2018主題公園項目發(fā)展預(yù)測

1、中國公園項目發(fā)展 免費獲取群內(nèi)1、2、5+；當(dāng)日華爾街日報、3、每周4、每月匯總500+份當(dāng)月（增值服務(wù)）掃一掃 關(guān)注公號回復(fù)：加入“起點財經(jīng)”群。 關(guān)于經(jīng)濟規(guī)劃服務(wù) offers strategic and economic planning consultancy 是全球領(lǐng)先的行業(yè)伙伴合作，為世界最具團隊，與不同的客戶和的項目提供創(chuàng)新解決方服務(wù)之一，經(jīng)濟服務(wù)案。作為為全球客戶提供眾多專業(yè)領(lǐng)域和經(jīng)濟規(guī)劃服務(wù)。在亞洲，休閑、文化和旅游開發(fā)，城市更新，新城開發(fā)等項目既存在機遇同時又充滿。經(jīng)濟分析在這些項目的規(guī)劃制定和市場定位方面發(fā)揮著關(guān)鍵作用。年 調(diào)研經(jīng)濟團隊Editor/編輯: Publica

2、tion Team /團隊: Tsz Yin Au, ShuangBian,Beth Chang, Guocui Gu, Jodie Lock, Shaojin Li, Hui Long , Dan Wu, Chris Yoshii.Contacts/聯(lián)系信息 如需了解有關(guān)經(jīng)濟請聯(lián)系: 團隊以及的信息， 張本韻 全球休閑文化副 經(jīng)濟執(zhí)行總監(jiān) 張本韻Executive Director, Economics Global Director of Leisure + Culture, Aisa全球休閑文化副經(jīng)濟執(zhí)行總監(jiān)Theme parks have been develoralyover the

3、 last twenty years in China. Demand forthemed entertaent products is increasingsignificantly as the middle class population expands and the improvements of transporion occur at unprecedented rate. In response,ernments and developers are planning to develop more theme parks nationwide. This report hi

4、ghlights historic data and future trends, as well as in industry growth. This report helps industry participants to understand the scale and characteristics of the current supply and future pipeline of theme park development in China.前言中國公園在過去的二十年里發(fā)展迅速。隨著中產(chǎn)的不斷壯大，以及國內(nèi)交通條件前所未有的改善，國題需求極大增加。為此，中國各地規(guī)劃建設(shè)了

5、大量的公園以應(yīng)對該需求。本報告重點介紹了公園行業(yè)歷史和未來趨勢，以及行業(yè)增長情況，旨在讓讀者能更好了解中國現(xiàn)有和未來的公園規(guī)模及特點等。 Definition of Theme parkDrawing on decades of experiencehe themed entertaent sector,defines the meaning of theme park as follows: with distinct storylines. Significant capital investment is necary tover a carefully selected existin

6、g and pipeline theme parksforincluin our research sle according to following criteria:Selecyed theme parks are city-scale projects operating in China; they are all of significant scale and prestige (i.e. strong brand), and include a large proportion ofentertaent facilities.Selected theme parks are w

7、ell constructed wisignificant level of investment.This report excludes all Family Enterta parks.ent Centers (FECs) and small amusementSelected theme parks include a significant proportion of entertaint facilities;this excludes characteristics towns, landscd parks, retail, dining andentertaent (RDE)

8、districts , and standalone aquaria, botanic gardens and zoos.This report excludes watReferencearks as only land based park are considered.The National Development and Reform Commis(NDRC)The National Development and Reform (NDRC) of the China defines a theme park as a commerl venture developed as a g

9、oing concern, of sizable area, certain requisite investment level, and closed-end management. A theme park has one or morespel culture or tourism theme; it charges for offering visitors a leisure experience,and cultural/entertaent products or servi. Different types of theme parkinclude large scale a

10、musement parks with rides, large scale miniature landsc parks, movie studio parks, or animation parks with simulating and immersiveexperien. Public city parks, botanical gardens and zoo funded byernment arenot considered theme parks.*The theme park definition used byis consistent with the NDRC defin

11、ition.However, only larger city-scale theme parks are includedhis report.關(guān)于公園定義憑借多年國際和國內(nèi)公園項目的經(jīng)驗，對公園的定義做出合理解釋，并根據(jù)一定標(biāo)準(zhǔn)大陸地區(qū)現(xiàn)有及未來公園樣本進行篩選：公園屬于游樂園的一種，園區(qū)內(nèi)通常包含多個具有不同故事線的區(qū)域，區(qū)域內(nèi)的景觀，建筑，人造景點及活動設(shè)施均基于一個或多個特定的。其特征主要包括：長期商業(yè)運營，有大量投入，建設(shè)有游樂、餐飲、零售和其他綜合服務(wù)設(shè)施，游客需付費參觀游覽，有固定經(jīng)營場所，室內(nèi)、室外或室內(nèi)外結(jié)合的封閉式園區(qū)。篩選標(biāo)準(zhǔn)本所選取的公園樣本主要由國內(nèi)外公園運營商大陸

12、地區(qū)經(jīng)營的，具有一定投資規(guī)模，占地及一定比例設(shè)施，在當(dāng)?shù)赜幸欢ㄖ?，并符合公園定義標(biāo)準(zhǔn)的，城市級公園。所選取研究游樂場； 所選取研究公園需要有一定投資額，占地規(guī)模，不包括室內(nèi)體驗中心，小型公園需具有一定比例的游樂設(shè)施，不包括特色小鎮(zhèn)，純景觀類公園，純商業(yè)類景區(qū)，單體海洋館及動植物園；所選取研究公園范圍僅限于陸公園，不包括水公園。參考國家發(fā)展和-關(guān)于規(guī)范公園建設(shè)發(fā)展的指導(dǎo)意見公園：指以為目的興建的，占地、投資達到一定規(guī)模，實行封閉管理，具有一個或多個特定文化旅游，為游客有償提供休閑體驗、文化產(chǎn)品或服務(wù)的園區(qū)。主要包括：以大型游樂設(shè)施為主體的游樂園，大型微縮景觀公園，以及提供情景模擬、環(huán)境體驗為

13、主要內(nèi)容的各類影視城、動漫城等園區(qū)。建設(shè)的各類公益性的城鎮(zhèn)公園、動植物園等不屬于公園。資料來源：中民2018400號國家發(fā)展和-關(guān)于規(guī)范公園建設(shè)發(fā)展的指導(dǎo)意見-發(fā)改社會規(guī)*市級使用的公園。公園定義與國家發(fā)改委的指導(dǎo)范圍一致。然而，在中研究對象僅包括大型的城 中國現(xiàn)有及擬建公園項目概覽“What is the current market in China?”“中國公園現(xiàn)狀如何？”Chinas theme park market is in aggregate attendance across Chiriod ost-paced development. In 2017,theme parks

14、 increased by 20%, serving to he global theme park market. By 2020, Chinaundin increased attendanceis expected to surpass the United Ses toe the worlds largest themedentertaent market based on attendance.Of the 200 existing and future city-scale theme parks reviewedhis report, 128theme parks were al

15、ready in operation andeast 70 future city - scale themeparks have offic ly been announced to developed by 2025. There are some industry comments indicating a much larger number of “theme parks“ in China.However,beves many of those parks are very small-scale operationst can not be considered as city-

16、 scale theme parks.Pipeline projects are mostly concentratedhe more economically developedareas of South China and East China. The accelerated development of the domestic theme park industry has pushed total attendance to almost 190 million.中國公園建設(shè)正處入快速發(fā)展期，2017年中國公園游客總量增幅近20%，大力推動了全球成為世界最大的公園的游客增長。市場

17、。至2020年，整體游客量將，本次研究的中國公園包括現(xiàn)有和未來的城市級公園項目數(shù)量共計約200個，其中現(xiàn)有項目128個，已發(fā)布消息在2025年前完成建設(shè)的未來項目至少70個。 然而，一些業(yè)內(nèi)中國的“公園”數(shù)量遠多于此，則認為其中大多為小規(guī)模運營的游樂園，而非城市級的公園。擬建項目多集中在華東等經(jīng)濟。隨著國內(nèi)公園快速開發(fā)建設(shè)，中國公園游客總量現(xiàn)今已達到近1.9億人次。Existing and proed theme parks reviewedhis reportTheme parks in operation本次研究的公園總量本次研究的現(xiàn)有公園總量Northeast/東北地區(qū) Northwes

18、t/西北地區(qū)North China/華北地區(qū)East China/華東地區(qū)Central China/華中地區(qū)Southwest/西南地區(qū)South China/華南地區(qū)Existing Projects / 現(xiàn)有項目Proed Projects / 擬建項目Per capita visits to China theme parkTotal attendance of China theme parks in 2018中國公園人均量2018年中國公園游客總量Historically speaking, growthheme park attendance has generally fall

19、enin line with the growthhe number of theme parks. However since 1993,attendance has increased at a faster raten the number of parks. Averageattendance at major Chitheme parks have increased from around 1 million to 1.5 million in 2017.Over the last 10 years (2008-2017), total theme park attendance

20、grew at an average rate of 13% annually. The market is expected to continue a ra growth to 2020.公園游客量增長基本與公園數(shù)量增長同步。自1993年起，公園游客量增速逐漸超過公園數(shù)量的增速。中國公園的年平均游客量也從近100萬提高至2017年的150萬。過去十年(2008-2017)，續(xù)快速增長至2020年。公園游客量每年平均增長13%，預(yù)計該市場將持 1985年 2020年中國公園年游客量及數(shù)量增長趨勢 公園總游客量 公園數(shù)量 Total attendance of the domestic the

21、me parks reached almost 190 millionin 2017. By 2020, total attendance isipated to reach 230 million. Witha population of nearly 1.4 billion people, the per capita visiion to themeparks in China was 0.13 in 2017. This is expected to rise to 0.16 by 2020. Theresearch team estimatst the per capita atte

22、ndancehe United Ses is0.65, four timest of the 2020 China level.This indicates the significant opportunity for continued expansof theindustry in China. As the middle class population in China increases andtransporion systems improve, demand for leisure and theme parksis expected to rise. If develope

23、rs and operators can deliver high quality,enjoyable and safe experien, overall visiion will also increase.中國公園游客總量現(xiàn)今已達到近1.9億人次。到2020年，預(yù)計游客量將達到2.3億?；?017年的14億 2020年將增加到0.16。本，中國預(yù)計，公園人均量為0.13，預(yù)計到公園現(xiàn)今人均量達0.65，為中國2020年水平的4倍，預(yù)示著中國行業(yè)仍有持續(xù)增長的空間。隨著中國中產(chǎn)的增加和交通系統(tǒng)的改善，對休閑和公園的需求預(yù)計亦將會增加。如開發(fā)商和運營商能夠提供高質(zhì)量，具有愉快和安全舒適游玩

24、體驗的公園設(shè)施，整體游客量仍會增加。 公園人均量China/中國2017China/中國2020 US/2017Existing Theme Parks - Supply and Scale現(xiàn)有公園市場容量和規(guī)?！癢here are the existing theme parks?”“現(xiàn)有公園分布情況如何？”Existing theme parks are predominantly concentrated in coastal areas of South-East China. Not only do these areas benefit from greater economicp

25、rosperity, they are also more advancedhe development cycle and aremore densely populated wirelatively mild climate; this is espelly true ofthetze River Delta and Pearl River Delta regions.East China region has by far the largest concentration of major theme parks,accounting for 34% of all. This is u

26、nderstandable given thelargopulation and GDP in East China region. Central China region also hasa very large population and GDP, but is a relatively smaller number of city-scale theme parks. This indicates growth potential in Central China.中國現(xiàn)有的公園主要集中在經(jīng)濟較為發(fā)達，眾多，且氣候相對溫和的東南沿海地帶，以長三角及珠三角最具代表性。公園分布最多的地區(qū)

27、為華東地區(qū)，其數(shù)量占的34%，主要基于華東地區(qū)龐大的規(guī)模和經(jīng)濟總量。中部地區(qū)和GDP總量都很龐大，但城市級規(guī)公園市場仍有增長潛力。模的公園數(shù)量相對較少，表明了中部地區(qū) 中國各區(qū)GDP(1,000億)East China/華東地區(qū) Central China/華中地區(qū) South China/華南地區(qū) North China/華北地區(qū) Southwest/西南地區(qū) Northeast/東北地區(qū)Northwest/西北地區(qū)Distribution of Existing Theme Parks in China (2018)中國現(xiàn)有公園分布 (2018)Northeast/東北地區(qū)North Ch

28、ina/華北地區(qū)Northwest/西北地區(qū)East China/華東地區(qū)Central China/華中地區(qū)Southwest/西南地區(qū)South China/華南地區(qū) 中國各區(qū)總量(百萬)East China/華東地區(qū) Central China/華中地區(qū) Southwest/西南地區(qū) North China/華北地區(qū) South China/華南地區(qū) Northeast/東北地區(qū)Northwest/西北地區(qū)Existing Theme Parks - Types公園分類“What are the themes of existing parks?”“現(xiàn)有公園的有哪些？”The Chi e

29、ntertatheme park industry has a broader cross-section of themedent conceptsn is typical in other countries; types of themeparks are therefore more diverse. categories, as presented.divides theme parkso 7 broad”No obvious theme” refers to those theme parkst do not contain asignificant amount of thema

30、tic content. There is minimal storyting orthematic design, and they do not market niche.any particular market segment or中國的公園概念相較其他國家更為寬泛，因此分類更加多樣。根據(jù)此次選取的公園標(biāo)準(zhǔn)，將公園劃分為動物/海洋動物、歷史/文化、奇幻/卡通人物、影視/、無明顯共計7種類型。/器械、自然/景觀及其他類“無明顯”指沒有或僅有少量內(nèi)容的公園，其園區(qū)內(nèi)故事線或設(shè)計薄弱，且不針對任何特定的細分市場。 奇幻/卡通人物無明顯/器械 動物/海洋動物 歷史/文化 影視/ 自然/景觀 其

31、他類(如，飲食 )Around 53% of existing theme parks in China fallo the category NoObvious Theme, while those with distinctly recognizable themes constitute the remaining 47%. Designing, building and operating a theme park wispecific theme is more challenging tothouteme. Irnationaln parks withexperience indi

32、cates parks with strong themes perform better no obvious theme.Among those existing parks with recognizable themes, Fantasy/Cartoon Characters and History/Culture based theme parks are most common, at 16% and 13% respectively.國內(nèi)目前現(xiàn)有的公園中，無明顯類公園占比53%，由主打器械類騎乘設(shè)施的公園組成。有明顯類公園占比47%。設(shè)計，建造和運營具有特定主題的公園比沒有整體表

33、現(xiàn)優(yōu)于無明顯的公園更具的公園。性。國際經(jīng)驗顯示，具有明顯的公園有明顯 13%。的現(xiàn)有項目中，奇幻卡通類和歷史文化類占比最高，分別為16%和 無明顯 有明顯奇幻/卡通人物歷史/文化 動物/海洋動物 自然/景觀類影視/ 其他類Existing Theme Parks - Attendance Characteristics公園游客量特征“Whevel of attendance are existing parks achieving?”“現(xiàn)有公園達到了怎樣的游客量水平？”Althoughtotal theme park attendance across China is approaching

34、 190million, 85% of parks recorded lessn two million visitors. The proportionof theme parks attracting moren 3 million visitors is fewern 10%.Theme parks wi theme parks.n attendance of 3 million visitors or more are as large中國公園現(xiàn)今總游客量已達1.9億人次，但游客量200萬的公園占85%，游客量達300萬以上的公園通常被認為是區(qū)域性大規(guī)模公園占比公園。10%。達到300

35、萬游客量的 現(xiàn)有公園游客量區(qū)間分布 (百萬人次) Currently, the number of theme parks in China with distinct themes is similarto the number with no obvious theme. However, ourysis revealst theattendance levels tend to be higher among those parks widistinct theme.The majority of parks wi distinctive themes.ttendance of 4 mi

36、llion or more visitors haveWhile having a strong theme does not guarantee sucs, having a uniquetheme and wonderful guest experience can enhance the attractiveness and marketability of the theme park.中國顯 分公園現(xiàn)階段有明顯和無明顯類公園的數(shù)量大致相當(dāng)，但有明類公園的游客量表現(xiàn)通常優(yōu)于無明顯類。游客量超過400萬的大部公園皆有明顯。雖然擁有強的公園并不能保證成功，但擁有獨特和提供卓越游客體驗的公園

37、可以增強其和適銷性。 Annual Attendance Range (Million)年游客量區(qū)間 (百萬) 無明顯 有明顯Existing Theme Parks - Investment Characteristics公園投資額特征“What is the level of investment in existing theme parks?”“現(xiàn)有公園的投資水平如何？”Attendance levels generally correlate with the size of the facility and capital investment. Parks with high a

38、ttendance require significantly more facilities, attractions, and public areas which increase the level of required investment.Moren half of all theme parks currently operational in China had an initialCapital Expenditure(CX) of lessn CNY 1 billion. Only two Chitheme parks triggered an investment of

39、 more Shanghai Disneyland and Chimelong Ocen CNY 5 billion, namely ingdom. Among those parkswin investment budget in ex he CNY 13 billion range.s of CNY 1 billion, most are concentrated游客量通常與設(shè)施規(guī)模和資本投入相關(guān)。游客量較大的公園通常需要設(shè)置的設(shè)施，景點和公共區(qū)域，為此需增加相應(yīng)的資本投入?，F(xiàn)運營的在公園中，投資額在10億以下的公園超過半數(shù)。投資額10億以上的公園，其投資額主要集中在11-30億區(qū)間。投資

40、額超過樂園。50億的公園僅有2座，即長隆海洋王國與迪士尼 現(xiàn)有項目投資額 ( ) Asian Legends Park東盟神畫 - Provided by FantawildFantawild Silk Road Culture Expo Park絲路神畫(嘉峪關(guān)) - Provided by FantawildExisting Theme Parks - Chain Operators連鎖公園運營商分析“What is the current key chain operators?”“中國主要連鎖公園運營商有哪些？”The Splendid China, built by OCT in 1

41、988, paved the way for the chain operation of domestic theme parks. There are seven theme park chainoperators in China, six of which are Chicompanies and one anernational company (Waisney Group).Local theme park chains currently control the operation of 53 domestic theme parks. Chain operators conti

42、nue to expand their portfolio of properties and increase their attendance and revenue.華僑城在1988年建設(shè)的錦繡中華開啟了國內(nèi)公園品牌化經(jīng)營。至今， 中國已有七家大型)。公園連鎖經(jīng)營商，其中六家中國公司，一家國際公司(華特迪本地連鎖正持續(xù)擴大其公園運營商已經(jīng)營品牌連鎖公園達53家。連鎖公園運營商產(chǎn)品組合，以增加游客量和營業(yè)收入。OCT Group華僑城Fanta Wild文化科技Songcheng Group杭州宋城Haichang Ocean Park海昌海洋公司Chime Long Group長隆Wan

43、da/ Sunac Group萬達/Waisney Group華特迪士尼 國內(nèi)外主要連鎖公園運營商 (包括但不限于)Theme parks under chain operators account for 42% of the total number of parks.Total attendance across all chaheme park operators has almost reached130 million visitors, accounting for around two-thirds of total park visiion.These figures inc

44、lude Chinas fi visitors - Shanghai Disneyland.heme park with more th10 million連鎖公園運營商旗下經(jīng)營的公園數(shù)量占總數(shù)的42%。連鎖公園運營商旗下公園總游客量達到近1.3億，占全部公園總游客量的67%，包括了國內(nèi)首家游客量超1,000萬的迪士尼樂園。 公園個數(shù)對比 公園游客量對比其他其他 連鎖公園連鎖公園Existing Theme Parks - Admis公園票價分析Priceysis“What are the prevalent admisprice ranges?”“現(xiàn)有公園票價水平如何？”The adult

45、admis CNY 150. Priprice at most existing theme parks in China exceedstend to be concentrated betn CNY 200250, winaverage adult price of CNY 200. Childrens tickets are mostly below CNY 150, and the average childrens ticket price for children is CNY 130.The average Child/Adult admisprice ratio is arou

46、nd 60%. Around 45% of Child/Adult ticket price ratiohe rangeChi bettheme parks operate win 50%60%, and almost one-third achieve a ratio in exs of 70%. Aratio below 50% ismon (3% of parks).中國現(xiàn)有公園成人票定價多位于在150以上，且較多在200250人民幣之間，平均價格為200。兒童票定價普遍低于150，平均價格則為130。兒童票與成人票票價比例整體在60%左右。兒童票與成人票比例在50%60%區(qū)間的數(shù)量接近

47、整體公園的半數(shù)，低于50%的個數(shù)僅占總體的3%，超過70%的個數(shù)占總體近三分之一。 兒童/成人票價比例 Historically admispriin China have increased significantly fastern inflation as consumer spending pr increases, willingness to payincreases, and theme parks expand and upgrade their offerings.Admis pripricing for theme parks is a complex approach a

48、s conare often given for many different promotions, group ticket sales,aryonline ticket sales, and seasonal events. Operators look very carefullyat the admisyield, which is the ratio betn the average achieved price. Depending onpricing to optimize overall tickets are sold online andadmisprice and th

49、e published adult admisseasonality, operators will look to adjust admis park utilization and revenue. As more admisthrough mobile devi increases., the ability to implement yield management solutions從歷史數(shù)據(jù)來看，隨著消費者力的增加，支付意愿增加以及公園的擴張和升級，中國公園門票價格上漲速度明顯快于通貨膨脹速度。公園的門票定價較為復(fù)雜，因為許多不同的促銷活動通常都有價格，如團體票務(wù)銷售，門票銷售和季

50、節(jié)性活動等。經(jīng)營者需謹慎對待門票收益率，即平均門票價格與的成人門票價格之間的比率。根據(jù)季節(jié)性，運營商將調(diào)整門票價格以優(yōu)化整體公園利用率和收入。隨著越來越多的門票通過上銷售或移動設(shè)備銷售，實施收益管理解決方案的能力要求也在增加。 成人票價 ()兒童票價 () Proed Theme Parks - Supply and Scale中國擬建公園概覽“How many nerks arehpeline?”“擬建公園項目有多少？”According to officsourcthere are aast 70 new theme park projectsforecast for completion

51、 by 2025. Currently there are around 50 projectsunder construction, andernational brands, such as Universal Studios,Nickelodeon and Six Flags, are poised to enter the China market. This excludes projects which have not been publicly announced.Proed theme parks are predominantly concentrated in East

52、China,Central China and Southwest China.The development of new theme parks in China will be carefully monitored andcontrolled by theernments latest regulations. Going forward, these newregulations will to a certain degree impact on pro projects.ed new theme park根據(jù)已發(fā)布的消息，在2025年前建設(shè)完成的未來項目至少有70個，目前據(jù)稱在建

53、項目約50個，且有國際品牌如所選取的擬建項目研究范圍不包括沒有影城、六旗等進駐國內(nèi)市場。宣布的公園項目。計劃擬建的公園主要集中在華東、華中、西南三個區(qū)域。未來中國公園開發(fā)將受出臺的“關(guān)于公園建設(shè)發(fā)展定”的影響，一定程度上將規(guī)范公園的開發(fā)。New theme park projects forecast for completion by 2025 2025年前建設(shè)完成的未來項目Projects under construction在建未來項目Location of Proed Theme Parks in China (2018 - 2025)中國未來公園分布圖 (2018 - 2025)No

54、rtheast/東北地區(qū)North China/華北地區(qū)Northwest/西北地區(qū)East China/華東地區(qū)Central China/華中地區(qū)Southwest/西南地區(qū)South China/華南地區(qū)Estimated attendance of theme parks in 2020Average CX of proed theme parks (CNY)2020年中國公園預(yù)計總游客量擬建項目平均投資額 (10億)Pro擬建ed Theme Parks - Types公園分類“What are the trends for themes?”“未來趨勢是什么？”The broaden

55、ing range and ever-evolving diversity of new themes andconcepts at pipeline theme park projects is reshaChinas themedentertaent industry. The proportion of pipeline projects with distincttheming is 87%, which is considerably highern the current offerings. Thegreatest proportion of themes fallso the

56、categories of History/Culture(28%) and Fantasy/Cartoon Character (27%). This rivals preveiling demandtrend and preferencehe market. As competition increases, developersand operators are seeking to create unique and differentiated products to specific audience or demographic.中國擬建公園的化愈發(fā)明顯，有明顯的項目占比高達87

57、%，遠高于目前比例。其中依舊以歷史文化和奇幻卡通類項目占比最高，分別為28%和 27%，反映了市場的需求導(dǎo)向和游客偏好。隨著競爭的加劇，公園運營商正在尋求創(chuàng)造獨特且差異化的產(chǎn)品，以針對特定受眾或特征。 有明顯 無明顯歷史/文化奇幻/卡通人物影視/ 動物/海洋動物 自然/景觀類 其他類Chime Long Qingyuan Forest Resort 長隆清遠森林度假區(qū)- Provided by Chime Long GroupGuangzhou Wanda City 廣州萬達城 - Provided by Wanda GroupPro擬建ed Theme Parks - Attendance

58、Characteristics樂園游客量特征“What is the attendance outlook?”“擬建公園游客量如何？”Betn 2017 and 2020, total theme park attendance across China isestimated to increase by 50 million. Byof 2020, total theme parkattendance is projected to reach 230 million. Most proed theme parksare expected to achieve 1 to 2 million

59、 visitors per year. With the propercomprehensive planning parks of different sizes cerms of scale, content and investment, theme l be profitable.至2020年底，公園年總游客量預(yù)計將達到近2.3億人次，較2017年增長0.5億人次。預(yù)計大多數(shù)新建公園游客量在100-200萬之間。通過在規(guī)模，內(nèi)容和投資方面進行適當(dāng)?shù)木C合規(guī)劃，不同規(guī)模的公園都可以實現(xiàn)。 擬建公園預(yù)期游客量區(qū)間分布 (百萬人次) Pro擬建ed Theme Parks - Investme

60、nt Characteristics公園投資額特征“What is the investment outlook for new theme parks?”“擬建公園投資水平如何？”The CX of proed theme parks being launched betn 2018 and2020 is estimated at RMB 74.5 billion, while from 2021 to 2025 it is estimatedat RMB 130 billion. The average CX of each proed theme park isRMB 2.9 billi