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1、How to Influence the FamilyMary E BlackSerbiaOverviewBackgroundChallengesBest practicesWhat actions should be taken IndustryAcademiaCommissionMember statesBackgroundGender differences in aspiration and expectationsLack of role modelsWe do not even know what the jobs will be in future The “haves” & t

2、he “have-nots”, and the new poverty - lack of ITDifferences across EuropeChanging nature of the familyBest PracticesBuilding bridges between family and workTeleworking - when done wellIndustry representatives working on school committees with parentsParent friendly work practicesMentoringDiversity a

3、s a mainstream issueA teacher, a studentBranislavaMaths teacher now a programmerNevenaProgrammed part-time while studyingTechnology world - an interesting challenge for familiesKate AckermanGreen Tea CreativeActions for industrySponsorship and support for IT access at homeTake a wider view of what a

4、re IT workersDiversity not just on paper but in practiceResearch and training partnerships Actions for AcademiaEnsure that ethnicity, socio economic status and diversity are included in research into IT workforce issuesEarly IT enrichment of school criteria that suits girlsReduce stereo typing in ca

5、reer days and with parent groups at schoolActions for CommissionContinue with leadership role on this issue backed by real fundsGather and diseminate real life examplesMainstream gender throughout IT programme (speaker panels, consultant lists, grants awarded)Be fairActions for Member statesMainstream gender issues into IT support and development programmesMonitor, report and actRemember, we are looking at children now who will be living and working in an IT world we can barely conceiveLast word.From“Mum when are y

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