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[技法指導(dǎo)]本單元的寫作任務(wù)是寫一則英文廣告。一則完滿的廣告平常包括標(biāo)題、正文、廣告語,有時還包括插圖說明等。
廣告是商品銷售的一種宣傳手段,
目的是使花銷者對某種商品產(chǎn)生興趣,從而促使他們購買。為了達到目的,廣告必定擁有吸引力,
特別是要引起廣大花銷者的興趣?;究蚣?.標(biāo)題——語言要精髓,要突顯出在廣告中最主要的功能,它必定能引起讀者的好奇心,吸引讀者的注意力。2.正文——主要宣傳商品的名稱、性能、功能、價格等進行吻合客觀事實的描述,增加說服性。重點突出對產(chǎn)品特點和亮點的介紹。3.結(jié)尾——說明商品的銷售地址和聯(lián)系方式。黃金表達常用的開頭語Doyouwanttogetsomephysicaltraining?你想進行一些身體訓(xùn)練嗎?主體部分常用表達1.Allclothesintheshoparesoldatadiscount/onsale.本店衣飾所有打折銷售/減價銷售。2.Healthy,patientandresponsible.Havestrongteamworkspirit.健康、有耐心和責(zé)任,有強烈的團隊合作精神。3.Thosehavingrelatedworkingexperiencearepreferred.有相關(guān)工作經(jīng)驗者優(yōu)先考慮。4.Besides,thepriceinthisgymislowenoughforstudentstoaccept.其他,體育館的收費低,適合學(xué)生接受。常用的結(jié)束語Ifyouwanttocometothefarm,pleasecallusa若是你想來農(nóng)場,請撥打我們的電話。[寫作規(guī)范][題目要求]假設(shè)你叫李華,現(xiàn)在為新開業(yè)的宏昌餐館寫一則名為“OnceTasted,NeverForgotten”的廣告。包括下面的內(nèi)容:1.飲食特點:平衡,利于減肥瘦身,含有能量和纖維;2.飲食種類:快餐;特其他蔬菜;中國傳統(tǒng)面食(wheatenfoods);3.餐館特點:顧客盈門,氣氛(atmosphere)活躍;服務(wù)上乘;4.餐館地址:湖畔,風(fēng)景優(yōu)美;5.聯(lián)系方式:電話號碼:533599。要求:1.可適合發(fā)揮,但不要逐條翻譯;2.詞數(shù):100左右。OnceTasted,NeverForgotten[三步作文法]第一步:找尋單元詞匯1.減肥lose_weight2.平衡的balanced3.平常飲食diet4.顧客customer5.最好的服務(wù)the_best_service第二步:巧用單元句型和語法(一)依照漢語提示完成句子1.您想變得苗條些嗎?Doyouwanttobecome_slim?它能給你供應(yīng)充知足夠能量的平衡飲食。Itcangiveyouabalanceddietfull_of_enough_energy.3.它能給你供應(yīng)來自新鮮蔬菜的纖維。Itcangiveyoufibrefrom_fresh_vegetables.4.中午顧客盈門。Atlunchtimeitis_filled_withcustomers.5.餐館設(shè)在湖畔。Ourrestaurantliesbythelakeside.6.餐館風(fēng)景優(yōu)美。Ourrestaurantwillgiveyouawonderfulview.(二)依照所給要求,用以上句子完成句式升級7.把句1變成否定疑問句Don't_you_want_to_become_slim?8.用aswellas連結(jié)句2、3Itcangiveyouabalanceddietfullofenoughenergyaswellasfibrefromfreshvegetables.9.用現(xiàn)在分詞作狀語連結(jié)句5、6Lyingbythelakeside,ourrestaurantwillgiveyouawonderfulview.第三步:連結(jié)過渡成篇OnceTasted,NeverForgottenDon'tyouwanttobecomeslim?Don'tyouliketoloseweight?Don'tyouenjoyproperdinners?CometoHongchangRestaurant—thehomeofbalancedfood,whichgivesyouabalanceddietfullofenoughenergyaswellasfibrefromfreshvegetables.FastfoodandspecialdishesfromvegetablesareprovidedandmanykindsofChinesetraditionalwheatenfoodsareofferedtoo.Itisfuntoeathere.Atlunchtimeit'sfilledwithcustomers.Youwillenjoytheexcitingatmosphere.Anotheradvantageisthebestservice.Lyingbythelakeside,ourrestaurantwillgiveyouawonderfulview.Whynotpayusavisit?Thetelephonenumberis533599.Youarewelcome![對應(yīng)學(xué)生課下能力提升(八)]Ⅰ.閱讀理解Goodhealthisthemostvaluablethingapersoncanhave,butonecannottakegoodhealthforgranted.Itisimportanttorememberthatthebodyneedspropercareinordertobehealthy.Therearethreethingsthatapersoncandotohelpstayingoodshape:eatrightfood,getenoughsleep,andexerciseregularly.Propernutrition(營養(yǎng))isimportantforgoodhealth.Yourbodycannotworkwellunlessitreceivestheproperkindof“fuel(燃料)”.Don'teattoomuchfoodwithlotsofsugarandfat.Eatplentyoffoodshighinprotein,likemeat,fish,eggsandnuts.Vegetablesandfruitsareveryimportantbecausetheyprovidenecessaryvitaminsandminerals.However,don'tovereat.Itisnothelpfultobeoverweight.Gettingtheproperamountofsleepisalsoimportant.Ifyoudon'tgetenoughsleep,youfeeltiredandeasilygetangry.Youhavenoenergy.Overalongperiodoftimealittleamountofsleepmayevenresultinachangeofpersonality(人的個性).Besuretoallowyourselffromseventoninehoursofsleepeachnight.Ifyoudo,yourbodywillfeelstrongandrefreshed,andyourmindwillbesharp.Finally,getplentyofexercise.Exercisefirmsthebody,strengthensthemuscles,andpreventsyoufromgainingweight.Italsoimprovesyourheartandlungs.Ifyoufollowaregularexerciseprogram,youwillprobablyincreaseyourlife-span(壽命).Anykindofexerciseisgood.Mostsportsareexcellentforkeepingthebodyingoodshapes:basketball,swimming,bicycling,runningandsoonaregoodexamples.Sportsarenotonlygoodforyourbody,buttheyareenjoyableandinteresting,too.Ifeverybodyweretoeattherightfoods,getplentyofsleepandexerciseregularly,theworldwouldbeahappierandhealthierplace.Wewouldalllivetobemucholderandwiser.語篇解讀:本文是一篇說明文。健康對我們每一個人來說都是很重要的,但健康的體魄也是需要我們愛惜的。我們要經(jīng)過合理的飲食、充分的睡眠以及適合的鍛煉來保持健康。1.Accordingtothepassage,________.A.weshouldalwayskeepfitB.ifwewerehealthy,wecouldspendourdaysindoingthingswithlesssleepC.onecaneatalottostayingoodshapeD.oneneedn'ttakeanyexerciseifheishealthy剖析:選A推理判斷題。從文章第一段的“Goodhealthisthemostvaluablething...thebodyneedspropercareinordertobehealthy.”能夠看出,我們要素來保持健康。2.Inordertokeepgoodhealth,________.A.weshouldeatalotofsweetsB.oneneedsalargeamountoffatC.peopleshouldeataccordingtothefoodsnutritionD.wemusttrytosleepnowandthen剖析:選C細節(jié)理解題。從文章第二段的“Propernutrition(營養(yǎng))...unlessitreceivestheproperkindof‘fuel(燃料)’.”說明營養(yǎng)很重要,我們的飲食要依照營養(yǎng)來搭配。3.Eatingmoreandsleepingless________.A.cankeephealthyB.isnogoodforyouC.getsyoumoreenergyD.willkeepyourpersonality剖析:選B細節(jié)理解題。文章第二段提到不要吃太多東西,第三段說睡眠要充分。綜合兩點來看可確定答案為B。4.Accordingtothepassage,thebenefitsofproperexerciseareasfollowsEXCEPTthat________.A.exercisecanhelpbuildupthebodyB.exercisemaymakeyoulivelongerC.exercisemayhelpcureheartdiseasesD.exercisecanbringhappinesstopeople剖析:選C細節(jié)理解題。經(jīng)過文章倒數(shù)第二段的
“Italsoimprovesyourheartandlungs.”能夠看出,誠然鍛煉對心臟有好處,但卻不能夠治療心臟病。Ⅱ.任務(wù)型閱讀RightnowyouarereadingEnglish.1.________Youknow,readingisaveryactiveprocess.Itistruethatthewriterdoesalotofwork,butthereaderalsohastoworkhard.Herearesomeusefultipsforyou.Trytoreadattherightlevel.2.________Ifyouneedtostopeverythreewordstouseadictionary,itisnotinterestingforyouandyouwillsoonbediscouraged.Sowhenyouread,makesurethecontentisunderstandable.Makeanoteofnewvocabulary.Iftherearefourorfivenewwordsonapage,writetheminyourvocabularybook.3.________Instead,trytoguesstheirmeaningasyouread,markthemwithapen,andthencomebackwhenyouhavefinishedreadingtolookthemupinadictionaryandaddthemtoyourvocabularybook.Trytoreadregularly.Forexample,readforashorttimeonceaday.FifteenminuteseverydayisbetterthantwohourseverySunday.4.________Forexample,youcouldreadforfifteenminuteswhenyougotobed,orwhenyougetup,oratlunchtime.5.________Chooseamagazineorbookaboutasubjectthatyoulike.Ifyouchoosesomethingthatyouliketoread,itcanactuallybeinterestingandenjoyable.Forexample,ifyouliketoreadaboutfootballinyourownlanguage,whynotreadaboutfootballinEnglish?YouwillgetinformationaboutfootballandimproveyourEnglishatthesametime.A.Youmaynotevenneedtouseadictionarybecauseyoucanguessthemeaning.B.Thatmeansyouareusingyourbraininaveryactiveway.C.Butyoudon'thavetowritethemwhileyouarereading.D.Readsomethingthatyoucanunderstand.E.Trytoreadsomefamousstorybooks.F.Fixatimetoreadandkeeptoit.G.Readwhatinterestsyou.語篇解讀:閱讀英語資料對好多人來說是一件費腦子的事。那么如何有效地提升自己的閱讀能力呢?1.剖析:選BB項中的That指1題前的“RightnowyouarereadingEnglish.”閱讀英語資料的時候,意味著大腦在現(xiàn)在特別活躍。2.剖析:選D
本段所給的第一個建議為
“Trytoreadattherightlevel
.”,D
項內(nèi)容解釋其詳盡含義,且與
2題后邊的句子語義連結(jié)。3.剖析:選
CC項中的
but,write
為重點詞。
C項補充說明
3題前一句的含義,并與后一句語義連結(jié)。4.剖析:選
FF項中“Fixatime”與本段的主旨
(Trytoreadregularly)
一致,4題后邊的句子進一步講解所給的建議。5.剖析:選G
依照最后一段內(nèi)容可知,這一段建議人們閱讀自己感興趣的資料。Ⅲ.完形填空A36-year-oldfatherwantedtobuyChristmasgiftsforhistwodaughters,sohewenttosellhimselfforcash.__1__,heonlygotasmallamount.DaveRobinsonsisafather-of-twoand__2__.Healreadyappliedformorethan1,000jobsbutonlyreceivedtwo__3__.HelosthisjobinAugustandhastoliveonthelittleamountofmoneyhesaved.“Nowmy__4__haverunoutandmycollectionismerelyamemory,”hesaid.“Christmasisarriving,butIhaveno__5__tomakemydaughters'wishescometruethisyear.
”Thisholiday,he__6__tobuypresentsforhistwodaughters,buthedidnothaveanycashto__7__.So,hewenttoraisecashby__8__himselfoneBay.HeputanadoneBaywithatitle,“Somebodypleasetakepityandgivemea__9__”.Then,hewaitedhopefully.Sadly,heonly__10__£10.50fromit.AccordingtoWalesOnline,theunemployedfatherwas__11__afterhisonlineauction(拍賣).“Thelistingwasquite__12__withover600pageviewsbutthefinalsalepricewas£10.50,”hesaid.“Iwasrathersad.__13__,whowantstoworkaweekforonly£10.50?Ihadexpectedtoget__14__£100.”Davewas__15__byawebsiteto“editandactintheirtime-travelingwebseries”.“The__16__bidder(競拍者)wasafilmmakerwhosawmyonlinevideos,actingandeditingskillsandwantedto__17__theminhisnewcomedy,”hesaid.“I'vedonesome__18__andeditingforhimandIbelieveheismorethanhappywithhis__19__.”Aftertheauction__20__onTuesday,here-listedhimselfinthehopeofearning£100.語篇解讀:為了給女兒們買圣誕禮物,一位36歲的失業(yè)父親在網(wǎng)絡(luò)上拍賣自己。1.A.HoweverB.BesidesC.InsteadD.Therefore剖析:選A前后兩句在意義上存在轉(zhuǎn)折關(guān)系,故用however連結(jié)。2.A.easy-goingB.unemployedC.uneducatedD.hard-working剖析:選B由下文“HelosthisjobinAugust”可知,戴夫失業(yè)(unemployed)了。3.A.presentsB.reportsC.a(chǎn)dvertisementsD.replies剖析:選D戴夫誠然曾多次投簡歷,卻只收到2份回復(fù)(replies)。4.A.materialsB.a(chǎn)bilitiesC.savingsD.opportunities剖析:選C這里是說他的存款(savings)已經(jīng)花完了。5.A.promiseB.planC.wayD.reason剖析:選C圣誕節(jié)立刻到來,他卻沒有方法(way)實現(xiàn)女兒們的夢想。6.A.wantedB.a(chǎn)ffordedC.fearedD.managed剖析:選A他想(wanted)給兩個女兒買禮物,但卻無錢可花(spend)。7.A.donateB.earnC.spendD.raise剖析:選C拜會上題剖析。8.A.lending
B.killingC.introducingD.selling剖析:選D由首句“hewenttosellhimselfforcash
”可知,戴夫在網(wǎng)站上銷售
(selling)自己。9.A.suggestionB.giftC.hugD.job剖析:選D戴夫在eBay
上以“有人需要你的幫助,請給我一份工作
(job)吧”為標(biāo)題銷售自己,但結(jié)果卻不如預(yù)期,不過獲取
(gained)10.5
英鎊。10.A.borrowed
B.gainedC.paid
D.saved剖析:選
B
拜會上題剖析。11.A.disappointed
B.delightedC.a(chǎn)shamed剖析:選A
D.shocked由下文“Iwasrathersad”可知,戴夫?qū)Y(jié)果很無望
(disappointed)。12.A.importantB.usefulC.popularD.practical剖析:選C該句中“withover600pageviews
”可知,戴夫的拍賣網(wǎng)頁碰到好多人的關(guān)注,應(yīng)選
popular。13.A.AfterallC.Atthesametime
B.InfactD.Onthecontrary剖析:選A
戴夫?qū)Y(jié)果很無望,畢竟(afterall)
,沒有人愿意工作一周只獲取
10.5英鎊,他以為自己最少
(atleast)值
100英鎊。14.A.lessthan
B.a(chǎn)tleastC.nomorethan
D.a(chǎn)tmost剖析:選B拜會上題剖析。15.A.entertainedB.defendedC.greetedD.hired剖析:選D把戴夫“標(biāo)”走的是一名電影制片人,在看過戴夫的表演與剪輯能力后,決定聘任(hired)他,利用(makeuseof)戴夫的這些技術(shù)來完成自己的喜劇制作。16.A.winningB.strugglingC.losingD.a(chǎn)musing剖析:選A戴夫在eBay上拍賣自己,thewinningbidder是指成功競標(biāo)獲取戴夫的人。17.A.takecareof
B.makeuseofC.keepupwith
D.getcloseto剖析:選
B
拜會
15題剖析。18.A.shoppingB.teachingC.designingD.a(chǎn)cting剖析:選D由前文“myonlinevideos,actingandeditingskills
”可知,戴夫有表演
(acting)技術(shù)。19.A.determination
B.purchaseC.collection
D.market剖析:選
B
盡管這位電影制片人只花了
10.5英鎊,但在這樁買賣
(purchase)中,戴夫以為他會收獲更多。20.A.started
B.a(chǎn)ppliedC.ended
D.returned剖析:選C此次拍賣結(jié)束(ended)后,戴夫再次上eBay拍賣自己,他希望此次能獲取英鎊。.語法填空Whenlotsofwomenreachacertainage,theyfindmotherhoodexhausting,1.________notNinainNewYork.The63-year-oldstillhaslotsofmotheringskillsthatshe's2.________(actual)morethanhappytorentoutthroughaunique3.________(serve)called“NeedAMom”.Aformertheatricalproduceranddrug-rehabcounselorfromConnecticut,Ninanow4.________(spend)allhertimeusinghermotherhoodexperienceandherassociatedegreehelpingpeopleinneed5.________motherlyadviceinNewYork.For$40anhourplusexpenses,Ninawilllistentoallyour6.________(problem),offeradvice,helpyouplanandshopforadinnerparty,sewyourbuttonsbackon,bakeacake,anddoallsortsofotherthingsthatarealmothermightdo.She'llevenbuyandwrap7.________presentforyouractualmother.Ninadoesn'thavea8.________(fix)pricelist,sonoweverythingshedoesforyouwillcost$40anhour,rightfrombringingyouchickensoupwhenyou'resickto9.________(watch)amoviewithyou.Butshedrawsthelineatcleaning—“Don'texpectme10.________(clean)yourclosetordolaundry,”shesays.“I'mnotyourmaid(女仆)!”語篇解讀:本文是記述文,題材為人物故事類。本文主要講一位
63歲美國老太太供應(yīng)“租媽”服務(wù)的故事。1.剖析:but觀察連詞。設(shè)空處前后兩個句子為轉(zhuǎn)折關(guān)系,故填2.剖析:actually觀察副詞。修飾形容詞happy應(yīng)用副詞,故填
but。actually。3.剖析:service觀察名詞??涨啊癮unique”有提示,冠詞和形容詞均修飾名詞,故填service。4.剖析:spends觀察動詞時態(tài)。依照上下文可知,此處應(yīng)用一般現(xiàn)在時。5.剖析:of觀察介詞?!癷nneedof”為固定詞組,意思是“需要”。6.剖析:problems觀察名詞。problem是可數(shù)名詞,且前面有all來修飾,故用復(fù)數(shù)。7.剖析:a觀察冠詞。此處“apresent”表示泛指某個禮物。8.剖析:fixed觀察形容詞?!皃ricelist”為名詞,故前面用形容詞fixed來修飾。9.剖析:watching觀察非謂語動詞?!癴rom...to...”結(jié)構(gòu)中to為介詞,故用watch的動名詞形式。10.剖析:toclean觀察非謂語動詞
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