毛利率構(gòu)成分析

1、門店毛利率結(jié)構(gòu)分析數(shù)據(jù)信息部1各店毛利率現(xiàn)狀門店1-2月3月4月5月6月7月留營店10.82%10.88%9.36%7.89%10.18%10.30%9.47%9.39%8.86%7.16%9.65%9.09%槐底店11.06%11.04%9.87%8.50%10.61%9.71%9.55%9.65%7.36%6.68%8.74%8.76%柏林店11.54%10.81%8.72%7.92%9.47%9.14%9.49%8.81%6.65%6.90%8.47%8.76%金談固店9.36%8.25%8.24%6.85%8.99%9.08%8.83%8.20%6.97%5.85%8.09%8.03%

2、中華店7.73%7.68%7.19%5.07%6.69%8.26%遠(yuǎn)洋城店11.22%11.60%10.99%10.61%11.82%9.82%8.06%10.07%9.63%8.61%11.11%8.88%秦皇島店7.15%11.45%10.13%8.44%10.42%8.61%7.06%9.43%4.76%6.93%8.64%9.18%衡水店10.86%11.19%9.68%6.99%9.47%7.82%9.63%5.58%5.83%4.39%5.96%7.65%北園店11.09%11.99%10.22%7.33%10.85%10.11%10.29%9.71%6.97%5.22%8.69%

3、8.30%新亞店12.32%11.81%9.47%7.27%10.43%9.82%10.25%9.42%6.08%5.03%8.72%8.78%2每個(gè)店和去年各月對(duì)比來看，除燕山7月毛利率比去年同期有所上漲，其他所有門店所有月份毛利率都是下降的！3各門店截止7月28日經(jīng)銷毛利率匯總部門0102040607080910121310106.10%5.48%10.14%8.83%4.36%6.25%9.16%6.16%2.45%8.10%10118.34%8.07%13.78%9.91%7.93%12.86%13.52%8.09%6.68%6.81%10128.30%8.37%12.34%11.86

4、%8.88%15.49%15.13%10.49%8.09%8.12%10138.41%9.28%7.92%8.16%9.11%11.42%8.47%9.19%8.26%8.95%10145.40%4.69%9.86%7.03%4.55%6.46%8.28%4.77%5.79%4.86%食品7.39%7.29%10.94%9.09%7.08%10.46%10.89%7.68%6.14%7.29%202025.43%29.60%0.00%0.00%25.42%0.00%0.00%13.36%23.31%12.12%20210.00%0.00%3.51%0.49%0.00%2.61%2.88%4.0

5、1%0.00%0.00%20226.36%5.11%0.00%8.44%2.66%10.03%5.71%7.80%5.01%3.69%202311.76%8.10%1.82%2.02%10.57%4.07%1.25%7.12%11.54%7.30%20242.74%2.38%2.91%1.47%2.26%-20.20%2.27%2.29%4.03%1.48%202614.81%15.15%12.52%12.51%13.27%14.14%19.92%6.33%14.78%13.13%生鮮9.67%7.91%5.14%3.85%7.84%2.60%6.51%5.74%7.79%5.34%30301

6、6.03%16.67%19.82%19.29%17.60%19.68%21.48%16.14%17.55%17.78%303116.45%15.78%6.58%9.61%16.04%3.89%4.26%9.39%14.94%16.92%30324.00%3.52%6.80%6.24%3.47%2.05%5.76%0.00%3.90%4.35%303312.38%12.07%14.42%11.17%15.39%7.16%18.01%10.49%14.55%18.60%303417.18%18.08%16.07%9.20%18.55%10.52%7.14%18.43%17.43%18.40%303

7、59.68%9.10%0.00%4.03%10.10%11.57%1.01%14.25%9.76%10.20%303613.36%14.52%5.48%8.17%12.99%3.29%1.09%15.03%12.79%12.48%30371.81%1.55%0.00%0.00%1.19%0.00%0.00%0.00%3.25%0.37%非食品10.82%10.94%8.67%8.00%11.40%8.58%5.95%14.15%11.16%12.72%統(tǒng)計(jì)8.90%8.53%9.20%7.39%8.50%8.03%8.66%8.66%7.83%8.08%4 外埠店毛利率水平整體高于本埠店，尤其

8、是11部門12部門外埠店毛利率水平整體高于本埠店，尤其是11部門12部門！5何為合理的毛利率結(jié)構(gòu)我們都知道一個(gè)淺顯的道理，將A類敏感商品的加價(jià)率作的低一些，將B類商品的加價(jià)率作的稍高一些，將C類商品的加價(jià)率做的更高些，以此來保證低價(jià)印象，同時(shí)創(chuàng)造較高的毛利。那么我們就來看一下我們的現(xiàn)在的毛利率現(xiàn)狀，是不是這個(gè)樣子！6槐底店1100中分類7槐底店1202中分類8槐底店10部門9槐底店34部門10槐底店110100小分類11槐底店11010100細(xì)分類12槐底店11010100細(xì)分類（剔毛利）13燕山店11010100細(xì)分類14北園店11010100細(xì)分類15分析以上數(shù)據(jù)主要以槐底店為例進(jìn)行了分析

9、從部門分析，到中分類，到細(xì)分類，到剔除大宗因素后重新分析對(duì)北園和燕山也進(jìn)行了分析 從不同的范圍，不同的門店進(jìn)行了全方位的分析，得出如下結(jié)論：16問題我們的毛利率結(jié)構(gòu)從數(shù)值上看和標(biāo)準(zhǔn)參照值存在很大的差距，同時(shí)不具備規(guī)律性；這樣的毛利率結(jié)構(gòu)如何創(chuàng)造低價(jià)印象，如何創(chuàng)造高的毛利收益？17方法給大家提供一種分析毛利率結(jié)構(gòu)和調(diào)整的方法18毛利率結(jié)構(gòu)分析的方法提取一個(gè)月的銷售、毛利相關(guān)數(shù)據(jù)；對(duì)銷售數(shù)量、銷售金額、毛利額，分別進(jìn)行排名。對(duì)三個(gè)排名進(jìn)行相加，對(duì)和進(jìn)行排名；按照排名按照ABC參照表，分段進(jìn)行毛利率的測算對(duì)比每段商品的參照值分析，每段商品的毛利率是否合理對(duì)不符和標(biāo)準(zhǔn)的分類按照單品進(jìn)行分析，找出毛利率

10、不正常的原因，并將例外因素剔除將剔除后的單品明細(xì)按照19提取數(shù)據(jù)此數(shù)據(jù)網(wǎng)絡(luò)提供包含商品一個(gè)月的銷售數(shù)量、銷售金額、毛利額還包括其他商品的基本信息20排名對(duì)銷售數(shù)量、銷售金額、毛利額，分別進(jìn)行排名。對(duì)三個(gè)排名進(jìn)行相加，對(duì)和進(jìn)行排名；21 門店商品品種貢獻(xiàn)度排行榜22分段按照排名按照ABC參照表，分段進(jìn)行毛利率的測算23商品的毛利率控制與品種數(shù)占比24對(duì)比對(duì)比每段商品的參照值分析，每段商品的毛利率是否合理對(duì)于不和理的分類重點(diǎn)分析單品25調(diào)整對(duì)于不合理的分類設(shè)定一個(gè)合理的標(biāo)準(zhǔn)值此值不一定為標(biāo)準(zhǔn)參照值，不同的門店根據(jù)不同的實(shí)際情況，按照從低到高的規(guī)律設(shè)定即可！按照自己設(shè)定的標(biāo)準(zhǔn)毛利率，倒推出每個(gè)商品的價(jià)格26確認(rèn)部門的課長對(duì)于篩選出的需要調(diào)整的單品進(jìn)行確認(rèn)，不能搞一刀切因?yàn)椴皇撬械亩夹枰{(diào)整，不是所有的分類都是正確的