內容文稿3404之家event final information

1、Areas to focus upon - ExaminationEvents, Tourism leverage and destination branding examples of where and how Events have been used for leveraging purposesBusiness Events (MICE sector) Exhibitions tute exercisesSustainability & CSR in events, venues, supply chainEvent Experience as service products,

2、theorising event experiencesGovernment investment in Events macro-micro factorsMismanagement in Events How and Why does it occur? Evaluation of Events, Impact and LegacyExam QuestionsTo ensure that you address the issues raised in the question, the first step is to learn how to decode essay and exam

3、 questions.Exam questions have two key partsSubstantive Content(Topic, theory or concept)Instructions(What to do with the information)A sample of Potential questionsQ. How can we classify planned events and what reasons can you suggest we would want to do so?Q. What economic factors can you discuss

4、that may influence the demand of a particular type of event? Give examples?Q. Discuss the acronym MICE name an event buyer, a venue and the type of event held in each of the letters of this acronym.Q. You are an event manager and you are curating an event experience, what factors do you need to cons

5、ider?Topic THEME and SAMPLE QUESTIONS Events, Tourism leverage and destination branding Q. Why do destinations use Events to leverage tourism and discuss examples of both business and leisure based events that could be used to explain this?Business Events (MICE sector) Q. Discuss the value of the Bu

6、siness events to Melbourne and identify the various stakeholders dependent upon this sector of the events industry.Evaluation of Events Q. How can we evaluate a major event? When and where would you start and what data and resources are required?Event ExperiencesQ Discuss the role the Event Manager plays in ensuring a great experience for event patrons. Explain the concept of liminality and the stages of those experience and th