2019地產(chǎn)項目中秋主題游園會活動策劃方案-42P

1、地產(chǎn)項目中秋主題游園會 策劃方案Mid Autumn Festival park傳統(tǒng)的中秋玩膩了？這次不妨玩點新鮮的！吃？喝？玩？樂？通通有！地產(chǎn)項目中秋游園會等你來共賞佳節(jié)活動概況Part 1活動概況活動主題：邀月共賞 歸江灣地產(chǎn)項目中秋主題游園會活動地點：地產(chǎn)項目營銷中心活動時間：9月3日-9月24日；10:00-17:00活動對象：新老業(yè)主、意向客戶及全城市民活動人數(shù)：1000人活動調(diào)性：喜慶、溫馨Overview of activities氛圍布置Part 2沙盤主題堆頭美食區(qū)簽到處投壺區(qū)圓桌博DIY互動區(qū)祈福點月餅大作戰(zhàn)區(qū)猜燈謎月球造景水中撈月場地規(guī)劃毽子區(qū)流水博禮品堆頭發(fā)光月球+月

2、兔將發(fā)光月球放置在建發(fā)瓏玥灣營銷中心沿路保安崗邊，配以可愛的發(fā)光月兔，營造中秋月盈瓏玥灣的感覺。The luminous moon will be placed in the jianfa long yue bay marketing center along the road beside the security guard post, accompanied by lovely luminous rabbits, to create the Mid-Autumn festival crescent long yue bay feeling.外場月球造景Mid-Autumn Festiva

3、l Blessing中秋祈福在營銷中心外場綠植處設(shè)置祈福點供來賓祈福、祈求平安健康Set up a blessing point next to the big banyan tree outside the mallFor guests to pray for peace and health簽到處布置簽到處將利用中秋軟裝元素進(jìn)行布置。The sign-in area will be decorated with Mid-Autumn festival soft clothing elements.現(xiàn)場打造符合中秋氛圍的主題堆頭，利用屏風(fēng)、燈籠、扇子等元素結(jié)合花藝打造。主題堆頭Create

4、theme heaps that conform to the atmosphere of mid - autumn festival on site, using elements such as full moon, lantern, fan, etc. combined with floral art to create them.美食品鑒區(qū)氛圍美食品鑒區(qū)利用花藝、扇子、燈籠等元素打造具有中秋節(jié)日氛圍的軟裝。Gourmet tasting district uses flowers, fans, lanterns and other elements to create soft clo

5、thing with mid autumn festival atmosphere.博餅區(qū)氛圍現(xiàn)場通過禮品堆頭和木質(zhì)小骰子營造氛圍，博餅區(qū)設(shè)置鑼、狀元服等道具。The scene through the gift stack and wooden small dice to create the atmosphere, the region set gongs, clothes, and other props.鑼道具狀元服花燈氛圍布置營銷中心內(nèi)左側(cè)柱子上用線進(jìn)行花燈氛圍布置，凸顯濃濃節(jié)日氣氛。The layout of the lantern atmosphere on the left c

6、olumn in the marketing center highlights the thick festive atmosphere.現(xiàn)場在每個區(qū)域都放置畫架以告示規(guī)則。The scene is placed in each area with an easel to announce rules.規(guī)則告示牌流程內(nèi)容Part 3第一階段： 9.3-9.21 流水博第二階段：9.22-9.23 圓桌博第三階段： 9.24 王中王序號時間內(nèi)容備注上午19:00-11:30來賓簽到來賓簽到，領(lǐng)取體驗券。29:30-12:00布藝DIY（9.3-9.7）來賓憑券可參與一次互動體驗。3手繪扇DIY

7、（9.10-9.14）來賓憑券可參與一次互動體驗。4月餅DIY（9.17-9.21）來賓憑券可參與一次互動體驗。5流水博餅互動來賓憑券可參與一次博餅活動。下午614:00-16:30來賓簽到來賓簽到，領(lǐng)取體驗券。714:30-17:00布藝DIY（9.3-9.7）來賓憑券可參與一次互動體驗。8手繪扇DIY（9.10-9.14）來賓憑券可參與一次互動體驗。9月餅DIY（9.17-9.21）來賓憑券可參與一次互動體驗。10流水博餅互動來賓憑券可參與一次博餅活動。流程表 （9.3-9.21）9.3-9.21工作日內(nèi)，每天僅有一個DIY。序號日期時間內(nèi)容備注上午19.3-9.24每逢周末9:00-11

8、:30來賓簽到來賓簽到，領(lǐng)取體驗券。29:30-12:00投壺游戲來賓憑券可參與一次互動體驗。3水中撈月來賓憑券可參與一次互動體驗。4踢毽子來賓憑券可參與一次互動體驗。5猜燈謎來賓憑券可參與一次互動體驗。6月餅大作戰(zhàn)來賓憑券可參與一次互動體驗。7燈籠DIY來賓憑券可參與一次互動DIY。8香囊DIY來賓憑券可參與一次互動DIY。9美食品鑒來賓憑券可參與一次美食品鑒。109.22-9.2310:30博餅半決賽邀請上一輪晉級的狀元參與半決賽。119.2410:30狀元王中王邀請通過半決賽的狀元參與中秋王中王。129:00-12:00月餅贈送中秋節(jié)當(dāng)天，業(yè)主憑身份可領(lǐng)取月餅禮盒一份。下午139.3-9

9、.24每逢周末14:00-16:30來賓簽到來賓簽到，領(lǐng)取體驗券。1414:30-17:00投壺游戲來賓憑券可參與一次互動體驗。15水中撈月來賓憑券可參與一次互動體驗。16踢毽子來賓憑券可參與一次互動體驗。17猜燈謎來賓憑券可參與一次互動體驗。18月餅大作戰(zhàn)來賓憑券可參與一次互動體驗。19燈籠DIY來賓憑券可參與一次互動DIY。20香囊DIY來賓憑券可參與一次互動DIY。21美食品鑒來賓憑券可參與一次美食品鑒。229.24月餅贈送中秋節(jié)當(dāng)天，業(yè)主憑身份可領(lǐng)取月餅禮盒一份。流程表（9.3-9.24）來賓簽到來賓簽到后可領(lǐng)取一張互動體驗券，憑券參與現(xiàn)場互動及博餅。Guests can receiv

10、e an interactive experience coupon after signing in. they can participate in on-site interaction and pancakes with the coupon.體驗券來賓簽到后可領(lǐng)取一張體驗券，憑券可參與現(xiàn)場活動互動及博餅。Guests can receive an experience coupon after signing in, and can participate in on-site activities and interactions with the coupon.布藝DIY來賓憑券

11、參與互動DIY；來賓可選擇自己喜歡的不織布材料包在現(xiàn)場工作人員指導(dǎo)下制作小兔子玩偶。Guests participate in interactive DIY with coupons; Guests can choose their favorite non-woven fabric bag to make bunny dolls under the guidance of field staff.手繪扇DIY在扇面上可以畫你想畫的，寫你想寫的，題字作畫，創(chuàng)意無限，可以激發(fā)孩子繪畫的激情。作為禮物送給好朋友或者家長，非常有趣；來賓憑券參與互動DIY。You can draw what you

12、 want to draw, write what you want to write, and draw with inscription on the fan, creating unlimited skills, which can stimulate childrens passion for painting. It is very interesting to give as a gift to a good friend or parent. Guests participate in interactive DIY with coupons.月餅DIY用月餅DIY打造最具有親情

13、的節(jié)日，讓每一個人在享受節(jié)日的氣息的同時，更能感受到一份關(guān)于家的牽掛。Use moon cakes DIY to create the most intimate festival so that everyone can feel more about home while enjoying the flavor of the festival.博餅互動選拔賽：2018.9.3-9.21，采用流水形式博餅，來賓憑券每人每次僅有3次博餅機會，每日評選出4名狀元，參與下一輪圓桌博餅。Selection: 2018.9.3-9.21, the use of flowing form of Bobc

14、akes, visitors with vouchers each only three times Bobcakes opportunities, daily selection of four champions, to participate in the next round table Bobcakes.狀元服拍照現(xiàn)場為博到狀元的來賓提供拍立得拍照服務(wù)，來賓可到主題堆頭進(jìn)行合影留念。The site provides a photo shooting service for the top-notch visitors, who can take photos at the top

15、of the theme pile.博餅規(guī)則中秋游園會游園會互動1-投壺游戲投壺，亦稱射壺，是一種既登大雅之堂、又入巷陌平康的傳統(tǒng)游戲。來賓憑券可參與一次投壺游戲，每人每次僅可領(lǐng)取五只箭，投中者即可獲取小禮品。Casting pot, also known as the ejection pot, is a traditional game that combines elegance with elegance. Guests can participate in a pot throwing game with vouchers, each can only get five arrows

16、 at a time, and the thrower can get small gifts. 游園會互動2-水中撈月黃色的乒乓球在水中仿佛一輪明月，在中秋佳節(jié)尤其應(yīng)景。來賓憑券參與互動，每人僅有一次挑戰(zhàn)機會，在規(guī)定時間夾出乒乓球多的獲勝。Yellow table tennis is like a bright moon in the water, especially in the Mid Autumn Festival. Guests participate in the interaction with vouchers, each has only one chance to cha

17、llenge and win more table tennis at the specified time. 游園會互動3-踢毽子寓教于樂的踢毽子游戲，在中秋佳節(jié)很適合親子家庭一起參與；來賓憑券參與互動，每人僅有一次挑戰(zhàn)機會，在規(guī)定時間踢得最多的獲勝。The shuttlecock kick, a fun game, is very suitable for parents and children to participate in the Mid-Autumn Festival; guests participate in the interaction with vouchers, e

18、ach only one chance to challenge, in the specified time to play the most winning. 游園會互動4-猜燈謎在營銷中心外設(shè)置猜燈謎點，掛上各式小花燈，花燈下掛著燈謎內(nèi)容，供來賓進(jìn)行猜謎；來賓憑券可在燈謎區(qū)進(jìn)行猜謎，猜對答案揭下花燈上的燈謎紙，到兌獎區(qū)兌換精美禮品。Outside the marketing center, lantern riddles will be set up, with all kinds of small lanterns hung, and lantern riddles will be h

19、ung under the lanterns for guests to guess.Guests can perform riddles in the lantern riddles area, guess the answer, remove the lantern riddles paper from the lantern, and exchange exquisite gifts in the bonus area.游園會互動 5月餅大作戰(zhàn)來賓憑券可參與一次吃月餅游戲；來賓隨機品嘗一小塊月餅，成功猜出月餅口味的即可獲得小禮品一份。Guests can participate in a

20、 mooncake eating game with coupons. Guests will randomly taste a small piece of moon cake, and those who successfully guess the taste of moon cake will get a small gift.燈籠是我國傳統(tǒng)文化的典型元素之一，也是喜慶吉祥的象征，在這次活動中孩子們不僅可以盡情地把玩燈籠，還可以在燈籠上展示自己大膽的創(chuàng)意；來賓憑券參與互動DIY。Lantern is one of the typical elements of our traditio

21、nal culture and also a symbol of happiness and good luck. in this activity, children can not only play with lanterns to their fullest extent, but also show their bold creativity on lanterns. Guests participate in interactive DIY with coupons. 游園會互動6 - 燈籠DIY在古代佩戴香囊是一種民俗，在民間更是有 “帶個香草帶，不怕五蟲害”之說， 在中秋佳節(jié)親

22、手做一個香囊贈與家人意義非常；來賓憑券參與互動DIY。In ancient times, wearing sachets was a kind of folk custom, in the folk is with a vanilla belt, not afraid of Five insect pests said, in the Mid-Autumn Festival to do a sachet to give to family significance is very important; guests vouchers to participate in interactive

23、DIY. 游園會互動7 香囊DIY中秋是吃藕的好季節(jié)，無論是燉還是煎、炸，都是中秋餐桌不可少的一道菜。南方不少地方，在八月十五祭神時，有一款貢品是芋頭。吃菱角能化解油膩，在不少地方還有小孩吃菱角會聰明伶俐的說法。中秋節(jié)的時候正值桂花開，桂花不僅可供觀賞，而且還有食用價值。柚子是中秋節(jié)的必備品之一，因為“柚”與“佑”諧音，也是希望月亮保佑的意思。傳說月圓的晚上坐在葡萄樹底下可以聽見牛郎織女在說話。如今水靈靈，甜滋滋的葡萄也是中秋桌上不可缺少的水果。中秋節(jié)的月餅絕對是眾多美食中的主角。美食品鑒Tasting food圓桌博餅半決賽：2018.9.22-9.23，采用圓桌博餅，邀請上一輪博到狀元的客戶，每人