電子商務(wù)英語(2010年10月自考真題及答案)

1、全國2010年10月高等教育自學(xué)考試 電子商務(wù)英語試題 課程代碼：00888請將答案填在答題紙相應(yīng)位置上 一、詞匯和語法（本大題共20小題，每小題1分，共20分） 根據(jù)句子的意思選擇一個(gè)正確的答案，錯(cuò)選、多選或未選均無分。 1. According to a recent report, _ that Americans consume does not vary greatly from year to year.A. the number of sugar B. a number of sugarC. the amount of sugar D. an amount of sugar2.

2、_ were naturally a musical family. A. A Shaw B. The ShawsC. The Shaw D. Shaws3. That kind of shoes are_ expensive for me.A. more B. far moreC. far too D. much4. It_ for two days and the field were all under water.A. rained B. had been rainingC. was raining D. would have rained5. Those who dont work

3、hard at English ought to_. A. criticize B. be criticizedC. have been criticized D. be criticizing6. Written in great haste,_ .A. Jim made a lot of mistakes in the reportB. there are plenty of errors in the reportC. we found several mistakes in his reportD. the book is full of errors7. “Must I come a

4、t four oclock” “Oh no, you_ come at four.” A. cant B. may notC. neednt D. mustnt8. If you_ that late movie last night, you wouldnt be sleepy now.A. hadnt watched B. didnt watchC. havent watched D. wouldnt have watched9. No one is interested in that,_ A. is he B. isnt heC. arent they D. are they10. I

5、 have never taken anything_ didnt belong to me.A. what B. whoC. that D. which11.The_ medical team will soon be here.A. mobile B. changeableC. stable D. steady12. A poor memory_ her efforts to become an actress. A. encouraged B. accomplishedC. frustrated D. devoted13. We allowed the warm water to_ us

6、. A. join B. claspC. embrace D. contain14. One warning_ to stop her doing it.A. suffered B. sufficedC. suggested D. provided15. We can visit your company on Monday or Tuesday; our plans are fairly_.A. flexible B. elasticC. supple D. compliant16. He_ his first book to his mother. A. committed B. dedi

7、catedC. assigned D. appointed17. The plane is_ to take off at 4. A. enlisted B. enrolledC. prompted D. scheduled18. They are_ a mass production movement. A. firing B. launchingC. introducing D. presenting 19. Theyve_ the prices in the shop, so its a good time to buy.A. deduced B. decreasedC. reduced

8、 D. lessened20. The children_ against each other to win yearly scholarship. A. contest B. fightC. rival D. compete二、完形填空(本大題共10小題，每小題1分，共10分)從選擇項(xiàng)中選擇一個(gè)最適合短文的選項(xiàng)，錯(cuò)選、多選或未選均無分。 Human beings act in a different way from 21 of animals just because they can speak while animals cannot. 22 the cleverest animal

9、s cannot do things which to us seem very 23 and which small children, 24 they learn to talk, would be able to do.A German scientist, who 25 experiments for many years with big apes, found that his apes could 26 his sticks as tools to pull down bananas which they could not 27 . But they only used the

10、 stick to get a banana when both the banana and the stick were 28 view at the same time. If the banana was in front of them and the stick was behind them, they could not use the stick. They could not 29 the banana 30 enough in mind to look around and then pick up the stick and use it.21. A. that B.

11、this C. way D. eat22. A. Even if B. Even C. Though D. When23. A. honest B. foolish C. simple D. evident24. A. as soon as B. as long as C. as far as D. so long as25. A. carried B. dealt C. developed D. performed26. A. take B. hold C. use D. regard27. A. get B. reach C. eat D. take28. A. in B. beyond

12、C. for D. with29. A. maintain B. keep C. remain D. insert30. A. clear B. alive C. long D. complete三、閱讀理解（本大題共10小題，每小題2分，共20分） 閱讀下面的短文，從A、B、C、D四個(gè)選項(xiàng)中選出一個(gè)最佳答案填空或答題，錯(cuò)選、多選或未選均無分。 Passage 1Shopping-bag ladies dont beg publicly, but they do not refuse what is offered. Once a shopping-bag lady appears where

13、 you live, it is as hard to pass her by without giving her some money as it is to pay no attention to the collection box in church. And although you may not like it, if she chooses your doorway as her place to sleep in the night, it is as morally hard to turn her away as it is to do with a lost dog.

14、Most shopping-bag ladies seem to be between the ages of 40 and 65. They wear layers of clothes even in summer time, with newspapers filled between the layers as something against bad weather.No one knows how many shopping-bag ladies there are in New York. The number is going up. Some persons and res

15、earchers spend a great deal of time taking care of or observing shopping-bag ladies and doing what they can to better the life lady hermits（隱士） whore down.31Shopping-bag ladies are _.A. lady beggars B. ladies who sell shopping-bags C. ladies who make shopping-bags D. Those who go hungry 32They fill

16、newspapers between the layers of their clothes because _.A.they are so poor B.they have no place to put themC.they want to hide themD.they have to use them to keep the cold out33Which of the following statements is NOT true A.There are more and more shopping-bag ladies in the United States.B.Shoppin

17、g-bag ladies appear only in New York.C.Some people are helping shopping-bag ladies.D.Some people are engaged in their research on these shopping-bag ladies.Passage 2Relaxation therapy (=treatment). If you read the sentence out loud, your blood pressure will go up. If you talk to another person, it w

18、ill go still higher. If the talk is with your boss, your pressure will go even higher. If you speak to someone of the opposite sex, your pressure may show less change if youre married than if youre single.Dozens of times each day, your blood pressure changes with what youre feeling and doing. These

19、“ups and downs” take place in everyone, but they are more severe in people with high blood pressure. That discovery is the basis for the newest therapy: controlling blood pressure by learning skills to control everyday stress.Many patients control their blood pressure with the relaxation response. T

20、his takes four simple things: a quiet environment, a comfortable position(sitting or lying down), the repeating of a word, prayer or phrase each time you breathe and having none of other thoughts.Something remarkable happens when you do this, according to research in Boston. Relaxation of the mind a

21、nd body has the effect that some blood-pressure pills would have. Whats more, the blood pressure stays lower, just as it would with a pill, after you have stopped the relaxation and have returned to the stress of daily life.34. The first paragraph tells us the reason why your blood pressure goes up

22、is that _. A. you read aloud a sentenceB. the man you talk to is your bossC. youre not marriedD. youre nervous35. Which of the following statements is NOT trueA. Ones blood pressure changes many times every day.B. Your blood pressure changes with your feelings.C. When youre doing different things, y

23、our blood pressure, perhaps, is different.D. The changes of blood pressure only happen to people with high blood pressure.36. The second paragraph shows us the basis of relaxation therapy is_.A. to reduce the going up of the pressureB. to control everyday stressC. to do less and say less D. to think

24、 less and sleep morePassage 3The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Whartons Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing p

25、rofessor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (), or buyers and sellers can haggle independently in auctions (e-B).The paper provides an overview o

26、f some of the emerging realities and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our

27、computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and servic

28、es.” For one thing, cyber consumers expect to be able to customize everything from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demandi

29、ng than previous consumers.Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and ex

30、pectations will be at a loss,” says Wind.37. The passage was most likely to be quoted from_. A. an overview of a paperB. an introduction to a bookC. a book on digital revolutionD. a paper discussing digital revolution38. The paper mentioned in this paper was written by_.A. Jerry WindB. Vijay Mahajan

31、C. Jerry Wind and Vijay MahajanD. an anonymous39. From the third paragraph, we can infer that_. A. the customers are also reprogrammed by computersB. e-business companies need be more knowledgeable about cyber consumersC. cyber consumers are a group of strange peopleD. cyber consumers came from oute

32、r space40. Compared with traditional customers, the emerging cyber consumers_. A. are more difficult to satisfyB. have less knowledge about businessC. have more problems with pricesD. are less willing to buy products and services 四、單詞漢譯英（本大題共15小題，每小題1分，共15分） 根據(jù)給出的漢語詞義和規(guī)定的詞類寫出相應(yīng)的英語單詞。每詞的第一個(gè)字母已給出。 41.

33、 貿(mào)易，商業(yè) n. c_42. 緊縮v. d_ 43. 命令的，權(quán)威 adj. & n. i_ 44. 同等的 adj. e_45. 本國的，國內(nèi)的 adj. d_46. 聲稱，認(rèn)領(lǐng) n. & v. c_ 47. 偏好，更喜歡 n. p_48. 極端的，偏激的 adj. e_49. 預(yù)置，初始化 n. i_50. 基本的，基礎(chǔ)的，主要的 adj. f_51. 分配，分布，分發(fā) v. d_52. 清楚的，明確的，肯定的 adj. d_ 53. 總部，司令部 n. h_ 54. 流行，貨幣 n. c_ 55. 做廣告 v. a_五、單詞英譯漢 （本大題共15小題，每小題1分，共15

34、分） 56. cash register57. potential sales58. sound clip59. cross-sell60. text documents61. overhead62. IP address63. availability check64. Backorder65. buy-in66. pro forma67. EDI68. cash-flow69. Federal Express70. web page六、英譯漢 （本大題共5小題，每小題2分，共10分） 閱讀下面的短文，然后把劃線的句子翻譯成漢語。 How well is your Web site meet

35、ing demand The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but it wont correlate that spike with your companys seasonal marketing efforts. (71) Business intelligence software unifies data from a wide

36、 array of functional areas and departments to provide a holistic understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.The first thing to do is capture information about your Web site operations and visitors. Start

37、with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) Youll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Dont overlook the value of information such as the type of browser and operating system used by your site visitors these can affect how you choose to present your site.(73)O