企業(yè)宣傳的翻譯

1、商務(wù)翻譯實踐第一章企業(yè)宣傳資料的翻譯I、企業(yè)宣傳資料的性質(zhì)與功能Short Passage 1 Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world.I、企業(yè)宣傳資料的性質(zhì)與功能 Short Passage 1 Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world. 寶潔公司始創(chuàng)于1837年，是世界上最大的日用消費品公

2、司之一Short Passage 2 Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris, France.Short Passage 2 Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initi

3、al public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris, France. 索迪斯集團由皮埃爾白龍先生創(chuàng)建于1966年，1983年在巴黎證券所上市，2000年于紐約上市，總部在法國巴黎。BackSummaryCharacteristics of passages 1&2 ？Hints: introduction of two companiesContents（2）: year

4、s of being founded places in the same industry企業(yè)宣傳資料第一部分的主要內(nèi)容及作用？介紹公司的創(chuàng)立時間、行（企）業(yè)定位讓讀者認同、建立信任感Passage 3 A fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005.Passage 3 A fortune 100 company with global presence and impact, Motorola had sales of US $35.3

5、 billion in 2005. 摩托羅拉是世界財富百強企業(yè)之一，擁有全球性的業(yè)務(wù)和影響力，2005年的銷售額為353億元。Short Passage 4 Today, with more than 40 years rich experience and successful operations on the five continents, Sodexho has grown to the largest multinational cooperation in catering and facility management field around the world. As a

6、global Fortune 500 company with more than 324,000 employees, Sodexho has established more than 24,000 contract operations in 76 countries by the end of 2005. 今天，憑借40年的豐富經(jīng)驗以及在世界五大洲的成功經(jīng)營，索迪斯聯(lián)盟已成為世界上最大的從事餐飲服務(wù)及綜合后勤管理的跨國公司之一，名列財富雜志全球500強企業(yè)名錄。截止到2005年底，索迪斯聯(lián)盟全球擁有員工32.4萬人，在76個國家中設(shè)立了超過2.4萬個分支企業(yè)。Summary Of Pa

7、ssage 3&4Hints: introduction of Motorola/SodexhoContents（3）: rank /place Sales volumes Numbers of clients/employees企業(yè)宣傳資料第二部分的主要內(nèi)容及作用？ 介紹公司的排名、銷售業(yè)績、客戶員工數(shù)量 證明實力 建立客戶信心Passage 5 With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and

8、trucks were sold globally under the following brand: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall.Back通用汽車的的全球總部坐落在底特律， 迄今在全球33個國家建立了汽車制造業(yè)務(wù)。2005年，通用汽車在全球售出917萬輛轎車和卡車。通用汽車旗下的轎車和卡車品牌包括：別克、凱迪拉克、雪佛蘭、GMC、通用大宇、霍頓、悍馬、歐寶、龐蒂亞克、薩博、土星和沃豪。Summary Of Passag

9、e 5Hints: introduction of GM ManufacturersContents（1）: product brands 企業(yè)宣傳資料第三部分的主要內(nèi)容及作用？ 介紹公司的品牌（含推薦品牌） 加深對企業(yè)的了解 推薦新產(chǎn)品Passage 6Research and Development Motorola has been a global leader in innovation in munications. In China, Motorola has invested US $600 million in R&D, Building 17 R&D centers and

10、 labs in Beijing, Tianjin, Shanghai, Nanjing, Chengdu and Hangzhou. The number of R&D staff is about 3000 now. Motorola China R&D Institute has now e one of the world-class R&D base at Motorola. It has also evolved the largest R&D institute global companies have ever set up in China. 研發(fā)與創(chuàng)新 摩托羅拉公司一直是

11、全球電子通訊領(lǐng)域研發(fā)的領(lǐng)導(dǎo)者。摩托羅拉在中國的研發(fā)投資達6億美元，在北京、天津、上海、南京、成都和杭州等6個城市建立了17個研發(fā)中心和實驗室，研發(fā)人員約3000人。摩托羅拉中國研究院已經(jīng)成為摩托羅拉的全球研發(fā)基地之一，也是跨國公司在中國建立的最大的研發(fā)機構(gòu)。Summary Of Passage 6Hints: introduction of Motorola Co.Contents（4）: innovation investment R&D centers and labs R&D staffs企業(yè)宣傳資料第四部分的主要內(nèi)容及作用？ 企業(yè)產(chǎn)品研發(fā)與創(chuàng)新相關(guān)信息 凸顯企業(yè)發(fā)展動力和前景、強大實力

12、；樹立開拓進取、生機勃勃的企業(yè)形象Passage 7 In china, Unilever sponsored 9 hope schools and launched the “Unilever Hope Star project in universities, helping 200 poor students for the 4-year college tuition. We also set up scholarship in Fudan University to reward students with excellent performance. Since 1996, we

13、launched “Zhonghua” teeth protection campaigns across the whole country. In 2000, we launched a tree-planting campaign in more than 10 provinces in China to increase peoples awareness of environmental protection.back聯(lián)合利華在中國資助建立了9所希望小學(xué);在高校開展“聯(lián)合利華希望之星”項目，為200個貧困學(xué)生提供4年的大學(xué)費用；公司還在復(fù)旦大學(xué)設(shè)立獎學(xué)金，獎勵品學(xué)兼優(yōu)的學(xué)生。從199

14、6年開始，公司還在全國范圍開展“中華”護齒宣傳的系列活動。2000年，聯(lián)合利華在中國十幾個省開展了植樹活動，旨在提高人們的環(huán)保意識。Summary of Passage 7Hints: introduction of UnileverContents（5）: Sponsored hope schools Helping poor students Set up scholarship Launched “Zhonghua” teeth protection campaign launched a tree-planting campaign企業(yè)宣傳資料第五部分的主要內(nèi)容及作用？ 企業(yè)公益活動記

15、錄 以社會公益活動開展促銷活動，在社會公眾心目中樹立社會責(zé)任感、不忘回報社會的形象，提高美譽感和知名度。Sample 8Touching Lives, Improving Life P&G in Greater China親近生活，美化生活寶潔公司在中國The Miracles of Science-DU PONT創(chuàng)造科學(xué)奇跡杜邦P&G, High Quality Products寶潔公司,優(yōu)質(zhì)產(chǎn)品 Just do it-Jordan盡管去做喬丹Summary of Sample 8Hints: introduction of P&G/DU PONTContents（1）: Slogan企業(yè)宣

16、傳資料第六部分的主要內(nèi)容及作用？ 企業(yè)標(biāo)語和口號（特點：簡潔、朗朗上口、親切勵志） 對企業(yè)形象和產(chǎn)品形象的補充，留下深刻印象企業(yè)宣傳資料的性質(zhì)與功能DO YOU KNOW?客觀準(zhǔn)確、翔實生動 see條理清晰，層次分明 see流暢簡潔，富于美感 see企業(yè)宣傳資料的語言與結(jié)構(gòu)特征企業(yè)宣傳資料的翻譯方法順譯法結(jié)構(gòu)調(diào)整法分句法編譯法PracticeBlack & Decker Black & Decker is a global marketer and manufacturer of quality power tools, hardware, household appliances, plum

17、bing and building products used in and around homes and for commercial applications. Black & Decker Black & Decker is a global marketer and manufacturer of quality power tools, hardware, household appliances, plumbing and building products used in and around homes and for commercial applications. 百得

18、公司是世界上在電動工具、金屬配件、家用小電器、管道設(shè)備及建筑用產(chǎn)品方面最大的市場占有者及生產(chǎn)商之一。百得所生產(chǎn)的產(chǎn)品廣泛運用于家用及商業(yè)領(lǐng)域。Our products and services are marketed in more than 100 countries, and we have manufacturing operations in eleven countries, including three in china.Our products and services are marketed in more than 100 countries, and we have

19、manufacturing operations in eleven countries, including three in china.目前，在世界上100多個國家里，百得提供專業(yè)化的銷售及市場服務(wù)。在世界上11個國家設(shè)有專業(yè)化的生產(chǎn)商，包括在中國的3個生產(chǎn)商。 Throughout our businesses, we have established a reputation for product innovation, quality, design and value. Throughout our businesses, we have established a reputation for product innovation, quality, design and value. 百得在產(chǎn)品更新、產(chǎn)品質(zhì)量、產(chǎn)品設(shè)計方面有著很高的知名度。Our strong brand names an