全國大學(xué)英語四級(jí)考試試卷

1、謝謝你的觀賞2008年6月全國大學(xué)英語四級(jí)考試一一試卷Part I Writing (30 minute)Directions:For this part, you are allowed 30 minutes to write a short essay on the topic ofWelcome to our club . You should write at least 120 words following the outline given bellow:注意：此部分試題在答題卡1上。Part I Writing (30 minutes)1 .娛樂活動(dòng)多種多樣2 .娛樂活動(dòng)可能使

2、人們受益，也可能有危害性3 .作為大學(xué)生，我的看法。Part II Reading Comprehension (Skimming and Scanning) (15 minutes)Directions:In this part, you will have 15 minutes to go over the passage quickly andanswer the questions on Answer Sheet 1.For questions 1-7, markY (for YES) if the statement agrees with the information given

3、 in the passage;N (for NO) if statement contradicts the information given in the passage;NG (for NOT GIVEN ) if the information is not given in the passage.For question 8-10, complete the sentences with the information given in the passage.Media Selection for AdvertisementsAfter determining the targ

4、et audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and

5、 direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with

6、 a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influ

7、ence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects

8、. Thus, audiences are smaller and more homogeneous（具有共同特點(diǎn)的 ）than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences a

9、re exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest

10、 annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation （ 發(fā)行 量）by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.N

11、ewspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most importan

12、t form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards （廣告牌）and ihe Internet to reach even more customers than television. Advertisers are likely to use

13、radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to r

14、adio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes satellite and Internet radio will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they

15、could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women ' s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertise

16、rs because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine' s other readers. Advertise

17、rssee magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use

18、an increasing number of magazines for their targetaudiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effecti

19、ve way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and fr

20、om work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows adve

21、rtisers more variety in the types of messages they create because they.Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the abili

22、ty of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be q

23、uite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's mes

24、sage Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that.A) it has large audiences

25、B) it appeals to housewivesC) it helps build up a company's reputation D) it is affordable to most advertisers2. With the increase in the number of TV channels.A) the cost of TV advertising has decreased B) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has d

26、ecreasedD) the number of TV ads people can see has increased3 .Compared with television, newspapers as an advertising medium.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniquesD) get messages out more effectively4 .Advertising on radio continues to gro

27、w because.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5 .Magazines are seen by advertisers as an efficient way to.A) reach target audiencesB) modern technology makes

28、 it more entertainingC) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective becauseA) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life i

29、s much faster nowadays7 . The challenge to Internet advertisers is to create ads that are.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8 . Internet advertisers will have to adjust their methods to reach audiences that tend to be9 .Direct mail is an effecitive for

30、m of advertising for businesses to develop10 .This passage discusses how advertisers select for advertisements.Part III Listening Comprehension (35 minutes)Section ADirections: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more

31、 questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding lette

32、r on Answer Sheet 2 with a single line through the centre.注意：此部分試題請(qǐng)?jiān)诖痤}卡2上作答。11. A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train.謝謝你的觀賞B) On a plane.C) In a theater.D) In a restaurant.13. A) A tragic

33、accident.C) Smith's unusual life story.14. A) Review the details of all her lessons.C)Talk with her about his learning problems.B) A fad occasionD) Smith's sleeping problem.B) Compare notes with his classmates.D) Focus on the main points of her lectures.15. A) The man blamed the woman for be

34、ing careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee.D)The woman spilt coffee on the man's jacket.16. A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing l

35、osts of homework.C) Reading very extensively.D) Using test-taking strategies.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 2

36、2 are based on the passage you have just heard.b)ads promoting electric appliances. d)a new policy on pensioners'welfare b)wearing an official uniform.d)showing them his ID.19. a)a notice by the electricity board. c)the description of a thief in disguise.20. a)speaking with a proper accent.c)mak

37、ing friends with them21. a)to be on the alert when being followed. b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22. a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pe

38、nsion she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23. a)marketing consultancy.b)Professional accountancy.c)luxury hotel management.d)business conference organization24. a)having a good knowledge of its customs

39、. b)knowing some key people in tourism.c)having been to the country before.d)being able to speak japanese.25. a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Section BDirect

40、ions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corre

41、sponding letter on Answer Sheet 2 with a single line through the centre.注意：此部分試題請(qǐng)?jiān)诖痤}卡2上作答。Passage OneQuestions 26 to 28 are based on the passage you have just heard.26. a) The lack of timeb) The quality of life.c) The frustrations at work.d) The pressure on working families.27. a)They were just as b

42、usy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.28. a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approac

43、hes to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29. a)family violence.c)her father's disloyalty.30. a)his advanced age.c) his improved financial condition.31. a)love is blind.b)love br

44、eeds love.b)his children's efforts.d)his second wife's positive influence.b)his children's efforts.d)his second wife's positive influence.c)divorce often has disastrous consequences.d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passag

45、e you have just heard.32. a) it was located in a parkb) its owner died of a heart attackc) it went bankrupt all of sudden.d) its potted plants were for lease only.33. a)planting some trees in the greenhouse b)writing a want ad to a local newspaper c)putting up a going out of business sign d)helping

46、a customer select some purchases34. a)opening an offive in the new office park b)keeping better relations with her company c)developing fresh business opportunities d)building a big greenhouse of his own35. a)owning the greenhouse one day b)securing a job at the office park c)cultivating more potted

47、 plants.d)finding customers out of townSection CDirections: In this section, you will hear a passage three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks number

48、ed from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46 you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the main points in your own words. Finally, when the passage is rea

49、d for the third time, you should check what you have written.注意：此部分試題請(qǐng)?jiān)诖痤}卡2上作答。We're now witnessing the emergence of an advanced economy based on information and knowledge. Physical(36), raw materials, and capital are no longer the key(37)in thecreation of wealth. Now, the(38)raw material in our

50、 economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And(39)entering theworkforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers(40)in mind work. They deal with symbo

51、ls: words,(41)and data.What does all this mean for you? As a future knowledge worker, you can expect to be(42) , processing, as well as exchanging information. (43), three out of four jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees a

52、like(44).In the new world of work, you can look forward to being in constant training (45). You can also expect to be taking greater control of your career. Gone are the nine-five jobs. lifetime security, predictable promotions, and even the conventional workplace, as you are familiar with. (46), an

53、d don ' t wait for someone to“ empower" you. You have to empower yourself.Part IV Reading Comprehension (Reading in Depth) (25 minutes)Section ADirections: In this section, there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in

54、 a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. Please mark the corresponding letter for each item on Answer Sheet 2 with a single line through the centre. You may not use any of the words in the ba

55、nk more than once.Questions 47 to 56 are based on the following passage.Some years ago I was offered a writing assignment that would require three months of travel through Europe. I had been abroad a couple of times, but I could hardly -47- to know my way around the continent. Moreover, my knowledge

56、 of foreign languages was -48- to a little college French.I hesitated. How would I, unable to speak the language, -49- unfamiliar with local geography or transportation systems, set up-50- and do research? It seemed impossible, and with considerable-51-I sat down to write a letter begging off. Halfw

57、ay through, a thought ran through my mind: you can ' t learn if you don ' t try. So I accepted the assignment.There were some bad-52-. But by the time I had finished the trip I was an experienced traveler. And ever since. I have never hesitated to head for even the most remote of places. Wit

58、hout guides or even-53- bookings. Confident that somehow I will manage.The point is that the new, the different, is almost by definition-54- . but each time you trysomething. You learn. And as the learning plies up. The world opens to you.I ' ve learned to ski at 40, and flown up the Rhine river

59、 in a 55-. And I know I '引 go to doing such things. It ' s not because I ' m braver or more daring than others. I' m not. But I ' ll zas another name for challenge and I believe I can-56-wonders.注意：此部分試題請(qǐng)?jiān)诖痤}卡2上作答。A. complish I. manufactureB. advanced J. momentsC. balloon K. newsD. claim L. reducedE. constantly M.