Unit 4新職業(yè)IT英語 計算機(jī)英語課件

新職業(yè)英語Unit4

SalesofITProducts(I)

Warming-upReadingAListeningSpeaking4123ReadingB5Writing6Project7VocabularyandStructure8Task1Workinpairs.Lookatthefollowinglogosandtelleachotherwhatyouknowaboutthem.

onlyinaworld500ChineseprivateenterprisecomputertechnologyandITconsultingMicrosoftWINDOWSoperatingsystemMicrosoftOfficemostpowerfulbrandintheworldlargestsearchengineinChinalargestsemiconductorchipmakerTask2

Workingroupsoffouranddiscussthefollowingquestions.

□sensitivitytocustomers’needs□knowledgeofthecompanyanditsproducts□commandofcommunicationskills□relationshipwithcustomers□appearanceandmanner□promotionalpolicy□personality□qualityofproducts□training

Whatelementsdoyouthinkarethemostimportantforasuccessfulsalespersonamongthefollowingandwhy?Whatelsedoyouthinkcanleadtoasalesperson’ssuccess?marketingmodeadvertismentnewspaperoutdooradvertisingmarketingmodeonlinemarketingmarketingstrategy7Ps&6Cs7Ps:product產(chǎn)品price價格promotion促銷place&distribution渠道和分銷people人員process過程physicalevidence實體環(huán)境marketingstrategy6Cs:：Customer顧客Cost成本Communication溝通Convenience便利Marketchance機(jī)會Marketchange市場變化marketresearchmethodSWOTstrength優(yōu)勢weakness劣勢opportunity機(jī)會threats威脅ProductFeatures7.adjustable8.efficient9.high-tech10.stable 11.competitiveprice12.classicaldesigningstyles13.attractiveshape可調(diào)整的效率高的高科技的穩(wěn)定的價格優(yōu)惠的設(shè)計經(jīng)典的吸引人的外形Service

freeguarantee

freeupgradingservice

first-classafter-salesservicefreemaintenancefull-refunddeliverpromise免費(fèi)保修免費(fèi)更新一流服務(wù)免費(fèi)維修服務(wù)全額退款信守承諾Weguaranteethatwecanmatchthecompetitorswiththelowestprice.matchn.比賽，對手，火柴

v.適應(yīng)，較量，使相配withthelowestprice

……以最低價Thisdesigniscuteandcolorful.cuteadj.嬌小可愛的，漂亮的

FollowMePromotingthesalesoftheproduct.Oheoverseasmarket在海外市場Thisproductiswellreceivedbothathomeandabroad.本產(chǎn)品在國內(nèi)外很受歡迎。Drivesalesmeansincreasesales.促進(jìn)銷售意味著增加銷售。Thisisatwo-for-onepromotion.這是一個買一送一的促銷活動。ReadingATask1Beforereadingthepassage,seehowmuchyouknowaboutbusinessmarketingbyansweringthefollowingquestions.

Whatdoyouthinklead(s)tobusinesssuccess,theCEO,theproduct,orthemarketing?2.Whatsuggestionscanyougivetomakeabusinesswell-known?

Business

Marketing:DevelopingaStrategy

Marketingisakeypartofbusinesssuccess.Developingagoodbusinessmarketingstrategyiswhatacompanyneedstoriseabovecompetitors.Carefulresearch,properintroductionandgoodfollow-upareveryimportanttobuildingastrongcustomerbase.ResearchYourMarketDoyouhaveatargetmarketinmind?Gettoknowthecustomersyouwant.Findoutwhatgroupsyourproductsorserviceswillattractthemost.Findcompaniesthatneedyourproductsorservicesinthearea.Carefullyresearchyourtargetmarketforanassessmentofthethingsyoumaybeabletooffer.Youcansendoutashortpoll(nolongerthan10questions).Itisaquickandeasywaytofindoutwhattheyneed.ReadingAExaminingthecompetitioncloselywillhelptofindareasofdemandsyourcompanycanfillin.Figureout

whatspecialproductsorservicesyourcompanyoffersthatothersdonot.Studiesshowthatspecialtycompaniesdobetterthanthosewhotrytodoitall.IntroduceYourBusiness

Startout

withasimplehandout.Anypieceofmarketingshouldincludethesebasicelements:whoyouare,whatyouoffer,whereyouarelocated,andhowtocontactyou.ReadingATrytointerestpeoplebyemphasizingthoseuniquespecialtiesthatonlyyourbusinessoffersinyouradvertising.Thethingtofocusonisoneortwoparticularneedstheyhavethatyoucantakecareofforthem.Otherthingsyoumightincludeinanadvertisementare:grandopeningdate,specialsales,top-sellingproducts,numberofcustomerstodate,andcompanyslogan/logo.ReadingATask2

Readthepassage.Decidewhichparagraph(s)talk(s)abouteachofthefollowingparts.

12-34-67-89ReadingATask3Readthepassageagainandanswerthefollowingquestions.

Whatisimportanttoastrongcustomerbase?2.Whatisaquickandeasywaytoresearchthemarket?3.Whatistheaimofmarketresearch?Carefulresearch,properintroductionandgoodfollow-up.Sendingoutashortpollisaquickandeasywaytoresearchthemarket.Itisforanassessmentofthethingsyoumaybeabletooffer.Task4MatchthefollowingtermswiththeirChinesemeaning.ReadingAA.口號B.特色商品C.競爭對手D.暢銷商品E.打折F.開業(yè)日期G.市場營銷H.（公司的）標(biāo)識I.市場跟蹤J.免費(fèi)贈送品K.評估L.傳單M.特價優(yōu)惠N.民意調(diào)查O.優(yōu)惠券1.petitor3.follow-up4.assessment5.poll6.specialty7.handout8.openingdate9.specialsales10.topsellingproduct11.slogan12.logo13.coupon14.discount15.freeitem

商業(yè)營銷：策略開發(fā)

營銷是企業(yè)成功的關(guān)鍵。企業(yè)要想在競爭對手中脫穎而出就需要開發(fā)一套好的營銷策略。仔細(xì)的調(diào)研、適當(dāng)?shù)男麄骱图皶r的跟進(jìn)對建立一個牢固的客戶群來說都是十分重要的。

調(diào)研市場

你的腦海中是否有一個目標(biāo)市場？了解你想爭取到的客戶，查出你的產(chǎn)品或服務(wù)最吸引哪些人群，找到在本區(qū)域里哪些公司需要你的產(chǎn)品或服務(wù)。認(rèn)真研究你的目標(biāo)市場，從而評估那些你所能提供的東西。你可以發(fā)放一份簡短的調(diào)查（不超過十個問題）。這是一個又快又簡單的挖掘客戶需求的方法。

仔細(xì)研究競爭情況能夠幫你找到一些你的公司可以填補(bǔ)的需求空白。弄清楚你的公司能提供哪些別的公司無法提供的產(chǎn)品或服務(wù)。研究表明有專長的公司比那些試圖包攬一切的公司表現(xiàn)更好。ReadingA宣傳企業(yè)

這一步可以從發(fā)放簡單的傳單開始。任何市場策略都應(yīng)該包括以下這些基本要素：你是誰，提供什么，位置在哪里，以及如何聯(lián)系。

在廣告中，盡量通過強(qiáng)調(diào)那些只有你的公司才能提供的專長來吸引顧客。焦點(diǎn)放在顧客的一兩個特殊需求上，而這一兩個特殊需求正是你們能滿足的。在廣告中可以包括的其他信息有：開業(yè)日期、特價銷售、暢銷產(chǎn)品、至今已有客戶數(shù)量、公司口號或標(biāo)志。客戶跟進(jìn)客戶跟進(jìn)是營銷中經(jīng)常被忽視的一個環(huán)節(jié)。擁有新客戶當(dāng)然好，但是想要真正地成功,你至少要有一些回頭客。而你只需做一些十分簡單的事情就可以培養(yǎng)回頭生意。當(dāng)你接到電話或者收到電子郵件，務(wù)必回復(fù)。打一個電話或者回一條消息，感謝他們再次詢問。提供優(yōu)惠券、折扣或者免費(fèi)禮品（比如有公司標(biāo)志的鋼筆），這些永遠(yuǎn)都是感謝并鼓勵客戶再次光臨的好方法。如果照這些步驟去做，你一定會看到你的生意開始成功。一旦你找到了有效的辦法，就堅持使用，這樣你很快就會有一個牢固的客戶群了。

ReadingAcompetitor

n.

aperson,team,companyetc.thatiscompetingwithanother

ReadingAByloweringthepriceandincreasingthequality,thecompanyhasbeatenallitsmaincompetitorsinthisarea.n.

aprocessinwhichyoumakeajudgmentaboutapersonorsituation

assessment

Thegovernmentrecentlymadeanassessmentofthelocaleconomicsituation.figureouttocometounderstand

ReadingAIstillcan’tfigureoutwhysheleftme.v.getdownto

startoutKatharinestartedouttowriteherfirstnovelinthesummerof2000.Theschoolparticularlyemphasizesgoodmanners.emphasizev.togiveparticularimportanceorattentiontosomething

respondv.toreply,especiallyinwriting

ReadingAIemailedherlastweek,butsofarshehasn’trespondedyet.

v.

toachievesuddengrowthorsuccess

takeoffShiaLaBeouf’scareertookoffwiththehugesuccessofTransformersseries.ListeningTask1

Leoiscallingfortheinformationaboutcomputers.Listentotheconversationandfillintheblankswithwhatyouhear.1.Theconversationismostprobablytakingplacebetweena(n)_________anda(n)_________.2.Kateisfrom__________Company.3.LeocannotdecidebetweenYangtianandKaitian__________________.

enterprisedesktopssecretarycustomerLenovoW:Goodmorning,LenovoSalesDepartment.ThisisKateZhangspeaking.WhatcanIdoforyou?M:Goodmorning.I’mLeoWangfromOrientalImportCo.We’reinterestedinyourenterprisedesktops.W:WehavebothYangtianandKaitianenterprisedesktops.MayIknowwhichseriesdoyoulikebetter?M:I’mnotsure.Couldyouexplaintomeindetailthedifferencesbetweenthetwo?W:Noproblem.

ScriptPurposeofLeo’svisit:__________________________________________Productsinterested:______________________________________________Specificrequirements:______________________________________________Targetusersoftheproducts:______________________________________________Featuresoftheproductsinterested:______________________________________________ListeningTask2

LeoispayingavisittoKate’soffice.Listentotheconversationandcompletethefollowingnotepad.

totalkaboutpurchasingLenovocomputersKaitianseriesdiscountforthelarge,promisingandeco-friendlycompanyhighspeed,largestorage,facerecognitionsoftware,anti-bacteriakeyboardM:Assaidoverthephone,we’regoingtoupdateourdesktopssoastosuitourpresentwork.YourKaitianseriesimpressedmealot.W:You’redefinitelyrightifyouhaveinterestinourKaitianproducts.Theyaredevelopedjustforuserslikeyourcompany,large,promisingandeco-friendly.M:Butwethinkthepriceisalittlehigh.Wearewonderingwhetheryoucangiveusadiscount.W:I’vealreadytalkedtooursalesmanager.Hesaidthatifthepurchaseisabove100atonetime,wecanofferfivepercentoff.M:Well,isthereanyroomforfurtherdiscount?W:Considerthehighqualityandallthefeaturesthisseriesofproductshave,forinstance,highspeed,largestorage,facerecognitionsoftware,anti-bacteriakeyboard,andit’sreallyabigdeal.M:OK.Let’shavealookatthecontract.ScriptAssaidoverthephone,we’regoingto1__________ourdesktopssoastosuitourpresentwork.YourKaitianseriesimpressedmealot.You’redefinitelyrightifyouhaveinterestinourKaitianproducts.Theyare2__________justforuserslikeyourcompany,large,promisingandeco-friendly.Butwethinkthepriceisalittlehigh.We’rewonderingwhetheryoucangiveusa(n)3__________.I’vealreadytalkedtooursalesmanager.Hesaidthatifthepurchaseisabove100atonetime,wecanofferfivepercent4__________.Well,isthereanyroomforfurtherdiscount?Considerthehighqualityandallthe5__________thisseriesofproductshave,forinstance,highspeed,large6__________,facerecognitionsoftware,anti-bacteriakeyboard,it’sreally7__________.OK.Let’shavealookatthe8__________.ListeningTask3ListentotheconversationinTask2andfillintheblankswithwhatyouhear.contractupdatedevelopeddiscountofffeaturesstorageabigdealLeo:Kate:Leo:Kate:Leo:Kate:Leo:M:Assaidoverthephone,we’regoingtoupdateourdesktopssoastosuitourpresentwork.YourKaitianseriesimpressedmealot.W:You’redefinitelyrightifyouhaveinterestinourKaitianproducts.Theyaredevelopedjustforuserslikeyourcompany,large,promisingandeco-friendly.M:Butwethinkthepriceisalittlehigh.Wearewonderingwhetheryoucangiveusadiscount.W:I’vealreadytalkedtooursalesmanager.Hesaidthatifthepurchaseisabove100atonetime,wecanofferfivepercentoff.M:Well,isthereanyroomforfurtherdiscount?W:Considerthehighqualityandallthefeaturesthisseriesofproductshave,forinstance,highspeed,largestorage,facerecognitionsoftware,anti-bacteriakeyboard,andit’sreallyabigdeal.M:OK.Let’shavealookatthecontract.ScriptListeningTask4

AsalesgirlisintroducingthelatestiPodnanotoacustomer.ListentotheconversationandtickthewordsandphrasesmentionedaboutthenewfeaturesoftheiPodnano.

√√√√√√√W:I’mgoingtointroducetoyouournewproduct,iPodnano.Comparedwiththeformerproducts,thishasnewfeaturesthatmakeyoufallinlovewithitinstantly.M:That’sinteresting.Whatarethenewfeatures?W:Besidestheninebrilliantcolors,say,lightblue,dazzlingpurple,greenandothers,thisnewiPodalsohasthestrikingfeatureslikeMusicalGenius,ShakingandShuffling,RockandRollOverandquitemanyothers.M:WhatdoyoumeanbyMusicalGenius?W:Sayyou’relisteningtoasongyoureallylikeandwanttohearothertracksthatgogreatwithit.TheGeniusfeaturefindsthesongsinyourmusiclibraryandmakesaGeniusPlaylistforyou.It’slikehavingyourownhighlyintelligent,personalDJ.M:Quiteimpressive!WhataboutShakingandShuffling?W:Oh,itmeansyoucanshaketoshuffleyourmusic.JustgiveiPodnanoashakeanditshufflestoadifferentsonginyourmusiclibrary.You’llalwaysbesurprisedbywhatyou’llhear.Script(tobecontinued)M:Great!AndRockandRollOvermaymeanthatwecanturntheiPodupanddownandenjoythemusicatthesametime?W:Exactly,butalsofarbeyondthat.TiltorturniPodnano,andyou’lllisten,watch,andplayinnewways.YoucanflipthroughyouralbumwithCoverFlow.Or,straightlyspeaking,seemorealbumsandartistsonthescreenatonetime.M:That’scool.W:Italsohasgamesespeciallymadeforit.What’smore,watchingmovies,TVshows,andvideosisbigfunoniPodnano.Andthehigh-resolutionpicturelookscrispandvividonthe2-inchwidescreendisplay.Soyoucanalwayshavealittlevideowithyou.M:ThisisreallywhatIwanttohave.What’stheprice,then?W:Justalittleover1,000yuan.M:OK,I’lltakeone.ListeningTask5

Listentoapassageaboutsmilesandchoosethebestanswertoeachquestion.Theauthoragreesthatsmiles__________.A.havemoreeffectthanbodylanguageB.allhavethesamepowerandeffectC.areimportanttosalessuccessD.arecomplicated2.Afakesmile__________.A.sendsamessagethatyouarefriendlyB.showsyouareeasytogoalongwithC.makesothersdistrustyouD.bothAandB3.Accordingtothepassage,weread______tojudgewhetherasmileisgenuineornot.A.bodylanguageB.facialsignalsC.eyecontactD.bothAandB4.Whichofthefollowingstatementsistrueaccordingtothepassage?A.Wecandisagreewiththestatementthatagreatsmileisimportanttooursuccess.B.Genuinesmilesandfakesmileshavethesamepowerandeffect.C.Wecannottellgenuinesmilesfromfakesmiles.D.You’llhaveamoreproductivedayifyoutrytosmilewithyourheart.

Agreatsmileisimportanttoyoursuccessinsales.Nobodywantstodobusinesswithsomeonewhodoesn’tevensmileuponinitialgreeting.Youcan’targuewiththat.However,notallsmilesarecreatedequal.Genuinesmilesandfakesmilesdon’thavethesamepowerandeffect.Agenuinesmilesendsamessagethatyouarefriendlyandeasytogoalongwithwhileafakeonemakesothersdistrustyou.Wereadbodylanguageandfacialsignalstogiveusanimpressionwhetherasmileisgenuineorfake.Trytosmilewithyourheart,andyouwillhaveamoreproductiveandsuccessfuldaythanthepersonwhoisnotsmiling.ScriptWritingTaskReadthefollowingemailwrittenbyacustomernamedJustin,whoasksaboutthenew3GphonesofyourcompanySonyEricsson.

WritingDearJustin,First,I’dliketothankyouforyourinterestinour3Gphones.Asyouknow,wejustlaunchedour3Gproductline.Rightnowweoffertwomodelsof3Gphones,T1andT2,bothnewtothemarket.We’repleasedtotellyouwe’resellingT1ataspecialpricewith10%immediatediscountthismonth.IfyoupreferT2,youalsogetagooddeal.BuyT2infullprice,andyouwillgetanextrabatteryworth200yuanforfree.Thankyouforconsideringourproductsagain.Ifyouhaveanyotherquestions,feelfreetoemailusagain.We’llbegladtoanswerthemforyou.YourssincerelyNowwritetoJustinandyourreplyshouldincludethefollowingthreeaspects:1.Thankthecustomerforinquiring;2.Thecompanyofferstwonew3Gphones,onewithadiscountandtheotherwithafreeitem;3.Thankagainandencouragethecustomertouseyourcompany’s3Gphone.VocabularyandStructureTask1

ChoosethecorrectChinesemeaningforeachword.1.remind A.提醒 B.記得 C.介意 D.遵守2.desire A.閣樓 B.得到 C.解雇 D.欲望3.major A.專注 B.專業(yè) C.專門 D.專心4.skill A.尖叫 B.發(fā)抖 C.技巧 D.訓(xùn)練5.physical A.身體的 B.雜亂的 C.零星的 D.心理的6.average A.憤怒的 B.盛行的 C.平均的 D.暫時的7.share A.領(lǐng)域 B.分享 C.盯著看 D.矛盾8.customer A.習(xí)俗 B.海關(guān) C.顧客 D.店主9.protect A.提升 B.阻止 C.保護(hù) D.預(yù)防10.promote A.促進(jìn) B.降低 C.阻礙 D.提示11.counter A.角落 B.柜臺 C.見面 D.櫥窗12.package A.包裹 B.行李 C.飾品 D.物件13.client A.雇員 B.職員 C.客戶 D.客人14.confidenceA.野心 B.自負(fù) C.信心 D.決心15.afford A.補(bǔ)償 B.影響 C.準(zhǔn)入 D.負(fù)擔(dān)得起VocabularyandStructureTask2

Choosethebestanswertocompleteeachsentence.1.You_______helpmeifyoudon’thavetime.Icandothejobmyself.A.aren’tableto B.don’thaveto C.aren’tgoingto D.mustn’t2.NextAugust,BobandSue_______

for10years.A.aremarried B.havebeenmarriedC.willhavebeenmarried D.willmarry3.Thesungivesofflightandwarmth,_______

isveryimportanttothelivingthingsontheearth.A.that B.which C.what D.where4.Wouldyoupleasewaitforme_______

fewminutes?A.more B.some C.another D.other5.It______hardwhenIleftthehouse.A.rains B.israining C.rained D.wasraining6.Afteralongdiscussion,they______

aconclusionthattheplanshouldbecontinued.A.made B.found C.discovered D.drew7.—DoyoumindifTomridesinyourcar?—______.I’llbegladtotakeanybodybutTom.A.Certainlynot B.No,Ido C.Notatall D.Yes,Ido8.Thelightisstillon.They______toswitchitoff.A.mayforget B.shouldhaveforgottenC.musthaveforgotten D.can’thaveforgottenVocabularyandStructureTask3

Fillineachblankwiththeappropriateformofthewordgiveninthebrackets.1.Manyundergraduatessaytheyaretryingto(decision)________betweenmedicineandscience.2.Youngchildrentendtowakeupearlyand(easy)________.3.Tomakematters(worst)________,manyjuniorhighschoolsstartearlierthanelementaryschools.4.EarlyAlertisaproject(specialize)_____________instuffedmailboxes.5.Bookletsaboutsafetycomewithsuchtipsas“If(awaken)________atnightbyanintruder,liestill”.decideeasilyworsespecializedawakenedVocabularyandStructure6.Theofficeisonthe(sixty)_________floorofanunguarded,almostdesertedbuildinginaroughstreetoffBroadway.7.Everyoneisfeelinggoodbecausetheyarestretchingand(relax)_________

theirbodies.8.Withinafewyears,allparticipantsbecomedecent(music)_________.9.TheCrimePreventionCenteralways(advice)_________theelderlynottogetintoemptyelevators.10.Yourencouragementmadememore(confidence)_________ofmyfuture.confident

musicianadvises/advisedsixtiethrelaxingVocabularyandStructureVocabularyandStructureTask4

Readthefollowingpassage.Choosethecorrectanswerforeachblank.Insomeways,thehumanbodyisbothlikeafurnaceandlikeanengine.Itmusthavefueltoproduceheatasafurnace(爐子)1_______.Itmusthavefueltoproducemotionanddo2_______asanenginedoes.Thenutrients(營養(yǎng)物)which3_______energybestarecarbohydrates(碳水化合物)andfats.Proteincanalsobeusedasfuel.Minerals,vitamins,andwater,4_______extremelyvaluabletothebody,cannotbeusedasfuel.

Ifthebodytakesinmorecarbohydrates5_______areusedforenergy,the6_______isstored.Twostorageplacesaretheliver(肝)andmuscles.Thereisa(n)7_______,however,totheamountofcarbohydratestheycan8_______.Whentheyarefilledandthey9_______alwaysbeforyoutofeelyourbest,excesscarbohydratesarechangedtofatand10aroundthebody.Ifthebodydoesnottake11_______asufficientamountoffood,itwilluseitsstoredfatforenergy.Ifyou12_______atall,thebodywoulduseupallthestoredfatsand13_______itwoulduseitsownproteininordertokeep14_______aslongaspossible.Therefore,the15_______amountoffoodyoueatshouldbein16_______withyourenergyrequirements.Itisnotnecessary,17_______,foryoutogo18_______

countingcalories(卡路里)andweighingfood.Ifapersonhasthe19_______weight,itissafeto20_______thatheiseatingenough.VocabularyandStructure1.A.has B.needs C.does D.is2.A.job B.function C.behavior D.work3.A.present B.offer C.supply D.grant4.A.as B.since C.when D.while5.A.than B.such C.which D.that6.A.access B.excess C.assess D.extra7.A.restrictionB.barrier C.limit D.terminal8.A.fill B.hold C.involve D.press9.A.might B.would C.could D.should10.A.extendedB.distributedC.separated D.stretchedVocabularyandStructure11.A.in B.up C.on D.down12.A.won’teatB.mustn’teatC.didnoteatD.havenoteaten13.A.when B.but C.because D.then14.A.alike B.alive C.asleep D.awake15.A.general B.overall C.usual D.total16.A.contact B.accordance C.contrast D.line17.A.anyhowB.otherwise C.moreover D.however18.A.around B.away C.after D.against19.A.exact B.same C.right D.accurate20.A.imagineB.remind C.recommendD.supposeTherearethreekindsofsentenceintheEnglish。simplesentencecompoundsentencecomplexsentenceGrammar-sentenceSimplesentence：subjective+apredicatebasicpatten：SVP:Heisastudent.SV:Mytoothaches.SVO:Henryboughtadictionary.SVOC:Tommadethebabylaugh.Grammar-se