旅游英語綜合教程版教學(xué)課件Unit3

1、Unit 3 Tourism and ChinaCONTENTS Lead-in Learning objectives Cultural notes Useful words and expressions Exercises Time for fun Case study Group discussion Lead-in徐霞客Xu XiakeLead-in5月19日，該節(jié)日是中國國務(wù)院于2011年批準的非法定節(jié)假日。該節(jié)日起源于2001年5月19日，浙江寧海人麻紹勤以寧海徐霞客旅游俱樂部的名義，向社會發(fā)出設(shè)立“中國旅游日”的倡議，建議徐霞客游記開篇之日（5月19日）定名為中國旅游日。200

2、9年12月1日，國務(wù)院下發(fā)了關(guān)于加快發(fā)展旅游業(yè)的意見，提出了要設(shè)立“中國旅游日”的要求。2009年12月4日，國家旅游局正式啟動了設(shè)立“中國旅游日”的相關(guān)工作。2011年3月30日，國務(wù)院常務(wù)會議通過決議，自2011年起，每年5月19日為“中國旅游日”。01 Learn about tourism and China02 Learn about the words and expressions of tourism03 Learn about a case about tourism Unit ObjectivesCultural notes1. Jiuzhaigou: 九寨溝，位于四川省阿

3、壩藏族羌族自治州九寨溝縣境內(nèi)，是白水溝上游白河的支溝，以有九個藏族村寨（所以又稱何藥九寨）而得名。九寨溝海拔在 2 000 米以上，遍布原始森林，溝內(nèi)分布 108 個湖泊，有“童話世界”之譽；九寨溝為全國重點風(fēng)景名勝區(qū)，并被列入世界遺產(chǎn)名錄。2007 年 5 月 8 日，阿壩藏族羌族自治州九寨溝旅游景區(qū)經(jīng)國家旅游局正式批準為國家 5A 級旅游景區(qū)。九寨溝的山水形成于第四紀古冰川時期，現(xiàn)保存著大量第四紀古冰川遺跡。九寨溝的地下水富含大量的碳酸鈣質(zhì)， 湖底、湖堤、湖畔水邊均可見乳白色碳酸鈣形成的結(jié)晶體，來自雪山、森林。Useful words and expressionsvirtuallyann

4、ualburgeoningopportunismself-evidentdensely實際上，事實上每年的，一年一次的迅速成長的，發(fā)展迅速的機會主義，投機取巧不言自明的稠密地，密集地lush茂密的，蔥翠的tropical熱帶的Useful words and expressionsnomadicgallopethnicmeagerpreferentialencounter游牧的，流浪的（馬等）奔馳種族的，民族的瘦的，貧乏的優(yōu)先的，優(yōu)惠的遇見，碰見in the face of在面前inadequate不足的，缺乏的inflexible僵硬的，不可動搖的undesirable可能招致麻煩的，不受歡

5、迎的tourist resourcesUseful words and expressionsknow-howjoint venturelag behindhinderover-burdeneddegradation實際知識，技能本事合資企業(yè)落后阻礙負擔過重的降級，墮落旅游資源be keen to熱衷于，熱愛livelihoodstunning生計，謀生之道了不起的，極有魅力的committedUseful words and expressionsin sharp contrast toemblazonmonstrouskitschrangerscheme與形成鮮明對比用紋章裝飾，頌揚極可惡

6、的，令人震驚的俗氣的藝術(shù)、設(shè)計等護林者，國家公園管理員策劃堅定的be passionate about熱衷于backpackon a massive scale背著背包旅行在大規(guī)模的基礎(chǔ)上biodiversity生物多樣性1. Why does the author say that China has great opportunities of tourism development?Exercises. Fast read the passage and answer the following questions:Because China boasts a diversity of

7、landscape and culture which stretches across the vastness of China. There is something for every type of tourist. Besides, further developing of the recent economic reforms and increasing openness to the outside world will help Chinas economy grow faster. And a stronger economy will afford further i

8、mprovements in infrastructure for tourism development. Exercises. Fast read the passage and answer the following questions:2. What challenges is China now facing in its competition with its Asian counterparts?Tourism in China is not as effective as it could be in the face of powerful international c

9、ompetition. And China is comparatively weak due to inadequate facilities, tight transportation, inflexible business operations, ineffective promotion, and undesirable service. 3. In what aspects does China still lag behind in its travel service management? What, in your opinion, are possible solutio

10、ns?Exercises. Fast read the passage and answer the following questions:Travel service management and aviation operation are still lagging behind. In travel service operations, for example, the lack of service attitudes and the low productivity of tourist guides are major hindering factors on the imp

11、rovement of visitors satisfaction. 4. It seems that China is now torn by an overuse of tourism resources. What measures can be taken to deal with this dilemma?Exercises. Fast read the passage and answer the following questions:略5. What steps have been taken by Jiuzhaigou to relieve the overexploitat

12、ion of the scenic spot?For example, boardwalks are laid to allow people to walk without damaging the earth. No private cars are permitted in the park.Exercises1. The beach resort of Okumatsushima was a thriving stop on the Japanese tourist trail until two weeks ago, when a huge tsunami _ wiped it fr

13、om the map. On March 11 the towns tourist industry was washed away by the huge waves that swept inland, shattering buildings, lives and jobs.2. Rather than boost tourism in an unselective way to earn badly-needed foreign exchange, Seychelles has vowed to be _ to developing environmentally-friendly t

14、ourism for sustainable economic growth.virtually committed. Fill in the blanks in the following sentences with the words and phrases given below, using their proper forms:virtuallyin the face ofself-evidentin sharp contrast tokeen toencounterpassionate abouton a massive scalelag behindcommitted3. A

15、fortunate _ brought the two friends together after a long separation.4. She needs to know the intricacies of purchasing _ , as well as how to make beds and clean carpets properly.5. To further promote environmental conservation and awareness, the Plant A Tree (PAT) Program was implemented. This init

16、iative will encourage repeat visits as tourists would be _ monitor the growth of the tree that they planted.Exercises encounter on a massive scale keen to. Fill in the blanks in the following sentences with the words and phrases given below, using their proper forms:virtuallyin the face ofself-evide

17、ntin sharp contrast tokeen toencounterpassionate abouton a massive scalelag behindcommittedExercises6. _ the typical Western format, East Asian palaces, such as the imperial palaces of Japan and those in Beijings Forbidden City, consist of many buildings (in these cases, low pavilions mostly of high

18、ly decorated wood construction) within vast walled gardens.7. When a travel agency starts with an honest and diligent effort to determine the truth of its situation, the right decisions often become _.In sharp contrast to self-evident. Fill in the blanks in the following sentences with the words and

19、 phrases given below, using their proper forms:virtuallyin the face ofself-evidentin sharp contrast tokeen toencounterpassionate abouton a massive scalelag behindcommitted8. Action Outdoor Hire is a family owned and run recreational equipment hire business _ providing the best service and quality, s

20、upplying only top of the range products, conveniently delivered to you.9. It is extremely difficult to launch a new product _ cutthroat competition from rival producers.10. A recent survey shows that Chinese businesses are aware of the need for a global perspective but _ when it comes to global best

21、 practices.Exercises. Fill in the blanks in the following sentences with the words and phrases given below, using their proper forms:passionate about in the face oflag behindvirtuallyin the face ofself-evidentin sharp contrast tokeen toencounterpassionate abouton a massive scalelag behindcommitted1.

22、 backpack2. ranger3. preferential4. livelihood5. know-how6. tropical7. kitsch8. degradation9. emblazon10. ethnicA. giving or showing preferenceB. very hotC. to go traveling with easy-carrying bags on ones backD. to decorate (a shield or flag) with the signs that belong to a particular familyE. chang

23、e from a higher to a lower kind of living matterF. the keeper of a royal forest; a forest guardG. of or related to a racial, national or tribal groupH. the way by which one earns enough to pay for what is necessaryI. the practical ability or skillJ. popular ornamental objects, works of literature, e

24、tc., which pretend to be art but are considered to be silly, funny, or worthlessExercises. Match the words in Column A with the English equivalents in Column B:Column AColumn BExercises. Translation:1. There is something for every type of tourist: densely crowded cities with modern skylines and hote

25、ls, agricultural villages nestled in lush tropical vegetation, nomadic horse-riders galloping across open grasslands and deserts, and snow-covered mountains offering challenging adventures.每個類型的旅游者都可以在這里找到樂趣：熱鬧的城市中聳立著現(xiàn)代化的摩天大樓和高檔酒店，富有鄉(xiāng)土氣息的村落布滿蒼翠茂盛的熱帶植被，馬背上的游牧民族飛馳在草原和沙漠上，白雪皚皚的山峰則是探險家的樂園。 _2. And China

26、 is comparatively weak due to inadequate facilities, tight transportation, inflexible business operations, ineffective promotion, and undesirable service.由于旅游設(shè)施尚不完備，運輸能力還顯緊張，商業(yè)運作彈性不足，旅游促銷不夠有效，服務(wù)能力不盡如人意，所以中國的旅游業(yè)還比較弱小。_Exercises. Translation:3. All means of transportation are currently over-burdened,

27、while popular destinations are experiencing severe environmental degradation from heavy usage. Some steps must be taken to control the overuse of tourist resources, and more needs to be done, and the sooner, the better.現(xiàn)在所有的運輸方式都在超負荷運轉(zhuǎn)，熱門旅游景點由于過度使用，環(huán)境質(zhì)量嚴重下降。 必須采取措施控制旅游資源的過度使用，為此需要做更多的事情，而且越快越好。 _Exe

28、rcises. Translation:5. Backpacking is not ecotourism. The Chinese have the capacity to do a good thing on a massive scale, if they cooperate with the locals and do it properly, this could be a wild but well-managed area with biodiversity.背包族不是生態(tài)旅游，如果能夠與當?shù)厝撕献鞑⒑侠黹_發(fā)，中國人有能力在大范圍內(nèi)做出成就，那么這里就可以成為一個維持原始生態(tài)同時運

29、作良好的生物多樣化地區(qū)。_4. One of the biggest challenges Jiuzhaigou faces is how to balance the wishes of these millions of tourists, who are keen to visit some of the countrys most beautiful spots, against the needs of the local community, who need sustainable tourism if their traditions and livelihoods are n

30、ot to be destroyed.九寨溝面臨的最大挑戰(zhàn)是如何平衡慕名而來的數(shù)百萬的游客的旅游愿望與當?shù)氐膶嶋H 需要，九寨溝當?shù)卣枰诒ＷC傳統(tǒng)和生計不受影響的情況下去發(fā)展可持續(xù)的旅游事業(yè)。_Time for Fun 世界島（The World） The World is a man-made archipelago of 300 islands constructed in the shape of a world map and located 4 kilometers (2.5 miles) off the coast of Dubai, United Arab Emirates.

31、The World is one of the several artificial island projects being constructed in Dubai, others being the Palm Islands. Like the other artificial island project, the World is built primarily using sand dredged from the sea. Each island in the archipelago ranges from about 14,000 m to 42,000 m. The dis

32、tance between each island will be an average of 100 meters. The entire development covers an area of 9 kilometers in length, 6 kilometers in width, surrounded by an oval breakwater. Roughly 232 kilometers of shoreline has been created. The overall development cost of the World was estimated as 14 bi

33、llion USD. As for the individual islands, prices range between 15 and 50 million USD. One island is still for sale at a price of 259 million USD. The project was unveiled on 6th May 2003 by Sheikh Mohammed. Dredging began four months later in September 2003. By January 2008, 60% of the islands had b

34、een sold, 20% of which were bought in the first four months of 2007. On 10th January 2008, the final stone on the breakwater was laid, completing initial development. The next phase of the project is to hand over the individual islands to developers.The WorldThe Most Amazing Man-Made IslandsTime for

35、 Fun 薩克小島（Tiny Island of Sark） Tiny Island of SarkThe Last Feudal Island The island of Sark is only three miles long and one and a half miles wide, making it the smallest of the Channel Islands of which there are 4. The tiny island of Sark in the English Channel has been known as the Western worlds

36、last bastion of feudalism. Sark was considered the last feudal state in Europe. Formally, the Seigneur, the highest official on the island, holds it as a fiefdom, reenfeoffing the land owners on the island with their respective parcels. This small island has 40 miles of the most beautiful coastline

37、you could wish to see. Aside from the natural beauty that Sark offers, one of the main reasons that it is so relaxing is the absence of cars. This wonderful island lacks the noise and bustle of modern day life. People here get around on bicycle or horse and cart. It is known as one of the most peace

38、ful places in Britain the police force is just one officer. It is almost like stepping back in time when you visit this tiny island. There is nothing but peace, tranquility, beautiful scenery and an abundance of wild flowers and sea birds.Case StudyPacific Asia Travel AssociationPacific Asia Travel

39、AssociationQuestions for discussion:1. Critically evaluate the role of PATA and the World Tourism Organization (WTO) in world tourism, noting similarities and differences.2. Discuss the difficulties that may be involved in developing a supra-national tourismagency such as PATA.3. Discuss the advanta

40、ges and disadvantages of destination tourism organizations which operate a membership scheme like PATA.Group discussionWhat is the relationship between tourism and globalization? The controversial and frequently discussed issue of globalization is a major issue for tourism because it affects all asp

41、ects of tourism including the following: The supply side of tourism as we see the rise of globalized operators, particularly in the airline and hotel sectors; The demand side, as more and more countries become major generators of international tourist trips; The influence of an increasingly globaliz

42、ed media in tourism demand and tourist behaviour. Globalization represents a great opportunity for both tourism organizations and destinations but it also brings risks for tourism. The process of globalization often implies a standardization of products which seems to be extending even to cities whi

43、ch begin to all look the same. In an industry where people, in theory at least, travel to see something different, this homogenization could pose a real threat to the tourism industry. Globalization may also increase the polarization between the rich and poor countries because it is driven by the de

44、veloped economies, largely it seems, for their own benefit.Overview of World Heritages 阿根廷阿曼巴西智利冰川瓜拉尼人的耶穌會傳教區(qū)：小圣依納爵、圣亞娜、洛雷托圣母和大圣瑪利亞（阿根廷），差會的圣彌額爾廢墟（巴西）：巴西的差會的圣彌額爾廢墟（1983年）-阿根廷的小圣依納爵、圣亞娜、洛雷托圣母和大圣瑪利亞（1984年）（與巴西共有） 伊瓜蘇國家公園 平圖拉斯河的手洞 瓦爾德斯半島 伊斯奇瓜拉斯托/塔蘭帕亞自然公園 科爾多瓦的耶穌會街區(qū)和莊園 烏馬瓦卡谷 阿根廷Argentina 冰川Los Glaciares National Park冰川 Los Glaciares National ParkThe Los Glaciares National Park is an area of exceptional natural beauty,