菲律賓消費電子市場概況

菲律賓消費電子市場

概況12距離北京4.5小時3人口89,000,00042000年

年齡段

2000年數(shù)據(jù)

%合計76,504,077100.0%小于11,917,4312.5%1to47,752,07110.1%5to99,694,78112.7%10to148,949,61411.7%15-198,017,29810.5%20-247,069,4039.2%25-296,071,0897.9%30-345,546,2947.2%35-394,901,0236.4%40-444,163,4945.4%45-493,330,0544.4%50-542,622,3163.4%55-591,903,6492.5%60-641,633,1502.1%65-691,138,8431.5%70-74797,9701.0%75-79505,3560.7%80及以上

490,2410.6%52006年

年齡20-34

24.3%

21,700,000年齡段

2000年數(shù)據(jù)

%TOTAL76,504,077100.0%Under11,917,4312.5%1to47,752,07110.1%5to99,694,78112.7%10to148,949,61411.7%15-198,017,29810.5%20-247,069,4039.2%25-296,071,0897.9%30-345,546,2947.2%35-394,901,0236.4%40-444,163,4945.4%45-493,330,0544.4%50-542,622,3163.4%55-591,903,6492.5%60-641,633,1502.1%65-691,138,8431.5%70-74797,9701.0%75-79505,3560.7%80andover490,2410.6%6年齡段

2000年數(shù)據(jù)

%TOTAL76,504,077100.0%Under11,917,4312.5%1to47,752,07110.1%5to99,694,78112.7%10to148,949,61411.7%15-198,017,29810.5%20-247,069,4039.2%25-296,071,0897.9%30-345,546,2947.2%35-394,901,0236.4%40-444,163,4945.4%45-493,330,0544.4%50-542,622,3163.4%55-591,903,6492.5%60-641,633,1502.1%65-691,138,8431.5%70-74797,9701.0%75-79505,3560.7%80andover490,2410.6%2006

年齡15-34

34.8%

31,100,0007從椰子片到微芯片…19763%200467%82005年菲-中貿(mào)易中的電子工業(yè)電子業(yè)菲律賓至中國

美元US$中國至菲律賓

美元US$Total3,501,944,903890,688,501Components/Devices(Semiconductors)2,442,057,335359,262,562ElectronicDataProcessing1,020,182,600289,267,551OfficeEquipment21,334,30310,697,584Medical/IndustrialInstrumentation584,5911,426,811ControlAndInstrumentation647,0571,530,870CommunicationAndRadar1,839,07951,510,006Telecommunications1,174,26693,640,783AutomotiveElectronics94,750716,690ConsumerElectronics14,030,92282,635,6449電腦設(shè)備公司FujitsuHitachiEpsonPanasonicShineiMechatronicsWistronSamsungToshibaMitsumiSanyoLexmarkothers10半導(dǎo)體公司IntelTexasInstrumentsPhilipsMotorola(OnSemicon)RohmElectronicsSanyoSemiconductorsAnalogDevicesFairchildSemiconductorsAtmel11電視，廣播，錄音錄像設(shè)備PanasonicMobileFujitsuTenMatsushitaElectricTDKSharpMuramotoSonySamsung122004年

數(shù)據(jù)

菲律賓每月的產(chǎn)能6million MAGNETICHEADS3million DSPs2.5million HDDs900,000 LCDs700,000 ODDs13更多2004年數(shù)據(jù)INTELPhils.–employs7,000,manufacturingproductsthatmakeuparound30%ofIntel’sglobalrevenues.TexasInstrumentsPhils–employs2,000,producing100%ofNokiacellphones’digitalsignalprocessors(DSPs)and80%forSiemensandEricsson.TIPhilippinessuppliesabout50%oftheworldDSPmarket.14更多2004年數(shù)據(jù)FouroftheLARGESTHDDProducersareinthePhilippines:HitachiLtd.,FujitsuComputerProductCorp.,ToshibaPhilippines,NECPhilippinesCebuMitsumi–employs17,000,biggestelectronicsemployerinthePhilippines;manufacturescomputerperipheralsandelectroniccomponentssuchas(CD-R,CD-RW,opticalpick-up)LexmarkPhilippines–produces40millionprintheadsperyear15幾乎所有的產(chǎn)品都用來

出口…16市場對中，日，韓充分開放172006年估算

人口40%的手機用戶:

35,600,000

將會在未來3年增長至50%:

44,500,000

18未來3年的8,900,000新手機用戶將大多來自低收入階層.19個人電腦用戶

1,370,000

少于3%的人口能直接接觸到電腦

互聯(lián)網(wǎng)用戶

8,000,00020TCL公司令人信服的中國品牌強勢進(jìn)入市場贊助晚間著名新聞節(jié)目的背景平板電視重要高速公路上的廣告牌良好的保修服務(wù)21為什么要強勢出擊?

當(dāng)提起中國的消費電子產(chǎn)品時，人們大多想到的是街邊賣的10元的廉價收音機，它們大多只能聽兩個月就壞了。22良好的品牌形象很重要!如果你開始讓人覺得你的東西很廉價，那你需要花很長的時間和精力來糾正它。23舉例摩托羅拉沒有很好