知識(shí)管理系統(tǒng)案例分析匯編

1、知識(shí)管理系統(tǒng)案例分析基于西門(mén)子公司的知識(shí)管理實(shí)踐小組成員：劉菁、聶肖云、湯婷、陳榮、陸涵逍、李?yuàn)檴?1020304公司簡(jiǎn)介KMS的建立過(guò)程KMS的結(jié)構(gòu)和功能實(shí)現(xiàn)總結(jié)與思考CONTENT021公司簡(jiǎn)介1847德國(guó)西門(mén)子股份公司創(chuàng)立2012140年來(lái)的發(fā)展使其占據(jù)中國(guó)市場(chǎng)領(lǐng)先地位1872進(jìn)入中國(guó)2014在中國(guó)的總營(yíng)收達(dá)到64.4億歐元，擁有超過(guò)32000名員工，成為中國(guó)社會(huì)和經(jīng)濟(jì)不可分割的一部分1.1 發(fā)展歷程1.2 業(yè)務(wù)單位 3、 2、 1、信息與通訊領(lǐng)域 I&C信息通訊網(wǎng)絡(luò)集團(tuán)（ICN）信息與移動(dòng)通訊集團(tuán) 西門(mén)子行業(yè)應(yīng)用服務(wù)集團(tuán)（SBS）2KMS的建立過(guò)程2.1 架構(gòu)雛形共享網(wǎng)（互動(dòng)架構(gòu)）知識(shí)

2、共享系統(tǒng)包括知識(shí)圖書(shū)館、為回復(fù)“緊急求助”而開(kāi)設(shè)的論壇，以及用于知識(shí)共享的平臺(tái)。為銷(xiāo)售人員和營(yíng)銷(xiāo)團(tuán)隊(duì)建立一個(gè)知識(shí)共享系統(tǒng)2.2 全球推廣總部和各地的分公司共同制定共享網(wǎng)的戰(zhàn)略方向具體落實(shí)系統(tǒng)的維護(hù)工作主要在慕尼黑總部進(jìn)行共同制定出的戰(zhàn)略方向以及系統(tǒng)的主要戰(zhàn)略性維護(hù)會(huì)落實(shí)到各地分公司全球本土化2.3 給系統(tǒng)注入動(dòng)力上級(jí)獎(jiǎng)勵(lì)制度網(wǎng)上獎(jiǎng)勵(lì)制度這種制度雖然在初期能在一定程度上刺激共享網(wǎng)的推廣，但由于它沒(méi)有真正地獎(jiǎng)勵(lì)那些知識(shí)貢獻(xiàn)者，從而難以發(fā)揮長(zhǎng)期持續(xù)的激勵(lì)作用。共享網(wǎng)經(jīng)理們決定把重點(diǎn)更多地放在參與者身上，參與者會(huì)因?yàn)橘|(zhì)量高的投稿獲得共享網(wǎng)“股票”。外在激勵(lì)2.3 給系統(tǒng)注入動(dòng)力內(nèi)在激勵(lì) 事實(shí)上，直接把

3、股票換成實(shí)物獎(jiǎng)勵(lì)的用戶一直較少，投稿的數(shù)量和質(zhì)量等資料的公開(kāi)化使投稿者可以獲得人所共知的“專(zhuān)家地位”，這一點(diǎn)日漸成為員工積極利用共享網(wǎng)的內(nèi)在動(dòng)力。2.4 向整個(gè)集團(tuán)擴(kuò)張 共享網(wǎng)在營(yíng)銷(xiāo)銷(xiāo)售等部門(mén)獲得成功。向研發(fā)部門(mén)擴(kuò)展MARKET CONDITIONSCONDITIONS A1234Clean and crisp lines all over the place. Wrap it up with this one.Tweed is back in style you heard it here first. Also, the version here is great!CONDITIONS B

4、CONDITIONS CCONDITIONS DClean and crisp lines all over the place. Wrap it up with this one.Tweed is back in style you heard it here first. Also, the version here is great!Clean and crisp lines all over the place. Wrap it up with this one.Tweed is back in style you heard it here first. Also, the vers

5、ion here is great!Clean and crisp lines all over the place. Wrap it up with this one.Tweed is back in style you heard it here first. Also, the version here is great!KEYWORDSPOINT 01POINT 02POINT 03Clean and crisp lines all over the place. Wrap it up with this one.Tweed is back in style you heard it

6、here first. Also, the version here is great!Clean and crisp lines all over the place. Wrap it up with this one.Tweed is back in style you heard it here first. Also, the version here is great!Clean and crisp lines all over the place. Wrap it up with this one.Tweed is back in style you heard it here f

7、irst. Also, the version here is great!SWOTThe internet all over the world is exploding in nerdgasm. Thats right, the new teaser trailer for the upcoming Star Wars Episode.STRENGTHSWEAKNESSThe internet all over the world is exploding in nerdgasm. Thats right, the new teaser trailer for the upcoming S

8、tar Wars Episode.THREATSThe internet all over the world is exploding in nerdgasm. Thats right, the new teaser trailer for the upcoming Star Wars Episode.OPPORTUNITYThe internet all over the world is exploding in nerdgasm. Thats right, the new teaser trailer for the upcoming Star Wars Episode.3KMS的結(jié)構(gòu)

9、和功能實(shí)現(xiàn)3.1 KMS的結(jié)構(gòu)知識(shí)環(huán)境戰(zhàn)略、協(xié)作和領(lǐng)導(dǎo)力、價(jià)值觀知識(shí)社區(qū)人、組織關(guān)系知識(shí)集市基礎(chǔ)結(jié)構(gòu)(平臺(tái)、工具、服務(wù)、工作場(chǎng)所）、內(nèi)容結(jié)構(gòu)等知識(shí)共享知識(shí)創(chuàng)造知識(shí)管理關(guān)鍵過(guò)程西門(mén)子公司的知識(shí)管理實(shí)踐模型知識(shí)環(huán)境戰(zhàn)略、協(xié)作和領(lǐng)導(dǎo)力、價(jià)值觀知識(shí)社區(qū)人、組織關(guān)系知識(shí)集市基礎(chǔ)結(jié)構(gòu)(平臺(tái)、工具、服務(wù)、工作場(chǎng)所）、內(nèi)容結(jié)構(gòu)等知識(shí)共享知識(shí)創(chuàng)造知識(shí)管理關(guān)鍵過(guò)程3.2 KMS的功能實(shí)現(xiàn)-知識(shí)獲取3.2 KMS的功能實(shí)現(xiàn)-知識(shí)獲取目的：排序、 系統(tǒng)化、 再組織兩種分類(lèi)方式：1.“know-why,know-what,know-how，know-who”2.“隱含、顯性、正式”3.2 KMS的功能實(shí)現(xiàn)-知識(shí)共享Sh

10、areNet-虛擬知識(shí)社區(qū)功能1.數(shù)據(jù)庫(kù)、聊天室、搜索引擎的結(jié)合2.數(shù)據(jù)庫(kù)：存儲(chǔ)各種形式的信息，不拘格式（成功項(xiàng)目的描述、演示文稿）3.搜索引擎：3.2 KMS的功能實(shí)現(xiàn)-知識(shí)應(yīng)用和創(chuàng)新3.3 KMS實(shí)施效果縮短產(chǎn)品上市時(shí)間加速知識(shí)流和知識(shí)整合感知獲取遍布全球知識(shí)和信息并對(duì)之實(shí)現(xiàn)有效管理建立面向客戶的虛擬社區(qū)實(shí)施知識(shí)社區(qū)管理企業(yè)核心能力并加速知識(shí)創(chuàng)新及早獲得戰(zhàn)略機(jī)遇或危機(jī)信號(hào) （擴(kuò)大“注意力寬帶”） 降低協(xié)作成本改善客戶忠誠(chéng)度3.3 知識(shí)應(yīng)用和創(chuàng)新40%30%DATA ANALYSISClean and crisp lines all over the place. Wrap it up wi

11、th this one.Tweed is back in style you heard it here first. Also, the version here is great!DATA ANALYSISClean and crisp lines all over the place. Wrap it up with this one.Tweed is back in style you heard it here first. Also, the version here is great!01PLAN AYou know I like walls, what can I say. T

12、his one needs to be used in small areas, though. You can see it repeat.02PLAN BYou know I like walls, what can I say. This one needs to be used in small areas, though. You can see it repeat.03PLAN CYou know I like walls, what can I say. This one needs to be used in small areas, though. You can see it repeat.04PLAN DYou know I like walls, what can I say. This one needs to be used in small areas, though. You can see it repeat.05PLAN EYou know I like walls, what can I say.