《公共關系行業(yè)產品標準術語》培訓講學

1、Good is good, but better carries it.精益求精，善益求善。公共關系行業(yè)產品標準術語-公共關系行業(yè)產品標準術語（中英文對照表）媒體關系MediaRelations媒體研究/Mediastudy媒體傳播策略/Mediacommunicationsstrategy消費者觸媒習慣/ConsumersMediabehavioranalysis媒體關系評估/Mediarelationsevaluation媒體傳播計劃/Mediaplanning媒體關系管理/Mediarelationsmanagement媒體監(jiān)測/Mediamonitoring傳播績效評估/Mediaco

2、mmunicationsevaluation軟文投放/AdvertorialPitching新聞發(fā)布/Pressrelease專訪安排/Interviewarrangement稿件撰寫/Pressmaterialsdrafting新聞剪報/Newsclipping活動管理EventManagement活動策略規(guī)劃/Eventstrategy活動計劃/Eventplanning活動管理/Eventmanagement活動績效評估/Eventevaluation現(xiàn)場執(zhí)行/On-siteexecution視覺創(chuàng)意/Visual&creative設計制作/Designing&Producing營銷傳播

3、MarketingCommunications營銷傳播研究/Marketingcommunicationsstudy消費者調查/Consumersurveys營銷傳播規(guī)劃/Marketingcommunicationsstrategy營銷傳播計劃/Marketingcommunicationsplanning營銷傳播管理/Marketingcommunicationsmanagement傳播績效評估/Communicationsevaluation新產品上市/Newproductlaunch巡展活動/Roadshow促銷活動/SalesPromotion企業(yè)傳播CorporateCommuni

4、cations企業(yè)傳播規(guī)劃/Corporatecommunicationsstrategy企業(yè)傳播計劃/Corporatecommunicationsplanning企業(yè)傳播管理/Corporatecommunicationsmanagement傳播績效評估/Communicationsevaluation出版物制作/Publishing網(wǎng)站制作/websiteproducing內部傳播InternalCommunications內部溝通體系/Internalcommunicationssystem員工意見調查/EmployeeSurvey內部傳播規(guī)劃/Internalcommunicatio

5、nsstrategy內部活動計劃/Internalcommunicationsinitiativeplanning內部傳播計劃/Internalcommunicationsplanning內部關系管理/Internalrelationsmanagement傳播績效評估/Communicationsevaluation內部活動/Internalevent團隊建設/Teambuilding內聯(lián)網(wǎng)建設/Intranetbuilding內刊制作/In-housejournal網(wǎng)絡公關DigitalPR網(wǎng)絡媒體研究/Digitalmediastudy網(wǎng)絡受眾分析/Digitalaudienceanaly

6、sis網(wǎng)絡公關規(guī)劃/DigitalPRstrategy網(wǎng)絡傳播計劃/Digitalcommunicationsplanning網(wǎng)絡媒體管理/Digitalmediamanagement網(wǎng)絡輿情監(jiān)測/Digitalmonitoring網(wǎng)媒績效評估/Mediacommunicationsevaluation博客管理/Blogmanagement論壇管理/BBSmanagementSNS傳播/SocialnetworksystemcommunicationsIM傳播/InstantMessagecommunications搜索引擎優(yōu)化/Searchenginesoptimizing網(wǎng)站設計/Webd

7、esigning聲譽管理ReputationManagement公關環(huán)境研究/PRcircumstancestudy企業(yè)公民政策/Corporatecitizenshippolicy領導人形象管理/CEOreputationmanagement企業(yè)新聞制度/Pressreleasemanagementsystem企業(yè)信息監(jiān)測/CorporateInformationmonitoring領導人活動安排/CEOsactivitiesarrangement投資者關系InvestorRelations投資者關系研究/Investorrelationsstudy投資者溝通體系/IRcommunicati

8、onssystem投資者關系規(guī)劃/Investorrelationsstrategy投資者溝通計劃/IRcommunicationsplanning定期信息披露/Informationdisclosure溝通績效評估/CommunicationsevaluationIPO傳播/IPOcommunications路演/Roadshow年報制作Annualreportsproducing股東大會/Shareholdersconference公共事務PublicAffairs政府版圖研究/Governmentchartstudy政策決策研究/Policy&decision-makingstudy政府關系規(guī)劃/Governmentrelationsstrategy社區(qū)關系規(guī)劃/Communityrelationsstrategy政府關系管理/Governmentrelationsmanagement社區(qū)項目管理/Communityprojectmanagement利益團體溝通管理/Stakeholderscommunicationsmanagement公益贊助/Sponsorship危機管理CrisisManagement危機管理體系/Crisismanagementsystem危機管理手冊/Crisismanagementmanu