深圳華業(yè)玫瑰郡媒體投放方案

1、深圳華業(yè)玫瑰郡媒體投放方案目標(biāo)受眾是一個(gè)特定的人群，有著固定的閱讀習(xí)慣和生活習(xí)慣，他們的媒體接觸點(diǎn)有跡可尋.玫瑰郡目標(biāo)受眾的媒體接觸點(diǎn)SHAPE * MERGEFORMAT深圳平面報(bào)紙：優(yōu)點(diǎn):權(quán)威性較高；具有保存價(jià)值；版面大、篇幅廣、可供廣告主充分地進(jìn)行選擇和利用；受眾廣泛；缺點(diǎn):版面限制導(dǎo)致讀者對(duì)于廣告的注意力分散；報(bào)紙?jiān)趦?nèi)容上眾口難調(diào)，較難抓住目標(biāo)受眾；動(dòng)態(tài):受互聯(lián)網(wǎng)沖擊和讀者閱讀習(xí)慣改變的影響，讀者流失嚴(yán)重；深圳報(bào)業(yè)集團(tuán)最新政策，投放南都的客戶不享受任何優(yōu)惠折扣；建議:華業(yè)玫瑰郡持平或略微減少報(bào)紙投放。華業(yè)玫瑰郡是龍崗區(qū)域的一級(jí)豪宅，需要主流媒體來(lái)證言，同時(shí)，實(shí)行與競(jìng)爭(zhēng)對(duì)手差異化投放策略

2、，能夠確保華業(yè)玫瑰郡在龍崗區(qū)域的主流豪宅的地位.媒體投放選擇：方案一：深圳特區(qū)報(bào)+南方都市報(bào)方案二:深圳特區(qū)報(bào)+晶報(bào)備注：方案的選擇取決于能否與報(bào)業(yè)集團(tuán)談判成功與否，規(guī)避成本增加的風(fēng)險(xiǎn)。SHAPE * MERGEFORMAT與報(bào)業(yè)集團(tuán)展開(kāi)解除封鎖南都 的溝通特區(qū)報(bào)、南都投放組合與報(bào)業(yè)集團(tuán)展開(kāi)解除封鎖南都 的溝通特區(qū)報(bào)、南都投放組合特區(qū)報(bào)、晶報(bào)投放組合溝通成功溝通失敗晶報(bào)的訂閱量位居深圳第二，僅次于特區(qū)報(bào)，如果統(tǒng)計(jì)上零售量，晶報(bào)已經(jīng)是深圳發(fā)行量最大的報(bào)紙。是深圳報(bào)業(yè)集團(tuán)惟一可以與南都抗衡的報(bào)紙；并且晶報(bào)定位新銳，年輕、時(shí)尚，與中信紅樹(shù)灣定位吻合。用晶報(bào)替代南都是一個(gè)最優(yōu)選擇。媒體折扣：深圳特區(qū)報(bào)

3、：85折深圳晶報(bào)：85折南方都市報(bào)：78折深圳晚報(bào)：85折深圳商報(bào)：85折媒體投放版面尺寸：SHAPE * MERGEFORMAT媒體排期表：09年4月29日深圳特區(qū)報(bào)A1報(bào)眼（10X17CM）彩色 折后價(jià)格：26528元09年4月30日深圳晶報(bào)A疊普通版小全版（23X17CM）彩色 折后價(jià)格：128，452元09年4月30日南方都市報(bào)A1疊普通版整版（35X24CM）彩色 折后價(jià)格：155，298元深圳特區(qū)報(bào)2009年刊例 晶報(bào)工商廣告價(jià)目表（周一至周三）版面內(nèi)容版位尺寸黑白套紅彩色A疊A1（A疊封面）報(bào)眼4.511.535,66046,370A疊A1（A疊封面）611.536,58043,

4、890A疊A1（A疊封面）62373,16087,800A疊A1（A疊封面）617*64,89077,870A疊A1（A疊封面）817*86,520103,820A疊A1（A疊封面）811.5/42348,77058,540A疊A1（A疊封面）1711.5/82397,550117,050A疊A1（A疊封面）1/3版1123134,120160,940A疊A1（A疊封面）半版1723195,090234,110A疊A1（A疊封面）全版2823561,860A疊A2611.515,25019,800A疊A262330,48039,640A疊A2617*27,04035,150A疊A2817*36

5、,05046,860A疊A2811.5/42320,33026,420A疊A21711.5/82340,65052,840A疊A21/3版112355,89072,650A疊A2半版172381,280105,670A疊A2小全版2317105,670137,380A疊A2全版3423162,580211,340A疊A2跨頁(yè)全版3450325,150422,710A疊A3611.516,77021,790A疊A362333,53043,610A疊A3617*29,75038,670A疊A3817*39,66051,540A疊A3811.5/42322,35029,060A疊A31711.5/8

6、2344,71058,120A疊A31/3版112361,49079,920A疊A3半版172389,410116,250A疊A3小全版2317116,250151,120A疊A3全版3423178,840232,470A疊A3跨頁(yè)全版3450357,670464,970A疊A4611.511,55013,86018,020A疊A462323,10027,71036,030A疊A4617*20,49024,58031,950A疊A4817*27,32032,77042,600A疊A4811.5/42315,39018,48024,010A疊A41711.5/82330,79036,94048,

7、030A疊A41/3版112342,34050,80066,050A疊A4半版172361,59073,89096,060A疊A4小全版231780,05096,060124,890A疊A4全版3423123,150147,800192,140A疊A4跨頁(yè)全版3450246,330295,600A疊A5611.512,48015,000A疊A562325,00029,970A疊A5617*22,16026,600A疊A5817*29,55035,450A疊A5811.5/42316,65019,980A疊A51711.5/82333,31039,96051,950A疊A51/3版112345,

8、79054,94071,430A疊A5半版172366,60079,920103,900A疊A5小全版231786,570103,900135,070A疊A5全版3423133,190159,850207,800A疊A5跨頁(yè)全版3450266,420319,680A疊A6/A8611.510,50012,600A疊A6/A862321,00025,190A疊A6/A8617*18,63022,340A疊A6/A8817*24,82029,790A疊A6/A8811.5/42314,00016,800A疊A6/A81711.5/82327,98033,59042,810A疊A6/A81/3版11

9、2338,48046,19058,870A疊A6/A8半版172355,99067,18085,660A疊A6/A8小全版231772,78087,330111,350A疊A6/A8全版3423111,970134,360171,310A疊A6/A8跨頁(yè)全版3450223,920268,720342,600A疊A7611.511,58013,890A疊A762323,14027,760A疊A7617*20,52024,630A疊A7817*27,35032,830A疊A7811.5/42315,44018,520A疊A71711.5/82330,85037,01047,200A疊A71/3版1

10、12342,41050,90064,890A疊A7半版172361,70074,06094,400A疊A7小全版231780,20096,250122,710A疊A7全版3423123,410148,080188,820A疊A7跨頁(yè)全版3450246,800296,160377,600A疊A9611.511,37013,630A疊A962322,71027,240A疊A9617*20,14024,160A疊A9817*26,85032,210A疊A9811.5/42315,14018,170A疊A91711.5/82330,26036,33046,300A疊A91/3版112341,62049

11、,95063,680A疊A9半版172360,55072,66092,640A疊A9小全版231778,70094,460120,410A疊A9全版3423121,100145,310185,280A疊A9跨頁(yè)全版3450242,180290,620370,540A疊A疊（A10-封底前頁(yè)）45.53,1703,8204,960A疊A疊（A10-封底前頁(yè)）65.54,7805,7207,440A疊A疊（A10-封底前頁(yè)）85.5/411.56,3507,6309,930A疊A疊（A10-封底前頁(yè)）611.59,56011,46014,880A疊A疊（A10-封底前頁(yè)）62319,08022,9

12、1029,780A疊A疊（A10-封底前頁(yè)）617*16,93020,31026,410A疊A疊（A10-封底前頁(yè)）817*22,56027,09035,210A疊A疊（A10-封底前頁(yè)）811.5/42312,73015,27019,860A疊A疊（A10-封底前頁(yè)）1711.5/82325,45030,53039,700A疊A疊（A10-封底前頁(yè)）1/3版112334,99041,98054,580A疊A疊（A10-封底前頁(yè)）半版172350,89061,07079,390A疊A疊（A10-封底前頁(yè)）小全版231766,16079,390103,200A疊A疊（A10-封底前頁(yè)）全版342

13、3101,800122,150158,780A疊A疊（A10-封底前頁(yè)）跨頁(yè)全版3450203,570244,290317,570A疊A疊封底1711.5/82344,71058,110A疊A疊封底1/3版112361,48079,910A疊A疊封底半版172389,420116,250A疊A疊封底小全版2317116,250151,120A疊A疊封底全版3423178,840232,480B、C疊B、C疊封面1711.5/82342,67055,480B、C疊B、C疊封面1/3版112358,67076,280B、C疊B、C疊封面半版172385,350110,960B、C疊B、C疊封面小全

14、版2317110,960144,250B、C疊B、C疊封面全版3423170,710221,910B、C疊B疊娛樂(lè)版45.53,1703,8204,960B、C疊B疊娛樂(lè)版65.54,7805,7207,440B、C疊B疊娛樂(lè)版85.5/411.56,3507,6309,930B、C疊B疊娛樂(lè)版611.59,56011,46014,880B、C疊B疊娛樂(lè)版62319,08022,91029,780B、C疊B疊娛樂(lè)版617*16,93020,31026,410B、C疊B疊娛樂(lè)版817*22,56027,09035,210B、C疊B疊娛樂(lè)版811.5/42312,73015,27019,860B、

15、C疊B疊娛樂(lè)版1711.5/82325,45030,53039,700B、C疊B疊娛樂(lè)版1/3版112334,99041,98054,580B、C疊B疊娛樂(lè)版半版172350,89061,07079,390B、C疊B疊娛樂(lè)版小全版231766,16079,390103,200B、C疊B疊娛樂(lè)版全版3423101,800122,150158,780B、C疊B疊娛樂(lè)版跨頁(yè)全版3450203,570244,290317,570B、C疊B、C疊封底1711.5/82336,94048,030B、C疊B、C疊封底1/3版112350,80066,050B、C疊B、C疊封底半版172373,89096,0

16、60B、C疊B、C疊封底小全版231796,060124,890B、C疊B、C疊封底全版3423147,800192,140D、E疊D、E疊封面1711.5/82333,31043,300D、E疊D、E疊封面1/3版112345,81059,550D、E疊D、E疊封面半版172366,63086,610D、E疊D、E疊封面小全版231786,610112,600D、E疊D、E疊封面全版3423133,260173,230D、E疊D、E疊封面跨頁(yè)全版3450266,500346,450D、E疊D、E疊封底1711.5/82330,53039,700D、E疊D、E疊封底1/3版112341,980

17、54,580D、E疊D、E疊封底半版172361,07079,390D、E疊D、E疊封底小全版231779,390103,200D、E疊D、E疊封底全版3423122,150158,780普通版（含廣告版）45.52,9003,4804,520普通版（含廣告版）65.54,3405,2106,760普通版（含廣告版）85.5/411.55,7906,9409,020普通版（含廣告版）611.58,68010,42013,530普通版（含廣告版）62317,35020,81027,070普通版（含廣告版）617*15,38018,47024,010普通版（含廣告版）817*20,53024,620