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1、&33 Questions to Ask about Our Relationship with ClientsOgilvy Public Relations Worldwide&ATTITUDES OF MINDnDO WE REALLY KNOW OUR CLIENTS BUSINESS?nARE WE CONSIDERED ESSENTIAL - OR JUST PERIPHERAL?nIS OUR THINKING ONE STEP AHEAD?nDO WE AVOID “ONE-PERSON SERVICE”?nDO WE LISTEN MORE THAN WE TALK?&SHOW

2、ING WERE INVOLVEDnDO WE SAY “WE” AND “US”?nDO WE KNOW CLIENTS “HOT-BUTTONS”?nDO WE FLY THEIR FLAG?nDO WE USE OUR CLIENTS PRODUCTS?nHOW RECEPTIVE ARE OUR RECEPTIONISTS?&POINTS OF TACTICSnARE OUR TOP PEOPLE STILL INVOLVED?nDO WE KNOW CLIENT STAFF AT ALL LEVELS?nARE WE ALERT TO CLIENTS NEW ARRIVALS?nDO

3、 WE GIVE CLIENTS UNWANTED SURPRISES?nDO WE OVER-PROMISE?&POINTS OF TACTICSnDO WE GEAR UP FOR AN EARLY RESULT?nDO WE RE-ESTABLISH CONTACT WHEN THINGS GO QUIET?nARE WE MISSING IMPORTANT CLIENT DEVELOPMENTS?nARE WE TOO REACTIVE?&QUESTIONS OF DIPLOMACYnDO WE ACKNOWLEDGE CLIENTS INPUT?nHOW DO WE TALK ABO

4、UT OTHER CLIENTS?nDO WE KEEP OUT OF CLIENT POLITICS?nDO WE ADMIT WHEN WERE WRONG?&DAY-TO-DAY ESSENTIALSnDO WE REHEARSE ENOUGH?nDO WE CALL BACK A.S.A.P.?nARE WE EFFECTIVE REPORTERS?nARE WE PUNCTUAL?nDO WE MANAGE MONEY WELL?&ESSENTIALSnDO WE ALWAYS SEEK CREATIVE SOLUTIONS?nDO WE GET NAMES AND TITLES RIGHT?nDO WE MEET DEAD

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