管理信息系統(tǒng)課件及小組-mis wang

1、How does Mr. Wang Pottery Company gain competitive advantage IT/IS-enabled?I. How other firms are using the web?Examples：Denby Pottery Ephraim Faience PotteryDenby Pottery Very convenient B2C service: products well displayed on the websiteConvenient shopping process Available all over the worldEphra

2、im Faience Pottery The website conveys the culture of the company to the viewers and leads them into a world of art. “Its more than pottery. Its a lifestyle.” II. Analyze and suggest strategic information systems appropriate for Mr. Wangs company1. Make full use of merce The companys target market-t

3、he upper layers of society (the customers looking for something special) makes one-to-one marketing possible and essential. If they can make full use of merce, they will gain a large amount of customers.A beautiful and friendly websiteConvenient on-line shopping procedureBuild-to-order manufacturing

4、 Design It Yourself: let costumers decide the shape, color or pattern of the pottery. The company could also put the costumers portrait on the pottery in an artistic way. Replicating.2. Computer-Aided Design System Since the companys competitive strategy is to go for differentiation, the design of p

5、otteries is its core competency. A CAD System could greatly improve the efficiency and effectiveness of the product design.3. Customer Management System Because the companys target market is the upper layers of society, most of its customers are profitable ones. So they should use a strong Customer Management System to maintain their customers.Thank You