《互動媒體設計》課程教學大綱

1、互動媒體設計教學大綱課程代碼課程名稱互動媒體設計英文名稱Interactive media design課程類別專業(yè)領域課課程性質(zhì)必修學時總學時：32上機學時：0 實驗學時：0 實踐學時：0 實創(chuàng)學時：0學分2.0開課學期第六學期開課單位設計學院適用專業(yè)信息與交互設計授課語言中文授課先修課程信息與交互設計基礎，信息交互界面設計與編程畢業(yè)要求（專業(yè)培養(yǎng)能力）本課程對學生達到如下畢業(yè)要求有如下貢獻：1.通過對國內(nèi)外多媒體作品的介紹與分析，從多媒體互動設計的藝術理論、認知心理、視覺辨析、教學設計等相關基礎理論中了解多媒體規(guī)劃及創(chuàng)意原理。2.展開多媒體互動設計的主要步驟：內(nèi)容設計、互動設計、視覺表現(xiàn)設

2、計。3.掌握多媒體互動設計相關軟件，引導學生完成完整的實際可用的多媒體互動設計作業(yè)。課程培養(yǎng)學生的能力（教學目標）多媒體信息技術廣泛地運用于日常生活的各個領域，如商業(yè)、醫(yī)療、教育等。多媒體教學是為了適應新時期的人才培養(yǎng)需求而提出的，并對當代教育從技術、觀念上都產(chǎn)生革命性的影響。因此，完成課程后，學生將具備以下能力：1.多媒體互動設計課程正是為了適應這一新的要求而開設。通過此課的學習，使學生系統(tǒng)的掌握多媒體互動設計的基礎理論、設計原則及方法，領悟團體協(xié)作的精神；2.使學生具有一定的開發(fā)多媒體互動設計的教學以及商用軟件的能力，為將來工作需要打好基礎。課程簡介本課程是相對傳統(tǒng)單方向媒體而言的新課程，

3、它是把數(shù)字，文字，聲音，圖形，圖象，動畫，視頻等多種媒體有機結合起來，利用計算機等技術把他們建立起邏輯聯(lián)系，通過信息，網(wǎng)絡，廣播電視等形式發(fā)布，著重培養(yǎng)計算機、多媒體人才。教學內(nèi)容與學時分配第一章互動媒體設計概述8學時一、目的要求 4學時（一）明確互動媒體設計的意義。 2學時（二）了解互動媒體藝術概況與基本常識。 2學時二、講授內(nèi)容 4學時（一）互動媒體藝術的意義 1學時（二）互動媒體藝術概況 1學時（三）互動媒體藝術功能的特點，在信息傳播與人際溝通方面的意義 1學時（四）互動媒體藝術分類 1學時第二章互動媒體設計過程 8學時一、目的要求 4學時（一）了解互動媒體設計流程。 2學時（二）觀摩優(yōu)

4、秀設計作品，了解、分析設計的成功要素。 2學時二、講授內(nèi)容 4學時（一）互動媒體設計作品欣賞 1學時（二）互動媒體設計成功要素分析（三）人員、團隊與溝通（四）創(chuàng)意、制作與后期工作 1學時（五）市場與商業(yè)運作方面的考慮 1學時（六）設計流程： 1學時1創(chuàng)意2紙上設計3內(nèi)容導航流程4分鏡頭腳本5互動功能規(guī)定6產(chǎn)品雛形制作7測試、評價與改進三、作業(yè)根據(jù)設計構思，撰寫一篇符合互動媒體設計要求的文章，具體對象可以是網(wǎng)頁設計、遠程數(shù)學或互動娛樂設計或課件，要求圖文并茂。第三章內(nèi)容設計 8學時一、目的要求 4學時（一）了解設計內(nèi)容的功能性、藝術性、技術性。 2學時（二）具體學習有關互動媒體設計的技術。 2學

5、時二、講授內(nèi)容 4學時（一）內(nèi)容的功能性 1學時（二）內(nèi)容的藝術性 1學時（三）內(nèi)容的技術性 1學時（四）恰當?shù)膬?nèi)容與取舍 1學時1腳本2插圖（圖象）3動畫4聲音5互動鏈接三、作業(yè)：隨堂實作一些有關技術和小練習。第四章互動媒體設計 8學時一、目的要求 4學時（一）深入分析互動設計的意義與要素。 2學時（二）學習實踐視覺表現(xiàn)設計的實施。 2學時二、講授內(nèi)容 4學時（一）互動設計的意義與要素 2學時（二）視覺表現(xiàn)設計原則 2學時1風格與主題2網(wǎng)頁設計與版面編排原則3圖象的采用與內(nèi)容的統(tǒng)一4文字效果5動畫呈現(xiàn)時刻與顯現(xiàn)速度6導航腳本7圖、文、聲音與運動的綜合效果三、作業(yè)：自定主題創(chuàng)作一件作品教學要求

6、：對互動媒體設計體系的初步認識，對互動媒體設計過程的感性認識和一般了解，對中外互動媒體設計作品即自己的設計進行初步的評價，并能完成個人和團隊的匯報。重點：整體設計的完成。實驗教學（包括上機學時、實驗學時、實踐學時）無教學方法課程教學以課堂教學、課外作業(yè)、綜合討論、網(wǎng)絡以及授課教師的科研項目于積累等共同實施。考核方式本課程注重過程考核，成績比例為：平時作業(yè)和課堂表現(xiàn)：30%期中考試和平時小測試（設計過程成果）：30%期末考試（設計最終成果）：40%教材及參考書現(xiàn)用教材：黃秋野，互動媒體設計，東南大學出版社。2011，主要參考資料：1 趙英杰著，碼上就會：FlashCS3動畫設計寶典 圖

7、解ActionScript 3.0程序設計入門， 臺灣上奇出品，2015，2(美)Keith Peters主編，F(xiàn)lash ActionScript 3.0 動畫制作大師，上奇科技股份有限公司出版，2007年3 李亮,李志勇編著，F(xiàn)lash互動媒體設計， 化學工業(yè)出版社， 2009，4(美) BenShneiderman主編，用戶界面設計，電子工業(yè)出版社，20105 黃巖主編，用戶界面設計與制作，上?？萍冀逃霭嫔?，20126 鄒建平主編，裝置藝術，湖南美術出版社，20037(英)Giles Colborne

8、60;主編，簡約至上:交互式設計四策略，人民郵電出版社，2011 “Interactive media design” SyllabusCourse CodeCourse TitleInteractive media designCourse CategorySpecialty-related CourseCourse NatureCompulsory CourseClass HoursTotal hours: 32 machine hours: 0 experimental hours: 0 hours: 0 hours of practice is: 0CreditsTwoSemester

9、Sixth semesterInstituteSchool of designProgramOrientedInformation and interaction designTeaching LanguageTeaching in ChinesePrerequisitesInformation and interaction design, information interaction interface design and programmingStudent Outcomes (Special Training Ability)This course provides student

10、s with the following requirements:1 through the introduction and analysis of the domestic and international multimedia works, from the perspective of the multimedia interactive designUnderstanding the basic principles of cognitive psychology, visual discrimination, instructional design and other rel

11、ated theories to understand the principles of multimedia planning and creativity.2 the main steps of multimedia interactive design: content design, interactive design, visual performance design.3 master the multimedia interactive design software, and guide the students to complete the actual multime

12、dia interactionDesign work.Teaching ObjectivesMultimedia information technology is widely used in various fields of daily life, such as business, health care, education, etc. Multimedia teaching is to adapt to the needs of the new era of talent training, and the contemporary education from the techn

13、ology, the concept of a revolutionary impact. Therefore, after the completion of the course, students will have the following abilities:1 multimedia interactive design course is to adapt to the new requirements.Through the study of this course, the students can master the basic theory, design princi

14、ples and methods of multimedia interactive design, and understand the spirit of group cooperation;2 to enable students to have a certain degree of development of multimedia interactive design of teaching and the ability of commercial software, for the future work needs to lay a good foundationCourse

15、 DescriptionThis course is a new course comparing with the traditional single direction of the media, it is the number, text, sound, graphics, images, animation, video and other media combine the use of computer technology to establish a logical connection between them, through the information netwo

16、rk, radio and television, publishing and other forms, emphasizes the training of the computer and multimedia talentTeaching Content and Class Hours DistributionChapter 1 overview of Interactive Media Design 8 hoursFirst, the requirements of 4 hours(a) the significance of the interactive media design

17、. 2 hours(two) understanding the general situation and basic knowledge of interactive media. 2 hoursTwo, teaching content 4 hours(1) the significance of interactive media art 1 hours(two) interactive media art overview 1 hours(three) the characteristics of interactive media art function, in the mean

18、ing of information communication and interpersonal communication for 1 hours(four) the classification of interactive media art in class 1The second chapter interactive media design process 8 hoursFirst, the requirements of 4 hours(1) understanding the interactive media design process. 2 hours(two) o

19、bserve the excellent design works, understand and analyze the success factors of design. 2 hoursTwo, teaching content 4 hours(1) 1 hours of Interactive Media Design(two) the success factors of Interactive Media Design(three) personnel, team and communication(four) creative, production and post work

20、for 1 hours(five) market and business operation considerations for the 1 hours(six) design process: 1 hours1 creative2 design on paper3 content navigation process4 shot script5 interactive features6 product prototype production7 testing, evaluation and improvementThree, jobAccording to the design, w

21、rite an article with interactive media design requirements of the article, the specific object can be a web design, mathematics or remote interactive entertainment or courseware design requirements, illustrations.The third chapter is the design of the content of 8 hoursFirst, the requirements of 4 h

22、ours(1) to understand the functional, artistic and technical content of the design. 2 hours(two) specific learning techniques for interactive media design. 2 hoursTwo, teaching content 4 hours(a) functional 1 hours of content(two) the artistry of content for 1 hours(three) the technical content of t

23、he course for 1 hours(four) the right content and the choice of 1 hours1 script2 Illustration (image)3 animation4 sounds5 interactive linksThree, job:With the implementation of some relevant technology and small class exercises.The fourth chapter Interactive Media Design 8 hoursFirst, the requiremen

24、ts of 4 hours(a) in-depth analysis of the meaning and elements of interactive design. 2 hours(two) the practice of visual performance design. 2 hoursTwo, teaching content 4 hours(1) the meaning and elements of interaction design 2 hours(two) visual performance design principles for 2 hours1 styles a

25、nd themes2 web design and layout principles3 the use of images and the unity of content4 text effect5 animation presentation time and speed6 navigation scripts7 the comprehensive effect of figure, text, sound and movementThree, job:Create a themeTeaching requirements: a preliminary understanding of

26、the interactive media design system, the perceptual knowledge of the interactive media design process and the general understanding of the Chinese and foreign works of interactive media design their own design for preliminary evaluation, and can complete the individual and team report.Focus: the com

27、pletion of the overall designExperimental TeachingnothingTeaching MethodThe curriculum teaching is carried out in the following aspects: classroom teaching, homework, comprehensive discussion, network and the research project of teachers.Examination MethodThis course focuses on process assessment:Homework and classroom performance: 30%Midterm exam and usual small test (design process): 30%Final exam (final design): 40%Teaching Materials and Reference BooksCurrent teaching materials: Huang Qiuye, interactive med