人新課標(biāo)選修9課件優(yōu)秀備選reading

1、Unit 5 Inside Advertising HOW ADVERTISING WORKS 1) Do you think advertisements affect your life in any way? For example?2) Why do you remember some advertisements and not others?Yes. We often buy what we dont need much. We sometimes buy what we dont like because of the lower price.I remember some ad

2、vertisements because of the beautiful pictures, pleasant color, unforgettable shape, moving words and wonderful musicLead inPre-readingDiscuss each of the advertisements on Pages 42 and 43 in pairs.1)What does the advertisement want you to do? 2)How does it try to persuade you to do this? Which adve

3、rtisements do you think are the most effective? Why? （Various answers）Picture 1: It wants us to save water.Picture 2: It wants us to listen to the new radio.Picture 3: It wants us to buy the shoes.Picture 4: It wants us to buy their water.Picture 5: It wants people to protect environment.Picture 6 &

4、 7: They remind us of road safety. They attract our interest, desire, dreams, hope HOW ADVERTISING WORKSWith so many messages from advertisers filling our daily lives，it is important to understand how advertisements workWhat is an advertisement?An advertisement is a message or announcement that info

5、rms or influences peopleHow do advertisers make effective advertisements?Identify your targetAppeal to your targetUse a suitable mediumHow effective are advertisements?However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable for themOn the other hand，being c

6、onstantly exposed to advertisements can help to change our opinions over timeAn advertisement is a message or announcement that informs or influences people. Ads can inform or educate the public; Frequent advertising helps companies to increase product sales or to promote a new product.1. Whats the

7、main idea of the text?2. What is an advertisement and what is its function?The text mainly tells us about how advertising works and the way to make effective advertisements.First ReadingReading comprehension questions1. A successful advertisement must not _.A. use a suitable mediumB. appeal to your

8、targetC. persuade people to buy products one is not interested inD. identify its targetCareful Reading2. Which of the following would most probably not be a piece of advice offered by a advertisement expert?A. You have to be a big company with lots of money to make TV ads.B. Making your ads funny is

9、 sometimes effective.C. Appeal to peoples hopes and dreams in your ads.D. Ads are always paid for and made by business.3. The expression “to fit in ” in Paragraph 4 means to_A. To be appropriate to; suitB. To be in conformity or agreement withC. To make suitable; adaptD. To make ready; prepare4. Wha

10、t is the main idea of the last part of the article?A. Advertisements are always effective.B. Advertisements are not effective.C. Advertisements are not always effective.D. Advertisements are both effective and ineffective.5. What does the writer intend to do through the text?A. To introduce the proc

11、ess of making an advertisement. B. To emphasize the importance of ads in our daily lifeC. To warn us to use our own judgment on advertisements D. To give advice on how to make effective advertisements6. Effective advertisements are supposed to _. A. appeal to customers B. identify different target g

12、roups C. use a suitable medium D. A, B, & C7. The environmental protection advertisement “We only have one clear sky and this belongs to us all.” will _. A. attract everyone in the World B. appeal to our conscience or our desire to be worthy citizens C. persuade us all not to pollute the air D. earn

13、 much money8. Government all over the world pay a great deal of money for ads so as to _. A. benefit from ads B. promote produce sales C. persuade people to buy goods D. make people aware of social problems or policies and change their opinions9. The first paragraph of the text implies that _. A. ad

14、s are found here and there B. advertising works C. we can avoid being controlled by ads D. there are many effective advertisementsPost readingComprehensionRead the text to find out the answers to the following 5 questions1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How

15、 do they decide where to advertise?5. Does advertising work?Business, individuals, organizations and associationsThey want to sell something or to inform or educate the public.On TV and radio, in magazines and newspapers (on clothes, billboards, at sports fields, on buses and trains, at bus and trai

16、n stations and many other places.)They consider their budget and what medium is most likely to be seen or heard by the target consumer.Yes and No. People are more usually persuaded by ads to buy things they have no use for. However, people do change their opinions over time.More comprehension questi

17、ons1. Where do advertisements appear? 2. Why do we need to understand how advertising works? 3. What is an ad?4. What are the means of advertising?5. What can be advertisers? Everywhere.To avoid being controlled by them An advertisement is a message or announcement that informs or influences people.

18、Words, pictures, music, filmBusiness, individuals, organizations, associations6. What are the three steps to make effective ads?7.How do advertisers avoid wasting money? 8.How do you persuade people to buy your products?9.What do advertisers have to consider while choosing a suitable medium? Identif

19、y your target Appeal to your target Use a suitable mediumThey have to identify the target group.By appealing to their hopes, dreams, emotions, desire. For exampleThey have to consider the cost and which media is the most appropriate for their product and which their targetaudience is most likely to

20、see or hear.Discuss the Questions on Page 441. Water A. H2O rhymes with slow. Rhymes attract attention and are easily remembered.B.To encourage people to use water wisely and to save water where they can.2. Super ShoozeA.Young people who likes sports, the latest fashions and like to be part of a gro

21、up.B. If you wear our shoes, you will have an exciting life and be popular and have fun.C. This message is not true because just wearing a certain brand of shoes wont make you exciting, popular or have funit makes much more effort than that.3. Refresh waterA.These lines appear bigger so that they ar

22、e the first thing people notice about the ad (HOT DEAL, Absolutely free)B. No, the advertiser will have worked out a price that still give him a profit even if he is giving away two bottles free. The advisers also benefits by selling more bottles than he would have if he hadnt offered the free bottl

23、es.C.People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free. As explained in B, they are not really getting anything for free because the advertiser puts a price in the product that the consumer buys that w

24、ill cover the cost of the free” one.4. EnvironmentA.It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.B.Human beings cause air pollution by burning fossil fuels, such as gas, oil and coal by using some modern machines, transportation vehicle

25、s, and also by manufacturing modern products.C.Tell people more and help them to be more aware of the importance of protecting our environment.5. “Speeding and “How fast am I going?”A.They want people to stop speeding.B.Drivers C.Answers may depend on whether avoiding a fine or staying safe. Work out the following form so that you can retell the textMain idea of each paragraphParagraph 1Advertisements are everywhere and so it is important to understand how advertisements work to avoid being controlled.Paragraph 2What i