案例2021-08皎河大ci給的3student market focus

1、Student Market Focus聚焦你的學(xué)生市場(chǎng)Do You Know? Whats your most effective promotion channel? What are the key attracting points for them to make decision? Whats your advantages compared to other competitors?Your expectationsTheir InterestsTheir InterestsMotivation ? - Going abroadExpectation ? - Having fun

2、 / working / etcYour ExpectationsExpectations you would like to deliver through promotion to them ? - Experience / culture exchange /etc.How to balance the interests of students and the expectation you want to deliver through promotion?Whats your Value Propositions ? Group Yourselves based on Studen

3、t Market Liberal Arts / Language / Business / International related:BFSU, GDUFS, RUC, SISU, UIBE, UNNC, SWUFE Science & Engineering:BJTU, HIT, SCUT, SJTU, THU, TJU Comprehensive 綜合類(lèi)院校 :ZJU, NKU, SYSU, JLU, Qingdao, PKU, FDU City-based:Changsha, CQU, DUT, HUST,NJU, XJTU ,XMU15 Mins Group DiscussionAb

4、out current product promoted & delivered in your student market: What are the key challenges / problems you are facing now ? Whats your products value propositions in your student market? Working out the solution & guidance for product package & delivery based on your student marketGroup Presentatio

5、nWhat is Marketing?通過(guò)STP與4P 創(chuàng)造對(duì)方想要的價(jià)值通過(guò)CRM 建立與維持關(guān)系以獲得回報(bào)STP4PCRMMarketingRecruitmentMarket SegmentationCustomer InsightsValue PropositionsProduct PackagePromotion Market Research Focus Group Deep InterviewLocalize your product position Channel Sales Showcasing impact Content marketingWhats next for CI ? NationalNational market focus groupNational product guidance LocalLocal market segmentLocalized product packageProduct PackagePromotion Selection National Promotion materials National PR plan Local Local PR plan