外貿英語函電unit 1市公開課一等獎省名師優(yōu)質課賽課一等獎課件

InternationalBusiness

Correspondence

inEnglishJiajuanjjdaisy80@163.comUnit1

BusinessLetterWritingLayoutofBusinessLetter

商業(yè)信函格式設計1.Structure2.Form3.AddressingEnvelopesStructure（結構）1Letterhead2Referenceanddate3Insidenameandaddress4Attentionline5Salutation6Subjectline7Body8Complimentaryclose9Signature10Enclosure11Carboncopynotation12postscript信頭編號和日期封內名稱和地址經辦人稱呼事由正文結尾敬辭署名附件抄送附言TheGeneralStructureofaBusinessLetter

LetterHead

Reference

DateInsideNameandAddressSalutation

SubjectLineBodyoftheLetter

ComplementaryClose

SignatureEnclosurePostscriptLetterHeadLetterheadincludesthesender’sname,postaladdress,telephonenumber,faxnumberandE-mailaddress,etc.e.g.

Mr.xxx(orthenameofanorganization)136Huai’anRoadEast,Shijiazhuang,050031,Hebei,ChinaTel:(0311)8678904Fax:(0311)8678008E-mail:xyz@AddressinEnglishMr.FrancisJones(收發(fā)信人姓名)105HilltopRd．(門牌號及街道名)Charlottesville

(城鎮(zhèn)名)Virginia22086(州或國家分區(qū)名及郵政編碼)USA

(國名)DrPhilipShaw(收發(fā)信人姓名)LanguageCentre(系或部門名)UniversityofNewcastle(大學或企業(yè)名)NewcastleuponTyne(城鎮(zhèn)名)Nel7Ru(郵政編碼)England，UK(國家分區(qū)及國名)ReferenceandDateReferencemayincludeafilenumber,departmentalcodeortheinitialsofthesignerfollowedbythetypistoftheletter.Thesearemarked“ourref:”and“yourref:”toavoidconfusion.Theyaretypedimmediatelybelowtheletterhead.Thedateshouldalwaysbetypedinfullandnotabbreviated.Theformsofdatesareasfollows:

U.K.:15August,(not02);U.S.:August15,

!Avoidtypingdatesinfigureslestconfusion.InsideNameandAddressThenameandaddressofthereceiveristypedattheleft-handmarginabouttwotofourspacesbelowthedate.Itappearsexactlythesamewayasontheenvelope.e.g.Mr.C.E.Eckersley/Messrs.William&WernerTheLondonExportCorporation6and7CliffordStreetLondon,W.1,EnglandAttentionLineAttentionlineisusedwhenthewriterofaletteraddressedtoanorganizationwishestodirectthelettertoaspecificindividualorsectionofthefirm.Itgenerallyfollowstheinsideaddress.e.g.Attention:Mr.SmithAttention:TheSalesManagerSalutationSalutationisthecomplimentarygreetingwithwhichthewriteropenshisletter.Itisusuallytypedthreespacesbelowtheinsideaddressoftheattentionline.e.g.Dearsir(s),DearMesdames,Gentlemen:(冒號而非逗號)SubjectLineSubjectlineisactuallythegeneralideaofaletter.BodyoftheLetterMainpartoftheletter.Itexpressesthewriter’sidea,opinion,purposeandwishes,etc..Forveryshortlettersyoumayadoptdoubleline-spacingexceptforyourcorrespondent’snameandaddressforwhichsingleline-spaceshouldalwaysbeused.Iftherehasbeenpreviouscorrespondence,thereplyletterwillrefertoitinthefirstparagraph.Thewriter’splans,hopesandexpectationswillbeexpressedinthelastparagraph.ComplimentaryCloseComplimentarycloseismerelyapolitewayofendingaletter.Itisinkeepingwiththesalutation.Formal:Dearsir(s),Yoursfaithfully,Gentlemen:Trulyyours,Lessformal:DearMr.Henry,(:)Yourssincerely,(orsincerelyyours,)SignatureItiscommontotypethenameofthewriter’sfirmorcompanyimmediatelybelowcomplimentaryclose.Thenthepersonwhodictatesthelettershouldsignhisname,byhandandinink,belowit.Thenameofthesignerisusuallytypedbelowthesignature,andfollowedbyhisjobtitleorposition.e.g.Yoursfaithfully,TheOverseasCo.,Ltd.(Signature)

W.BlackPresidentEnclosureIfsomethingisenclosed,noteitbelowthesignature.e.g.Enclosures4samplesEncl.PriceListTheCarbonCopyNotationWhencopiesoftheletteraresenttoothers,type“c.c.”belowthesignatureattheleftmargin.e.g.

c.c.Mr.GWellc.c.TheSalesDepartmentPostscriptIfthewriterwishestoaddsomethingheforgottomentionofforemphasis,hemayaddhispostscripttwospacesbelowthecarboncopynotation.e.g.P.S.Thesampleswillbemailedtoyoutomorrow.

TrytoavoidP.S.sinceitmaysuggestthatthewriterfailedtoplanhisletterwellbeforehetypedit.Form（格式）Themainaimofdesigningaletteristomaketheletternotonlypleasingtotheeye,butalsoconvenienttobetyped.

1.FullBlockForm2.ModifiedBlockFormwithIndentedStyle3.ModifiedBlockForm4.SimplifiedForm

FullBlockFormFullBlockForm譯作“平頭式”.Inthefullblockform,everypartofaletteristypedfromtheleftmargin,i.e..theHeadLine

ReferenceDateInsideNameandAddressSalutationBodyoftheLetterComplementaryCloseSignatureEnclosureModifiedBlockFormwithIndentedStyleInthefullblockform,itisconvenienttobetypedwithatypewriterbutthelayoutisnotsobeautiful,sosomebusinessmenuseamodifiedblockformwithindented（縮進）

style,譯作“改良縮進式”.theHeadLine

ReferenceDateInsideNameandAddressSalutationBodyoftheLetter

ComplementaryClose

SignatureEnclosureModifiedBlockFormInthemodifiedblockform,allthepartsstartfromtheleftmargin,exceptthedate,complimentaryclose（結尾敬辭）

andsignaturewhicharepositionedthesameasthatinthemodifiedblockformwithindentedstyle，譯作“改良式”.theHeadLine

ReferenceDateInsideNameandAddressSalutationBodyoftheLetter

ComplementaryClose

SignatureEnclosureSimplifiedFormSimplifiedformissomehowlikefullblockform.Butsomepartsareomitted,suchassalutationandcomplimentaryclose，譯作“簡體式”.AddressingEnvelopesAlthoughtheEnglishandtheChineseuseverydifferentsysteminsettingoutanaddressontheenvelope,however,theessentialstandardsarethesame.Theaddressmustbesetoutcorrectlyandneatly.Theenvelopewritingusuallyhastwoforms:1.TheBlockForm;2.TheIndentedForm.1.TheBlockFormTheSender’sAddressTheReceiver’sAddress

Stamp2.TheIndentedFormTheSender’sAddressTheReceiver’sAddress

StampExampleofanEnvelopeChinaNationalChemicals

(stamp)Import&ExportCo.Beijing,China…………thereturnaddress(寄信人地址)

OverseasTradingCo.153MarketStreetLondon,E.C.3…………