析、選址、總體設計方案、設備和物資采購、財務估算、經濟評價、結論和建議等。資采購、財務估算、經濟評價、結論和建議等。Reading AReading ATask 1 Before reading the passage, see how much you know about a feasibility study of a construction project by answering the following questions.1. Why do the builders need to make a feasibility study?2. Can you name three

5、 costs of a construction project? The Costs in a Feasibility Study A feasibility study is the financial analysis of all the costs and income revenue that indicates whether a project will produce a profit. A feasibility study goes through several stages. The first stage uses approximated figures avai

6、lable at the time but further stages will require cost figures that have been confirmed and finalized.Reading A When preparing a feasibility study for a new construction project, the first point is likely to be the cost and availability of the land on which you propose to build. The tender, that is,

7、 the offer you make for the land, will also have a number of associated costs for items such as legal charges, stamp duty and utility charges, including transportation costs. There may be many other costs that will have to be considered.Reading A A further estimate will be required of the fees and a

8、ssociated costs for the building design. Bids from a number of architects will have been collected and the most cost-effective design selected. All these estimated costs must be added to the first stage of the feasibility report.Reading A The next major aspect to consider will be the construction co

9、sts. For example, if your project comprises ten town homes, you need to calculate how much it will cost for building materials, wages and insurance. Contractors will be asked for estimates and the most reliable and cost effective design selected, but it is wise, at this stage, to include an extra pe

10、rcentage, say 10%, for non-specified costs.Reading A This type of feasibility study will also include the likely estimated marketing costs, such as advertising, printing of brochures and sales commissions.Reading A Finally, depending on what percentage of the total cost will have to be borrowed, the

11、 cost of borrowing must be included. In other words, the total amount of interest on the loans will have to be paid, over the period until the buildings are sold.Reading A 可行性報告中的費用可行性報告中的費用 可行性報告是對項目的所有成本和總收入所做的財務可行性報告是對項目的所有成本和總收入所做的財務分析,用于判斷一個項目是否可以盈利。完成一份可行性分析,用于判斷一個項目是否可以盈利。完成一份可行性報告一般需要經過幾個階段。

12、第一階段是利用當時已有的報告一般需要經過幾個階段。第一階段是利用當時已有的大致數據,而后面的階段是當各項成本數據都最終確定以大致數據,而后面的階段是當各項成本數據都最終確定以后進行。后進行。 Reading A 當為一個新的建筑項目準備可行性報告時,首先要考當為一個新的建筑項目準備可行性報告時,首先要考慮可能是能否取得該項目用地以及用地費用。投標價格,慮可能是能否取得該項目用地以及用地費用。投標價格,即為獲得土地開出的價格,也包含其他相關費用,如法律即為獲得土地開出的價格,也包含其他相關費用,如法律費用、印花稅和公共事業(yè)收費,如交通費等。另外可能還費用、印花稅和公共事業(yè)收費,如交通費等。另外可

13、能還有其他費用需要考慮在內。有其他費用需要考慮在內。 Reading A 還要進一步估算建筑設計費及相關成本??梢詮囊恍┻€要進一步估算建筑設計費及相關成本??梢詮囊恍┙ㄖ煹耐稑酥羞x擇出最經濟的方案。這些估算的費用都建筑師的投標中選擇出最經濟的方案。這些估算的費用都要加入到第一階段的成本計算中。要加入到第一階段的成本計算中。 Reading A 下一步主要考慮的方面是施工費用。例如,如果項目下一步主要考慮的方面是施工費用。例如,如果項目是要建十棟市內住宅,則需要計算需要花費多少錢來購買是要建十棟市內住宅,則需要計算需要花費多少錢來購買建筑材料、發(fā)放工資、支付保險費用。承包商需要對此進建筑材料、

14、發(fā)放工資、支付保險費用。承包商需要對此進行估算,而最可靠最合算的方案將入選。要注意的是,在行估算,而最可靠最合算的方案將入選。要注意的是,在一些階段,明智的做法是對與不確定的成本,應留出一些階段,明智的做法是對與不確定的成本,應留出10%10%左右的盈余。左右的盈余。Reading A 可行性研究也包括預估的營銷費用,如廣告、宣傳冊可行性研究也包括預估的營銷費用,如廣告、宣傳冊印刷和銷售回扣。印刷和銷售回扣。 最后,根據總費用中的需要借貸的比例來計算借貸的最后,根據總費用中的需要借貸的比例來計算借貸的成本。換句話說,在建筑出售前一共需要償還多少貸款利成本。換句話說,在建筑出售前一共需要償還多少

15、貸款利息,以此作為融資的依據。息,以此作為融資的依據。Reading AReading Afinancialadj. 財政的,金融的e.g. 1. The city of Shanghai is becoming a financial center. 上海市已經成為金融中心了。 2. The financial center of UK is London. 倫敦是英國的金融中心。Useful Expressions: a financial success 財政方面的成功;賺錢的事 financial aid 助學金;助學貸款 financial market 金融市場Reading AR

16、eading Ago through經受、經歷(壞事、苦事)e.g.1. After going through several rounds of negotiation, they finally made an agreement. 經歷好幾輪的協(xié)商談判,他們終于達成了一致意見。 2. After all hes gone through he can always keep smiling. 經歷了那么多他依然能一直保持笑容。Reading Aproposev.提議,建議e.g.1. The CEO proposed changes to the management system o

17、f the company. 首席執(zhí)行官對公司管理系統(tǒng)提出了調整意見。 2. Mr. Wang proposed large cuts in the training budget in todays meeting. 在今天的會上,王先生提議大幅消減培訓預算。associatede.g. Because the company has made large profits this year, the employees salaries and associated costs have risen substantially. 因為公司今年收益豐厚,所以員工的工資和相關津 貼都有大幅提高

18、。adj. 聯(lián)系起來的,有聯(lián)系的,相關的,聯(lián)合的Reading AUseful Expressions: be associated with :(與)有關;(與 有瓜葛 e.g. I wouldnt want to be associated with his project anymore.Reading AReading Acost-effectiveadj.有成本效益的;劃算的;低成本高利潤的e.g. 1. The officials wanted to figure out a cost- effective way to fight crime. 官員們希望找到一個有效的方法去制止

19、犯罪活動。 2. Recruitment and training have to be planned in the most cost-effective way in the company. 在公司里,招聘和培訓必須要以最經濟的方式來進行。Reading Acomprisev.包括;由組成 e.g.1. The participates in this meeting comprise people from all walks of life. 參加這次會議的包括社會各層民眾。 2. The zoo comprises many different animals which are

20、 very popular. 動物園都很多受人喜歡的各種動物。Reading Acalculatev.計算,算出,估算e.g.1. We havent really calculated the cost of the whole project yet. 我們還沒有估算出整項工程的費用。 2. Gold prices are calculated in dollars all around world. 國際上黃金價格以美元計算。Useful Expressions: be calculated to do something旨在做某事 calculate on something 指望,期

21、待Reading AReading Aextraadj.特別的,額外的;外加的e.g.1. Extra money will be charged for the excess of weight. 超重將會收取額外的費用。 2. Ill have to work extra hard. 我必須特別努力地工作。Reading Ainterestn.利息e.g.1. The interest rates always stay stable in this country. 在這個國家利率總是保持平穩(wěn)。 2. Interest rates on property loans are now at

22、 20%. 購房貸款目前的利率是20%。Reading Acommissionn.傭金,回扣e.g.1. The dealer takes a 18%commission on the sales she makes in the deal. 交易中交易商收取她銷售額的18%作為傭金。 2. Toms salary is quite small, but he earns a lot on commission. 湯姆的薪水很少,不過他賺得不少傭金。Useful Expression: be on commission 根據銷售額來給付Reading Aconfirmv.證實e.g.1. Th

23、e extra evidence confirmed our suspicions. 額外的證據證實了我們的懷疑。 2. The President confirmed that the election would be on August 8. 總統(tǒng)證實大選將于8月8日舉行。Reading Afinalizev.完成,最后定下e.g.1. Its time to finalize our plans for the conference. 我們該把舉辦會議的計劃確定下來。 2. Jack flew out to England to finalize the detail of the d

24、eal. 杰克乘飛機到英格蘭, 把這筆交易的細節(jié)定 下來。Reading Ainsurancen.保險e.g.1. You should claim on your insurance to your company. 你應該向你投保的公司提出索賠要求。 2. Do you have insurance on your household contents? 你買家庭財產保險了嗎?Useful Expressions: life insurance 人壽保險 car insurance 汽車保險 an insurance policy 保險單Reading AReading Aitemn. 條

25、款,項目e.g.1. He sat at the table with the newspaper reading each item aloud. 他坐在桌子前,拿著報紙大聲朗讀每條新聞。 2. The archaeologist wanted to see item 18, the Chinese silk. 考古學家想看第18件,那個中國絲綢制品。Reading ATask 2 Read the passage and decide which paragraph talks about each of the topics in the box below.Paragraph( ) I

26、ncluding marketing costsParagraph( ) Estimating design costsParagraph( ) Defining a feasibility studyParagraph( ) Considering the construction costsParagraph( ) Buying the land firstlyParagraph( ) Raising the capital531426Reading ATask 3 Read the passage again and tick the costs mentioned.Legal char

27、gesStamp dutyUtility chargesWages and insuranceAdvertising costsRental paymentSales commissionsCosts for printing of brochuresPayment for researchersInterests on the loansReading ATask 4 Answer the following questions according to the passage.1. According to the passage, what is a feasibility study?

28、 A feasibility study is the financial analysis of all the costs and income revenue that indicates whether a project will produce a profit.2. What is likely to be the first concern for preparing a new feasibility study? It is the costs and availability of the land.3. Can you name some of the construc

29、tion costs? Legal charges, stamp duty and utility charges, including transportation costs.4. Can you name some of the marketing costs? Advertising cost, cost for printing of brochures and sales commissions.5. How to decide how much money will have to be borrowed? The amount of interest should be add

30、ed when raising the capital.Reading AListeningTask 1Task 2Task 3Task 4 Task 1 Peter Jefferson is making a call to the AZ Landscape Architecture Company in order to make an appointment. Listen to the conversation and match the people with the relevant information.Listening Secretary of the AZ Landsca

31、pe Architecture Company Make an appointment to talk about a feasibility study In a meeting Principal of the Senger Design GroupListeningListening Michelle: Hello, Mr. Hibberds office!Peter: Hello, can I speak to John Hibberd,please?Michelle: Im afraid hes in a meeting untillunchtime. Can I take a me

32、ssage?Peter: Well, Id like to make an appointmentwith him, please. Its Peter Jeffersonhere. Im Principal of the Senger DesignGroup.Michelle: Could you please hold on for a minute,Mr. Jefferson? Ill just look in the diary.Whens convenient for you?ListeningTask 2 Cindy, a Manager of Senger Design Grou

33、p, is holding a meeting. Listen to the conversation and fill in the blanks with what you hear.ListeningCindy: Good morning, everybody, thanks for coming. There are just a(n) 1 _ of items on the agenda. First of all, as you can see, the feasibility 2 _ and our collaboration with AZ Landscape Architec

34、ture; and secondly, the 3_ for our research project. I know Alex would also appreciate a little bit of time for any other 4 _.Alex: Thank you, Cindy. Lets 5 _ the agenda in order though. You are all 6_ with the details in the feasibility study of our 7 _ project with AZ Landscape Architecture, are w

35、e all 8_ with the price they are offering for the land?couplestudybudgetbusinessgo throughfamiliardevelopmenthappyListeningTask 31. What does Jane want to talk about?A. A feasibility plan. B. Technical issues. C. Budget control.2. What will Jane do in the afternoon?A. She will meet a guest. B. She w

36、ill meet a Marketing Director. C. She will arrange a meeting.3. Why does Jane want to bring Mr. Li?A. He is a close friend. B. He is a common colleague. C. His job is closely related.4. Where will they meet?A. In a canteen. B. In a VIP conference room. C. In a VIP room in the caf.Jane is talking wit

37、h Sam. Listen to the conversation and choose the best answer to each question.Listening Jane: Hi, Sam.Sam:Oh, hi, Jane.Jane:Have you some free time today? Ive really got to check with you about the feasibility plan for the AZ project.Sam:Yes, of course. What about this afternoon? Is 2 oclock OK for

38、you?Jane: Im afraid not. Im meeting the Marketing Director at Shell.Sam:OK, after that?Jane: Well, the meeting is going to last all afternoon. Mr. Smith and Ms. Chen are talking about the site for a project. Listen to the conversation and fill in the blanks with words given in the box according to w

39、hat you hear.ListeningTask 4 Listeninglocate review soon reply regulationapprove area nature south layoutMr. Smith: Could you please explain your plan for the site for the project, Ms. Chen? Ms. Chen: According to our construction plans, our first camp will be 1_ at the junction of the two access ro

40、ads leading to Tianjin Port.Mr. Smith: What size will this camp be? Ms. Chen: It will cover a(n) 2_ of about 3,000 square meters. This piece of land belongs to the Beijing Municipal Government. Well have to get it 3_ soon.locatedareaapprovedMr. Smith: When do you think we can get the permission? Ms.

41、 Chen: Not sure. Well report the results at our weekly 4 _meeting. Though we know the local government is in full support of this project, it will take time for us to go through the application procedure. The area is near the 5_reserve so there are extra regulations to consider.Mr. Smith: Yes, in th

42、at case, we will be strictly confined by the 6_ . Anyway, lets get the application procedure started. Ms. Chen: If we can get the approval, it will facilitate transportation because the river is just to the 7_ of the site.Listeningreviewnatureregulationssouthlocate review soon reply regulationapprov

43、e area nature south layoutMr. Smith: Would you copy us in on all the site 8_ , please, together with your letter of application? Ms. Chen: Sure. When would you like it?Mr. Smith: The 9_ , the better! Ms. Chen: OK. Ill do my best. Youll have a(n)10_ within a week, whether positive or negative.Mr. Smi

44、th: Thats what the contract says! Thank you.Listeninglayoutssoonerreplylocate review soon reply regulationapprove area nature south layoutSpeakingTask 2Task 3Task 4Task 1SpeakingTask 1 Work by yourself. Read the following expressions for agreement and disagreement and learn them by heart.AgreementDi

45、sagreementYes, I agree.No, I dont agree.I do agree with you.I dont think so.Youre right there.Well, Im not sure about that.Im with you on that.Im afraid youre wrong.Im of the same opinion.I cant share the same opinion.I cant agree more.I doubt whetherSpeakingTask 2 Work in pairs. Practice making con

46、versations with the words provided according to the example below.Example: Mr. Wang / Mr. Johns / bid for a construction projectA: Hello, Mr. Wang. Very pleased to meet you in person.B: Very pleased to meet you, too, Mr. Johns.A: Take a seat, please.B: Lets get down to business, Mr. Wang. You asked

47、me on the phone whether we would like to bid for a construction project. Could you put it in more detail, please?A: As you know, this project is an office building which can accommodate 500 staff.B: Do you have any specific requirements?A: Yes. These documents contain all the specific requirements.

48、And I would like to hear your recommendation, too.1. Mr. Liu / Alice Willis / bargain the price for land2. Adam James / Christ Finn / discuss an initial designSpeakingTask 3 Work in pairs. Practice making an interview with an architect with the following information.QuestionsSample AnswersWhen did y

49、ou get interested in the field of architecture?I began to get interested in buildings when I was a young boy, and that interest grew as I grew up.What were the biggest inspirations for your career?My teachers in college were the biggest inspirations for me. They showed me new ways to approach the de

50、sign of buildings.QuestionsSample AnswersWhat skills are required to bean architect?We need to know how to think graphically, not just draw. We need to be able to visualizebefore we even sketch it, and understand how things are related to one another.What projects rank among your favorites?There is

51、no question that the National Stadium is one of my favorite projects.What are your professional goals for the future?One goal is to improve my ability as an architect. A second goal is to catch up withthe latest design trends.SpeakingSpeakingTask 4 Work in groups. Discuss with your group members abo

52、ut which of the following points should be included in a feasibility report and tell why. Initial design, scope and materials Preliminary cost estimate Funding and financing Site selection Project background Market analysis Supply of equipment and materials ConclusionReading BTask 1Task 2TextTask 3

53、Reading BProcedures for Making a Feasibility Study There are no specific rules for carrying out feasibility studies for all types of projects. However, most studies require the following:Pre-feasibility Study This is the first step which is mainly to identify and specify the investment idea. It may

54、involve legal, marketing, technical issues as well as the financial, economic and social implications that lead to the approval or refusal of the idea.Reading BDetailed Feasibility Study As the name suggests, this step includes more detailed studies of the investment idea from the various aspects me

55、ntioned above. The legal study. This requires research into all legal aspects of the proposed project. It is necessary to ensure that the project complies with all government regulations and any welfare or institutional requirements. There may be existing constraints on development, applications may

56、 be necessary for particular types of development and there will be many regulations that will require compliance.Reading BReading B The marketing study. This includes the feasibility of the project found from supply and demand analysis and an indication of likely market share or possible competitio

57、n.Reading B The technical studies. These include the engineering and construction aspects that define the project capacity, type, design, construction process and method, employment issues, site location, and planning schedules.Reading B The financial and economic studies. These cover all the invest

58、ment planning and costs. They include the fixed costs (land, building, equipment, etc.), financial schedules, resources and budgets as well as projected revenues or benefits.Reading B The social study. Any social costs or benefits should be identified and measured. These may include the impact on ex

59、isting land use, employment opportunities, end use benefits and possible problems.Reading BProject Appraisal Here, the expected economic and social revenues of the project are evaluated and analyzed. The most common assessments are likely to include the payback period, net present value, and interna

60、l rate of return. A feasibility study is the basis for decision-making and should be carefully implemented step by step. After a project proves “feasible”, the “real” work will start.Reading B可行性研究的步驟可行性研究的步驟 盡管對于所有的項目,如何進行可行性研究盡管對于所有的項目,如何進行可行性研究并沒有具體統(tǒng)一的規(guī)則并沒有具體統(tǒng)一的規(guī)則, 多數都要經過以下這幾個多數都要經過以下這幾個步驟:步驟:預研究

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