國家開放大學(xué)實(shí)驗(yàn)學(xué)院商務(wù)英語Unit8 形考成績-Unit 8 Self-test（10分）答案

1、試卷總分:100 得分:100一、選擇填空：閱讀下面的對(duì)話或句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)。 Its nice to meet you in my office. ? ? ? ? ? ? ? ? ? ? ?I want to tell you it is fine today.?I am here today to discuss the trademark transfer with you.I only meant to help you.答案:B2. We are planning to register the trademark of “Red Drago

2、n” for your new product. Whats your opinion about this brand name? ? ? ? ? ? ? ? ? ? ? ? ?You mustnt use it.You cant adopt it.I suggest that you should give it up.答案:C3. Whats the purpose of your visit today? ? ? ? ? ? ? ? ? ? ? ?Yes, Id like to talk with you.Im intending to ask for your advice on b

3、rand design.Uh, Im not sure.答案:B4.Ive learned ? today.something newnew somethingnew some thing答案:A5.You are planning to export this product to Europe, _?arent youare youdont you答案:A6.二、閱讀理解：閱讀下面的短文，根據(jù)文章內(nèi)容進(jìn)行判斷，正確為“T”，錯(cuò)誤為“F”。?Brand refers to names, logos and slogans. For example, Nike is known for its

4、 slogan “ Just do it ” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.Many companies sp

5、end a lot of money and time registering their trademarks.There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name, slogan etc.If others want to use that brand, they must ask your permission or pay some money. Secondly, re

6、gistration also allows the owner to bring legal action against anyone who uses the trademark without authorization.There are basic trademark symbols, e.g. “TM” for goods and “SM” for service. They tell the public that the products name and design are the exclusive property of the company, but a?regi

7、stered?trademark? provides notice that it has indeed been?registered.?According to the writer, it is not necessary for a company to register a trademark.A trademark may be regarded as a protection for a brand name.The trademark symbols TM and ? can be exchanged in a brand.Legal protection on a brand comes into force only after